Advertise on podcast: MARKETING CONVERSATIONS with LampHouse Films

The foundation of marketing is persuasion. And while there are ethical forms of persuasion, marketing and advertisements have historically persuaded their target audiences by leveraging hurt and insecurities. From your classic dieting ads to Walmart's new ice cream collection, companies have been using pain for profit since the beginning.    This episode, Josh talks with Natalia Sanyal, an inclusive copywriter whose focus is helping human-first brands grow sales without the need to give in to destructive marketing tactics. In this conversation, Natalia exposes some harmful marketing tropes like exploitation and how to avoid them so that your ads age well and your brand breeds positive impact.   Natalia Sanyal: https://www.nataliasanyal.com/   Sign up for our Bonus Content - https://lamphousefilms.com/signup/ Ready to Talk About Your Next Campaign? We're ready to listen! - calendly.com/lamphouse

Attention is today's rarest commodity. The average person sees between 2,000 and 10,000 ads a day. With high demand and low supply, how can you make sure your brand is noticed? And the challenge only increases for non-profits.    This episode, Josh talks with Jason Rothman, the Executive Creative Director at J2. J2 is a marketing agency located in Philly. In this conversation, we look at their striking campaign to address the poverty in their home city. 

All Natural Mold   When Burger King took all preservatives out of their burgers, no one batted an eye. So they created an ad that started turning heads.    In this sequel episode with Iwo Zakowski, the Global Head of Brand Marketing at Burger King, Iwo shares the interesting thought process that led to their famously gross yet engrossing “Moldy Whopper” ad.   Watch the Full Burger King campaign Here!   Sign up for our Bonus Content - https://lamphousefilms.com/signup/ Ready to Talk About Your Next Campaign? We're ready to listen! - calendly.com/lamphouse

Burger King's ads are known for their bold reframing. Taking negative insight and building an ad around it has given them amazing brand equity with marketers and audiences around the world.   In this episode, we talk with Iwo Zakowski, the Global Head of Brand Marketing at Burger King on insight and innovation that lead to their recent “All About the Whopper” ad.   Watch the Full Burger King campaign Here!   Sign up for our Bonus Content - https://lamphousefilms.com/signup/ Ready to Talk About Your Next Campaign? We're ready to listen! - calendly.com/lamphouse

Nuggs may sell plant-based chicken nuggets, but their recent marketing splash had even meat eaters intrigued. As an entry into Canada, Nuggs and their genius marketing collaborators at Rethink decided to one up chicken with more than their nuggets. They wanted to make them fly.   This episode, we talk with the creators at Rethink who brought this idea to life on the conception and execution of such a wild campaign idea.   Watch the Full Nuggs Video Here!   Sign up for our Bonus Content - https://lamphousefilms.com/signup/ Ready to Talk About Your Next Campaign? We're ready to listen! - calendly.com/lamphouse

Copy can get in the way, especially with billboards. People are smarter than we give them credit. But why should they care?    On today's episode, we sit down with Brendan Quinn, the Creative Director behind the Phillies' recent billboard campaign, on simplifying and marketing to the senses.   More on the campaign: https://musebycl.io/sports/phillies-welcome-back-baseball-sublime-copy-less-billboards   Sign up for our Bonus Content - https://lamphousefilms.com/signup/ Ready to Talk About Your Next Campaign? We're ready to listen! - calendly.com/lamphouse

Organic marketing takes time. Paid advertisement can break even, but loyal audiences are what bring profit.    This episode, Josh talks with Eric Bandholz, the founder of Beardbrand, on growing your business organically. 

Skip the Marketing Cliches.   On today's episode, we talk to David Lachowicz, the Creative Director of DMI Partners, about cutting to the meat of every message and keeping it relatable.   Sign up for our Bonus Content - https://lamphousefilms.com/signup/ Ready to Talk About Your Next Campaign? We're ready to listen! - calendly.com/lamphouse

Branding is so much more than logos and websites. On today's episode, we talk to Antoinette Marie Johnson, the founder of Cohere, about how they're bringing branding into the real world.  Sign up for our Bonus Content - https://lamphousefilms.com/signup/ Ready to Talk About Your Next Campaign? We're ready to listen! - calendly.com/lamphouse

Social media might be free to use, but it costs you a lot of time, energy, reworking, and risk before it yields results. What you say and where you say it can have a big impact on your brand. But a rush to fill platforms with content can be loud and not always positive. To break this down, we invited Marty McDonald, the Co-Founder of Bad Rhino, to give us his thoughts on how companies can capitalize on their online presence. Is "content, content, content" really the best strategy? Or is it possible that there's such a thing as too much social media. Sign up for our Bonus Content - https://lamphousefilms.com/signup/ Ready to Talk About Your Next Campaign? We're ready to listen! - calendly.com/lamphouse

In this episode, Josh talks with Brightspot's CMO Marcy Massura. Brightspot powers brands such as Walmart, National Geographic, and Mattress Firm with high end CMS and a world class team, but one of their strongest impacts comes from their understanding of internal marketing and company purpose. With brand backlash rising in the media, consumers are becoming more concerned about the morality and purpose of the companies in which they are investing. Today Marcy joins us to provide insight on how to balance your company's purpose and selling message to bolster your brand, but also positively impact your consumers. Sign up for our Bonus Content - https://lamphousefilms.com/signup/ Ready to Talk About Your Next Campaign - calendly.com/lamphouse

In this episode, Josh is joined by Vivek Pandya, a Senior Digital Insights Manager at Adobe. You probably know Adobe from their creative cloud programs like Photoshop and Premiere, but they also offer a robust analytics service that provides insights on things like consumer spending, pricing trends, and popular services. We’ve seen marketer after marketer talk about the importance of analytics in order to anticipate and meet consumer needs. The insights that Adobe analytics provides is crucial for small and large businesses alike, but never more so than during the holiday season. Sign up for our Bonus Content - https://lamphousefilms.com/signup/ Ready to Talk About Your Next Campaign - calendly.com/lamphouse