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Where exactly are you the bottleneck inside your mastermind? Before you add more AI or another team member, here are the four biggest ways I see people holding their mastermind back, plus the questions to sit with so you can start to shift each one. — Bottleneck #1: you're the only coach, and why handing over delivery doesn't have to mean hiring a full support coach — Why the best support coach hires complement your skillset instead of copying it — Bottleneck #2: your delivery lives inside your head, and why every system needs to be documented and shared — Bottleneck #3: no clear marketing and sales process, and why a scrappy ManyChat-and-DMs-only approach keeps you stuck — Bottleneck #4: a mastermind you can't take a holiday from, and how we bake two weeks completely off into ours — How to model the type of business you want your clients to build Want to scale your mastermind to 20, 50 or even 100+ people? Comment "revenue" on Instagram to join my free weekly training. LINKS: FREE GUIDE: Sell Out & Retain Mastermind Clients in 2026: https://ellieswift.com/mastermind2026 Connect with Ellie on Instagram: https://www.instagram.com/elliehswift Subscribe to Inside The Mastermind Newsletter: https://ellieswift.com/ceomoves Watch on Youtube: https://www.youtube.com/@elliehswift Keen to work together? Sell Out Your Mastermind: The Mastermind Model - https://ellieswift.com/model Be Coached By Ellie to $500k+: The Scalable Freedom Mastermind - https://ellieswift.com/mastermind LINKS: FREE TRAINING: The Most Efficient Strategy to Fill Your Mastermind in 2026 ellieswift.com/training Connect with Ellie on Instagram: https://instagram.com/elliehswift Subscribe to Inside The Mastermind Newsletter: https://ellieswift.com/newsletter Watch on Youtube: https://www.youtube.com/@elliehswift Keen to work together? Sell Out Your Mastermind: The Mastermind Model - https://ellieswift.com/modelBe Coached By Ellie to $500k+ : The Scalable Freedom Mastermind - https://ellieswift.com/scalablefreedom

Ever wondered how a mastermind hot seat call actually runs behind the scenes? I'm taking you inside the exact process I use to keep 90%+ attendance on our group hot seat calls, from how I prepare to how I use the room. — Why our hot seat calls are consistently people's favorite part of the mastermind — The structure: two 90+ minute calls per month, with hot seat groups of 7–9 people (8 is my sweet spot) — How I prepare before every call by reviewing client notes, so I'm not holding everyone in my head — Why I don't try to be in "peak energy," and the 10-minute process I use to meet myself where I'm at — How I open the call: grounding breaths and a question that sets the tone — How I run each hot seat: asking "What is your ask?", coaching as a coach, mentor or consultant, then throwing to the room — Why using your room is key in a mastermind, and how to do it LINKS: FREE GUIDE: Sell Out & Retain Mastermind Clients in 2026: https://ellieswift.com/mastermind2026 Connect with Ellie on Instagram: https://www.instagram.com/elliehswift Subscribe to Inside The Mastermind Newsletter: https://ellieswift.com/ceomoves Watch on Youtube: https://www.youtube.com/@elliehswift Keen to work together? Sell Out Your Mastermind: The Mastermind Model - https://ellieswift.com/model Be Coached By Ellie to $500k+: The Scalable Freedom Mastermind - https://ellieswift.com/mastermind LINKS: FREE TRAINING: The Most Efficient Strategy to Fill Your Mastermind in 2026 ellieswift.com/training Connect with Ellie on Instagram: https://instagram.com/elliehswift Subscribe to Inside The Mastermind Newsletter: https://ellieswift.com/newsletter Watch on Youtube: https://www.youtube.com/@elliehswift Keen to work together? Sell Out Your Mastermind: The Mastermind Model - https://ellieswift.com/modelBe Coached By Ellie to $500k+ : The Scalable Freedom Mastermind - https://ellieswift.com/scalablefreedom

I just tested an upgraded content framework with my mastermind clients for the last 30 days — the results have been incredible, including multiple mastermind signups attributed directly to organic content. Here's the exact four-part framework behind it. — The real reason content isn't converting (hint: it's not your lighting, hook, or graphics — it's your thinking)  — Mirror content: how to make your ideal client feel instantly seen using specific language, not summarised vibes  — Map content: how a single polarising perspective-shift post generated 28,000 views and a mastermind sign-up for one client  — Mantle content: why authority isn't bragging, and how to weave your credibility into everything you post  — Move content: how to actually make the ask once you've built trust  — A real story from last week — how 1 email and total transparency turned into 5 sales calls and 4 new clients LINKS  Free Guide: https://bit.ly/46jaUcd The Mastermind Model: http://ellieswift.com/tmm2026 The Scalable Freedom Mastermind: https://ellieswift.com/sfm Instagram: @elliehswift LINKS: FREE TRAINING: The Most Efficient Strategy to Fill Your Mastermind in 2026 ellieswift.com/training Connect with Ellie on Instagram: https://instagram.com/elliehswift Subscribe to Inside The Mastermind Newsletter: https://ellieswift.com/newsletter Watch on Youtube: https://www.youtube.com/@elliehswift Keen to work together? Sell Out Your Mastermind: The Mastermind Model - https://ellieswift.com/modelBe Coached By Ellie to $500k+ : The Scalable Freedom Mastermind - https://ellieswift.com/scalablefreedom

Heading into Q4? Here's the exact mindset hack I gave a client on a two-minute hot-seat call this week — the one that had her message me hours later saying she felt completely shifted and clear on her next level. — Why it's so easy to get pulled off course by everyone else's marketing right when you need clarity most  — How to acclimatise to your Q4 revenue goal by getting specific and normalising the number (the neuroscience behind it)  — How to identify the person who's already achieved the goal you want, and what needs to shift to close the gap  — Why "be, do, have" — not the other way around — is the order that actually works  — A personal example from my own journey to conceive my daughter Sunny, using this same normalisation principle LINKS: FREE TRAINING: The Most Efficient Strategy to Fill Your Mastermind in 2026 ellieswift.com/training Connect with Ellie on Instagram: https://instagram.com/elliehswift Subscribe to Inside The Mastermind Newsletter: https://ellieswift.com/newsletter Watch on Youtube: https://www.youtube.com/@elliehswift Keen to work together? Sell Out Your Mastermind: The Mastermind Model - https://ellieswift.com/modelBe Coached By Ellie to $500k+ : The Scalable Freedom Mastermind - https://ellieswift.com/scalablefreedom

At the time of recording, I've reviewed 540 funnels this year — and across all of them, the same handful of mistakes keep showing up. Here are the three biggest patterns I see holding people back from a profitable funnel. — Why your feelings about your funnel's performance can mislead you, and why you need to track data week-to-week instead of reacting to one bad week or one bad call  — Why cost per lead isn't the determinant of success — quality of lead is — and how Hormozi's "back-end economics beat front-end tactics" idea changes how you should think about ad spend  — Why most funnels are leaking in exactly one place, and the three reasons that leak is so hard to spot (optimising what's comfortable, not measuring stage by stage, and chasing new tactics instead of going deeper)  — What return on ad spend (ROAS) benchmark to aim for, and real examples from clients generating 10x–26x ROAS Want to fill your mastermind before the end of the year? DM me "revenue" @elliehswift and I'll send you the link to join my free weekly training. LINKS: FREE TRAINING: The Most Efficient Strategy to Fill Your Mastermind in 2026 ellieswift.com/training Connect with Ellie on Instagram: https://instagram.com/elliehswift Subscribe to Inside The Mastermind Newsletter: https://ellieswift.com/newsletter Watch on Youtube: https://www.youtube.com/@elliehswift Keen to work together? Sell Out Your Mastermind: The Mastermind Model - https://ellieswift.com/modelBe Coached By Ellie to $500k+ : The Scalable Freedom Mastermind - https://ellieswift.com/scalablefreedom

I've read almost every major business book out there — here are the six that actually moved the needle for me in 2026, and why I can't stop recommending them. — Holy F**k by Amanda Frances — an unexpectedly spiritual read that reconnected me to something I'd lost touch with this year  — Brain First Business by Amanda Perry — finally explains why standard business advice doesn't stick for a neurodivergent brain  — The Creative Act by Rick Rubin — a manifesto for creative living (plus the wild LA story that got me rereading it)  — The Way of Excellence by Brad Stulberg — my most highlighted book of the year, and the one that made me rethink my relationship with outcomes vs process  — Wealthy and Well-Known by Rory and AJ Vaden — essential if you're building any kind of personal brand  — Start With Yourself by Emma Grede — a masterclass in what it actually takes to build something big LINKS: FREE TRAINING: The Most Efficient Strategy to Fill Your Mastermind in 2026 ellieswift.com/training Connect with Ellie on Instagram: https://instagram.com/elliehswift Subscribe to Inside The Mastermind Newsletter: https://ellieswift.com/newsletter Watch on Youtube: https://www.youtube.com/@elliehswift Keen to work together? Sell Out Your Mastermind: The Mastermind Model - https://ellieswift.com/modelBe Coached By Ellie to $500k+ : The Scalable Freedom Mastermind - https://ellieswift.com/scalablefreedom

If a client isn't getting results in your programme, it's not always on you — and today I'm sharing the exact framework to work out why it's happening, shame-free. — The two moves that never actually solve an unhappy-client situation (panic-refunding and over-giving until you're burnt out)  — The five real reasons a client ends up unhappy or under-results: wrong fit at the point of sale, timing and capacity, the implementation gap, expectation mismatch, and a genuine gap in delivery  — The 50/50 line — what's actually yours to hold as the coach, versus what belongs to your client  — When you genuinely don't need to have a hard conversation at all, versus when it's time to check in on whether you're the right coach for them  — How to know when it's time to let a client go, and why you'll never regret it  — Why watertight contracts and protecting your group's integrity matter more than you think LINKS: FREE TRAINING: The Most Efficient Strategy to Fill Your Mastermind in 2026 ellieswift.com/training Connect with Ellie on Instagram: https://instagram.com/elliehswift Subscribe to Inside The Mastermind Newsletter: https://ellieswift.com/newsletter Watch on Youtube: https://www.youtube.com/@elliehswift Keen to work together? Sell Out Your Mastermind: The Mastermind Model - https://ellieswift.com/modelBe Coached By Ellie to $500k+ : The Scalable Freedom Mastermind - https://ellieswift.com/scalablefreedom

We hit 300 episodes! In this milestone episode, I'm taking you behind the scenes of the last six years — the business wins, the life seasons, and everything it took to build this podcast into what it is today. — How this podcast started back in August 2020 as Shine Online with Ellie Swift — Our first $250K launch from just four emails, and the milestones that followed: our first $100K month, our first seven-figure year, and trademarking Scalable Freedom — The personal seasons running underneath the business ones — buying our first home, IVF, becoming a mum to Sunny, getting married, and now running a business as a mother — Why long-form content (not AI-generated soundbites) is what actually builds real thought leadership and trust — Our best-performing episodes ever, including the one with my husband Che that people still message me about — Why our three-part series on IVF and loss remains the most meaningful thing I've ever shared here — What the next 300 episodes look like, and my commitment to you going forward The 3-Part IVG Series: Part 1: https://ellieswift.com/part-1-im-pregnant-behind-the-scenes-of-the-hardest-2-5-years-of-my-life-2/ Part 2: https://ellieswift.com/part-1-im-pregnant-behind-the-scenes-of-the-hardest-2-5-years-of-my-life/ Part 3: https://ellieswift.com/part-3-first-trimester-what-it-means-for-business-in-2024/ LINKS Free Guide: https://bit.ly/46jaUcd The Mastermind Model: http://ellieswift.com/tmm2026 The Scalable Freedom Mastermind: https://ellieswift.com/sfm Instagram: @elliehswift Keen to work together? Sell Out Your Mastermind: The Mastermind Model - https://ellieswift.com/model Be Coached By Ellie to $500k+ : The Scalable Freedom Mastermind - https://ellieswift.com/scalablefreedom LINKS: FREE TRAINING: The Most Efficient Strategy to Fill Your Mastermind in 2026 ellieswift.com/training Connect with Ellie on Instagram: https://instagram.com/elliehswift Subscribe to Inside The Mastermind Newsletter: https://ellieswift.com/newsletter Watch on Youtube: https://www.youtube.com/@elliehswift Keen to work together? Sell Out Your Mastermind: The Mastermind Model - https://ellieswift.com/modelBe Coached By Ellie to $500k+ : The Scalable Freedom Mastermind - https://ellieswift.com/scalablefreedom

The online space feels wildly confused right now, so I wanted to sit down and dispel a few myths about what actually makes people win in 2026 — based on what I'm seeing every single day coaching 38 clients at a high level, many of them generating six, multi-six, and seven figures from their launches and funnels. I break down the three things people think are the secret to winning right now — challenges, "yapping," and how an offer is packaged — and why none of them are actually it. Then I share the one word that sums up what I really think makes you win, and exactly how to apply it to your offers, your content, and your selling. In this episode we cover: — The 3 things people think make you win online right now (and why they're wrong) — The one word that actually sums up what makes people win in 2026 — How to apply embodiment to your offers, using real examples from creators I'm watching right now — Why documentation beats teaching when it comes to content — Why the "posting from the pool" era of content is over — How to apply embodiment to your selling and pitches — and why proof points make people 80% more likely to buy LINKS: Jessi Jean's Yap Challenge: https://www.instagram.com/jessijeanhome/ Jun Yuh: https://www.instagram.com/jun_yuh/ Amie, Lazy Millionaire (Substack Challenge): https://substack.com/@lazymillionaireofficial Vix Meldrew: https://www.instagram.com/vixmeldrew/ LINKS: FREE TRAINING: The Most Efficient Strategy to Fill Your Mastermind in 2026 ellieswift.com/training Connect with Ellie on Instagram: https://instagram.com/elliehswift Subscribe to Inside The Mastermind Newsletter: https://ellieswift.com/newsletter Watch on Youtube: https://www.youtube.com/@elliehswift Keen to work together? Sell Out Your Mastermind: The Mastermind Model - https://ellieswift.com/modelBe Coached By Ellie to $500k+ : The Scalable Freedom Mastermind - https://ellieswift.com/scalablefreedom

Everyone's talking about millennial burnout right now, and I wanted to add my voice to the conversation — not with more fear-mongering, but with what I actually believe about freedom, work, and burnout heading into 2026. This one's a bit different — it's not a strategy episode, it's a conversation I've been having on repeat with clients and friends lately. I talk about why I think the internet has lied to us about what freedom actually is, the values I optimise my life around, and a moment a few weeks ago where I genuinely asked myself if my business was still what I wanted. In this episode we cover: — Why everyone's talking about millennial burnout right now, and the 3 reasons I wanted to weigh in — Why I believe the internet has lied to us about what freedom actually is — What Scalable Freedom really means to me (hint: it's not a clear calendar) — The moment I asked myself if my business was still what I truly wanted — Why burnout happens when we stop having fun, not just when we work hard — The 3 values I come back to — mission, family, and building generational wealth — The questions I want you to sit with if you're feeling tapped out I'd love to hear from you on this one — DM me on Instagram and tell me what resonated, or what freedom looks like for you. LINKS: DM Ellie on Instagram: https://instagram.com/elliehswift Subscribe to Inside The Mastermind Newsletter: https://ellieswift.com/newsletter Watch on Youtube: https://www.youtube.com/@elliehswift Keen to work together? Sell Out Your Mastermind: The Mastermind Model - https://ellieswift.com/modelBe Coached By Ellie to $500k+ : The Scalable Freedom Mastermind - https://ellieswift.com/scalablefreedomLINKS: FREE TRAINING: The Most Efficient Strategy to Fill Your Mastermind in 2026 ellieswift.com/training Connect with Ellie on Instagram: https://instagram.com/elliehswift Subscribe to Inside The Mastermind Newsletter: https://ellieswift.com/newsletter Watch on Youtube: https://www.youtube.com/@elliehswift Keen to work together? Sell Out Your Mastermind: The Mastermind Model - https://ellieswift.com/modelBe Coached By Ellie to $500k+ : The Scalable Freedom Mastermind - https://ellieswift.com/scalablefreedom

In this solo episode, I'm sharing the three specific changes I'm seeing my most successful clients make to their content and messaging when they're selling a mastermind or high-ticket group programme. I've been learning a lot from other creators this year, and it's made me realise there's a massive difference between content that performs and content that actually sells a high-ticket offer. I walk you through the Maslow's hierarchy analogy I use to think about the mastermind buyer, and the exact three shifts you need to make if you want your content to position you as the authority who can lead them somewhere. In this episode we cover:  — Why a mastermind buyer is a fundamentally different type of buyer (and the Maslow's hierarchy analogy I use to explain it)  — Change 1: why your content needs depth and context, not just quick tips  — Change 2: why your content needs to show your personal journey, including the pain points  — The elevated, nuanced pain points your ideal client is actually lying awake with  — Change 3: why your content needs to demonstrate leadership and an actual point of view  — The creators I've been learning from this year, including Jun Yuh and Jessi Jean's Yap Challenge LINKS: FREE TRAINING: The Most Efficient Strategy to Fill Your Mastermind in 2026 ellieswift.com/training Connect with Ellie on Instagram: https://instagram.com/elliehswift Subscribe to Inside The Mastermind Newsletter: https://ellieswift.com/newsletter Watch on Youtube: https://www.youtube.com/@elliehswift Keen to work together? Sell Out Your Mastermind: The Mastermind Model - https://ellieswift.com/modelBe Coached By Ellie to $500k+ : The Scalable Freedom Mastermind - https://ellieswift.com/scalablefreedom

In this solo episode, I'm taking you inside Q3 — what I'm prioritising, focusing on, and upgrading across my life and business as a seven-figure founder. I want to start with something I've been sitting with all year: the strange duality of feeling like I've truly got everything I've ever wanted, while also realising that arriving doesn't feel the way you'd expect. I share the concept of the "arrival fallacy," why growth is the antidote to feeling stagnant no matter what season you're in, and the three specific areas I'm focused on this quarter — across health, identity, and business. In this episode we cover: — The "arrival fallacy" and why having everything you wanted doesn't feel how you'd expect  — Why evolutionary theory says we're built to keep growing — and what happens when we stop  — A real example of messing with something in your business that isn't actually broken  — Why this isn't about hustle — and what growth looks like in a season that needs more rest  — The 3 things I'm upgrading this quarter: hormone health, owning the "creator" identity, and a new marketing funnel for the Mastermind Model  — Why self-identification always comes before the results LINKS: FREE TRAINING: The Most Efficient Strategy to Fill Your Mastermind in 2026 ellieswift.com/training Connect with Ellie on Instagram: https://instagram.com/elliehswift Subscribe to Inside The Mastermind Newsletter: https://ellieswift.com/newsletter Watch on Youtube: https://www.youtube.com/@elliehswift Keen to work together? Sell Out Your Mastermind: The Mastermind Model - https://ellieswift.com/modelBe Coached By Ellie to $500k+ : The Scalable Freedom Mastermind - https://ellieswift.com/scalablefreedom

In this special joint episode, I'm sitting down with the incredible Vix Meldrew — founder of Volume and an absolute expert in memberships, events and building powerful communities — to talk about exactly how we're both rethinking group coaching in 2026. We dive into the biggest ways we're shifting how we deliver group programmes, masterminds and memberships this year — from why your clients' time is more precious than ever, to blending memberships and group programmes for better retention, to what it actually means to move from information to transformation as AI changes everything.  And stick around till the end, because we've got something special to share that we've been teasing the whole way through. In this episode we cover: — Why your clients' time is the most finite resource they have — and how to build programmes around that  — How to create real community and connection without adding more to your calendar  — Why the "recurring revenue rollercoaster" burns coaches out — and the hybrid model that fixes it  — Why retention might be the most untapped conversation in online business right now  — What it actually means to move from teaching information to creating true transformation  — How AI can help you do deeply personalised, "unscalable" things at scale  — Why building tools and templates beats adding more content, every time  — The free live workshop Ellie & Vix have been teasing all episode — AI Unrivalled LINKS: FREE TRAINING: The Most Efficient Strategy to Fill Your Mastermind in 2026 ellieswift.com/training Connect with Ellie on Instagram: https://instagram.com/elliehswift Subscribe to Inside The Mastermind Newsletter: https://ellieswift.com/newsletter Watch on Youtube: https://www.youtube.com/@elliehswift Keen to work together? Sell Out Your Mastermind: The Mastermind Model - https://ellieswift.com/modelBe Coached By Ellie to $500k+ : The Scalable Freedom Mastermind - https://ellieswift.com/scalablefreedom

In this solo episode, I'm breaking down the ONE thing I truly want you to take away from Nici Sweaney's story — because since we posted those two episodes, I've been having so many conversations where people are taking away the wrong lessons. Yes, Nici just went from a $1.5 million launch to $2.5 million in the last two months. But if you're sitting there thinking the secret was zero ad spend, or that memberships are the model, or that you need to pivot to AI to win right now — I want to stop you right there. In this episode we cover: — Wh $2.5M in 2 months doesn't mean what most people think it means  — The 3 things I don't want you to hold onto from Nici's story  — Why Nici not using paid ads makes her a unicorn — not a blueprint  — Why a membership is not the model for everyone and how Nici actually chose hers  — Why you absolutely do not need to sell AI to win right now (Jessi Jean's $7M is proof)  — The ONE real takeaway: one offer, one business model, one marketing strategy  — Why the 1-1-1 framework creates compounding focus, data and results  — The question I want every coach and consultant to answer before Q3 and Q4  — The free revenue calculator tool to help you map it all out RELATED EPISODES — Nici Sweaney's $1.5M Launch:  Part 1: https://www.buzzsprout.com/2593652/episodes/19382672 Part 2: https://www.buzzsprout.com/2593652/episodes/19415896 LINKS: FREE TRAINING: The Most Efficient Strategy to Fill Your Mastermind in 2026 ellieswift.com/training Connect with Ellie on Instagram: https://instagram.com/elliehswift Subscribe to Inside The Mastermind Newsletter: https://ellieswift.com/newsletter Watch on Youtube: https://www.youtube.com/@elliehswift Keen to work together? Sell Out Your Mastermind: The Mastermind Model - https://ellieswift.com/modelBe Coached By Ellie to $500k+ : The Scalable Freedom Mastermind - https://ellieswift.com/scalablefreedom

In this solo episode, I'm diving into something I've been stress testing behind the scenes for the last six to twelve months inside my work with six, multi-six, seven and eight figure founders — and it's the conversation I keep having on repeat. How do you become truly uncopyable as a high ticket coach in 2026? Not just different on the surface, but magnetic at a level that no one — not even AI — can replicate. I'm sharing the three specific things that create that, and the work I've been doing with clients to help them find and own their uncopyable edge. In this episode we cover: — Why 2026 is a leadership vacuum and what that means for your business right now — Why AI copying your framework is happening on mass — and what actually protects you — The trifecta that makes you a true category of one in your niche — Part 1: Your story — how to extract the pieces that make you inherently different to anyone else in your space — How I realised I was presenting as just another business coach — and the moment that changed everything — Part 2: Your positioning statement — the one line that makes people say "she's exactly who I need" — Why a longer bio makes you less memorable, not more — Part 3: Your embodied signature framework — and why your clients can feel the difference between lived experience and pieced together knowledge — Why yapping videos and video podcasts are winning right now and what that means for you — The free revenue calculator to map out your path to monthly recurring revenue LINKS: FREE TRAINING: The Most Efficient Strategy to Fill Your Mastermind in 2026 ellieswift.com/training Connect with Ellie on Instagram: https://instagram.com/elliehswift Subscribe to Inside The Mastermind Newsletter: https://ellieswift.com/newsletter Watch on Youtube: https://www.youtube.com/@elliehswift Keen to work together? Sell Out Your Mastermind: The Mastermind Model - https://ellieswift.com/modelBe Coached By Ellie to $500k+ : The Scalable Freedom Mastermind - https://ellieswift.com/scalablefreedom