Advertise on podcast: The Scalable Freedom Show

I sat down with my Online Business Manager, Nivek Harrison, for an honest and practical conversation about setting up the most effective relationship with an Online Business Manager (OBM), a role that becomes absolutely essential as your business scales to six, multi-six, or even seven figures. We talked about our own seven-year journey together - sharing the lessons we’ve learned, the mistakes we’ve made, and what we would do differently if we were starting our partnership today. 00:00 The importance of a strong integrator role 04:20 The importance of clear job descriptions 06:55 Hiring and collaboration insights 11:10 Onboarding new clients and communication 14:47 Discussing the importance of relationships 17:59 Personal growth over seven years 20:36 The importance of relationships LINKS: FREE GUIDE: Sell Out & Retain Mastermind Clients in 2026: https://ellieswift.com/mastermind2026 Connect with Ellie on Instagram: https://instagram.com/elliehswift Subscribe to Inside The Mastermind Newsletter: https://ellieswift.com/newsletter Watch on Youtube: https://www.youtube.com/@elliehswift Keen to work together? Sell Out Your Mastermind: The Mastermind Model - https://ellieswift.com/modelBe Coached By Ellie to $500k+ : The Scalable Freedom Mastermind - https://ellieswift.com/scalablefreedom

I sat down in Melbourne with my longtime Online Business Manager and co-coach, Nivek Harrison, for an intimate, behind-the-scenes conversation that feels more like a candid dinner chat than a formal interview. Together, we revealed what really goes on inside my mastermind-first coaching business - from hilarious calendar overshares to the power of boundaries, trust, and direct communication. LINKS: FREE GUIDE: Sell Out & Retain Mastermind Clients in 2026: https://ellieswift.com/mastermind2026 Connect with Ellie on Instagram: https://instagram.com/elliehswift Subscribe to Inside The Mastermind Newsletter: https://ellieswift.com/newsletter Watch on Youtube: https://www.youtube.com/@elliehswift Keen to work together? Sell Out Your Mastermind: The Mastermind Model - https://ellieswift.com/modelBe Coached By Ellie to $500k+ : The Scalable Freedom Mastermind - https://ellieswift.com/scalablefreedom

The traditional mastermind model is officially dead - and that’s actually great news for coaches, mentors, and consultants. Outcome-driven masterminds are the ones that will succeed in 2026 and beyond, and they empower even those without big names or flashy networks to build profitable, impactful businesses that truly serve their clients and get results.   What You'll Learn: 00:00 The mastermind model explained 02:32 Is it a mastermind or group program? 04:54 Can a mastermind deliver better results than one-to-one coaching 06:35 How to scale your mastermind offer The traditional mastermind model is dead, but the modern, curated, strategic mastermind is based on solving a problem for your clients. That's the model that I recommend for coaches and mentors - and the one that creates results in 2026. LINKS: FREE GUIDE: Sell Out & Retain Mastermind Clients in 2026: https://ellieswift.com/mastermind2026 Connect with Ellie on Instagram: https://instagram.com/elliehswift Subscribe to Inside The Mastermind Newsletter: https://ellieswift.com/newsletter Watch on Youtube: https://www.youtube.com/@elliehswift Keen to work together? Sell Out Your Mastermind: The Mastermind Model - https://ellieswift.com/modelBe Coached By Ellie to $500k+ : The Scalable Freedom Mastermind - https://ellieswift.com/scalablefreedom

I'm going to take you through exactly what I would do right now if I was scaling my mastermind from five to 50 people this year. I’m talking about the strategies and mindset to adopt if you want to bring more clients into your masterminds or group programs this year.   What You'll Learn: 00:00 Being a futurist in business 04:06 The sales system to scale your mastermind 06:27 Why live workshops work in 2026 07:01 Lead magnet & content strategy Your next step is to create a workshop to sell your mastermind, and set your date in your calendar for next month because speed of implementation is key. LINKS: FREE GUIDE: Sell Out & Retain Mastermind Clients in 2026: https://ellieswift.com/mastermind2026 Connect with Ellie on Instagram: https://instagram.com/elliehswift Subscribe to Inside The Mastermind Newsletter: https://ellieswift.com/newsletter Watch on Youtube: https://www.youtube.com/@elliehswift Keen to work together? Sell Out Your Mastermind: The Mastermind Model - https://ellieswift.com/modelBe Coached By Ellie to $500k+ : The Scalable Freedom Mastermind - https://ellieswift.com/scalablefreedom

Are you secretly wondering if your mastermind business model is what's draining your energy - or if there's a smarter way to scale without burning out? I’m sharing what really causes exhaustion for coaches and consultants, and exactly how you can build a thriving mastermind business model that supports your biggest ambitions AND aligns with your personal life and goals. What You'll Learn: 00:00 The real reason why you are exhausted delivering your mastermind 01:53 Too many calls? What to do instead 03:05 My 4-week mastermind cycle 09:30 High ticket does not mean always on 11:09 Boundaries, notifications and how we use Slack 13:18 Can your mastermind grow without you? Take a look at what's feeling heavy, take a look at some of the reasons that I share in this episode, and consider where you can restructure your mastermind so that it’s way more congruent for you within your life, and also as an ongoing, sustainable, high-profit business model. LINKS: FREE GUIDE: Sell Out & Retain Mastermind Clients in 2026: https://ellieswift.com/mastermind2026 Connect with Ellie on Instagram: https://instagram.com/elliehswift Subscribe to Inside The Mastermind Newsletter: https://ellieswift.com/newsletter Watch on Youtube: https://www.youtube.com/@elliehswift Keen to work together? Sell Out Your Mastermind: The Mastermind Model - https://ellieswift.com/modelBe Coached By Ellie to $500k+ : The Scalable Freedom Mastermind - https://ellieswift.com/scalablefreedom

Thinking about transitioning your one-to-one coaching clients into a mastermind, but worried about losing them - or the depth of transformation you provide? I’m sharing the exact process that’s allowed me to successfully move my clients into masterminds, without sacrificing results or relationships. What You'll Learn: 00:00 Full with one-to-one clients? Start here 01:22 The video I sent to move 20 of my clients from 1:1 coaching to a mastermind model 02:17 The mindset shifts in transitioning to a mastermind model 04:29 The strategy of moving people into your mastermind 06:12 You lose clients if they think you’ve stopped caring You don’t lose clients from evolving your offers. You lose them if they don’t feel cared for. When you center their desired outcomes, most clients will gladly evolve with you. LINKS: FREE GUIDE: Sell Out & Retain Mastermind Clients in 2026: https://ellieswift.com/mastermind2026 Connect with Ellie on Instagram: https://instagram.com/elliehswift Subscribe to Inside The Mastermind Newsletter: https://ellieswift.com/newsletter Watch on Youtube: https://www.youtube.com/@elliehswift Keen to work together? Sell Out Your Mastermind: The Mastermind Model - https://ellieswift.com/modelBe Coached By Ellie to $500k+ : The Scalable Freedom Mastermind - https://ellieswift.com/scalablefreedom

I’m diving into the real reasons so many masterminds never make it past their first year - and how you can avoid those pitfalls.  I share exactly why designing for scale doesn’t mean you have to offer less, care less, or lose those incredible client outcomes. What it does mean is being smart about containers, rhythms, and the way clients access support - so you don’t burn out, you don’t feel resentful, and you don’t have to break what you’ve built when it’s time to grow. What You'll Learn: 00:00 The Reason So Many Masterminds Don’t Survive Year One 01:28 What Are You Scaling Towards? 03:40 Building For Scale 04:55 Starting Your First Mastermind? Start Here I invite you to take a step back with me and think about the revenue and lifestyle you’re truly craving, then build from there so that hitting those goals isn’t just wishful thinking.  LINKS: FREE GUIDE: Sell Out & Retain Mastermind Clients in 2026: https://ellieswift.com/mastermind2026 Connect with Ellie on Instagram: https://instagram.com/elliehswift Subscribe to Inside The Mastermind Newsletter: https://ellieswift.com/newsletter Watch on Youtube: https://www.youtube.com/@elliehswift Keen to work together? Sell Out Your Mastermind: The Mastermind Model - https://ellieswift.com/modelBe Coached By Ellie to $500k+ : The Scalable Freedom Mastermind - https://ellieswift.com/scalablefreedom

In 2026 it’s essential that we focus on what AI can’t replicate - your lived experience, unique industry judgment, and personal brand. The episode also features a special segment with Dr. Nici Sweaney, a global leader in ethical AI. Nici delivers a future-focused wake-up call and actionable recommendations, emphasising how coaches must relentlessly automate the mundane to free up creative energy, and adopt AI tools for faster, high-impact program delivery. What You'll Learn: 00:00 How to AI-Proof Your Online Coaching Business & Mastermind 01:27 You’re Never Going to Out-Produce AI 03:03 Selling Masterminds & Coaching Offers From Lived Experience 04:09 Ethical AI with Dr Nici Sweaney 06:39 You Need to Be Adaptive and Innovative 07:40 Using AI to Help Deliver Your Products & Programs 08:38 Your Business is a Repeatable System 2026 and beyond belong to those who adapt, innovate, and lead with what only they can offer. And if you’re listening to this, I know that’s you! LINKS: FREE GUIDE: Sell Out & Retain Mastermind Clients in 2026: https://ellieswift.com/mastermind2026 Connect with Ellie on Instagram: https://instagram.com/elliehswift Subscribe to Inside The Mastermind Newsletter: https://ellieswift.com/newsletter Watch on Youtube: https://www.youtube.com/@elliehswift Keen to work together? Sell Out Your Mastermind: The Mastermind Model - https://ellieswift.com/modelBe Coached By Ellie to $500k+ : The Scalable Freedom Mastermind - https://ellieswift.com/scalablefreedom

Welcome to a new chapter of The Scalable Freedom Show. In this first episode of Season 2, I address a pressing question for many coaches and consultants: how do we ensure our businesses remain not just relevant, but profitable and resilient as AI continues to reshape our industry?  Having spent years building a seven-figure mastermind business and supporting hundreds of clients through similar journeys, I want to share the perspectives and strategies that are proving essential in this rapidly evolving landscape. This episode is also a milestone as it marks our move to a video-first format, a decision I made strategically to reach more coaches - especially women - who can benefit from adopting a mastermind model. Research consistently shows the power of women-led businesses to drive collective progress, and part of my mission is to increase visibility and accessibility of these opportunities. What You'll Learn: 00:00 Welcome to The Scalable Freedom Show 02:53 How we are going to AI proof our coaching and mastermind businesses 04:02 The mindset around AI for your business 05:09 AI is not going to replace YOU 07:04 Practical examples of leveraging AI  08:39 How to strategically AI-proof your coaching or mastermind business 11:21 Real human connection & community in the age of AI 13:50 The 5 main strategies to sell out your mastermind in 2026 If you want to position your mastermind or coaching business for sustained growth into 2026 and beyond, this episode is for you. LINKS: FREE GUIDE: Sell Out & Retain Mastermind Clients in 2026: https://ellieswift.com/mastermind2026 Connect with Ellie on Instagram: https://instagram.com/elliehswift Subscribe to Inside The Mastermind Newsletter: https://ellieswift.com/newsletter Watch on Youtube: https://www.youtube.com/@elliehswift Keen to work together? Sell Out Your Mastermind: The Mastermind Model - https://ellieswift.com/modelBe Coached By Ellie to $500k+ : The Scalable Freedom Mastermind - https://ellieswift.com/scalablefreedom

The Scalable Freedom Show is stepping into a new chapter. After years of audio-only episodes and the intimacy that comes with that, I’m taking you behind the scenes of a big shift we’re making this year. We’re moving into video podcasting, and in this episode, I share why now, and why it matters. We talk about the real reason video is worth it, not because it’s trendy, but because it changes discoverability. Audio has been an incredible way to nurture this community and build trust, but video gives the show a new way to reach people who would never find us otherwise. It becomes a gateway into the business, while still keeping the same honest, conversational feel you’re used to. I also share what’s actually changing and what isn’t. The audio episodes are staying exactly where they are, and you’ll still be able to listen as normal. We’re simply adding the option to watch on YouTube, and I’ll be honest about the learning curve that comes with speaking to the camera. You’ll hear how I’m setting this up behind the scenes with new systems, batch recording in a studio, and building something sustainable for this season of motherhood and business. LINKS: FREE GUIDE: Sell Out & Retain Mastermind Clients in 2026: https://ellieswift.com/mastermind2026 Connect with Ellie on Instagram: https://instagram.com/elliehswift Subscribe to Inside The Mastermind Newsletter: https://ellieswift.com/newsletter Watch on Youtube: https://www.youtube.com/@elliehswift Keen to work together? Sell Out Your Mastermind: The Mastermind Model - https://ellieswift.com/modelBe Coached By Ellie to $500k+ : The Scalable Freedom Mastermind - https://ellieswift.com/scalablefreedom

Playing it safe is out. This year, I’m challenging the old 'nice girl' persona and making space for honest, unapologetic thought leadership. Today, we kick off 2026 by talking about why being bold and clear is the only way to cut through the noise, especially as AI floods our feeds with more content than ever. It is time to stop people-pleasing and start saying what you really mean. In this episode, I share why softening your opinions and diluting your message just to keep everyone happy is a thing of the past. I talk about the power of showing up as your true self, even if it means not everyone agrees. When you speak with authenticity and conviction, you attract the right people who genuinely connect with your message. I also dive into what it really takes to stand out now. It is not just about sharing facts, but about offering your unique take and having the courage to say what others will not. I share a few questions to help you find your voice and encourage you to step into stronger thought leadership this year.  If you’re ready to stop blending in and start leading with your real voice, this episode will give you the spark you need to make 2026 your boldest year yet. LINKS: FREE GUIDE: Sell Out & Retain Mastermind Clients in 2026: https://ellieswift.com/mastermind2026 Connect with Ellie on Instagram: https://instagram.com/elliehswift Subscribe to Inside The Mastermind Newsletter: https://ellieswift.com/newsletter Watch on Youtube: https://www.youtube.com/@elliehswift Keen to work together? Sell Out Your Mastermind: The Mastermind Model - https://ellieswift.com/modelBe Coached By Ellie to $500k+ : The Scalable Freedom Mastermind - https://ellieswift.com/scalablefreedom

2026 is here, and we’re not just making resolutions. We’re making moves. In this episode, I share the three big priorities guiding our business this year and why we’re focusing on execution with real energy and intention. If you want a behind-the-scenes look at what’s shaping our strategy, you’re in the right place. First, we’re leveling up our content game. After years of playing it safe and being mostly reactive, this is the year for high-quality, attention-grabbing content that balances polish with real, relatable moments. I’m also bringing in extra help to make sure we don’t just keep up, but truly stand out. We’re also making evergreen funnels effortless and putting a spotlight on in-person magic. That means refining every step of the client journey so it’s easy to buy from us, and creating more opportunities for genuine connection through live events. If you’re thinking about where to focus your own energy in 2026, this episode will give you plenty of inspiration and a peek at what’s ahead for us. LINKS: FREE GUIDE: Sell Out & Retain Mastermind Clients in 2026: https://ellieswift.com/mastermind2026 Connect with Ellie on Instagram: https://instagram.com/elliehswift Subscribe to Inside The Mastermind Newsletter: https://ellieswift.com/newsletter Watch on Youtube: https://www.youtube.com/@elliehswift Keen to work together? Sell Out Your Mastermind: The Mastermind Model - https://ellieswift.com/modelBe Coached By Ellie to $500k+ : The Scalable Freedom Mastermind - https://ellieswift.com/scalablefreedom

As the year winds down, I’ve been reflecting on what I want next year to truly feel like. I’ve landed on one word that will shape everything I do in 2026. After a whirlwind 2025, where staying connected to my intentions was a challenge, I’m entering the new year with a clear and purposeful vision. In this episode, I share why I’m focusing on making the most of what I already have, both in life and business. It’s not about adding more or pushing harder, but about using my existing resources, relationships and ideas in a way that multiplies their impact and creates more space for growth. I talk about how I’m shifting from constant hustle to building on a strong foundation, refining our systems and protecting my creative energy. I also share what this looks like day to day, from repurposing content to bringing in more support, all with the goal of making what we have work harder for us. If you’re craving a more intentional and spacious year ahead, this episode is for you. LINKS: FREE GUIDE: Sell Out & Retain Mastermind Clients in 2026: https://ellieswift.com/mastermind2026 Connect with Ellie on Instagram: https://instagram.com/elliehswift Subscribe to Inside The Mastermind Newsletter: https://ellieswift.com/newsletter Watch on Youtube: https://www.youtube.com/@elliehswift Keen to work together? Sell Out Your Mastermind: The Mastermind Model - https://ellieswift.com/modelBe Coached By Ellie to $500k+ : The Scalable Freedom Mastermind - https://ellieswift.com/scalablefreedom

Everywhere you look, people are talking about strategic planning and prepping for the new year. My approach this Christmas is the complete opposite. In this episode, I share why shutting down my business for two full weeks and stepping away from emails, Slack, and content creation is the smartest move I make for both my business and my sanity. After ten years in business, I know these breaks are absolutely essential. I talk about the power of embracing white space and why doing less is sometimes exactly what we need. Between Christmas and New Year, I focus on real downtime. No planning, no batching, just intentional rest and letting my mind wander. I share how this space away from work is when my best ideas surface, inspired by Liz Gilbert’s thoughts on creativity and the magic that comes when we unplug. I hope this episode encourages you to find what truly replenishes you and reminds you that sometimes, stepping back is the wisest thing you can do for your business and your creativity. LINKS: FREE GUIDE: Sell Out & Retain Mastermind Clients in 2026: https://ellieswift.com/mastermind2026 Connect with Ellie on Instagram: https://instagram.com/elliehswift Subscribe to Inside The Mastermind Newsletter: https://ellieswift.com/newsletter Watch on Youtube: https://www.youtube.com/@elliehswift Keen to work together? Sell Out Your Mastermind: The Mastermind Model - https://ellieswift.com/modelBe Coached By Ellie to $500k+ : The Scalable Freedom Mastermind - https://ellieswift.com/scalablefreedom

As the year wraps up, I’m pulling back the curtain on what’s really been going on behind the scenes in my life and business. On the outside, life might look like a highlight reel. My daughter Sunny is thriving, my marriage with Che is stronger than ever and our home feels like a sanctuary. But beneath the surface, this year has tested me in ways I never saw coming, and I want to share the real, messy middle with you. In this episode, I open up about the duality of motherhood and ambition, and how navigating ADHD, sleepless nights and shifting identity made every win feel a little harder earnt. I talk about what it took to let go of the pressure to do it all and how narrowing my focus to what mattered most, my family and keeping the business steady, helped me show up where I was truly needed. I also share how honest conversations with my inner circle have been a lifeline, and why embracing self-awareness became my anchor through the chaos. If you’ve found yourself in the thick of it this year, you’re not alone. I hope this episode gives you permission to lower the bar when needed, be real about your struggles and find peace in the season you’re in. Here’s to meeting the waves of life and business with grit and grace, heading into 2026 with a little more perspective and a lot more heart. LINKS: FREE GUIDE: Sell Out & Retain Mastermind Clients in 2026: https://ellieswift.com/mastermind2026 Connect with Ellie on Instagram: https://instagram.com/elliehswift Subscribe to Inside The Mastermind Newsletter: https://ellieswift.com/newsletter Watch on Youtube: https://www.youtube.com/@elliehswift Keen to work together? Sell Out Your Mastermind: The Mastermind Model - https://ellieswift.com/modelBe Coached By Ellie to $500k+ : The Scalable Freedom Mastermind - https://ellieswift.com/scalablefreedom