Advertise on podcast: B2B Content Marketing: The Content Callout Podcast

Market research in the B2B space is often overlooked or, at best, done poorly. But speaking to your customer is the best way to direct every step of marketing and sales. Market research helps you move beyond assumptions and create a marketing strategy that will be effective. Christian Klepp shares how to do just that in this episode of The Content Callout.  Christian Klepp is the Co-Founder/Director of Client Engagement at EINBLICK Consulting, a Toronto-based B2B Tech SaaS and services marketing company. He also hosts B2B Marketers on a Mission.  Outline of This Episode[0:58] Christian’s 3 rapid-fire marketing tips[1:32] Why you should niche down—and how[5:41] The importance of B2B market research [9:24] Go-to questions for customer conversations[12:22] Don’t neglect secondary research[14:53] How to lead with authority and expert positioning [23:39] Don’t be afraid to take a stand within your industry [26:28] How to build a personal brand to make an impact[32:50] Where to reach out to Christian to have a conversation  Resources & People MentionedThe B2B Buying JourneyBuilding a StoryBrand by Donald MillerConnect with Christan KleppEINBLICKB2B Marketers on a MissionConnect on LinkedInConnect with The Content Callouthttps://www.contentcallout.com/Subscribe to The Content Callout on Apple Podcasts, Spotify, Google Podcasts

Mark Evans is a Fractional CMO for B2B SaaS companies. He helps companies assess their business, identify opportunities and gaps, and create a solid B2B marketing foundation, so the business is marketing to the right people in the right channels at the right time.  He starts by determining where your company fits in the competitive landscape. Then he helps you decide where to position yourself to share what you do, who you serve, why it matters, and how you’re unique in the marketplace. He’ll help you decide where to tell your story, how to tell it, and how to build content so you can tell your story where it matters.  In this episode of The Content Callout, Mark explains how he helps B2B brands build a solid marketing foundation as a Fractional CMO. Don’t miss it!  Outline of This Episode[1:25] What is a fractional CMO?[3:23] Marks 3 rapid-fire marketing tips[4:53] Talk to your customers regularly[9:48] Why you should only use a few marketing channels[13:57] How to choose the right marketing channels [17:17] Mark’s 4 C’s of LinkedIn[19:29] A conversation about the LinkedIn algorithm[22:28] Mark’s preferred content creation strategy[26:36] Bonus tip: You need to start a podcast[28:13] How companies can leverage content-driven marketing[31:35] Where you should start building your marketing foundation [34:28] The #1 thing marketers are doing that’s preventing success[35:47] How to connect with Mark EvansResources & People MentionedRoss SimmondsConnect with Mark EvansThe Marketing Spark PodcastConnect on LinkedInFollow on TwitterRead on MediumConnect with The Content Callouthttps://www.contentcallout.com/ Subscribe to The Content Callout on Apple Podcasts, Spotify, Google Podcasts

In his first internship as a content writer for a VC-based SaaS company, Jack Vawdrey fell in love with the craft. Jack now works as the Director of Content Marketing at Vista Point Advisors and as an independent consultant for private equity investors. He helps his clients use content to differentiate their firms. But how should content be different in the private equity firms and venture capitalist space? Jack shares some solid tips in this episode of The Content Callout.  Outline of This Episode[1:06] Jack’s three rapid-fire actionable tips[2:18] Automate to remove excess tasks from your plate[3:43] How is content marketing for private equity firms different?[5:43] Balancing promotion versus production[8:42] Jack’s favorite promotion tactics [12:50] Using content throughout the customer journey[17:01] How to connect with Jack VawdreyResources & People MentionedZapierAndy CrestodinaConnect with Jack VawdreyJack’s websiteConnect on LinkedInConnect with The Content Callouthttps://www.contentcallout.com/ Subscribe to The Content Callout on Apple Podcasts, Spotify, Google Podcasts

Whether you’re new to B2B marketing or are transitioning out of a corporate role and starting your own business, confidence in your position isn’t always a given. While it’s natural to question your abilities, you are where you are for a reason. You’re qualified for the role you’re in—so how do you claim that self-confidence? Andrea TheoJohn shares why valuing what you have to offer is so important—and how to boost your self-confidence. She shares three unique ways to remember your value in this episode of The Content Callout. 

Navigating changes in B2B marketing—and life in general—has been a heavily discussed topic in recent years. The COVID-19 pandemic changed life as we know it and propelled us forward in numerous ways. As a marketing leader, Julia Goebel is a pro at navigating change. In this episode of The Content Callout, we have a conversation about how marketing leaders can help their teams navigate change in the B2B marketing realm.  Outline of This Episode[1:14] Julia’s rapid-fire marketing tips[2:30] Navigating change in the B2B marketing world[5:00] How to make change manageable[8:01] The more you struggle, the faster you sink[9:48] How to lead a team that’s being acquired [14:14] The biggest mistakes that leaders make[18:20] How to plan your day the night before[20:08] How to connect with Julia GoebelResources & People MentionedManaging Transitions by William BridgesConnect with Julia GoebelConnect with Julia on LinkedInFollow Julia on TwitterConnect with The Content Callouthttps://www.contentcallout.com/ Subscribe to The Content Callout on Apple Podcasts, Spotify, Google Podcasts

SEO is complicated. B2B SEO is inherently more frustrating. The world of SEO is a constantly changing landscape that’s difficult to navigate yet critical to helping your website rank on search engines. In this episode of The Content Callout, David Ellis—the founder of Teranga Digital Marketing, a B2B SEO agency—shares how B2B brands can write quality content while integrating SEO. He helps simplify the process to make it understandable to anyone (a concept all B2B businesses need to embrace with their messaging). Don’t miss it!  Outline of This Episode[1:53] Learn more about David Ellis[3:36] David’s rapid-fire marketing tips[6:50] How to provide quality content while integrating SEO[11:30] An SEO strategy for constantly changing content[13:54] B2B companies struggle to simplify their product/service[16:28] Master messaging (and ditch jargon speak)[18:06] How marketing and sales can “play nice”[23:18] Why you need a clear understanding of personas[26:46] David’s four levers of B2B SEO[32:16] The biggest mistake marketers make that prevents success[33:44] How to learn more about Teranga Digital MarketingResources & People MentionedBrain.fmConnect with David EllisTeranga Digital MarketingConnect with David on LinkedInConnect with The Content Callouthttps://www.contentcallout.com/Subscribe to The Content Callout on Apple Podcasts, Spotify, Google Podcasts

Why do you need an owned audience? Why do you need a dedicated space to engage with that audience? Vanessa Hartung shares that it’s time to ditch the “IKEA experience” and stop leading your audience on bunny trails. Give them what they want in a centralized place owned by your brand. How do you do that? Listen to this episode of The Content Callout for the details.  Outline of This Episode[0:48] Three rapid-fire actionable tips[2:27] Ditch the IKEA experience[4:32] How to build your owned audience base[7:34] Why you need diversity of perspectives[11:34] Ensure authenticity by knowing your product [16:23] Make content interactive and engaging[17:10] The application of Web 3.0 in B2B[20:43] How to connect with Vanessa HartungResources & People MentionedCerosKate Bradley ChernisConnect with Vanessa HartungConnect on LinkedInConnect with The Content Callouthttps://www.contentcallout.com/ Subscribe to The Content Callout on Apple Podcasts, Spotify, Google Podcasts

What happens after the ink runs dry on the contract? Businesses stop marketing to existing customers. They stop providing tools to succeed with the product or service they initially bought into. When marketers do this, they’re leaving money on the table.  Derek Hovinga believes that a huge part of growth marketing is increasing retention among current customers. It increases revenue and new customer acquisition. Happy customers are your best advocates. That’s why you can’t forget to market to existing customers. Derek shares why marketing to existing customers is so important in this episode of The Content Callout.  Outline of This Episode[1:48] Tip #1: Don’t ghost your customers after a sale[8:21] Tip #2: Customer marketing is the easiest way to get more customers[12:09] Tip #3: There’s nothing better than a referral (except, maybe, pizza…)[17:35] What your funnel should look like to market to customers[19:38] How to market to customers that you’ve lost[24:34] The biggest mistake marketers make that prevents success[26:08] How to connect with Derek HovingaResources & People MentionedThe Inbound LabConnect with Guest NameConnect with Derek on LinkedInFollow Derek on InstagramThe Inbound Lab on TikTokTableside Mashed PotatoesThe Clientside PodcastConnect with The Content Callouthttps://www.contentcallout.com/Subscribe to The Content Callout on Apple Podcasts, Spotify, Google Podcasts

Authentic personal connection is THE future of sales and marketing. It allows anyone to become a magnet for business-building opportunities of all kinds. Yet most people and companies are missing out on branding on LinkedIn. But if you enable and empower your team to show up and speak up on LinkedIn, you can do a world of good for your organization. Steve Watt shares why allowing your organization to become thought leaders is vital in this episode of The Content Callout.  Outline of This Episode[1:15] Steve’s Rapid-fire tips[6:19] Why your brand lives at the edge[11:26] 3 things that hold companies back[16:07] Why LinkedIn has changed substantially[18:57] The importance of entertainment on LinkedIn[29:20] How to connect with Steve WattResources & People MentionedSeismicConnect with Steve WattConnect with Steve on LinkedInFollow Steve on TwitterConnect with The Content Callouthttps://www.contentcallout.com/Subscribe to The Content Callout on Apple Podcasts, Spotify, Google Podcasts

According to Angela Cope, mindful leadership in the B2B marketing space needs to become common practice. Angela is the Director of Demand Generation at Softchoice and has over 10 years of experience in B2B tech. Mindfulness practices allow you to grow as a leader and help your team thrive. In this episode of The Content Callout, we discuss what mindfulness is, how to implement mindfulness practices, and Angela’s 5 grounding principles of marketing. Outline of This Episode[1:30] Learn more about Angela Cope[3:10] Top three rapid-fire marketing tips[8:33] Embrace a mindfulness practice[11:15] Learn, grow, teach[15:10] The definition of mindfulness[18:22] How to manage your ego[24:40] Developing a team during Covid[27:33] Angela’s 5 grounding principles of marketing[33:10] Don’t let your ego get in the way[35:38] How to connect with Angela CopeConnect with Angela CopeSoftchoiceConnect on LinkedInConnect with The Content Callouthttps://www.contentcallout.com/ Subscribe to The Content Callout on Apple Podcasts, Spotify, Google Podcasts

Khadijah Plummer wholeheartedly believes that marketers need to develop strong working partnerships with sales teams. As a former Business Development Rep, she understands the roles of a marketer and salesperson inside and out. In today's episode of The Content Callout, we talk about improving the relationship between sales and marketing, who to develop relationships with, and how a sales lens can make your marketing content more impactful.  Outline of This Episode[1:33] Khadijah’s three rapid-fire actionable tips[2:44] How to interview for a marketing position[4:47] How to improve the relationship between sales and marketing[7:22] You’re in a new marketing role: Who do you get to know?[10:06] Why develop relationships with product managers[11:23] How a sales role helped Khadija in marketing[14:44] Khadijah’s favorites in the content marketing space[19:44] Learn more about Khadijah and her podcastResources & People MentionedChris Walker on LinkedInSeth Godin on TwitterAll Marketers are LiarsPurple CowConnect with Khadijah PlummerFollow Khadijah on TwitterConnect with Khadijah on LinkedInKhadijah’s podcast: Content CornerConnect with The Content Callouthttps://www.contentcallout.com/ Subscribe to The Content Callout on Apple Podcasts, Spotify, Google Podcasts

As a marketing leader, fostering an inclusive culture in your organization is key to successful marketing. It’s not just about including different genders, ethnicities, orientations, etc. but also cultivating diversity of thought and opinion. Joseph Taiano believes that you’ll be able to use those different perspectives to strengthen your marketing message. As the Managing Director and Global Head of Marketing for Consumer and Manufacturing Industries at Accenture, Joseph lends an innovative and creative approach to marketing. And with over 20 years in B2B marketing, he has the experience to back up every word he says in this episode of The Content Callout. Don’t miss it!  Outline of This Episode[1:35] Learn more about Joseph Taiano[2:43] Joseph’s top 3 tips for marketers[8:47] Inclusion and diversity in marketing[15:07] Ways to become more inclusive[16:48] Environmental, Social, and Governance in marketing[21:04] Joseph’s favorite resources for continuous learning[22:15] How to improve B2B Storytelling[27:15] Tips to simplify your message[29:19] Social media and thought leadership in the B2B space[34:55] Be brave enough to ask the right questions[37:04] How to connect with Joseph TaianoResources & People MentionedOn Brand with Donny DeutschThe 9 to 5 Network podcastThe Daily PodcastMasterClassOut LeadershipSurvey: 40% of employees are thinking of quitting their jobsReady or not: why marketing innovation starts with decluttering operationsConnect with Joseph TaianoConnect with Joseph on LinkedInJoseph.Taiano(at)Accenture.comConnect with The Content Callouthttps://www.contentcallout.com/ Subscribe to The Content Callout on Apple Podcasts, Spotify, Google Podcasts