Advertise on podcast: Beyond Strategy - with Krystelle Marie

You make the decision. You know what you need to do. Then the discomfort hits. Suddenly, your brain has 15 extremely intelligent reasons why the decision might be wrong. Maybe the timing isn’t right. Maybe you need more data. Maybe you should rethink the strategy. Maybe there’s a smarter opportunity you should pursue instead. But did reality actually change... or did discomfort change? In this episode, I’m breaking down one of the most dangerous forms of self-sabotage I see in ambitious founders: when fear stops sounding like fear and starts sounding like strategy. I share a very real example from my own life as I started building a new e-commerce brand. I had the concept, the mood board, supplier conversations and the beginnings of a plan. Then my mind started producing increasingly convincing reasons why I shouldn’t do it. Some of those concerns were legitimate. Some were fear dressed up as logic. And learning to tell the difference is a critical part of self-mastery as a founder. In this episode, we explore: • Why self-sabotage rarely looks like obvious self-sabotage • How intelligent people rationalise avoidance • The difference between conscious strategy changes and emotional renegotiation • Why discomfort often appears immediately after commitment • How overthinking can become an attempt to regain control • The question I now use when I catch myself wanting to abandon a decision: Did reality change, or did discomfort change? Because sometimes changing direction is intelligent. And sometimes you’re negotiating with the exact discomfort you need to learn how to hold if you want to become the person capable of building what you say you want. Ready to stop playing small? The Founders Inner Circle is where we do the real work — identity, inner game, and the strategy to match.  Receive my fortnightly Newsletter - Behind the Build The newsletter for founders who are building for real 5 identity gaps that are keeping your business stuck, and what to do about them. Download free Audit Discover how to work with me  Follow me on Instagram: @krystellemarieofficial

Most people think building a billion-dollar space company is a game of pure strategy and intellect. It’s not, it’s a game of psychological endurance. I recently spent a month in Austin, Texas, calibrating my environment and immersing myself in a room of people playing the game at the highest possible level. In this episode, I’m sharing my takeaways from that month and pulling back the curtain on one of the most eye-opening conversations I’ve ever had. I sat down with Eric Salwan, the billionaire co-founder of Firefly Aerospace. But we didn't just talk about rockets and valuations. In a massive podcast exclusive, Eric shares never-before-heard audio from his personal voice journals, recorded during the trenches of building the company. This is the raw, unvarnished reality of what the "Inner Game" actually looks like when absolutely everything is on the line. Ready to stop playing small? The Founders Inner Circle is where we do the real work — identity, inner game, and the strategy to match.  Receive my fortnightly Newsletter - Behind the Build The newsletter for founders who are building for real 5 identity gaps that are keeping your business stuck, and what to do about them. Download free Audit Discover how to work with me  Follow me on Instagram: @krystellemarieofficial

Everyone online is talking about their haters, outwork your enemies, screw the doubters, prove them wrong. Here's the problem: your biggest hater isn't out there, they live in your head and they've been winning for years. In this episode, I'm naming the voice most founders have never let themselves look at directly,  the one that sounds like strategy, sounds like being careful, sounds like adulting. The one that's been telling you you're not ready, not qualified, need more experience, should wait a little longer. That voice isn't protecting you. It's costing you and the scariest part? It's smart enough to disguise itself as intelligence, so you hand it the keys without realising. I share the story of a client who wanted to start a business for two years and kept finding reasons he wasn't ready until we went underneath the strategy and found the real reason, he was more than qualified the whole time. The voice had been lying to him in a suit. This episode is for you if: — You've been "thinking about it" for longer than you'd like to admit  — You keep telling yourself you just need to plan more, learn more, be more ready  — You're stuck in strategic planning that never quite turns into strategic doing  — You've got the capability but something keeps pulling you back By the end, you'll have one question to ask yourself this week that will start to change everything: is this strategy, or is this the voice? Because you can't beat a hater you haven't identified. And right now, yours has been winning precisely because you didn't know it was there. Ready to stop playing small? The Founders Inner Circle is where we do the real work — identity, inner game, and the strategy to match.  Receive my fortnightly Newsletter - Behind the Build The newsletter for founders who are building for real 5 identity gaps that are keeping your business stuck, and what to do about them. Download free Audit Discover how to work with me  Follow me on Instagram: @krystellemarieofficial

This episode is different.  What I'm giving you today is something more valuable than any business advice I could ever share — and all it takes is 10 minutes and a quiet place to sit. In this episode, I'm taking you on a guided experience that will show you exactly what's at stake if fear keeps making your decisions. We're going to walk through the life you don't want 10 years from now — so you can feel what it actually costs to keep waiting. And then I'm bringing you back.  ⚠️  Don't listen to this one while driving. Find somewhere you can sit or lie down undisturbed. This isn't background listening — it's an experience.    f this episode hits you the way I think it will — share it with one person who needs to hear it. That's how we grow this community.  Ready to stop playing small? The Founders Inner Circle is where we do the real work — identity, inner game, and the strategy to match.  Receive my fortnightly Newsletter - Behind the Build The newsletter for founders who are building for real 5 identity gaps that are keeping your business stuck, and what to do about them. Download free Audit Discover how to work with me  Follow me on Instagram: @krystellemarieofficial

If you woke up today with full health, a working laptop, and a roof over your head, you have zero right to make excuses. In this episode, I am giving you the reality check you didn't know you needed. I share a story about a woman who fights for every single movement in her body yet achieves more than most able-bodied founders. I also break down why "heartbreak" and "failure" are actually luxuries that you should be grateful for. We are stripping away the "I'm tired" and "I'm scared" excuses. It’s time to realize that your "Hardware" is perfect, but your "Software" needs a massive upgrade. In this episode, we cover: The "Neighbor" Story: Why a woman who cannot speak is outworking you.The Privilege of Pain: Why heartbreak and rejection are luxuries, not burdens.Hardware vs. Software: Why you are failing despite holding a "Royal Flush" hand of resources.The Zero-Excuse Protocol: How to turn gratitude into aggressive execution. Ready to upgrade the Operator? Join the Inner Circle (Free Course inside): Founders Inner Circle  Follow me on Instagram: @krystellemarieofficial Apply for The Inner Game of Scale™ Mentorship: DM me

What if the reason you’re not moving faster has nothing to do with discipline, motivation, or intelligence and everything to do with time? In this episode, I’m breaking down the Compression Protocol, a core module from Founders Inner Circle, and revealing how high-level founders bend time by manufacturing urgency, collapsing timelines, and forcing their nervous system into execution mode. You’ll learn why: Speed is not a skill — it’s a constraintPerfectionism is just procrastination in a tuxedoYour brain only enters peak performance when the deadline feels impossibleWe’ll unpack how Parkinson’s Law quietly destroys momentum, how artificial urgency triggers flow states at a biological level, and how elite operators condense months of work into days using ruthless time compression. This episode introduces practical frameworks like: The 50% Rule for instantly doubling execution speedThe 60-Minute Power Block for zero-friction outputThe concept of weekly sprints instead of monthly goalsListen if you’re ready to stop managing time and start bending it. Want to Build and Scale Your Business? Come join my community and get access to thousands of dollars worth of coarse content and live coaching for Free! - Founders Inner Circle DM  me to apply for my 1:1 Coaching program Instagram: @krystellemarieofficial Facebook: @thekrystellemarie

Your identity, not your goals, will determine your success in 2026. In this episode, Krystelle breaks down a simple 3-minute neuroscience technique called Identity Tagging to help you shift into the version of you who actually achieves the results you want. You’ll learn: why your subconscious runs your habitshow tiny daily actions rewire identitya guided activation to step into your future selfthe #1 mistake business owners make with goal settingIf you’re ready to step into the version of you who attracts success effortlessly, this is for you. I'm offering private 1:1 sessions for 10 people, we’ll uncover your identity blocks, rewire your subconscious, and build your 2026 goals from your future self. You’ll also receive a custom hypnosis audio to reinforce your new identity every day. This isn’t goal setting, it’s identity reprogramming. 👉 Book your session here Want to Build and Scale Your First Business? Come join my community and get access to thousands of dollars worth of coarse content and live coaching - First-Time Founders Club DM  me to apply for my 1:1 Coaching program Instagram: @krystellemarieofficial Facebook: @thekrystellemarie

⚠️ WARNING I HYPNOTISE YOU FOR SUCCESS IN THIS EPISODE!  You know that movie Limitless with Bradley Cooper , where he takes a pill and suddenly becomes unstoppable? What if you could do that… without the pill? In this episode, I reveal the real-life science behind becoming limitless , how to rewire your brain, elevate your emotional state, and start operating as your future self right now. You’ll learn how to: 💊 Trigger peak performance and clarity on command 🧠 Use NLP anchoring to reprogram your energy and focus ✨ Understand the neuroscience of how your internal state creates your external results 🚀 Step into your future identity every morning and start attracting opportunities that match it This isn’t movie magic it’s emotional mastery and neuro-identity reprogramming. Because you don’t need a pill to become limitless, you just need to learn how to access the version of you that already has it all. You don’t attract what you want,  you attract what you are. So become the future you, now. Want to Build and Scale Your First Business? Come join my community and get access to thousands of dollars worth of coarse content and live coaching - First-Time Founders Club DM  me to apply for my 1:1 Coaching program Instagram: @krystellemarieofficial Facebook: @thekrystellemarie

Every founder says they want more money, momentum, and freedom — but what if the missing link isn’t strategy… it’s clarity? In this no-fluff episode, Krystelle breaks down The Upside Mindset , inspired by Bobby Castro’s book The Upsiders , to show how your attitude, focus, and “non-refundable minutes” determine every result you create. You’ll learn how to: ⚙️ Audit your mindset like a balance sheet 🧠 Protect your time and energy from distractions 💪 Create momentum before the money shows up 🚀 Turn self-awareness into strategy and clarity into cashflow This isn’t about toxic positivity or hustle culture. It’s about mastering the inner operating system that drives every successful founder. Your mind is your number-one asset. Protect it like your business depends on it — because it does. Want to Build and Scale Your First Business? Come join my community and get access to thousands of dollars worth of coarse content and live coaching - First-Time Founders Club DM  me to apply for my 1:1 Coaching program Instagram: @krystellemarieofficial Facebook: @thekrystellemarie

If you can’t focus for more than 30 minutes without reaching for your phone, if you wake up and scroll before you even breathe, this episode is for you. I break down why endless scrolling is destroying your attention span, frying your dopamine system, and even shrinking the parts of your brain responsible for decision-making, discipline, and your sense of self. More importantly, I’ll give you practical tools to start healing your brain, reclaim your focus, and build the mental clarity your business needs to thrive. This isn’t just about productivity, it’s about protecting your identity, your future, and your ability to create the life you actually want. Listen in, take notes, and take action. Your business depends on it. Want to Build and Scale Your First Business? Come join my community and get access to thousands of dollars worth of coarse content and live coaching - First-Time Founders Club DM  me to apply for my 1:1 Coaching program Instagram: @krystellemarieofficial Facebook: @thekrystellemarie

We’re in the final stretch of 2025. Four months left , September to December. If you haven’t hit your goals yet in business or life, don’t panic. Four months of ruthless focus is all you need. In this episode, I introduce The Great Lock-In of 2025 , a season of discipline and reinvention that could become the turning point of your entire life. You’ll discover: Why the battle isn’t against the market or your competition, it’s against your old self.The exact audit exercise I use with my private coaching clients to identify where you’re at and who you need to become.How to make daily decisions as your new self so you can finish the year unrecognizable.This will be one of the hardest things you ever do. But if you’re ready to fight, the next 4 months could change everything. 👉 Press play, do the work, and join The Great Lock-In. Want to Build and Scale Your First Business? Come join my community and get access to thousands of dollars worth of coarse content and live coaching - First-Time Founders Club Book a FREE Strategy session DM  me to apply for my 1:1 Coaching program Instagram: @krystellemarieofficial Facebook: @thekrystellemarie

What if your current reality isn’t real… it’s just a reflection of your programming? In this episode, I sit down with Australia’s #1 mind control expert, Morgan Nelson, to explore how your thoughts, beliefs, and inner identity are literally shaping your external world. We get deep into:  Why most people are unconsciously hypnotised  and how to snap out of it How to rewire limiting beliefs and reprogram your nervous system. The language patterns that silently control your confidence, habits, and resultsWhy your identity, not your strategy, is the root of all success or failureIf you’ve ever felt stuck, blocked, or frustrated with your progress… Ask yourself this: What if you’re not underperforming , you’re just under a suggestion? Morgan breaks down how to take back control and start creating reality on your terms. Warning: This episode may challenge everything you’ve been taught about mindset and motivation. 🎧 Hit play if you’re ready to rewire from the inside out. Where to find Morgan Nelson: Instagram: @morgantnelson DreamFest Live on the Gold Coast (August) - Get Your Tickets Dream out Loud podcast - YouTube - Apple - Spotify  Dream out Loud Facebook Group Join the Dream out Loud VIP Community  Want to Build and Scale Your First Business? Come join my community and get access to thousands of dollars worth of coarse content and live coaching - First-Time Founders Club Book a FREE Strategy session DM  me to apply for my 1:1 Coaching program Instagram: @krystellemarieofficial Facebook: @thekrystellemarie

In this episode, I sit down with Matt Konig, a renowned growth strategist who has scaled multiple e-commerce brands to over $30 million in revenue. We delve into his industry secrets, mindset, and the strategies that have led to massive success. What You'll Learn: The key components of a winning growth strategy.How to optimise conversion rates and user journeys.The importance of performance marketing and how to execute it effectively.Real-world case studies demonstrating significant revenue growth.Whether you're an aspiring entrepreneur or an established business owner, this episode is packed with actionable insights to help you scale your e-commerce brand. Connect with matt Konig: Matt's website - Matt Konig Matt's Company - Sensic Digital Matt's Instagram - thisismattkonig Matt's linkedIn - Matt Konig Want to Build and Scale Your First Business? Come join my Free community and get access to thousands of dollars worth of coarse content and live coaching - First-Time Founders Club Book a FREE Strategy session DM  me to apply for my 1:1 Coaching program Instagram: @krystellemarieofficial Facebook: @thekrystellemarie

What if the biggest thing holding you back… was you? In this powerful coaching-style episode, we dive deep into the subconscious patterns that quietly sabotage your goals and how to break them for good. You’ll walk away with real tools, prompts, and shifts to stop looping in self-doubt, procrastination, and perfectionism. Inside this session: How to spot self-sabotage (even the sneaky versions)Why your brain resists the very things you say you wantPowerful questions to uncover hidden beliefs blocking your successA mindset shift that will free your momentumThis isn’t fluff — it’s transformational clarity and strategy in under 15 minutes. Ready to stop playing small? Hit play, grab a journal, and meet the version of you who stops getting in their own way. Want to Build and Scale Your First Business? Come join my Free community and get access to thousands of dollars worth of coarse content and live coaching - First-Time Founders Club Book a FREE Strategy session DM  me to apply for my 1:1 Coaching program Instagram: @krystellemarieofficial Facebook: @thekrystellemarie

If you’ve ever been told you’re too much, too intense, too in your masculine, or that you need to slow down, this episode is your permission slip to stop apologising and start owning your obsession. This is for the ones who’d rather build than chill. Who get high off momentum. Who feel most alive when they’re locked in and lit up with purpose. We’re done letting society, partners, or so-called “spiritual” advice shame us for being driven. You’re not out of balance. You’re just not built for mediocrity. In this episode, I break down the real reason people project this “masculine energy” narrative and why you should stop shrinking for people who don’t have your fire. This one’s for the builders, the creators, the visionaries. The ones who aren’t here to play it safe, they’re here to make history. Want to Build and Scale Your First Business? Come join my Free community and get access to thousands of dollars worth of coarse content and live coaching - First-Time Founders Club Book a FREE Strategy session DM  me to apply for my 1:1 Coaching program Instagram: @krystellemarieofficial Facebook: @thekrystellemarie