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Most people's AI knows absolutely nothing about their business. Every conversation starts from scratch. You spend 20 minutes giving it context before you can even get to the actual question. And then you do it all again the next day. That's what was happening to us. Until we built what I'm calling the Business Brain. If you're using AI for your coaching or course business but it still feels like you're starting from zero every single time... this episode is for you. This is Part 2 of my diary of building our AI assistant. Last week was the content system. This week, I'm walking you through how we built a central database that gives our AI full visibility over every contact, every client interaction, every DM, every support ticket, every community conversation, and every call summary in our business. And what that's actually enabled us to do with it... from automated lead scoring to pre-call briefings to weekly client care that happens without me lifting a finger. If you missed Part 1, go back and listen to that one first. It's the perfect starting point. 👉 Want to see all of our AI systems in action? Grab Our AI Playbook... a behind-the-scenes walkthrough of the exact AI systems running inside our seven-figure coaching and course business. Click here to watch (available for a limited time only).

I have a confession. I've been low-key obsessed with AI for the last two years. But I've also watched a lot of people disappear down the AI rabbit hole for weeks and come back with... not a lot to show for it. So I kept myself on a leash. Diving in, pulling back, diving in, pulling back. Until recently, when three things happened at the same time that changed everything. If you've been wanting to use AI for your content creation but you're stuck in the cycle of "I know it could do more for me but I can't justify the time to set it up"... this episode is for you. I'm sharing the real, honest diary of how I ended up building my own AI content assistant. The seven-step content workflow. What the process actually looked like. And why the content coming out of it is better than anything I was producing when I was spending 10+ hours a week creating content manually. This is Part 1 of a two-parter. Next week I'm taking you inside the bigger picture... what I'm calling the CEO Command Centre. This is also the exact AI content system we're building live at the Cash Money Content Upgrade Workshop on Tuesday April 21st. Two hours. You'll walk out with your own Content Command Centre, fully customised for your business. 🎟️ Tickets are $97. Click here to grab yours now.

Should you run a lead magnet funnel or run ads direct to a low-ticket offer? I've been running an experiment over the last 90 days to find out. Same time period. Similar number of people. Same offer at the end. One was a lead magnet funnel. The other was a direct sales funnel. And I tracked everything: what we spent, what we made upfront, and how many people from each funnel went on to buy our other programs over 30, 60, and 90 days. If you've been wondering which funnel strategy is right for you—this episode is for you. I'm pulling back the curtain and sharing the real numbers. Which one was more profitable upfront? Which one converted better long-term? And which one is right for your business right now? Listen to find out. Want help setting up your funnel? DM us on Instagram: @hellofunnels

Someone copied my ad. Pretty much word-for-word. Scene-by-scene. Not "inspired by" copied. Blatant copied. And when I reached out to them? They played dumb, denied it, then blocked me. If you've ever been copied or you're worried about what to do if it happens—this episode is for you. I'm walking through exactly what I did: the DM I sent, the deadline I gave, how they responded, the PDF I created with side-by-side proof, reporting them to Meta's IP infringement department, and where I drew the line between protecting my business and protecting my peace. Plus, the three levers you actually have when someone copies you (spoiler: legal action usually isn't one of them). Questions about protecting your content? DM me on Instagram: @hellofunnels

A gateway offer is not just a low-ticket offer. It's specifically designed to solve two massive problems: running profitable ads while growing your list, and building trust with people who don't trust you (or themselves). But most people get gateway offers wrong. And when you do, it's a big waste of time and money. If you want to create a gateway offer that actually scales—this episode is for you. I'm walking through my 10-part gateway offer checklist—the exact checklist I use before I ever spend a dollar on ads. If your offer doesn't hit all 10 of these things, it won't be profitable to scale. The checklist covers: making your promise specific, desirable, and believable; making it feel new or novel; ensuring it's related to your other offers; solving a vanity problem; appealing to a broad audience; fast delivery; profitable pricing; and crystal-clear positioning for impulse buyers. Ready to create your gateway offer? Join us at the Gateway Offers Workshop next week—March 24th Australian time (March 23rd for most people). Tickets are already half sold out. We'll walk through this checklist live, give you the AI tools to help you hit all 10 points, and help you create your offer step by step. Grab your ticket now.

What if I told you there's one strategy I've been using since the start of this year that's added up to $2,000 a day in profit—every single day—so far in 2026? And it's still growing. Would you want to know what it is? If you're ready to scale your business fast—this episode is for you. I'm walking through the exact five-step process I used to create this strategy: figuring out the right format for your niche, creating a killer promise, writing a sales page that converts cold traffic, testing it, and scaling it with ads. Plus, I'm sharing the story of the massive mistake I made with my first gateway offer (spoiler: I listened to bad advice and shut down what was working). Want to learn this exact process? We're running the Gateway Offers Workshop on March 24th Australian time (March 23rd for most people). Tickets are limited, and we're announcing it here first. Grab your ticket now

Ads alone are not the solution. Over the last few episodes, we've been talking about Facebook ads and how they've helped us make a massive jump in revenue this year. But you need more than just ads. You need the right funnel strategy. And you need the right offer. So this month, we're talking all about the offer. Specifically, gateway offers. Because here's what I'm seeing: a lot of people are struggling to sell their programs—the ones that feel like an investment. The $997, $2,000, $3,000 programs. And they're wondering why. If you're struggling to sell your mid-ticket or premium programs—this episode is for you. I'm breaking down why it's so hard to sell programs that feel like an investment right now, why your warm audience strategy isn't working anymore, and the three biggest mistakes people make when creating a gateway offer: going too niche, solving functional problems instead of vanity problems, and pricing it wrong. This is part one of a series on gateway offers. Next week, I'm walking through what you actually need to do to create a gateway offer that scales your sales and grows your audience on autopilot. Make sure you're subscribed so you don't miss it.

Every six to twelve months, I sit down and strip out everything that's not working. I cut. I simplify. I get back to basics. Because that's when my business works best—when I'm focused on what actually moves the needle, not just doing busy work for the sake of busy work. At the end of last year, I did this again. And the four changes we made freed up space, allowed us to focus, and helped us have our best months ever while still working part-time. If you're feeling overwhelmed by all the moving pieces in your business—this episode is for you. I'm walking through the Traffic Light Process I use to figure out what stays and what goes, plus the four things we simplified: bringing ads back in-house, pulling back on social media, ditching video podcasting, and streamlining our offer suite. Simplifying isn't just about cutting things. It's about making room for what actually matters. And for the next new things that come along. Want to chat about simplifying your business? DM me on Instagram: @hellofunnels Ready to simplify your sales and marketing strategy? Check out our programs at https://hellofunnels.co/which-program Ready to simplify your content strategy? Grab my exact process and prompts

What if you could get direct answers to the exact questions holding you back from scaling your funnels and ads right now? I put up an "Ask Me Anything" box on Instagram and got flooded with questions. Instead of answering them one by one in the DMs, I'm answering them here—because if one person is asking, there are at least 50 others wondering the same thing. If you've been stuck on any part of your funnel strategy, ad spend, tech setup, or offer positioning—this episode is for you. In this episode, I'm diving into six real questions from people just like you: How long until you actually see sales from a funnelWhether you need a big list before running adsHow much to spend per day on ads to see real resultsWhat to do when your funnel stops convertingAll-in-one software vs individual tech stackAds direct to offer vs lead magnet firstNo fluff. No guru BS. Just what's actually working in 2026.Have more questions? DM me on Instagram: @hellofunnels Want to see how this all comes together? Grab our free guide: The 3 Funnels We're Using to Sell Our Offers in Our 7-Figure Business

I found a random viral post about a desk organizer—and turned it into an ad that's adding $500-$1500 in profit a day to our business. When our ads fell off a cliff in October, I tested everything: static images, car videos, you name it. They were fine. But then I stumbled on a viral post while scrolling. And I realized the structure would work perfectly as an ad template. So I used it. And it worked crazy well. If you're running ads but they feel harder than they should be—this episode is for you. I'm sharing how to find viral post formulas and turn them into high-converting ads, plus five tips you can use right now to start testing this strategy yourself. Want the full breakdown? Join us for our live Viral Ads Formula Training next week. We're walking through the three viral templates we're using and exactly how to adapt them. Already in one of our programs? Check the calendar. Not in a program yet? Apply now.

What if you could run Facebook ads that get 3x ROAS—and your VA could manage them in 30 minutes a week? I've been running Facebook ads since 2010. And I can tell you: ads have never been easier or more profitable than right now. At the end of last year, our lead magnet ads slowed down. So I tested what Facebook was actually rewarding with the Andromeda changes. The results? 3x ROAS at the most expensive time of year. And a simple weekly system that takes less than 30 minutes to manage. If you've been avoiding Facebook ads because they seem too complicated—this episode is for you. I'm breaking down what changed, why it's working, and the exact weekly checklist we use to run profitable ads without needing an ads expert. Want to learn our exact system? If you're in one of our coaching programs, check the calendar for our live Facebook Ads training. Not a client yet? DM me on Instagram: @hellofunnels and let's chat!

If you've been trying to sell your DIY course lately and it's feeling harder than ever—you're not imagining it. Over the last 18 months, mid-ticket DIY courses (usually $300-$2000) have been hit the hardest. And it's not because your course is bad. It's because the market has shifted in two major ways: people are more cautious with spending and want certainty before they invest, and AI tools like ChatGPT can now give them personalized plans and instant feedback for free. So your DIY course is being squeezed from both sides. But here's the good news: Your course isn't dead. Its role has just changed. And once you reposition it, you'll start seeing sales again. If you're spending all your time perfecting your webinar or rewriting your sales page and it's still not converting—this episode is for you. In this episode, I'm walking you through three strategies to pivot your DIY course so it sells better than ever in 2026: slice and dice it into a low-ticket gateway offer with upsells, upgrade it to a premium supported experience, or demote it strategically to a supporting role in your business. This isn't about scrapping what you've built. It's about repositioning it so it actually works in today's market. Want to see how DIY courses fit into high-converting funnels now? Grab our free guide: The 3 Funnels We're Using to Sell Our Offers in Our 7-Figure Business Want to chat about your offer? Drop me a DM on Instagram: @hellofunnels

Did you know that the economy section of an airline is pretty much break-even? They're covering costs, but they're not making real profit on those seats. The actual profit comes from business class and premium economy. Smaller sections. Fewer people. Way more profitable. And there's a huge lesson here for anyone running a coaching or course business in 2026. Because a lot of us are running our businesses like economy-only airlines—serving as many people as possible with razor-thin margins, completely exhausted, and wondering why we're working so hard but barely seeing profit. In this episode, I'm breaking down what the airline industry can teach us about building a more profitable business, why most course creators are stuck in exhausting models, and how adding one premium offer could add $200K or more to your business this year—without burning out. Watch the training: "One Change You Can Make to Add $200K to Your Year" This is your final week to watch it before it comes down. Want to chat about what a premium offer could look like in your business? Drop me a DM on Instagram @hellofunnels

Last week, Amy Porterfield made a shocking announcement: she's no longer selling Digital Course Academy—the signature program that's made her $60+ million. And while her announcement focused on evolution and new challenges, I think there's a much bigger story here about what's happening in the online course industry right now. If you have an online course that's not selling the way you thought it would, or you're wondering why the strategies you were taught aren't working anymore—this episode is for you. Because the online course model has fundamentally changed. And most people aren't talking about it honestly. In this episode, I'm breaking down exactly what changed, what's working now, and most importantly, what you should be doing with your course business in 2026. Want help pivoting your course business to what's actually working? Drop me a DM on Instagram: @hellofunnels

Let's get real about what actually worked (and what flopped) in 2025. I'm pulling back the curtain on every marketing strategy we tested this year - the good, the bad, and the ugly. Real numbers. Honest ratings. And exactly what we're leaving behind vs. doubling down on in 2026. The market changed this year. The algorithms changed. Buyer behavior changed. And if you're not paying attention and adjusting your strategy, you're going to waste a lot of time and energy on tactics that just aren't working anymore. In this episode, I walk you through 7 different marketing strategies we tested in 2025. You'll hear what worked, what didn't, why things changed throughout the year, and what we're bringing into 2026. No fluff. No theory. Just real data from an actual business. If you're planning your 2026 marketing strategy right now, this episode will save you months of trial and error. Strategies Covered: Best List Building FunnelsLive vs Evergreen WebinarsPaid ChallengesSegmented VIP LaunchesManyChat + Instagram StrategyBest Low-Ticket FunnelsWant to work with me to build your 2026 strategy? DM me on Instagram and let's have a conversation about what this could look like for your business.