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Drop us a message! In this episode of Social In 10, we're joined by Bradley Leivars, Creative Director at Printlogik, to explore what smart brand building really looks like. Bradley shares how brands can build systems that maintain consistency as they scale without slowing teams down or killing creative output, why physical brand assets still play a powerful role in building trust and recognition in an increasingly digital world, and how to approach sustainability in a way that makes commercial sense rather than feeling like a compromise. He also unpacks what brands so often get wrong when building from the ground up, and the foundations that separate a lasting brand from a good-looking one. Want to be featured on the pod? Drop us a voice note on Instagram at @GiraffeSM. About Giraffe Social’s Social in 10 Podcast Giraffe Social is a multi-disciplined digital marketing agency specialising in social media marketing based on the South Coast of the United Kingdom. We work with a wide range of industries, spanning from Fintech and L&D, to Beauty and Retail. Social in 10 is a weekly podcast about all things digital marketing. We discuss all the things social media managers want to know, including the latest platform updates, emerging trends, campaign ideas, and best practices to help you stay ahead of the curve. Whether you're managing multiple clients or growing your brand in-house, each episode is packed with actionable insights… all delivered in under ten minutes. Hosted by the Giraffe Social team, this is your fast, fun, no-fluff guide to making sense of social. New episodes every week, so tune in and level up your marketing game!

Drop us a message! In this week’s REWIND episode, we’re speaking to Lauren Burton, the Social Media Lead at Arup to get her thoughts on how to effectively utilise storytelling on social media to create engaging content. Want to be featured on the pod? Drop us a voice note on Instagram at @GiraffeSM. About Giraffe Social’s Social in 10 Podcast Giraffe Social is a multi-disciplined digital marketing agency specialising in social media marketing based on the South Coast of the United Kingdom. We work with a wide range of industries, spanning from Fintech and L&D, to Beauty and Retail. Social in 10 is a weekly podcast about all things digital marketing. We discuss all the things social media managers want to know, including the latest platform updates, emerging trends, campaign ideas, and best practices to help you stay ahead of the curve. Whether you're managing multiple clients or growing your brand in-house, each episode is packed with actionable insights… all delivered in under ten minutes. Hosted by the Giraffe Social team, this is your fast, fun, no-fluff guide to making sense of social. New episodes every week, so tune in and level up your marketing game!

Drop us a message! Marketing transformation isn't about adding more tools, it's about making marketing genuinely easier, faster, and more effective for the people doing it. In this episode of Social In 10, we're joined by Erin Molnar, Marketing Director at SAP, to explore what real marketing transformation looks like at scale. Erin shares how to modernise a marketing organisation without layering in unnecessary complexity, how leaders can ensure AI, automation, and technology stacks actually support their teams rather than slow them down, and what she's learned leading large-scale transformations across global marketing functions. She also unpacks what truly separates high-performing marketing operations teams from average ones, and how to build an environment where people feel empowered to improve the systems around them rather than just follow them. Want to be featured on the pod? Drop us a voice note on Instagram at @GiraffeSM. About Giraffe Social’s Social in 10 Podcast Giraffe Social is a multi-disciplined digital marketing agency specialising in social media marketing based on the South Coast of the United Kingdom. We work with a wide range of industries, spanning from Fintech and L&D, to Beauty and Retail. Social in 10 is a weekly podcast about all things digital marketing. We discuss all the things social media managers want to know, including the latest platform updates, emerging trends, campaign ideas, and best practices to help you stay ahead of the curve. Whether you're managing multiple clients or growing your brand in-house, each episode is packed with actionable insights… all delivered in under ten minutes. Hosted by the Giraffe Social team, this is your fast, fun, no-fluff guide to making sense of social. New episodes every week, so tune in and level up your marketing game!

Drop us a message! In crowded markets, being good at what you do isn't enough: you need to be clear, consistent, and deliberate about what makes you different. In this episode of Social In 10, Senior Social Media Manager Elena Nikiforova shares her thinking on brand positioning in competitive markets. Elena covers how marketers can identify and articulate genuine points of differentiation, how to maintain consistent positioning while still evolving to stay relevant, and what practical steps brands can take to ensure their positioning shows up consistently across every marketing touchpoint and customer interaction… not just in campaign work. Want to be featured on the pod? Drop us a voice note on Instagram at @GiraffeSM. About Giraffe Social’s Social in 10 Podcast Giraffe Social is a multi-disciplined digital marketing agency specialising in social media marketing based on the South Coast of the United Kingdom. We work with a wide range of industries, spanning from Fintech and L&D, to Beauty and Retail. Social in 10 is a weekly podcast about all things digital marketing. We discuss all the things social media managers want to know, including the latest platform updates, emerging trends, campaign ideas, and best practices to help you stay ahead of the curve. Whether you're managing multiple clients or growing your brand in-house, each episode is packed with actionable insights… all delivered in under ten minutes. Hosted by the Giraffe Social team, this is your fast, fun, no-fluff guide to making sense of social. New episodes every week, so tune in and level up your marketing game!

Drop us a message! As automated outreach floods inboxes and AI handles more of the sales process, the agencies winning new business aren't the loudest, they're the most human. In this episode of Social In 10, we're joined by John Schumacher, Founder of Kindling, to explore what genuinely human business development looks like today. John shares what separates thoughtful prospecting from generic lead generation, why relevance is fast becoming a greater competitive advantage than scale, and how agencies can identify the right trigger moments to start conversations that feel timely and valuable rather than purely transactional. He also looks at where human relationships will become even more important as AI continues to reshape marketing and sales… and what that means for the agencies that want to keep winning. Want to be featured on the pod? Drop us a voice note on Instagram at @GiraffeSM. About Giraffe Social’s Social in 10 Podcast Giraffe Social is a multi-disciplined digital marketing agency specialising in social media marketing based on the South Coast of the United Kingdom. We work with a wide range of industries, spanning from Fintech and L&D, to Beauty and Retail. Social in 10 is a weekly podcast about all things digital marketing. We discuss all the things social media managers want to know, including the latest platform updates, emerging trends, campaign ideas, and best practices to help you stay ahead of the curve. Whether you're managing multiple clients or growing your brand in-house, each episode is packed with actionable insights… all delivered in under ten minutes. Hosted by the Giraffe Social team, this is your fast, fun, no-fluff guide to making sense of social. New episodes every week, so tune in and level up your marketing game!

Drop us a message! Today’s customers don’t meet your brand in one place… they experience it across dozens of moments, from landing pages and product interfaces to emails and error messages. So how do you make every interaction feel coherent, intentional, and human? In this episode, we’re speaking with Dale Anne, Creative Lead at Canva, to see how brands can leverage multiple touchpoints to build an emotional connection with their audience. Want to be featured on the pod? Drop us a voice note on Instagram at @GiraffeSM. About Giraffe Social’s Social in 10 Podcast Giraffe Social is a multi-disciplined digital marketing agency specialising in social media marketing based on the South Coast of the United Kingdom. We work with a wide range of industries, spanning from Fintech and L&D, to Beauty and Retail. Social in 10 is a weekly podcast about all things digital marketing. We discuss all the things social media managers want to know, including the latest platform updates, emerging trends, campaign ideas, and best practices to help you stay ahead of the curve. Whether you're managing multiple clients or growing your brand in-house, each episode is packed with actionable insights… all delivered in under ten minutes. Hosted by the Giraffe Social team, this is your fast, fun, no-fluff guide to making sense of social. New episodes every week, so tune in and level up your marketing game!

Drop us a message! Building a digital marketing strategy that performs consistently across global markets (while still feeling relevant locally) is one of the hardest challenges in modern marketing. In this episode of Social In 10, we're joined by Ciaran Nixon, Global Digital Marketing Manager at Ivoclar, to explore what that looks like in practice. Ciaran shares how he approaches multi-market strategy without losing local relevance, where businesses most commonly lose potential customers throughout the digital journey, and how his experience as an entrepreneur has shaped the way he thinks about growth and strategy in a large corporate environment. He also tackles one of the most debated tensions in marketing today: how to balance the pull of data and performance with the longer-term demands of creativity and brand building. Want to be featured on the pod? Drop us a voice note on Instagram at @GiraffeSM. About Giraffe Social’s Social in 10 Podcast Giraffe Social is a multi-disciplined digital marketing agency specialising in social media marketing based on the South Coast of the United Kingdom. We work with a wide range of industries, spanning from Fintech and L&D, to Beauty and Retail. Social in 10 is a weekly podcast about all things digital marketing. We discuss all the things social media managers want to know, including the latest platform updates, emerging trends, campaign ideas, and best practices to help you stay ahead of the curve. Whether you're managing multiple clients or growing your brand in-house, each episode is packed with actionable insights… all delivered in under ten minutes. Hosted by the Giraffe Social team, this is your fast, fun, no-fluff guide to making sense of social. New episodes every week, so tune in and level up your marketing game!

Drop us a message! Data tells you what's happening. Empathy tells you why it matters… and the best social media strategies need both. In this episode of Social In 10, Giraffe Social Co-Founder and CEO Phil Treagus-Evans shares his take on human-first social media and what it really means to cater to an audience rather than just analyse them. Phil explores when marketers should prioritise storytelling over direct selling, and how to combine performance data with genuine empathy to create campaigns that resonate on a human level while still delivering measurable results. Want to be featured on the pod? Drop us a voice note on Instagram at @GiraffeSM. About Giraffe Social’s Social in 10 Podcast Giraffe Social is a multi-disciplined digital marketing agency specialising in social media marketing based on the South Coast of the United Kingdom. We work with a wide range of industries, spanning from Fintech and L&D, to Beauty and Retail. Social in 10 is a weekly podcast about all things digital marketing. We discuss all the things social media managers want to know, including the latest platform updates, emerging trends, campaign ideas, and best practices to help you stay ahead of the curve. Whether you're managing multiple clients or growing your brand in-house, each episode is packed with actionable insights… all delivered in under ten minutes. Hosted by the Giraffe Social team, this is your fast, fun, no-fluff guide to making sense of social. New episodes every week, so tune in and level up your marketing game!

Drop us a message! Standing out as a challenger brand is easy to get wrong… and most brands do. The ones that break through aren't just louder, they're more intentional. In this episode of Social In 10, we're joined by Georgia Smith, Founder of The Loud Agency, to explore what it really takes to stand out in a saturated market without resorting to gimmicks or short-term attention grabs. Georgia shares what separates brands that build genuine communities from those that accumulate passive audiences, how bold personality-led marketing can drive real commercial results rather than just vanity metrics, and the biggest mistakes brands make when trying to be "different,” including the trap of performative loudness. Want to be featured on the pod? Drop us a voice note on Instagram at @GiraffeSM. About Giraffe Social’s Social in 10 Podcast Giraffe Social is a multi-disciplined digital marketing agency specialising in social media marketing based on the South Coast of the United Kingdom. We work with a wide range of industries, spanning from Fintech and L&D, to Beauty and Retail. Social in 10 is a weekly podcast about all things digital marketing. We discuss all the things social media managers want to know, including the latest platform updates, emerging trends, campaign ideas, and best practices to help you stay ahead of the curve. Whether you're managing multiple clients or growing your brand in-house, each episode is packed with actionable insights… all delivered in under ten minutes. Hosted by the Giraffe Social team, this is your fast, fun, no-fluff guide to making sense of social. New episodes every week, so tune in and level up your marketing game!

Drop us a message! In a digital landscape that constantly rewards noise and trends, showing up with clarity and consistency is harder than it sounds… but it's what separates brands that build lasting audiences from those chasing vanity metrics. In this episode of Social In 10, we're joined by Lily Stephens, Head of Social Media at Rebellion Marketing, to explore what it really takes to build social strategies that mean something. Lily shares how she helps brands and individuals show up online with genuine clarity, what authentic personal branding actually looks like in practice without tipping into the performative, and how SEO, UX and wider digital strategy shape the effectiveness of social-first campaigns when commercial results are on the line. Want to be featured on the pod? Drop us a voice note on Instagram at @GiraffeSM. About Giraffe Social’s Social in 10 Podcast Giraffe Social is a multi-disciplined digital marketing agency specialising in social media marketing based on the South Coast of the United Kingdom. We work with a wide range of industries, spanning from Fintech and L&D, to Beauty and Retail. Social in 10 is a weekly podcast about all things digital marketing. We discuss all the things social media managers want to know, including the latest platform updates, emerging trends, campaign ideas, and best practices to help you stay ahead of the curve. Whether you're managing multiple clients or growing your brand in-house, each episode is packed with actionable insights… all delivered in under ten minutes. Hosted by the Giraffe Social team, this is your fast, fun, no-fluff guide to making sense of social. New episodes every week, so tune in and level up your marketing game!

Drop us a message! In this week’s podcast episode, we’re discussing topics such as an Instagram Messaging update, the importance of public speaking within the marketing space, as well as the risks of User-Generated Content (UGC) and brand perception. With special guest Kathryn Strachan, International Keynote Speaker, Author, and Podcast Host, as well as Nikki & Lottie from the Giraffe Social team. Want to be featured on the pod? Drop us a voice note on Instagram at @GiraffeSM. About Giraffe Social’s Social in 10 Podcast Giraffe Social is a multi-disciplined digital marketing agency specialising in social media marketing based on the South Coast of the United Kingdom. We work with a wide range of industries, spanning from Fintech and L&D, to Beauty and Retail. Social in 10 is a weekly podcast about all things digital marketing. We discuss all the things social media managers want to know, including the latest platform updates, emerging trends, campaign ideas, and best practices to help you stay ahead of the curve. Whether you're managing multiple clients or growing your brand in-house, each episode is packed with actionable insights… all delivered in under ten minutes. Hosted by the Giraffe Social team, this is your fast, fun, no-fluff guide to making sense of social. New episodes every week, so tune in and level up your marketing game!

Drop us a message! In many B2B sectors, marketing has always been treated as a cost rather than a commercial driver, and the businesses that change that thinking are the ones that start pulling ahead. In this episode of Social In 10, we're joined by Alastair Patrick, Founder of Aluxai, to explore what it really takes to build a marketing function from first principles in sectors where marketing has historically been undervalued. Alastair shares how businesses can move from relying on relationships and reputation to building a structured, full-funnel demand engine, the diagnostic questions he asks when stepping into an undermarketed sector to uncover the biggest commercial opportunities, and how founder-led businesses can introduce senior-level marketing thinking without creating unnecessary complexity or overhead.  You can find Alastair online via the links below: Website: aluxai.co.uk LinkedIn: linkedin.com/in/alastairpatrick1 Want to be featured on the pod? Drop us a voice note on Instagram at @GiraffeSM. About Giraffe Social’s Social in 10 Podcast Giraffe Social is a multi-disciplined digital marketing agency specialising in social media marketing based on the South Coast of the United Kingdom. We work with a wide range of industries, spanning from Fintech and L&D, to Beauty and Retail. Social in 10 is a weekly podcast about all things digital marketing. We discuss all the things social media managers want to know, including the latest platform updates, emerging trends, campaign ideas, and best practices to help you stay ahead of the curve. Whether you're managing multiple clients or growing your brand in-house, each episode is packed with actionable insights… all delivered in under ten minutes. Hosted by the Giraffe Social team, this is your fast, fun, no-fluff guide to making sense of social. New episodes every week, so tune in and level up your marketing game!

Drop us a message! Great content doesn't happen by accident, it's built with clear intent, structured around the customer journey, and measured against what actually matters. In this episode of Social In 10, we're joined by Catherine Jakob, Creative Manager at Giraffe Social, to talk about building content strategies that go beyond engagement and drive real, measurable conversions. Catherine shares how to intentionally structure content to support every stage of the customer journey, the processes marketers can use to define clear intent behind every piece of content they create, and how to evaluate performance in a way that reveals genuine impact — not just short-term attention. If you've ever felt like your content is busy but not effective, this episode will give you the framework to change that. Want to be featured on the pod? Drop us a voice note on Instagram at @GiraffeSM. About Giraffe Social’s Social in 10 Podcast Giraffe Social is a multi-disciplined digital marketing agency specialising in social media marketing based on the South Coast of the United Kingdom. We work with a wide range of industries, spanning from Fintech and L&D, to Beauty and Retail. Social in 10 is a weekly podcast about all things digital marketing. We discuss all the things social media managers want to know, including the latest platform updates, emerging trends, campaign ideas, and best practices to help you stay ahead of the curve. Whether you're managing multiple clients or growing your brand in-house, each episode is packed with actionable insights… all delivered in under ten minutes. Hosted by the Giraffe Social team, this is your fast, fun, no-fluff guide to making sense of social. New episodes every week, so tune in and level up your marketing game!

Drop us a message! Your LinkedIn profile is often the first thing a potential client sees, and most people are getting it wrong. In this episode of Social In 10, we're joined by Hristo Butchvarov, Freelance LinkedIn Profile Designer, to unpack the profile mistakes that quietly cost B2B founders and consultants credibility and opportunities every day. Hristo shares how to balance personal branding with clear commercial intent, which profile sections have the biggest impact on conversion, and how to structure them to move someone from a profile view to a booked call. He also offers practical advice for professionals who are excellent at what they do but struggle to make their LinkedIn profile reflect that expertise. Want to be featured on the pod? Drop us a voice note on Instagram at @GiraffeSM. About Giraffe Social’s Social in 10 Podcast Giraffe Social is a multi-disciplined digital marketing agency specialising in social media marketing based on the South Coast of the United Kingdom. We work with a wide range of industries, spanning from Fintech and L&D, to Beauty and Retail. Social in 10 is a weekly podcast about all things digital marketing. We discuss all the things social media managers want to know, including the latest platform updates, emerging trends, campaign ideas, and best practices to help you stay ahead of the curve. Whether you're managing multiple clients or growing your brand in-house, each episode is packed with actionable insights… all delivered in under ten minutes. Hosted by the Giraffe Social team, this is your fast, fun, no-fluff guide to making sense of social. New episodes every week, so tune in and level up your marketing game!

Drop us a message! Fintech is one of the toughest industries to stand out in; regulated, competitive, and constantly innovating. In this episode, Luke McGrath, Head of Marketing at True Potential, joins us to break down what it really takes to build a brand that doesn’t just blend into the noise. We also speak to Catherine, exploring why attention spans aren’t as short as marketers think, and how to determine the ideal video length for social platforms in 2025. Want to be featured on the pod? Drop us a voice note on Instagram at @GiraffeSM. About Giraffe Social’s Social in 10 Podcast Giraffe Social is a multi-disciplined digital marketing agency specialising in social media marketing based on the South Coast of the United Kingdom. We work with a wide range of industries, spanning from Fintech and L&D, to Beauty and Retail. Social in 10 is a weekly podcast about all things digital marketing. We discuss all the things social media managers want to know, including the latest platform updates, emerging trends, campaign ideas, and best practices to help you stay ahead of the curve. Whether you're managing multiple clients or growing your brand in-house, each episode is packed with actionable insights… all delivered in under ten minutes. Hosted by the Giraffe Social team, this is your fast, fun, no-fluff guide to making sense of social. New episodes every week, so tune in and level up your marketing game!