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Description

The Next in Consumer Products podcast from Publicis Sapient aims to share relevant insights on unlocking what’s next in digital transformation and consumer product industry. Over the course of the past 25 years, we have seen a dramatic shift in the way consumers leverage technologies in all forms in their paths to purchase. In light of recent global events, how we shop and, more specifically, how we engage with brands have evolved even more rapidly. Consumer product firms need to win in this new era of digital. In this podcast series, we will dive into different trends and explore how companies can utilize the disruptive power of technology in their pursuit of next.

Podcast episodes

Check latest episodes from Next in Consumer Products podcast

Bold predictions for 2022 in Retail & CP

2022/03/18

Experts in Retail and CP face-off with their predictions for 2022 and beyond.

Innovating by Tapping Startups

2021/08/10

Discuss how established Consumer Products companies and startups should collaborate together to find innovation solutions.

How can Consumer Products companies stay relevant with Total Commerce

2021/06/28

For Consumer Products companies, how to reimagine the end-to-end consumer experience in commerce and make every touchpoints count has become an increasingly important imperative. In this episode, we are going to discuss the concept of Total Commerce and why it is important for CP firms to build an omnichannel experience.

Build an Effective Insights Organization in Consumer Products

2021/03/08

Discuss the critical components required to build an effective insights organization in Consumer Products so that data can be turned into actionable meaningful insights that drive growth and business decisions.

Top Trends Shaping the Consumer Products Industry in 2021

2021/01/28

A forward-looking discussion on the top trends and technologies that will shape the Consumer Products industry in 2021.

Connect With Young Consumers in the Beauty Category Through Social Commerce

2020/10/02

With the recent launch of Instagram Reels and even now with Google's shoppable video app, Shoploop, the momentum in the social commerce ecosystem is mounting. In this episode, we will take a look inside this new digital shopping mall that is our social media feeds and how it can be harnessed to connect beauty brands to young consumers like Gen Z.

Social Shopping and Your D2C Strategy

2020/08/12

A deep dive into the digital trend that has emerged with consumer products firms involving the use of social shopping. In this episode, we unpack the role that social commerce is increasingly playing in the overall go-to-market strategies of consumer products companies as a means to market and sell products directly to consumers.

The Evolution of Technology in Consumer Products

2020/08/12

Consumers have seen a dramatic shift in the way we leverage technologies, in all forms, in our paths to purchase. Many of these digital advancements increasingly put consumers at the center of the buying experience, but change hasn’t come easily to many of the long-established consumer products firms. This podcast unpacks the evolution of technology and how CP firms can leverage technology to support their bottom lines.