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Welcome to episode #51 of the podcast, where we get the chance to chat with Leslie Roberson, founder and CEO of Black Beauty Collective. With previous success in diversifying corporate teams and starting (and selling) a luxury linen rental company, Leslie's journey reflects a commitment to social impact and leveraging her recruiting, marketing, and networking skills for the greater good. Leslie founded The Black Beauty Collective, aiming to empower marginalized founders by providing opportunities and representation in the beauty industry. Through practical experiences and a dedication to inclusion, Leslie drives the collective's mission to support Black founded brands' success on and off shelf. Curious to learn more? Let's hear today's episode! 🎧   Let's break it down for you... [0:58 - 10:58] Black Beauty Collective: Entrepreneurship and Diversity [10:59 - 15:17] Exploring the Journey: Early Days, Current Retail Sites, and Future Expansion Dreams [15:18 - 20:41] Leslie's Online Marketplace and Recruiting Methods [20:42 - 22:26] Marketing and Business Strategy [22:27 - 28:18] Key Attributes of Successful Founders [28:19 - 32:50] Some of Leslie's Favorite Black-Owned Brands [32:51 - 43:35] Advice for Small Brands from an Industry Expert [43:39 - 45:06] Future Plans for The Black Beauty Collective [45:07 - 46:36] Final Notes   Mentions from this episode: Leslie Roberson - https://www.instagram.com/theleslieroberson/ 🛒 Black Beauty Collective Instagram: https://www.instagram.com/blkbeautycollective/ Website: https://shopblkbeautycollective.com/   🛍️ Brands mentions on the pod: Bixa Beauty - https://www.instagram.com/bixabeauty/ Marla Rene - https://www.instagram.com/marlarenebeauty/ postmodernform luxe home goods - https://www.instagram.com/postmodernform/ Natural Radiant Life - https://www.instagram.com/naturalradiantlife/   Learn more and Start growing with us – UMAI Marketing socials – Instagram: https://www.instagram.com/umaimarketing/ TikTok: https://www.tiktok.com/@umaimarketing LinkedIn: https://www.linkedin.com/company/umai Access the Digital Marketing Tools Collection SHOP NOW 👉🏼 https://umaimarketing.com/shop/ Stay in touch: Join UMAI's Facebook Group: CPG Marketing CORE 3 Inspo: Organic Social, Social Ads & Email with UMAI: https://www.facebook.com/groups/core3inspiration/ #blackhistorymonth #blackownedbusiness #podcast

Welcome to episode #49! In this episode, we're diving into executing a winning brand refresh. Our co-founders, Alison and Karin, team up with the dynamic duo: Meghan Martin, UMAI's Strategy Director, and Sam Laubach, UMAI's Creative Director (previously the founders of boutique branding & package design agency, Here & Now Creative). With years of expertise in bringing strategic and eye-catching branding to the CPG world, Meghan and Sam share their insights on creating shelf appeal, their favorite brands in the space, and how to align your brand identity with consumer perception. Join us for an exploration of branding decisions, trend pitfalls, and the art of a refresh vs. a rebrand. Welcome to the world of brand success and reinvention! Start listening! 🎧 Let's break it down for you... [0:17 - 1:56] Introduction [1:56 - 10:58] Exploring Shelf Appeal — Unveiling Our Favorite Brands [10:59 - 12:15] Aligning Consumer Perception with Brand Identity [12:16 - 14:22] Strategic Branding: Deciding When to Invest in a Branding Agency vs. Opting for a Rebrand [14:23 - 16:37] Navigating & Avoiding Trends [16:38 - 19:06] How to Stay Relevant [19:07 - 20:35] Rebrand vs. Refresh – Clearing the Confusion and Knowing When to Hit Refresh [20:36 - 25:38] Identifying Brands in Need of a Fresh Perspective [25:39 - 28:04] How to Choose the Right Branding Agency for Emerging or Established Brands [28:05 - 29:53] Analyzing Brand Success: Standouts, Strugglers, and Key Factors for Brand Reinvention [29:54 - 32:21] Closing   Mentions from this episode: Learn more and Start growing with us – UMAI Marketing socials – Instagram: https://www.instagram.com/umaimarketing/  TikTok: https://www.tiktok.com/@umaimarketing LinkedIn: https://www.linkedin.com/company/umai... Access the Digital Marketing Tools Collection SHOP NOW 👉🏼 https://umaimarketing.com/shop/ Stay in touch: Join UMAI's Facebook Group: CPG Marketing CORE 3 Inspo: Organic Social, Social Ads & Email with UMAI https://www.facebook.com/groups/core3...

Welcome to Podcast #50: Social Strategies We Love featuring Black-Owned Brands! Today, we're delving into a special episode dedicated to Black History Month with co-founder of UMAI Marketing, Karin Samelson. Join her as we explore standout Black-owned brands, including Partake, A Dozen Cousins, and Me & the Bees Lemonade. Discover what sets these CPG brands apart and how their organic social media strategies help them to stand out from the crowd. Let's dive in! 🤓   Let's break it down for you... [0:58 - 1:29] Black-Owned Brands Spotlight: Social Media Strategies [1:30 - 1:59] Partake Origins: A Journey from Food Allergies to CPG Leadership [2:00 - 9:07] Partake’s UGC, Founder Posts, Collabs, & Retail Focused Social Media Approach [8:08 - 9:07] From Childhood Inspiration to Wholesome Convenience: A Dozen Cousins Story [9:08 - 14:00] Exploring Social Series Strategies [14:01 - 15:12] Me & the Bees Lemonade's Sweet Journey [15:13 - 18:47] A Fresh Perspective on Organic Engagement and Storytelling [18:48 - 19:20] Outro and DM @umaimarketing for Marketing Support!   Mentions from this episode: Partake: https://www.instagram.com/partakefoods/  A Dozen Cousins: https://www.instagram.com/adozencousins  Me & The Bees Company: https://www.instagram.com/mikailasbees/    Learn more and Start growing with us – UMAI Marketing socials – Instagram: https://www.instagram.com/umaimarketing/ TikTok: https://www.tiktok.com/@umaimarketing LinkedIn: https://www.linkedin.com/company/umai...   Access the Digital Marketing Tools Collection SHOP NOW 👉🏼 https://umaimarketing.com/shop/ Stay in touch: Join UMAI's Facebook Group: CPG Marketing CORE 3 Inspo: Organic Social, Social Ads & Email with UMAI: https://www.facebook.com/groups/core3inspiration/ 

Welcome to episode #48 where we're diving into branding for your consumer goods brands. Our co-founders, Alison and Karin, have teamed up with dynamic duo: Meghan Martin, our Strategy Director, and Sam Laubach, our Creative Director to bring you this episode. Meghan and Sam, cousins and business partners, started Here and Now Creative Co. years ago to bring strategic and eye-catching branding and packaging to the CPG world. Fast forward 5 years, and their work has graced Forbes, Shark Tank, Vogue, and beyond, AND they've now partnered with UMAI to provide branding and packaging offerings under the UMAI umbrella. Get ready to talk about brand strategies and packaging expertise, folks. Let’s dive in! 🎧   Let's break it down for you... [0:59 - 5:05] Introduction to Meghan and Sam [5:07 - 6:12] The decision to team up with UMAI [6:13 - 9:23] Exploring essential brand strategy elements and their significance [9:24 - 11:30] Effective visual identity strategies for brand differentiation [11:31 - 15:14] Brands and trendy visual identity: fad or strategy? [15:15 - 19:04] Optimizing brand visual identity: strategies for success [19:05 - 22:26] Common branding pitfalls [22:27 - 23:52] Branding advice for small and emerging businesses [23:53 - 25:33] Closing + affordable Mini Brand Guide for startups and emerging brands   Mentions from this episode: Learn more and Start growing with us - UMAI Marketing socials  - Instagram, here TikTok, here LinkedIn, here Get the Black Friday Cyber Monday Kit, here   Stay in touch: Join UMAI’s Facebook Group: CORE 

Welcome to episode 47, where we'll discuss our top tips for training your marketing team. Our co-founder Alison will dive into the importance of ongoing education and training in the agency and marketing space. At UMAI, our approach has always been to hire & train bright individuals with potential and focus on ongoing education for our team. We've developed our own comprehensive training course, drawing from our decade of experience as in-house marketers, as well as in our marketing agency. In this episode, Alison will share key insights to elevate your marketing team's skills and help your brand scale. Let's get started! 🤓   Let's break it down for you... [0:58 - 2:37] UMAI Marketing's top tips for training marketers [2:38 - 5:14] Tip 1: Document Everything [5:15 - 7:52] Tip 2: Incentivize Continued Learning [7:53 - 10:41] Tip 3: Onboarding and Ongoing training [10:42 - 11:31] Check out our Marketing Training resources!   Mentions from this episode: Learn more and Start growing with us - UMAI Marketing socials  - Instagram, here TikTok, here LinkedIn, here Get the Black Friday Cyber Monday Kit, here   Stay in touch: Join UMAI’s Facebook Group: CORE 

We're talking about boosting your Q4 profitability! 🤑 As we gear up for the exciting holiday season, including Black Friday and Cyber Monday, now is prime time to start laying the foundation for your most successful sales quarter ever. And guess what? It's time to start planning your promo emails!In this episode, we're going to talk about how to create promo emails that get you results; we're talkin' opens, clicks, and SALES! We'll look at a successful example from MaryRuth's Organics, and we'll share three key tips for writing effective promo emails: urgency, social proof, and simplicity.   Let's dive into the world of promotional emails and seize the sales that lie ahead. Success is just a few clicks away – so let's get started! 📩   Let's break it down for you... [0:58 - 1:47] Introduction to promo emails [1:48 - 3:25] Mary Ruth's Organics killer promo email strategy [3:26 - 5:15] Tips for creating effective promotional emails [5:16 - 7:50] Three promo email must-haves [7:51 -9:06] Closing + BFCM Kit is now available!   Mentions from this episode: Learn more and Start growing with us - UMAI Marketing socials  - Instagram, here TikTok, here LinkedIn, here Get the Black Friday Cyber Monday Kit, here   Stay in touch: Join UMAI’s Facebook Group: CORE 

Hi there, CPG friends! Welcome to Episode 45, where we're diving deeper into how to choose a successful promo offer for your brand. With Q4 just around the corner, it's time to gear up and make some serious cash! And guess what? We're here to equip you with the best tips and tricks to make this sales quarter your most successful one yet.Today's episode is extra special because we have our amazing team member Carley Jones joining us to share her promo expertise and insights. Together, we're going to unleash six revenue-driving tips that will help you pick killer promo offers, and set the stage for a profitable Q4.So buckle up; next stop: choosing your Q4 promo offer.  🎉   Let's break it down for you... [0:59 - 3:50] Introduction to Planning Your Q4 Promos [3:56 - 5:55] Tip 1: Test Promo Offers First  [6:54 - 9:09] Tip 2: Determine Your Promo Profit Margin [9:10 - 13:59] Tip 3: Determine Your Web Needs [14:00 - 20:06] Tip 4: Keep it Simple [20:07 - 22:42] Tip 5: Test Messaging [22:43 - 28:34] Tip 6: Don't Overdue Sales! [28:35 - 30:03] Closing + How to Work with Us!   Mentions from this episode:    Apps mentioned - Breakeven ROAS Calculator: https://tinyurl.com/Breakeven ROAS-Calculator Shogun: https://tinyurl.com/Shogun-Landing Page-Builder PageFly: https://tinyurl.com/PageFly-Landing-Page Builder Instapage: https://instapage.com/ Zipify: https://zipify.com/ Bundler: https://tinyurl.com/Bundler-Product-Bundles Tiered Discounts: https://tinyurl.com/Tiered-discounts Countdown Timer Ultimate: https://apps.shopify.com/countdownultimate    Learn more and Start growing with us – UMAI Marketing socials  – Instagram, here TikTok, here LinkedIn, here Get the Social Media Marketing Kit, here Stay in touch: Join UMAI’s Facebook Group: CORE   

We're diving into the exciting world of Black Friday and Cyber Monday. 🎉 With Q3 just around the corner, it's time to gear up and start mapping out your holiday promotions to end the year on a high note. In this episode, we'll be taking a look back at last year's Black Friday and Cyber Monday campaign we executed for a skincare client. In this BFCM case study episode, we'll review how we planned, executed, and analyzed the biggest sales event for D2C CPG of the year! And how we secured this client an impressive 80% increase in revenue year over year. By the end of this episode, you'll be armed with valuable insights to help you plan your very own killer Black Friday, Cyber Monday, or holiday sale. Get ready to take your sales to new heights! 🚀   Let's break it down for you: [0:59 - 2:12] Introduction to our Black Friday, Cyber Monday (BFCM) Case Study [2:13 - 6:52] Set Your Goals and Debrief [6:53 - 8:17] Prioritize Value and Education Before Launch [8:18 - 10:14] Master Testing and Optimize [10:15 - 11:38] Audit Your Channels [11:39 - 15:17] Organize, Plan, and Create Assets [15:18- 18:00] Create an Early Bird Phase [18:01 - 22:31] Execute Your Launch via Email, Ads, Organic Social, and Web! [22:32 - 30:36] Recap: Analyze Your Goals and Determine Where You Succeeded or Missed the Mark [30:37 - 31:47] Closing   Mentions from this episode:  Learn more and Start growing with us – UMAI Marketing socials  – Instagram, here TikTok, here LinkedIn, here Get the Social Media Marketing Kit, here Stay in touch: Join UMAI’s Facebook Group: CORE 

Hey, y’all! 👋🏼 Today, we're chatting about one of our FAVORITE tools to make content creation easier, whether you're a marketer, social media enthusiast, founder, or even a small business owner. We're talking about the wonderful world of Canva! If you're not using it yet, no worries. We are here to share 6 quick-and-dirty tips on how you can use Canva to whip up high-quality content quicker than ever. So, get ready to level up your social game and create content in a flash with these awesome Canva hacks! Let's jump right in! 🤓🎨   Let's break it down for you: [0:59 - 5:13] Introduction to Canva [5:15 - 8:01] Tip 1: Create Your Brand Kit  [8:02 - 12:34] Tip 2: Pull in Gifs as Memes  [12:35 - 14:15] Tip 3: Explore Stock Imagery, Videos, and Audio Elements [14:16 - 16:42] Tip 4: The Power of Background Remover and Magic Eraser [16:43 - 18:45] Tip 5: Canva Assistant "Magic Write" [18:46 - 20:45] Tip 6: Utilize Templates Whenever Possible [20:49 - 21:21] How to Access The Consumer Goods Social Media Marketing Kit   Mentions from this episode:  Learn more and Start growing with us – UMAI Marketing socials  – Instagram, here TikTok, here LinkedIn, here Get the Social Media Marketing Kit, here Stay in touch: Join UMAI’s Facebook Group: CORE 

In this episode, Karin discusses the importance of utilizing user-generated content (UGC) as a cost-effective way to drive sales for consumer goods brands. UGC refers to content that's created by customers, content creators (or even your mother, brother, best friend, next door neighbor), and it's known for its authentic appearance and messaging. Karin shares some effective strategies for leveraging UGC to increase sales and engagement, even on a limited budget. Tune in to learn more about how UGC can benefit your brand and how to make the most of it. 📸 [0:58 - 1:57] What is UGC and how you can utilize it to drive sales [1:58 - 2:35] Building community first on social with UGC [2:36 - 3:08] Using UGC for high-converting social ad creative [3:09 - 4:27] Exploring alternative sources of UGC [4:28 - 5:05] Closing and plug-ins   Mentions from this episode: Learn more and Start growing with us UMAI Marketing socials – Instagram: https://www.instagram.com/umaimarketing TikTok: https://www.tiktok.com/@umaimarketing LinkedIn: https://www.linkedin.com/company/umaimarketing   👉🏼 Stay in touch: Join UMAI’s Facebook Group: CORE https://www.facebook.com/groups/core3inspiration/ 

In today's episode, Alison discusses the importance of email marketing as a direct and effective way to build a relationship & sales with leads. She shares four easy-to-implement tips to increase email open and click-through rates. Email marketing is a valuable marketing strategy that often gets overlooked - on this episode, learn how to make the most out of this valuable tool! Let's dive into these tips and start driving results for your email campaigns. 💌 Timestamps: [0:59 - 1:48] Why you should be spending more time on email marketing for your brand [1:49 - 2:22] Four of our top tips for boosting open and click-through rates [2:23 - 4:05] Tip #1: Personalization is key [4:06 - 5:34] Tip #2: Perfecting your subject line [5:35 - 9:46] Tip #3: Creating attention-grabbing call-to-actions [9:47 - 13:20] Tip #4: Segmenting your list for efficient marketing  [13:21 - 14:06] Closing Mentions from this episode:  Learn more and Start growing with us – UMAI Marketing socials  – Instagram, here TikTok, here LinkedIn, here 👉🏼 Stay in touch: Join UMAI’s Facebook Group: CORE 

In this episode, Karin and Alison, co-founders of UMAI Marketing, are joined by Andy Janaitis, Founder and Chief Strategist of PPC Pitbulls. PPC Pitbulls is an agency that works with small businesses in the eCommerce space, helping them build authentic customer relationships and increase sales online. Andy shares his background on how he started the agency and his passion for serving purpose-driven, passionate founders with a product they believe in. Tune in to learn more about Andy and his journey in eCommerce marketing, as well as some top tips for running Google Ads. Don't miss out on this opportunity to improve your eCommerce marketing strategy! 📈 Timestamps: [0:59 - 3:22] Meet Andy, founder of PPC Pitbulls[3:30 - 6:13] Why smaller brands are the perfect fit for this PPC agency[6:15 - 10:05] When is the right time to start running Google Ads?[10:07 - 12:50] What benchmarks should a young brand have before they start Google Ads[12:51 - 15:26] What should be your Google Ad starting budget?[15:27 - 21:22] DIYing your own Google Ads[21:23 - 24:35] Andy’s top tips on optimizing your campaigns[24:36 - 27:08] Andy’s journey in PPC marketing CPG brands[27:09 - 28:10] Closing and how you can reach PPC Pitbulls!  Mentions from this episode: Learn more and Start growing with them - Andy Janaitis  - Check out their website: https://ppcpitbulls.com/  LinkedIn: https://www.linkedin.com/in/andyjanaitis  Instagram: https://www.instagram.com/ppcpitbulls/  Stay in touch here -  Join UMAI's Facebook Group: CORE 3  https://www.facebook.com/groups/core3inspiration/