
Advertise on podcast: New School of Marketing
Rating
5from
This podcast has
247 episodes
Language
EnglishPublisher
Bianca McKenzieExplicit
No
Date created
2020/08/24
Latest episode
2026/03/09
Average duration
35 min.
Release period
7 days
Description
The place for smart, simple marketing strategies that will amplify your business results. Sharing practical tips, insider knowledge and actionable advice because marketing is something that every business owner can do.
Unlock New School of Marketing podcast Email contact info,
Listeners & Audience details
Email contact information
Direct podcast contact details

Listeners
Audience numbers & engagement insights

Audience details
Podcast Insights

Podcast episodes
Check latest episodes from New School of Marketing podcast
The Unsexy Marketing That Actually Makes Money
2026/03/09
If you've been seduced by the latest marketing trend only to see zero results, or if you're exhausted from chasing shiny objects while your revenue stays flat, this episode is going to validate everything you've been secretly thinking.
Everyone wants sexy marketing—going viral, explosive growth, cutting-edge funnels, algorithm hacks that promise overnight success. It sounds amazing. It's exciting. And for 99% of businesses, it doesn't work.
Meanwhile, the businesses making consistent money aren't doing anything fancy. They're not going viral. They're not on every platform. They're not running elaborate campaigns. They're doing boring, basic, repetitive marketing activities consistently well. And they're making reliable revenue while everyone else chases lottery tickets.
Here's the truth: sexy marketing is unreliable and unsustainable. Unsexy marketing is a paycheck. And if you want sustainable revenue instead of hoping for a viral moment, it's time to embrace boring.
What you'll learn:
Why sexy marketing is a trap (and why we're all drawn to it anyway)The 6 unsexy marketing tactics that actually generate revenue (weekly emails, follow-ups, referrals, repurposing, process improvement, consistent posting)Why boring beats exciting every single time (it's sustainable, compounds, and your competitors won't do it)What to stop doing so you have time for unsexy marketingThe realistic results timeline (hint: week 1-4 feels like nothing is happening)How to make peace with doing marketing that won't impress anyone at partiesSexy marketing is a lottery ticket. Unsexy marketing is a paycheck. This episode shows you how to build your business on paychecks.
Send me a message right here
Support the show
Connect with me
Website: www.newschoolofmarketing.com
Facebook: @newschoolofmarketing
Instagram: @bianca_mckenzie
Work with me:
🟠 SALES ACCELERATOR: a no-fluff, personalised marketing review where you get expert eyes on your website, offers, funnels, or socials—plus a clear, actionable video walkthrough so you know exactly what to improve to start making more sales, faster.
https://newschoolofmarketing.com/accelerate
🔵 MOMENTUM MENTORING: private mentoring packages designed to get your marketing unstuck. With strategy-packed sessions and personalised support, you’ll gain clarity, confidence, and a plan that actually moves your business forward—no more guesswork or going it alone.
https://newschoolofmarketing.com/mentoring
🟣 MARKETING MOMENTUM MEMBERSHIP: The complete marketing system for course creators and membership owners who are done with scattered strategies. Get the roadmap, the support, and the community to build predictable lead generation without burning out. https:...
From Followers to Customers: Bridging the Gap That's Costing You Sales
2026/03/02
If you've got a growing follower count but your sales aren't growing with it, or if people engage with your content but never actually inquire about working with you, this episode is going to explain exactly what's missing—and how to fix it.
You've been working hard on your marketing. Your follower count is growing. People like and comment on your posts. Your engagement rate is solid. You feel like you're doing everything right.
But when you launch an offer, promote your services, or open enrolment—crickets. Maybe a handful of people inquire. Fewer actually buy. You look at your 2,000 followers and wonder, "Where are they?"
Here's what's happening: you've built an audience, but you haven't built a customer journey. Your followers consume your content, enjoy it, and scroll on. They've never been given a reason or a pathway to become customers. There's a gap between passive content consumer and active paying customer—and that gap is costing you sales every single day.
Followers are not customers. They're potential customers. This episode shows you exactly how to bridge that gap.
Send me a message right here
Support the show
Connect with me
Website: www.newschoolofmarketing.com
Facebook: @newschoolofmarketing
Instagram: @bianca_mckenzie
Work with me:
🟠 SALES ACCELERATOR: a no-fluff, personalised marketing review where you get expert eyes on your website, offers, funnels, or socials—plus a clear, actionable video walkthrough so you know exactly what to improve to start making more sales, faster.
https://newschoolofmarketing.com/accelerate
🔵 MOMENTUM MENTORING: private mentoring packages designed to get your marketing unstuck. With strategy-packed sessions and personalised support, you’ll gain clarity, confidence, and a plan that actually moves your business forward—no more guesswork or going it alone.
https://newschoolofmarketing.com/mentoring
🟣 MARKETING MOMENTUM MEMBERSHIP: The complete marketing system for course creators and membership owners who are done with scattered strategies. Get the roadmap, the support, and the community to build predictable lead generation without burning out. https:...
How to Show Up Consistently Without Burning Out
2026/02/23
If you've ever started strong with your marketing only to burn out by week three, or if you're exhausted from trying to keep up with daily posting while running your actual business, this episode is going to change how you approach consistency.
You know you need to show up consistently with your marketing. Every expert says so. But the advice you're getting—post daily, be available 24/7, never miss a day—is designed for people with full marketing teams, not solo business owners juggling clients, family, and life.
So you try to keep up. You push yourself to post every day. You check comments constantly. You're always "on." And within a few weeks, you're completely burned out. You either force yourself through it or you disappear completely. There's no middle ground.
Here's the truth: consistency doesn't mean posting every single day or being online 24/7. It means showing up regularly in a way that's sustainable for your actual life. And if your marketing routine is burning you out, it's not working—no matter how "consistent" you are.
Sustainable consistency beats intensive burnout cycles every single time. This episode shows you how to build it.
Send me a message right here
Support the show
Connect with me
Website: www.newschoolofmarketing.com
Facebook: @newschoolofmarketing
Instagram: @bianca_mckenzie
Work with me:
🟠 SALES ACCELERATOR: a no-fluff, personalised marketing review where you get expert eyes on your website, offers, funnels, or socials—plus a clear, actionable video walkthrough so you know exactly what to improve to start making more sales, faster.
https://newschoolofmarketing.com/accelerate
🔵 MOMENTUM MENTORING: private mentoring packages designed to get your marketing unstuck. With strategy-packed sessions and personalised support, you’ll gain clarity, confidence, and a plan that actually moves your business forward—no more guesswork or going it alone.
https://newschoolofmarketing.com/mentoring
🟣 MARKETING MOMENTUM MEMBERSHIP: The complete marketing system for course creators and membership owners who are done with scattered strategies. Get the roadmap, the support, and the community to build predictable lead generation without burning out. https:...
The Content Calendar Myth: Why Planning Isn't Enough
2026/02/16
If you've ever spent hours creating the perfect content calendar only to abandon it by week three, or if you've planned out a month of content but still feel like your marketing isn't working, this episode is going to change how you think about content planning.
Every marketing guru tells you that you need a content calendar. So you dutifully create one. You fill in all those little boxes with post ideas. You organize by theme. You colour-code it. You feel productive and organized.
And then either you abandon it within weeks, or you stick to it religiously but see zero results. What's going wrong?
Here's the truth: a content calendar is just a scheduling tool, not a strategy. It organises execution, but it doesn't determine effectiveness. And most business owners are spending so much time planning the perfect calendar that they're missing the things that actually create marketing success.
Stop obsessing over the perfect content calendar. Start focusing on strategic execution. This episode shows you exactly how.
Send me a message right here
Support the show
Connect with me
Website: www.newschoolofmarketing.com
Facebook: @newschoolofmarketing
Instagram: @bianca_mckenzie
Work with me:
🟠 SALES ACCELERATOR: a no-fluff, personalised marketing review where you get expert eyes on your website, offers, funnels, or socials—plus a clear, actionable video walkthrough so you know exactly what to improve to start making more sales, faster.
https://newschoolofmarketing.com/accelerate
🔵 MOMENTUM MENTORING: private mentoring packages designed to get your marketing unstuck. With strategy-packed sessions and personalised support, you’ll gain clarity, confidence, and a plan that actually moves your business forward—no more guesswork or going it alone.
https://newschoolofmarketing.com/mentoring
🟣 MARKETING MOMENTUM MEMBERSHIP: The complete marketing system for course creators and membership owners who are done with scattered strategies. Get the roadmap, the support, and the community to build predictable lead generation without burning out. https:...
Why Nobody's Buying Your Course (Even Though They Love Your Content)
2026/02/09
If you've ever launched a course to crickets despite having an engaged audience, or if people constantly tell you they love your content but never actually enrol when you open the cart, this episode is going to explain exactly what's going wrong—and how to fix it.
It's one of the most frustrating experiences for course creators: you've built an audience that loves your free content. They comment, they save your posts, they tell you how helpful you are. Then you launch your course and... three people buy. Maybe five if you're lucky.
You're devastated. You think, "But they love my free content! Why won't they buy my course?"
Here's the hard truth: people who consume your free content are not the same people who buy your courses. And if you don't understand the gap between content engagement and course sales, you'll keep making the same expensive mistakes.
Loving your free content doesn't automatically translate to buying your paid course. This episode shows you exactly how to bridge that gap.
Send me a message right here
Support the show
Connect with me
Website: www.newschoolofmarketing.com
Facebook: @newschoolofmarketing
Instagram: @bianca_mckenzie
Work with me:
🟠 SALES ACCELERATOR: a no-fluff, personalised marketing review where you get expert eyes on your website, offers, funnels, or socials—plus a clear, actionable video walkthrough so you know exactly what to improve to start making more sales, faster.
https://newschoolofmarketing.com/accelerate
🔵 MOMENTUM MENTORING: private mentoring packages designed to get your marketing unstuck. With strategy-packed sessions and personalised support, you’ll gain clarity, confidence, and a plan that actually moves your business forward—no more guesswork or going it alone.
https://newschoolofmarketing.com/mentoring
🟣 MARKETING MOMENTUM MEMBERSHIP: The complete marketing system for course creators and membership owners who are done with scattered strategies. Get the roadmap, the support, and the community to build predictable lead generation without burning out. https:...
Content That Sells: The Difference Between Engagement and Revenue
2026/02/02
If you've ever looked at your Instagram analytics and felt proud of your engagement rate, only to realise you haven't made a sale in weeks, this episode is going to completely change how you approach content creation.
You're getting tons of likes and comments. Your engagement rate is solid. People tell you they love your content. But when you launch a course or open spots for coaching? Crickets. Sound familiar?
Here's the uncomfortable truth: you can have amazing engagement and still make no money. That means you're essentially running a free entertainment account, not a business. And the reason is simple—you're creating "engagement content" instead of "conversion content," and there's a massive difference between the two.
In this episode, I'm breaking down why popular content often doesn't generate sales, what conversion content actually looks like, and how to shift your content strategy so you're building revenue, not just vanity metrics.
Engagement is nice. Revenue is necessary. This episode shows you how to create content that does both.
Send me a message right here
Support the show
Connect with me
Website: www.newschoolofmarketing.com
Facebook: @newschoolofmarketing
Instagram: @bianca_mckenzie
Work with me:
🟠 SALES ACCELERATOR: a no-fluff, personalised marketing review where you get expert eyes on your website, offers, funnels, or socials—plus a clear, actionable video walkthrough so you know exactly what to improve to start making more sales, faster.
https://newschoolofmarketing.com/accelerate
🔵 MOMENTUM MENTORING: private mentoring packages designed to get your marketing unstuck. With strategy-packed sessions and personalised support, you’ll gain clarity, confidence, and a plan that actually moves your business forward—no more guesswork or going it alone.
https://newschoolofmarketing.com/mentoring
🟣 MARKETING MOMENTUM MEMBERSHIP: The complete marketing system for course creators and membership owners who are done with scattered strategies. Get the roadmap, the support, and the community to build predictable lead generation without burning out. https:...
The Copywriting Mistakes Costing You Clients with Simone Robinson
2026/01/28
In this episode, I’m joined by Simone Robinson, Founder and CEO of Northern Peak Marketing, for a deep dive into what actually makes copy convert — and why so many businesses struggle to get it right.
With over 12 years of experience in digital marketing and senior leadership roles, Simone has worked on campaigns for 8-figure brands, global exporters, and celebrity clients. She specialises in direct-response copywriting, messaging clarity, and conversion-focused strategy — and she doesn’t hold back in this conversation.
We unpack why most headlines fail to grab attention, what makes people keep reading, and how to move beyond basic “features and benefits” copy to messaging that connects results to emotion. We also talk about common CTA mistakes, how to quickly spot what might be costing you clients in your own copy, and where AI fits into copywriting today — what it can support, and where human insight still matters most.
If you’ve ever felt like your marketing sounds fine… but isn’t converting, this episode will give you clarity, practical insights, and plenty of “aha” moments.
This is a must-listen for business owners who want their words to work harder — and smarter.
Find out more about Northernpeak Marketing here: www.northernpeakmarketing.com
Send me a message right here
Support the show
Connect with me
Website: www.newschoolofmarketing.com
Facebook: @newschoolofmarketing
Instagram: @bianca_mckenzie
Work with me:
🟠 SALES ACCELERATOR: a no-fluff, personalised marketing review where you get expert eyes on your website, offers, funnels, or socials—plus a clear, actionable video walkthrough so you know exactly what to improve to start making more sales, faster.
https://newschoolofmarketing.com/accelerate
🔵 MOMENTUM MENTORING: private mentoring packages designed to get your marketing unstuck. With strategy-packed sessions and personalised support, you’ll gain clarity, confidence, and a plan that actually moves your business forward—no more guesswork or going it alone.
https://newschoolofmarketing.com/mentoring
🟣 MARKETING MOMENTUM MEMBERSHIP: The complete marketing system for course creators and membership owners who are done with scattered strategies. Get the roadmap, the support, and the community to build predictable lead generation without burning out. https:...
Stop Waiting to Be Ready: How to Start Marketing Imperfectly
2026/01/26
If you've ever caught yourself saying "I'll start marketing when my website is perfect" or "I just need to finish X first before I can promote my business," this episode is going to give you the permission you didn't know you needed.
The uncomfortable truth? You will never feel completely ready. And the businesses succeeding around you? They didn't wait for perfect either. They started messy, learned as they went, and improved over time. That's the only way it actually works.
In this episode, I'm breaking down why waiting to be "ready" is costing you time, money, and momentum—and exactly how to start marketing imperfectly right now. Because while you're perfecting your branding, someone less qualified than you is booking the clients you should have.
The businesses you admire started messy. Every expert you follow was once a beginner who started before they felt ready. You don't need permission to start—but if you did, this episode gives it to you.
The "Good Enough to Start" Checklist
☐ I can clearly explain who I help in one sentence
☐ I can clearly explain what problem I solve in one sentence
☐ I have a way for interested people to contact me
☐ I have something to offer them
☐ I have at least one platform where I can reach my ideal customers
Your commitment statement:
Write this down somewhere you'll see it daily:
"I commit to starting my marketing this week, imperfectly. I will post at least twice. I will tell at least 10 people what I do. I will focus on being helpful, not perfect. I will not wait any longer."
Send me a message right here
Support the show
Connect with me
Website: www.newschoolofmarketing.com
Facebook: @newschoolofmarketing
Instagram: @bianca_mckenzie
Work with me:
🟠 SALES ACCELERATOR: a no-fluff, personalised marketing review where you get expert eyes on your website, offers, funnels, or socials—plus a clear, actionable video walkthrough so you know exactly what to improve to start making more sales, faster.
https://newschoolofmarketing.com/accelerate
🔵 MOMENTUM MENTORING: private mentoring packages designed to get your marketing unstuck. With strategy-packed sessions and personalised support, you’ll gain clarity, confidence, and a plan that actually moves your business forward—no more guesswork or going it alone.
https://newschoolofmarketing.com/mentoring
🟣 MARKETING MOMENTUM MEMBERSHIP: The complete marketing system for course creators and membership owners who are done with scattered strategies. Get the roadmap, the support, and the community to build predictable lead generation without burning out. https:...
Why Your 2025 Marketing Didn't Work (And How to Fix It This Year)
2026/01/19
If you're sitting here in early 2026 thinking "My marketing just didn't work in 2025," you're not alone. Maybe you posted consistently but saw little engagement. Maybe you tried multiple strategies but nothing stuck. Maybe you're wondering why other businesses make marketing look easy while yours felt like pushing a boulder uphill.
This episode is an honest, no-BS post-mortem on why most marketing fails—and more importantly, exactly how to fix it so 2026 is different.
Here's the uncomfortable truth: if your marketing didn't work last year, it's probably not because marketing doesn't work. It's because one or more critical elements were missing. The businesses that succeeded in 2025 faced the same algorithms, the same time constraints, the same saturated markets. They just did something differently.
Every issue we cover is fixable. You just need to know which ones are holding you back. This episode shows you exactly that.
Links mentioned:
Marketing Momentum MembershipThe AI Powered Lead Magnet Guide (free)MailerLiteAssessment:
For each reason I shared, rate yourself honestly:
1 = This was definitely a problem for me in 2025
5 = I actually did this pretty well in 2025
Strategy vs. Tactics: __/5Consistency: __/5Clear Messaging: __/5Email List Strategy: __/5Asking for Sales: __/5Giving It Time: __/5Focused Approach: __/5Tracking Data: __/5Strong Offer: __/5Right Metrics: __/5Your lowest scores are your priorities for 2026. Don't try to fix all ten. Pick your bottom 2-3 and focus on those first.
Send me a message right here
Support the show
Connect with me
Website: www.newschoolofmarketing.com
Facebook: @newschoolofmarketing
Instagram: @bianca_mckenzie
Work with me:
🟠 SALES ACCELERATOR: a no-fluff, personalised marketing review where you get expert eyes on your website, offers, funnels, or socials—plus a clear, actionable video walkthrough so you know exactly what to improve to start making more sales, faster.
https://newschoolofmarketing.com/accelerate
🔵 MOMENTUM MENTORING: private mentoring packages designed to get your marketing unstuck. With strategy-packed sessions and personalised support, you’ll gain clarity, confidence, and a plan that actually moves your business forward—no more guesswork or going it alone.
https://newschoolofmarketing.com/mentoring
🟣 MARKETING MOMENTUM MEMBERSHIP: The complete marketing system for course creators and membership owners who are done with scattered strategies. Get the roadmap, the support, and the community to build predictable lead generation without burning out. https:...
The 90-Day Marketing Sprint: How to See Real Results by April
2026/01/13
If you started the year with big marketing intentions but that plan looks overwhelming and you're not sure where to actually start, this episode is exactly what you need.
Most business owners create year-long marketing plans in January that they abandon by March. Why? Because twelve months feels impossible to sustain, the goals are too vague, and there's no urgency to keep you moving. But what if instead of a year-long plan, you committed to just 90 focused days?
In this episode, I'm breaking down the 90-day marketing sprint—a strategic approach to getting real, measurable results by April. Not a vague annual plan you'll abandon, but a concentrated quarter where you focus on the essential activities that will actually move your business forward.
Three months of focused execution beats twelve months of scattered effort every single time. This episode shows you exactly how to make it happen.
Links mentioned:
Marketing Momentum MembershipThe AI Powered Lead Magnet Guide (free)MailerLiteSend me a message right here
Support the show
Connect with me
Website: www.newschoolofmarketing.com
Facebook: @newschoolofmarketing
Instagram: @bianca_mckenzie
Work with me:
🟠 SALES ACCELERATOR: a no-fluff, personalised marketing review where you get expert eyes on your website, offers, funnels, or socials—plus a clear, actionable video walkthrough so you know exactly what to improve to start making more sales, faster.
https://newschoolofmarketing.com/accelerate
🔵 MOMENTUM MENTORING: private mentoring packages designed to get your marketing unstuck. With strategy-packed sessions and personalised support, you’ll gain clarity, confidence, and a plan that actually moves your business forward—no more guesswork or going it alone.
https://newschoolofmarketing.com/mentoring
🟣 MARKETING MOMENTUM MEMBERSHIP: The complete marketing system for course creators and membership owners who are done with scattered strategies. Get the roadmap, the support, and the community to build predictable lead generation without burning out. https:...
New Year, New Marketing Strategy: What to Focus on in 2026
2026/01/06
Happy New Year! If you're listening to this in early January 2026, you're probably feeling that familiar mix of excitement and overwhelm that comes with a fresh year. You've got big goals, you know marketing needs to be part of achieving them, and you're wondering what you should actually focus on this year.
The problem? That same New Year energy that makes you feel like you can conquer the world also tempts you to commit to way too much. And by February, you'll be exhausted and ready to quit.
In this episode, I'm breaking down what to prioritise in your 2026 marketing strategy—not a laundry list of everything you could possibly do, but the strategic focuses that will actually move your business forward this year. Because here's the truth: the businesses that succeed in 2026 won't be the ones trying to do everything. They'll be the ones who choose the right few things and do them consistently well.
Stop spreading yourself thin. This episode helps you channel your New Year energy into strategic focus that will carry you through the entire year.
Links mentioned:
Stop Doing List
Marketing Momentum Membership
Send me a message right here
Support the show
Connect with me
Website: www.newschoolofmarketing.com
Facebook: @newschoolofmarketing
Instagram: @bianca_mckenzie
Work with me:
🟠 SALES ACCELERATOR: a no-fluff, personalised marketing review where you get expert eyes on your website, offers, funnels, or socials—plus a clear, actionable video walkthrough so you know exactly what to improve to start making more sales, faster.
https://newschoolofmarketing.com/accelerate
🔵 MOMENTUM MENTORING: private mentoring packages designed to get your marketing unstuck. With strategy-packed sessions and personalised support, you’ll gain clarity, confidence, and a plan that actually moves your business forward—no more guesswork or going it alone.
https://newschoolofmarketing.com/mentoring
🟣 MARKETING MOMENTUM MEMBERSHIP: The complete marketing system for course creators and membership owners who are done with scattered strategies. Get the roadmap, the support, and the community to build predictable lead generation without burning out. https:...
The DIY Marketing Myth: Why Most Business Owners Struggle (And How to Finally Make It Work)
2025/12/29
If you've ever thought "DIY marketing just doesn't work for me," or felt like you're failing at marketing while everyone else seems to make it look easy, this episode is going to completely change your perspective.
The truth is, DIY marketing absolutely can work—but not the way most people are doing it. There's a massive gap between what you think DIY marketing means and what it actually requires to succeed. And that gap is exactly why you're struggling.
Most business owners believe DIY marketing means doing literally everything yourself with no help, no investment, and no strategy—just figuring it out through trial and error while copying what successful businesses do. That's not DIY marketing. That's marketing on hard mode, and it's setting you up for failure.
In this episode, I'm breaking down the real reasons most business owners struggle with DIY marketing, what they're actually getting wrong, and the seven essential requirements that make DIY marketing finally work.
DIY marketing can work. You just need to stop doing it wrong. This episode shows you how.
Tools & resources mentioned:
MailerLiteMomentum Marketing PlaybookMarketing Momentum MembershipSend me a message right here
Support the show
Connect with me
Website: www.newschoolofmarketing.com
Facebook: @newschoolofmarketing
Instagram: @bianca_mckenzie
Work with me:
🟠 SALES ACCELERATOR: a no-fluff, personalised marketing review where you get expert eyes on your website, offers, funnels, or socials—plus a clear, actionable video walkthrough so you know exactly what to improve to start making more sales, faster.
https://newschoolofmarketing.com/accelerate
🔵 MOMENTUM MENTORING: private mentoring packages designed to get your marketing unstuck. With strategy-packed sessions and personalised support, you’ll gain clarity, confidence, and a plan that actually moves your business forward—no more guesswork or going it alone.
https://newschoolofmarketing.com/mentoring
🟣 MARKETING MOMENTUM MEMBERSHIP: The complete marketing system for course creators and membership owners who are done with scattered strategies. Get the roadmap, the support, and the community to build predictable lead generation without burning out. https:...
Build a Marketing Plan That Works for You — Not Just the Algorithm
2025/12/22
Wishing you all a very Merry Christmas and wonderful holiday season! 🎄🎁🎅🏼
If you've spent this year chasing every algorithm change, trying to keep up with the latest marketing trends, or feeling exhausted from constantly adapting your strategy to whatever Instagram or Facebook decides to prioritise this month, this episode is exactly what you need as you plan for 2026.
While everyone else is scrambling to hack the algorithm in 2026, the businesses that will actually succeed are the ones building sustainable marketing systems based on human connection, not platform trends. And with a new year starting in just a few weeks, this is the perfect time to get it right.
In this episode, I'm breaking down how to build a marketing plan for 2026 that works for you and your business—not just whatever the algorithm wants this week. Because here's the truth: algorithm-dependent strategies are fragile, and what worked in January often stops working by June.
Stop building your business on rented land. This episode shows you how to create a marketing plan that works whether the algorithm loves you or not.
Tools & resources mentioned:
MailerLiteMomentum Marketing PlaybookMarketing Momentum MembershipSend me a message right here
Support the show
Connect with me
Website: www.newschoolofmarketing.com
Facebook: @newschoolofmarketing
Instagram: @bianca_mckenzie
Work with me:
🟠 SALES ACCELERATOR: a no-fluff, personalised marketing review where you get expert eyes on your website, offers, funnels, or socials—plus a clear, actionable video walkthrough so you know exactly what to improve to start making more sales, faster.
https://newschoolofmarketing.com/accelerate
🔵 MOMENTUM MENTORING: private mentoring packages designed to get your marketing unstuck. With strategy-packed sessions and personalised support, you’ll gain clarity, confidence, and a plan that actually moves your business forward—no more guesswork or going it alone.
https://newschoolofmarketing.com/mentoring
🟣 MARKETING MOMENTUM MEMBERSHIP: The complete marketing system for course creators and membership owners who are done with scattered strategies. Get the roadmap, the support, and the community to build predictable lead generation without burning out. https:...
You’ve Got the Guts to Run a Business—You Can Definitely Learn to Market It
2025/12/15
If you've ever thought "I'm just not a natural marketer," or convinced yourself that marketing requires skills you don't have, this episode is going to completely shift your perspective.
Here's the truth: if you had the guts to start a business, learn new skills, handle rejection, and keep going when things got hard—you've already got everything you need to succeed at marketing. You're just not applying those same strengths to your marketing yet.
In this episode, I'm breaking down why the same qualities that made you brave enough to become a business owner are exactly the qualities you need to market effectively. Because marketing isn't harder than what you've already done to build your business—it just feels harder because it's unfamiliar and requires visibility.
You had the courage to start a business. That same courage is more than enough to learn marketing. This episode proves it.
Send me a message right here
Support the show
Connect with me
Website: www.newschoolofmarketing.com
Facebook: @newschoolofmarketing
Instagram: @bianca_mckenzie
Work with me:
🟠 SALES ACCELERATOR: a no-fluff, personalised marketing review where you get expert eyes on your website, offers, funnels, or socials—plus a clear, actionable video walkthrough so you know exactly what to improve to start making more sales, faster.
https://newschoolofmarketing.com/accelerate
🔵 MOMENTUM MENTORING: private mentoring packages designed to get your marketing unstuck. With strategy-packed sessions and personalised support, you’ll gain clarity, confidence, and a plan that actually moves your business forward—no more guesswork or going it alone.
https://newschoolofmarketing.com/mentoring
🟣 MARKETING MOMENTUM MEMBERSHIP: The complete marketing system for course creators and membership owners who are done with scattered strategies. Get the roadmap, the support, and the community to build predictable lead generation without burning out. https:...
Stop Guessing: How to Know What’s Working in Your Marketing
2025/12/08
If you've ever felt like your course or membership marketing is just guesswork, or you can't confidently say which marketing activities are actually bringing in students, this episode will transform how you approach marketing.
Most course creators and membership owners are flying completely blind—posting on multiple platforms, running webinars, sending emails, but having no idea which activities are actually generating enrollments. They make decisions based on what feels right rather than what the data tells them, and it's costing them time, money, and sanity.
In this episode, I'm breaking down exactly how to measure what's working in your digital business marketing through simple, practical methods that give you clear answers—no complicated analytics dashboards or expensive tracking software required.
You can't improve what you don't measure. This episode shows you exactly what to track and how to use that data to make smarter marketing decisions.
Send me a message right here
Support the show
Connect with me
Website: www.newschoolofmarketing.com
Facebook: @newschoolofmarketing
Instagram: @bianca_mckenzie
Work with me:
🟠 SALES ACCELERATOR: a no-fluff, personalised marketing review where you get expert eyes on your website, offers, funnels, or socials—plus a clear, actionable video walkthrough so you know exactly what to improve to start making more sales, faster.
https://newschoolofmarketing.com/accelerate
🔵 MOMENTUM MENTORING: private mentoring packages designed to get your marketing unstuck. With strategy-packed sessions and personalised support, you’ll gain clarity, confidence, and a plan that actually moves your business forward—no more guesswork or going it alone.
https://newschoolofmarketing.com/mentoring
🟣 MARKETING MOMENTUM MEMBERSHIP: The complete marketing system for course creators and membership owners who are done with scattered strategies. Get the roadmap, the support, and the community to build predictable lead generation without burning out. https:...
Podcast sponsorship advertising
Start advertising on New School of Marketing relevant audience podcasts
You may also like to advertise on these Podcasts

4.8320673
Ninja Selling Podcast
Ninja Selling

52214
Rugby Direct
Newstalk ZB

4.67832000
The Ramsey Show Highlights
Ramsey Network

4.81107347
As a Woman
Natalie Crawford, MD

4109466
Tennis Unfiltered
Tennis Unfiltered

4.5515553
The Law School Toolbox Podcast: Tools for Law Students from 1L to the Bar Exam, and Beyond
Alison Monahan and Lee Burgess - Law School Toolbox, LLC

514867
Hello Sport
Pipe Dreams Media

4.312617793
Stories Podcast: A Bedtime Show for Kids of All Ages
Starglow Media

4.71971780
Animal Spirits Podcast
The Compound

4.974440697
Small Town Murder
James Pietragallo, Jimmie Whisman