
Advertise on podcast: The Catalyst by Softchoice
Rating
4.8from
This podcast has
101 episodes
Language
EnglishPublisher
SoftchoiceExplicit
No
Date created
2020/09/15
Latest episode
2026/01/28
Average duration
25 min.
Release period
32 days
Description
A documentary-style podcast about how IT leaders tackle high-stakes transformations. Each episode weaves together real voices, expert insights, and compelling narratives that reveal universal challenges and practical wisdom. Season 7: "Small Teams, Big Dreams" explores the human stories behind IT transformations—from AI adoption experiments to burnout crises, from toxic job markets to infrastructure decisions that matter. These aren't polished case studies. These are authentic accounts from IT professionals navigating the same impossible gaps between expectations and resources that you face every day. From Softchoice, a World Wide Technology company.
Unlock The Catalyst by Softchoice podcast Email contact info,
Listeners & Audience details
Email contact information
Direct podcast contact details

Listeners
Audience numbers & engagement insights

Audience details
Podcast Insights

Podcast episodes
Check latest episodes from The Catalyst by Softchoice podcast
The Save Money Episode: Foundation Over Flash
2026/01/28
Everyone's chasing AI. Meanwhile, most organizations are wasting 25-30% of their software budget on tools nobody uses.
In this episode, we meet James Malek, Senior VP of IT Infrastructure at Lexitas, who inherited chaos—45 acquisitions in five years, no structured IT department, and a hodgepodge of contracts everywhere. Instead of chasing the next shiny thing, James took a different approach: foundation first.
What his team discovered when they finally got visibility into their software estate—including 300 employees using ChatGPT at a legal services company handling sensitive data—changed everything.
In this episode, you'll learn:
• Why software waste persists despite decades of awareness—and what actually fixes it
• How one company consolidated seven separate ShareFile contracts into one
• The shadow AI problem hiding in your organization right now
• Why you can't do it all yourself—and what to do instead
Featuring:
• James Malek, Senior VP of IT Infrastructure, Lexitas
• Elizabeth D'Amico, Manager, SAM Programs & Enablement, Softchoice
• Josh Brewer, Account Executive, Softchoice
The Catalyst by Softchoice is the podcast dedicated to exploring the intersection of humans and technology.
The School’s Broken Episode: What AI Did to Education—And Who's Fixing It
2026/01/14
AI is transforming education—but not evenly, and not easily.
In this episode of The Catalyst, we step inside classrooms, school boards, and districts, navigating the AI revolution with tight budgets, limited staff, and high stakes for students. From fears around cheating and data privacy to confusion over licensing and unused tools already paid for, this conversation reveals what AI adoption really looks like in public education.
Featuring educators, IT leaders, and policy thinkers on the front lines, the episode explores what schools are getting wrong, what’s quietly working, and why the biggest barrier to AI in education may no longer be money—but people and readiness.
You’ll hear from:
Drew Olsson, Director of AI & Instructional Technology, Agua Fria Union High School DistrictSophie McQueen, Resource Teacher & Board Consultant, Conseil scolaire ViaMondeJosé Antonio Bowen, Senior Fellow, AAC&U; Author, Teaching with AISandali Amunugama, Microsoft Education Specialist, Softchoice
Key takeaways:
Why academic integrity fears are masking a deeper relationship problemHow most schools already have AI tools they aren’t usingWhat happens when AI costs drop—but training and trust don’tWhy meaningful adoption spreads teacher-to-teacher, not top-down
This episode is a candid look at what it takes to move forward when guidance is unclear, expectations are high, and standing still isn’t an option.
—
Learn how Softchoice, a World Wide Technology company, helps public sector and education teams do more: softchoice.com/public-sector.
The Catalyst by Softchoice is the podcast dedicated to exploring the intersection of humans and technology.
The Small Teams Episode: When IT Needs to Punch Above Its Weight
2025/12/31
Enterprise expectations. Startup-sized teams. And zero margin for failure.
Across museums, national parks, retail stores, and nonprofit organizations, mid-market IT leaders are being asked to do more than ever—with fewer people, tighter budgets, and growing complexity. Most burn out. Some figure it out.
In this episode, The Catalyst brings together two leaders navigating that reality from different sides of the work:
Scott Gagon, Network Security Engineer, Event NetworkTariq Chaudhri, VP of Technology, Goodwill of Northwest North CarolinaTogether, they explore what it takes for small IT teams to support enterprise-scale environments—and why trusted partnerships are often the difference between survival and real progress.
You’ll hear:
How small IT teams manage massive, distributed operationsWhy empathy, mission, and decisiveness matter as much as toolsHow partners like Softchoice become force multipliers—not vendorsThe Catalyst by Softchoice is the podcast dedicated to exploring the intersection of humans and technology.
The AI Failure Episode: Why Asking the Wrong Question is To Blame
2025/12/10
When mid-market IT leaders call about AI, most ask the wrong question. Instead of “What problem are we solving?” they jump straight to “Which LLM should we use?” — a mindset that helps explain why 95% of AI pilots fail to deliver measurable business returns.
In this episode, two of Softchoice’s leading AI experts — Sean Larkin, AI Principal Architect, and Ron Espinosa, Director, Google Cloud Category — break down why technology-first thinking derails AI initiatives before they start. From market validation to crawl-walk-run design, they reveal how organizations can escape the hype cycle and build AI solutions that actually work.
Key takeaways:
Why “What LLM should we use?” is the wrong first questionHow market validation prevents multimillion-dollar failuresWhy data hygiene is still the most overlooked riskWhat crawl-walk-run actually means in AI deploymentsHow executive alignment eliminates costly blind spots between IT and business teamsGuests
Sean Larkin, AI Principal Architect, SoftchoiceRon Espinosa, Director, Google Cloud Category, SoftchoiceThis episode is packed with field stories, hard truths, and practical frameworks mid-market organizations can apply immediately.
---
Take the first step in your AI journey
Book your Executive Alignment Session today: https://www.softchoice.com/solutions/ai-and-data/executive-alignment-session
The Catalyst by Softchoice is the podcast dedicated to exploring the intersection of humans and technology.
The AI Recruitment Episode: Why Tech Hiring is Getting Harder
2025/11/26
937 applications. 42 interviews. 80 days. That's what it took one experienced data scientist to land a job in 2025—and he's one of the lucky ones.
In this episode of The Catalyst, we follow two tech professionals through what they call "the worst job market ever." Emily, a software developer with 10 years of experience and a degree from University of Waterloo's prestigious computer science program, gets laid off on a Tuesday and was interviewing the next day. Santiago, a data scientist and former manager at Deloitte, launches what he calls a "denial of service attack" on the job market—bombarding it with nearly a thousand applications while tracking every rejection in a dashboard styled like Super Mario.
Both land jobs. Both consider themselves fortunate. And both say the system is fundamentally broken.
Meanwhile, over 700 tech workers are being laid off every day while companies claim they can't find talent. Something doesn't add up. Through their stories and expert analysis from Bobby Burns, Vice President of R&D at Indeed, we uncover what's really happening: applicant tracking systems filtering out 75% of qualified candidates, AI conducting first-round interviews before humans ever get involved, and a catch-22 nobody can solve—where will senior developers come from in 2030 if we're not hiring junior developers in 2025?
Key Takeaways:
Why the "talent shortage" exists alongside mass tech layoffsHow applicant tracking systems reject 75% of resumes due to formatting issuesThe psychological toll of sending hundreds of applications into the voidWhat AI tools might (and might not) fix about hiring and fighting biasWhy even graduates from top programs can't get entry-level rolesRead about Emily's experience on her Medium: https://emilyxiong.medium.com/my-experience-of-finding-a-tech-job-in-2025-6830297c5197
---
---
This episode is brought to you by Softchoice, a World Wide Technology company. We work with mid-market IT leaders on their biggest challenges, including how to build and retain great teams in a market that makes it harder than ever. Visit softchoice.com to learn more.
Listen now at: softchoice.com/podcast
#TechJobs #Hiring #ITCareers #JobSearch #TechLayoffs #TheCatalyst #Softchoice
The Catalyst by Softchoice is the podcast dedicated to exploring the intersection of humans and technology.
The IT Burnout Episode: Running on Empty
2025/11/12
Every night, IT professionals across the country go home and cry. They work until 10PM unpaid. They become "the guy" their entire organization depends on. They stay in toxic jobs because they feel guilty, or because people are counting on them, or because they simply can't imagine leaving.
In this episode of The Catalyst by Softchoice, we follow two IT professionals through their burnout journeys. Sean stayed at a behavioral health nonprofit for years, supporting 1500 users with just two techs and management that thought IT "just helps people log in." He rebuilt the entire infrastructure while crying himself to sleep at night, driven by mission and what clinical psychologist Dr. Rick Ginsberg calls "responsibility handcuffs."
John worked at a Manhattan company where he felt so grateful for his salary that he stayed through years of abuse and lies. He'd sit at his desk until 9 or 10PM—not because of emergencies, but because he had no energy left to stand up.
One stayed and rebuilt his broken department into a world-class operation. The other escaped to his dream job doing Linux work. Both had to heal from trauma. And according to Business Insider, 57% of IT workers report the same burnout they experienced.
Through their stories and expert analysis from Dr. Rick Ginsberg, we explore why burnout has become epidemic in IT, what the warning signs are, and—most importantly—what can actually be done about it.
Key Takeaways:
Why IT professionals are particularly vulnerable to "responsibility handcuffs"The difference between staying to rebuild and knowing when to leaveHow gratitude can become a trap that keeps you in toxic environmentsWhat managers need to do differently to prevent team burnoutWhy 76% of IT workers say job stress is getting worse every year------------------------------------------------------
This episode is brought to you by Softchoice Cloud Lifecycle Services Plus for Microsoft Azure. Get control of your Azure subscriptions, optimize your cloud spend, and access the technical support you actually need when you need it.
Visit softchoice.com/azurecls to learn more.
The Catalyst by Softchoice is the podcast dedicated to exploring the intersection of humans and technology.
The AI Adoption Episode: Freedom & Frameworks That Actually Work
2025/10/29
What if the best employee AI adoption strategy is one most companies refuse to try?
While business leaders rush to mandate AI from the top down, Softchoice discovered something counterintuitive: the most successful transformations happen when you let people experiment on their own terms. (Safely!)
This episode takes you inside Softchoice's organic approach to AI adoption—from a VP who started experimenting with AI nine months before ChatGPT launched, to an engineering team that went from skepticism to shipping code in a single prompt, to a solutions architect who hit 300% of plan by letting AI handle his meeting notes.
You'll learn:
Why psychological safety beats corporate mandates for technology adoptionHow to balance experimentation with responsible guardrailsThe "crawl, walk, run" framework that scales innovationWhy one person with AI can match an entire marketing department's outputFeaturing:
Craig McQueen, VP of AI Solutions, SoftchoiceAndrew Campbell, Engineering Manager – App Development & AI Solutions, SoftchoiceGeoffrey Whalley, Solutions Architect, SoftchoiceDanielle Ryterband, Associate General Counsel & Privacy Officer, SoftchoiceThis isn't just an AI story. It's a framework for how change actually happens in organizations—and how IT leaders can apply it to any transformative technology.
---
This episode is brought to you by Arctic Wolf Incident Response.
When a cyber attack hits, Arctic Wolf's insurance-approved team gets you back to business fast with 24/7 containment, digital forensics, and full business restoration.
Learn more at softchoice.com/arcticwolf
#ArtificialIntelligence #ITLeadership #DigitalTransformation #ChangeManagement #Softchoice #MidMarketIT #AIAdoption
The Catalyst by Softchoice is the podcast dedicated to exploring the intersection of humans and technology.
Season 7 Trailer: Small Teams, Big Dreams
2025/10/22
For six years, The Catalyst brought you conversations with IT leaders solving hard problems. But we kept hearing stories that couldn't fit into a single interview—stories that needed multiple voices, conflicting perspectives, the messy truth of what it's really like out there.
Season 7 changes everything. We're making audio documentaries—think This American Life for the IT team. Each episode weaves together real experiences: the burnout nobody admits to, the worst tech job market ever, AI projects burning millions because someone asked the wrong question.
This is what happens when you stop treating IT stories like case studies and start treating them like what they are: human stories about navigating impossible choices.
Small Teams, Big Dreams. A new season starts now.
Stream all episodes and get additional resources at softchoice.com/podcast.
---
The Catalyst is brought to you by Softchoice, a World Wide Technology company.
The Catalyst by Softchoice is the podcast dedicated to exploring the intersection of humans and technology.
Big moments in AI from Y2K to ChatGPT
2025/02/19
The rise of AI isn’t just about smarter machines—it’s about reshaping the way we work, create, and innovate.
In the season finale of The Catalyst by Softchoice, Heather Haskin sits down with Gil Press, senior contributor at Forbes, to trace the modern history of AI.
From the early breakthroughs in deep learning to the rise of generative AI, Press explores the key moments that shaped the AI industry and where the technology is headed next.
Featuring: Gil Press, Senior Contributor at Forbes
The Catalyst by Softchoice is the podcast dedicated to exploring the intersection of humans and technology.
From hard hats to high tech: Rachel Skaff’s journey to AWS and the importance of DEI
2025/02/05
The future of tech isn’t just about speed and innovation—it’s about who gets a seat at the table.
In this episode of The Catalyst by Softchoice, Rachel Skaff, AWS Managing Director of America’s Channel and Partner Sales, joins Heather Haskin to explore how Diversity, Equity, and Inclusion (DEI) are driving innovation in tech.
From her unconventional path into the industry to leading DEI initiatives at Amazon, Skaff shares insights on fostering inclusivity and ensuring AI development remains fair and unbiased.
This episode is brought to you by AWS. Transform your document workflows with AWS Document AI Services. Visit softchoice.com/awsai today!
The Catalyst by Softchoice is the podcast dedicated to exploring the intersection of humans and technology.
How conversational AI is changing the customer experience
2025/01/22
The future of business is a conversation. In this episode of The Catalyst by Softchoice, Heather Haskin and Craig McQueen, Vice President of AI Solutions at Softchoice, dive into how conversational AI is reshaping industries and redefining success.
From smarter customer support to groundbreaking innovations, discover why this technology is more than just talk—it’s a game-changer. With real-world examples and insights into overcoming challenges, this episode is your ultimate guide to navigating the AI revolution.
Featuring: Craig McQueen, Softchoice Vice President of AI Solutions
The Catalyst by Softchoice is the podcast dedicated to exploring the intersection of humans and technology.
1-DEGREE/Shift: Small changes, big impact
2025/01/08
What if your company could leverage AI to not only increase productivity but also improve your mental well-being? What if the secret to transforming your workplace culture and achieving extraordinary results lay in the smallest, most intentional changes?
In this episode of The Catalyst by Softchoice, host Heather Haskin sits down with 1-Degree/Shift founders Suchitra Davies-Webb and Nick Foster to explore how small, intentional shifts in leadership can drive transformative change in workplace culture.
From fostering conscious accountability to utilizing innovative AI tools, discover how their unique approach helps organizations achieve inclusivity, well-being, and high performance. Listen in to learn how small changes can lead to extraordinary results.
Featuring: 1-Degree/Shift co-founders Suchitra Davies-Webb and Nick Foster
The Catalyst by Softchoice is the podcast dedicated to exploring the intersection of humans and technology.
Bridging the digital divide: How Softchoice empowers nonprofits
2024/12/11
A lot of charities are just trying to keep the lights on. They don’t have resources for tech infrastructure and training. That’s where Softchoice’s Charity Accelerator Program comes in.
In this episode of The Catalyst by Softchoice, host Heather Haskin dives into the transformative power of technology for small charities with Joseph Byer and Jill Crowley, co-chairs of Softchoice’s Charity Accelerator Program (CAP).
Discover how this groundbreaking initiative helps nonprofits overcome technological challenges, from outdated systems to limited budgets, by offering tailored support and mentorship.
Featuring: Jill Crowley and Joseph Byer, co-chairs of Softchoice’s Charity Accelerator Program
The Catalyst by Softchoice is the podcast dedicated to exploring the intersection of humans and technology.
Google’s human-centric AI
2024/11/27
What if your company could leverage AI to not only increase productivity but also improve your mental well-being?
In this episode of The Catalyst, Heather Haskin speaks with Anna Baird, Chief Customer Officer for Generative AI Go-to-Market at Google, about the crucial human element in AI implementation.
They discuss how to leverage AI to enhance, not undermine, the employee experience, fostering psychological safety and well-being. Learn how to navigate the challenges of AI integration while prioritizing employee empowerment and creating a more supportive work environment.
This episode is brought to you by Google Cloud. Simplify document processing with Google Cloud's Document AI, capturing 99 percent of data from any format. Visit softchoice.com to get started.
Featuring: Anna Baird, Chief Customer Officer for Generative AI Go-to-Market at Google
The Catalyst by Softchoice is the podcast dedicated to exploring the intersection of humans and technology.
Copilot in action: a Softchoice success story
2024/11/13
It’s one thing to hear about the speeds and feeds of a technology – and quite another to get a real human voice, to shine a light on the real value these tools can offer us.
In this episode, host Heather Haskin delves into the practical applications of Microsoft Copilot with Cole Pascua, Senior Microsoft Modern Work Specialist at SoftChoice.
Cole provides a firsthand account of Softchoice's Copilot journey, sharing both their successes and challenges in implementing and integrating this transformative AI tool. He discusses how Copilot has impacted workflows, boosted creativity, empowered decision-making, and streamlined operations.
This episode is brought to you by Microsoft. Unlock the potential of Copilot for Microsoft 365 and transform your operations with a Copilot Readiness Assessment from Softchoice.
Visit softchoice.com/copilot to learn more.
Featuring: Cole Pasqua, Senior Microsoft Modern Work Specialist, SoftChoice
The Catalyst by Softchoice is the podcast dedicated to exploring the intersection of humans and technology.
Podcast reviews
Read The Catalyst by Softchoice podcast reviews
jamarcus62 2022/10/31
Informative and actionable
Helpful when a podcast brings both new information and how to leverage it. Good stuff!
Not bad for iPhone 2022/10/18
Always learning something new
Definitely something new with cyber insurance. It would be interesting to go more in detail on the coverage and if they insurance company would have m...
Sidneodnwlfwbakfn 2022/10/25
Helpful podcast
I listened to the podcast around cybersecurity and insurance and learned a lot that I will be able to bring to my customers. Thanks!
JayM505 2022/10/18
Insightful!
I usually like more narrative podcasts, but this one actually brings you in like a story. Stays on topic and talks about real world things.
sarahp1009 2022/10/18
Great Podcast
Great podcast and I love the special guests that are featured!
122398 2022/10/18
Very informative
Just discovered this podcast. Great, digestible information delivered in an entertaining format. Learning is always more fun when it doesn’t feel like...
CPalo 2022/10/10
Great content and very well done!
I’ve been listening to The Catalyst by Softchoice since Episode One and find it to be an enlightening take on People in Technology. It contains real ...
amyli73 2022/10/04
New go-to podcast
I’ve been looking for a new podcast to listen to when I commute into the office and the length of these episodes are perfect! My company is going thro...
Kfiitfdg 2022/10/03
Another good one
The podcast does a really good job with new guests every week and the host is excellent! Covers all the topics that are key in tech!
itsAdria 2021/12/04
Just like Softchoice this podcast delivers!!!
I love this podcast! It has opened up my eyes (and ears) to an easy and enjoyable way to digest the key issues facing our modern world, while also hig...
Podcast sponsorship advertising
Start advertising on The Catalyst by Softchoice relevant audience podcasts
You may also like to advertise on these Podcasts

4.4371061566
The Megyn Kelly Show
SiriusXM

4.888901269
Fearless with Jason Whitlock
Blaze Podcast Network

4.8118931000
Mind Pump: Raw Fitness Truth
Sal Di Stefano, Adam Schafer, Justin Andrews, Doug Egge

4.8102131585
Tara Brach
Tara Brach

4.541561215
Something You Should Know
Mike Carruthers | OmniCast Media

4.513841343
Strictly Anonymous Confessions
Kathy Kay

4.8292781897
Fantasy Footballers - Fantasy Football Podcast
Fantasy Football

4.62382612
Football Weekly
The Guardian

4.45387666
Two Judgey Girls
Two Judgey Girls

3.8258501152
The Viall Files
Nick Viall