Advertise on podcast: The A To B Podcast

This week, I'm joined by David and Dave from The Social Antics Podcast. The two boys have very varied backgrounds. One ran live events in the music industry and the other had a Doctorate Degree before the age of 25. Tune in to find out both of their A to B stories and how the unlikely pair started working together on consultancy projects.

Having originally studied BIS at CIT, Pamela went onto complete the MSc in Digital Marketing Strategy. Since then, Pamela has gone onto work in the hospitality, fashion, and even automotive industry. Tune in as we chat about college in Cork, how placement helped Pamela realize what she wanted to do after college and what led to Pamela founding PK Marketing.

This week I'm delighted to be joined by Andrew Fitzgerald, Vice President of Sales Yerbuzz, a Yerba Mate Hard Seltzer startup based in California. Andrew, a Cork native, has been living in sunny San Diego for the past 9 years. He’s worked for some big beer brands including Heineken and even launched White Claw in Southern California in 2016.

For the second week in a row, I'm joined by someone from the videogame industry. This week, I'm joined by Anouk Bachman, a Production Manager at Ubisoft Montral. Anouk has worked on Ubisoft's largest franchise Assassin's Creed for the past 10 years. Join us as I find out what it takes to get into the industry and how to remain.

Having studied Creative Writing & English Literature at De Montfort University, Amy joined IGN in 2018 as a Branded Content Manager, Presenter and Voice Over Artist.  In 2020, she successfully delivered over 140 sponsored video projects for publishing giants such as Bethesda, Activision, Square Enix and even Ubisoft.

This week I'm joined by Neville O’ Donoghue, Founder of Benchwarmers. Neville, a CIT Graduate, started BenchWarmers in November 2011 as a sports news Radio show on his local station. Since then, Neville and the team have grown Benchwarmers to almost 5 million followers across all platforms. 

Supports & Services listed are available here. Trigger Warning: This episode references sexual assault. Joining Jack this week is Elaine Doyle, a fellow CIT/MTU Alumni. Elaine initially studied Business Studies going onto complete an MSc in Food Marketing at UCC. She spent her early career working alongside FMCG brands such as Cully & Sully and Robert Roberts. She later went onto  work at Google and even became the YouTube Lead (or "Head of") for Ireland.

This week, I'm joined by Jordan Murshed, Creative Director at Aperture Media. A graduate of DLSAD's Screenwriting & Audio Production course. I chat to Jordan about his youth and how his creative spark led him to film making and music production. From commercial to personal projects, Jordan tells me what drives him the most. 

This week I'm joined by Katriona Heaslip, Senior Product Marketing Manager at Hubspot. Having initially studied Commerce at UCC, Katriona did not fall in love with her course until completing her industry placement with Otter Products in her third year. Since then, she has gone onto study a HDip in PR and an MSc in Digital Marketing. Tune in as we chat about further education after completing your undergraduate course and what exactly a product marketing manager does.

This week I'm joined by a second Jack! Jack Murray is the Founder & CEO of MediaHQ, a super powerful press release distribution tool and media contacts database. Jack originally studied Marketing (Agribusiness) in UL before studying Broadcast Journalism in DIT.

This week, I'm joined by Jayne Ronayne, CEO of Talivest, employee analytics software that helps improve employee experience and engagement. Talivest has successfully raised $2 million to date in investment from backers like Ann Heraty of Cpl and PCH founder Liam Casey. Tune in as I take Jayne through the years from her first entrepreneurial endeavor while studying at UCC and the evolution of Talivest.

The A To B Podcast is back and kicking off Season Two, I'm joined by Irish veteran tech marketer Kieran Hannon. An Irish man who has spent the past 30 years building brands in the West Coast of The United States. Kieran is also one of the Top 100 CMO's in the world and is currently the Chief Marketing Officer at Wellair.