Advertise on podcast: Be Meaningful

In this episode the founders of Meaningful and Sarah Emmanuel-Cheong chat with Stephan Czypionka, Former Global CMO of Korean package goods giant CJ Chiel Jedang. They discuss how success for a global brand requires being street smart in every local market, and what it takes for a regional brand to become global. They also talk about how brand clarity can help animate your workforce. Reach out to us at [email protected] https://bemeaningful.co

This episode has Brian and Bōggie talking with Malinda Sandman, Vice President & Head of Global Marketing for Typeform. They talk about how to elevate engagement from data collection to customer experience, and how AI can create a more generative dialogue with prospects in real time. They also identify a good headline of two in the process. Reach out to us at [email protected] https://bemeaningful.co

In this episode, Brian and Bōggie connect with Meghann McNally, CMO of The Wrench Group, a company that provides home services through local contractors under an enterprise model. We get to the heart of their brand right out of the gate, making Meghann is the first guest ever to admit getting goosebumps, as the conversation ranges across the topics of work, artificial intelligence, Mike Rowe and Paul Harvey. Reach out to us at [email protected] https://bemeaningful.co

In this episode, we get chatty with Ilona Aman, who was just leaving her role as CMO of Athleta. The conversation covers a lot of ground, from pioneering a product category to creating a brand to pursuing career goals and work-life balance. There are fun stories, solid insights, plenty of laughs, and even a couple podcast ideas. Be Meaningful is more like a brand consultation disguised as a podcast. In each episode, the partners of new branding agency Meaningful invite a CEO, CMO or a founder to discuss their brand. These candid conversations explore the vision, challenges and opportunities through the lens of marketing in a world of constant change and immutable human truths. Reach out to us at [email protected] https://bemeaningful.co

In this episode, Brian and Bōggie spend time with Jeremy Soine, CEO of Face Reality, a company that offers clinically-proven treatment for acne. In addition to sharing some surprising facts about the size of the market, the conversation covers the enormous psychological impact such treatment has on adults coming of age on social media, and if perhaps the brand could stand for something as big as the human face without losing its credentials as a specialized product. Be Meaningful is more like a brand consultation disguised as a podcast. In each episode, the partners of new branding agency Meaningful invite a CEO, CMO or a founder to discuss their brand. These candid conversations explore the vision, challenges and opportunities through the lens of marketing in a world of constant change and immutable human truths. Reach out to us at [email protected] https://bemeaningful.co

What happens when the brand you inherit helped define an entire industry? In this episode of Be Meaningful, we sit down with Brett Hannath, Chief Marketing Officer at Intel, to talk about the challenge—and opportunity—of evolving one of the world’s most iconic tech brands. We explore how Intel is shifting from a processor company to a platform company, what it means to market innovation to both engineers and everyday people, and why staying meaningful means never standing still. Be Meaningful is more like a brand consultation disguised as a podcast. In each episode, the partners of new branding agency Meaningful invite a CEO, CMO or a founder to discuss their brand. These candid conversations explore the vision, challenges and opportunities through the lens of marketing in a world of constant change and immutable human truths. Reach out to us at [email protected] https://bemeaningful.co

In this episode, we sit down with Karl Van den Bergh, CMO of Gigamon, to explore the cutting-edge world of cybersecurity and deep observability. Karl shares how Gigamon is shaping a new category in tech, providing visibility into hybrid and multi-cloud environments to uncover what organizations don’t know they can’t see. We dive into Gigamon’s unique approach to branding, the power of humor in a high-stakes industry, and the growing role of AI in defending against threats. Be Meaningful is more like a brand consultation disguised as a podcast. In each episode, the partners of new branding agency Meaningful invite a CEO, CMO or a founder to discuss their brand. These candid conversations explore the vision, challenges and opportunities through the lens of marketing in a world of constant change and immutable human truths. Reach out to us at [email protected] https://bemeaningful.co

In this episode of Be Meaningful, we sit down with Marcelo Kertesz, CMO of Manscaped, to explore the unique balancing act of blending humor with quality. Marcelo shares how Manscaped has redefined personal care by tackling taboo topics with authenticity and humor while maintaining top-tier product innovation. We dive into what it means to manage brand growth, maintain a unique voice, and support evolving ideas of masculinity in today’s culture. Be Meaningful is more like a brand consultation disguised as a podcast. In each episode, the partners of new branding agency Meaningful invite a CEO, CMO or a founder to discuss their brand. These candid conversations explore the vision, challenges and opportunities through the lens of marketing in a world of constant change and immutable human truths. Reach out to us at [email protected] https://bemeaningful.co

In this episode of Be Meaningful, we talk with Stephanie Glickman, Head of Audience Engagement Team at Pfizer, about building trust and authenticity in a fragmented digital world. Stephanie shares how she’s shaping Pfizer’s influencer marketing and content strategies, tackling challenges unique to healthcare, and helping a global organization stay human. It’s a conversation about innovation, collaboration, and navigating the intersection of trust and technology in today’s media landscape. Recorded on Nov 18th, 2024 Be Meaningful is more like a brand consultation disguised as a podcast. In each episode, the partners of new branding agency Meaningful invite a CEO, CMO or a founder to discuss their brand. These candid conversations explore the vision, challenges and opportunities through the lens of marketing in a world of constant change and immutable human truths. Reach out to us at [email protected] https://bemeaningful.co

In this episode, we sit down with Maggie Lower, Global CMO of ABC Fitness, the largest fitness tech company you’ve never heard of. Maggie shares her vision for redefining wellness—taking it beyond the gym to embrace sleep, nutrition, mental health, and more. We discuss the shift from fitness to holistic wellness and how to make health accessible for everyone. It’s a conversation about innovation, inclusivity, and the future of an industry ready to grow. Be Meaningful is more like a brand consultation disguised as a podcast. In each episode, the partners of new branding agency Meaningful invite a CEO, CMO or a founder to discuss their brand. These candid conversations explore the vision, challenges and opportunities through the lens of marketing in a world of constant change and immutable human truths. Reach out to us at [email protected] https://bemeaningful.co

What makes a restaurant more than just a place to eat? In this episode of Be Meaningful, we sit down with Bernadette Farag, President and CMO of Osmow's Shawarma, a fast-growing Canadian fast food mediterranean chain with nearly 200 locations—and counting. We explore: The origin story of a family dream turned franchise reality. How Osmo Shawarma blends health, flavor, and Middle Eastern hospitality to redefine fast food. Why “craving” is more than a slogan—it’s the soul of the brand. How food can be both healthy and indulgent—without compromise. From their healthy twist on shawarma to scaling a brand rooted in culture and care, this episode is about food, family, and the art of getting it right. Be Meaningful is more like a brand consultation disguised as a podcast. In each episode, the partners of new branding agency Meaningful invite a CEO, CMO or a founder to discuss their brand. These candid conversations explore the vision, challenges and opportunities through the lens of marketing in a world of constant change and immutable human truths. Reach out to us at [email protected] https://bemeaningful.co

A lot of companies talk about “doing well by doing good.” But Cadana is actually doing it. We spent some time with Co-founder and CEO Albert Owusu-Asare talking about his payroll infrastructure platform created for emerging markets. As he shares how the idea grew out of he and his partner’s Fintech background, and we discuss similarities and differences with BaaS like Stripe, it becomes clear Cadana is designed to benefit Gig Economy employees in countries like Ghana, which is where Albert was born. Be Meaningful is more like a brand consultation disguised as a podcast. In each episode, the partners of new branding agency Meaningful invite a CEO, CMO or a founder to discuss their brand. These candid conversations explore the vision, challenges and opportunities through the lens of marketing in a world of constant change and immutable human truths. Reach out to us at [email protected] https://bemeaningful.co

Five weeks into her role as Saucony’s Global CMO, Joy Allen-Altimare found time to sit with us to discuss her ambitions with the 126-year-old brand that straddles running, footwear and fashion. She shares her enthusiasm for the brand’s authenticity, and we share our thoughts about positioning and the cues that make an athletic lifestyle brand cool. Be Meaningful is more like a brand consultation disguised as a podcast. In each episode, the partners of new branding agency Meaningful invite a CEO, CMO or a founder to discuss their brand. These candid conversations explore the vision, challenges and opportunities through the lens of marketing in a world of constant change and immutable human truths. Reach out to us at [email protected] https://bemeaningful.co

Few of us are fortunate to work on a brand like Nike. And even fewer actually had a hand in creating the product that made it famous. So we consider ourselves extremely fortunate to spend an hour or so with Wilson Smith, Design Director at Nike. In addition to sharing about his four decades at the crossroads of athletics, fashion and culture, we discuss the mysterious nature of creativity and how to release the gift in others.

We wanted to start the new year with some good news. So we invited Peter Greer, President and CEO of Hope International to talk about the 25-year-old organization’s mission, success and future goals. At the core of their good work is a business mindset that uses economic development to break cycles of poverty. This sets them apart from a plethora of charities that, while helping the poor, unintentionally perpetuate the cycle of need through charitable giving. This prompted us to ask if the Hope brand should  look more like seed capital than an NGO.