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"The more complicated something is, the less likely we are to be consistent with it, and consistency is what gets us from where we are to where we want to be. So, what keeps me always coming back to the uncomplicated and the simple is because that's what creates consistency, and it is the consistency that determines our health outcomes." —Jenn Trepeck Simple wellness isn't the beginner version of health. It's the version that lasts, and health and lifestyle coach Jenn Trepeck makes that case with Justine Reichman in a conversation for anyone who has spent years being handed a new diet and told to try harder. Jenn grew up the skinny one in a family of dieters, with a torso photo on the fridge and Nutrisystem snacks in the cupboard. After gaining weight between high school and college, she had to recover from the industry that promised to fix her. What changed things was learning human biology instead of following another plan. Together they unpack epigenetics, why hunger is a whisper worth relearning, and why guidelines beat rules every time. You'll also hear about the 2005 moment, requesting her own vacation days in a work system, that pushed Jenn toward coaching. She built her practice on the side for 12 years before leaving hedge funds. Then the conversation turns to midlife, where the rules shift for women and men alike, and Jenn closes with a plate formula you can use at home or at any restaurant. Two questions filter any health advice: does this make sense with what I know about biology, and does it make sense with what I know about myself? The human genome is 99.9% the same person to person, but that remaining 0.1%, amplified by stress, sleep, hormones, and lived experience, is why someone else's plan can't be yours. Hunger is the body's whisper and pain is the scream, and years of dieting teach us to ignore the whisper. If your plan has you opting out of life, it isn't a plan for life. Guidelines, not gospel. Consistency determines health outcomes, and the more complicated a plan gets, the less likely you are to stick with it. Midlife isn't a personal failure. When what used to work stops working, your biochemistry has changed, and men go through hormone shifts too (andropause). Build a plate anywhere with protein, fiber, and quality fat, and treat grains, starches, and dairy as condiments rather than the main event. Meet Jenn:   Jenn Trepeck is a health and lifestyle coach, host of the award-winning podcast, Salad with a Side of Fries, and author of Uncomplicating Wellness. After years of dealing with food issues made worse by the diet industry, Jenn changed direction. Now she helps women feel seen instead of judged in a wellness world that's gone off the rails. Website LinkedIn Instagram Facebook X YouTube Podcast Medium Connect with NextGen Purpose: Website Facebook Instagram LinkedIn YouTube Podcast Chapters: 01:17 Meet Jenn Trepeck: Raised in a Family of Dieters 04:44 Epigenetics and Your Personal Health Filter 08:46 Two Questions to Test Any Health Rule 11:37 Dancer's Instincts and Relearning Hunger Cues 15:20 Guidelines, Not Gospel: Eating Out Without Rules 18:41 The Vacation Request That Launched a Coaching Career 22:27 Why Simple Wellness Beats Complicated Plans 31:46 Midlife Hormones: What Women and Men Need to Know 35:33 The Protein, Fiber, Quality Fat Plate  Books and Resources: 📖Uncomplicating Wellness: Ditch the Rules. Quiet the Noise. Reclaim Your Life. by Jenn Trepeck

"When a product is produced, you have to think about whether it was made by child labor or was it made by artisans that are being paid a fair wage. That's the first step to thinking about sustainable systems, sustainable product development." —Noelle Bonner Pre-loved luxury isn't a trend anymore — it's a business model, and Noelle Bonner built hers around a pair of six-inch Gucci heels she wore exactly once. This episode was filmed live inside The NOBO, Presidio Heights' award-winning consignment shop, and it traces how a regretted Halloween purchase turned into a swap program that lets clients recover full value on the items they no longer wear. Noelle walks through the mechanics that most resale platforms never explain: why a traditional consignment sale returns roughly 65% of an item's value, and how The NOBO's swap program instead gives sellers 100% in store credit for a flat 6% fee. From there, the conversation moves into what "circularity" actually means in practice — fair labor, real materials, and what happens to a garment after someone's done with it — plus how a resale business authenticates luxury handbags, jewelry, and vintage pieces like a 1991 Chanel suit and rare Hermès and Dior finds. This episode is for anyone who's ever hesitated before consigning a designer piece, wondered whether pre-owned luxury is actually worth it, or wanted a straight answer on how authentication actually works. It's part business breakdown, part sustainability conversation, and part practical guide to getting more out of a closet full of things you no longer wear. Key Takeaways The NOBO's swap program pays sellers full item value in store credit for a 6% fee, compared to keeping roughly 65% through standard consignment. Noelle Bonner's entire swap concept originated from a pair of Gucci heels bought for a single Halloween costume in 2015. Circularity, as defined in the episode, covers three stages: fair-wage production, material quality, and what happens to an item at the end of its life. The NOBO authenticates handbags and jewelry using internal product codes, third-party specialists, and AI-assisted verification tied to serial numbers and materials. Vintage pieces from brands like Chanel and Alaïa often outlast newer releases because of stronger construction and materials used decades ago. Clients most frequently request vintage Dior saddle bags, Hermès Birkins, and seasonal occasion wear like gala and bridal looks. 100% of ticket sales and 10% of items sold during this live event benefited Marin Foster Care. Meet Noelle:  Noelle Bonner is the founder of The NOBO, a pre-loved luxury fashion company offering a curated circular shopping experience. After launching online in 2022, she opened The NOBO's first physical store in Presidio Heights in March of this year, where the brand was recognized as "Best Fashion, Second Life" in the Best of the Bay Awards.  Drawing on her own experience with single-use luxury purchases, Noelle developed The NOBO's innovative Swap program, enabling clients to retain full resale value as NOBO Cash for a modest fee, alongside competitive consignment and traditional resale options.  Committed to sustainability and quality, she champions choosing pre-owned first, emphasizes ethical production and durable materials, and leads rigorous authentication through internal standards, expert partners, and AI-supported verification. Noelle curates inventory to meet seasonal demand—particularly occasion wear—and ongoing requests for coveted pieces, fostering a community-centered, high-trust marketplace for enduring luxury. Website LinkedIn Instagram Facebook Connect with NextGen Purpose: Website Facebook Instagram LinkedIn YouTube Podcast Chapters: 01:21 Meet Noelle Bonner: Founder of The NOBO Pre-Loved Luxury Shop 02:07 The Halloween Heels That Sparked the Swap Idea 03:38 Swap vs. Consignment: Why 6% Beats Losing 35% 05:41 Defining Circularity: From Fair Labor to Landfill 08:02 Vintage Chanel and Why Pre-Loved Pieces Outlast New Ones 09:58 Why Pre-Owned Beats Waiting for Next Season 13:36 How The NOBO Authenticates Handbags and Jewelry 15:54 Curating Inventory: Not Every Prada Bag Makes the Cut 17:01 Most-Wanted Pieces: Birkins, Saddle Bags, and Gala Wear

"Some people don't have heirloom items. Even people who have everything in the world, they don't have their own heirloom items. Those are really special things to have, and incorporating those things in your wardrobe- that's what makes somebody's style personal and special." —Theresa Palmer Pre-loved luxury isn't a compromise anymore— for many stylists, it's the whole point. Wardrobe stylist Theresa Palmer has spent nearly 25 years dressing Bay Area executives, creatives, and public figures, and her practice now rests on one conviction: the most considered thing you wear is something with a history. In this conversation, Theresa breaks down what luxury actually means once quality and craftsmanship stop being measured only by what's new. She explains why heirloom pieces carry a kind of personal meaning that new items can't replicate, how she sources hard-to-find designer pieces — including exclusive consignment through platforms like Reflaunt — and why a curated wardrobe is fundamentally more sustainable than one built by constant accumulation. She also gets specific about the mechanics of great personal style: bespoke fittings, mixing one vintage statement piece with modern basics, and treating your own closet like a department store you already own. This episode is for anyone rethinking what belongs in their closet, curious about secondhand luxury, or looking for a more intentional approach to getting dressed. Key Takeaways • A curated wardrobe makes dressing faster because every piece is chosen to work with everything else already in the closet. • Heirloom and vintage pieces — an inherited ring, a vintage blazer, a strand of pearls — give an outfit a personal story that new items can't replicate. • Hard-to-find luxury items like Alaïa belts are often easier and cheaper to source secondhand than to find new, even at full retail price. • Exclusive consignment platforms like Reflaunt can offer stylists and clients higher resale returns than broader resale marketplaces. • Pairing one vintage statement piece with new basics instantly makes an outfit feel more personal and less generic. • Photographing your shoes, bags, and jewelry to build new outfit combinations is a simple way to shop your closet before buying anything new. • Rotating pieces you already own, instead of reaching for the same favorites, can make getting dressed feel genuinely fresh again. Listen to the full conversation and subscribe for part two of this pre-loved luxury series next week: https://tinyurl.com/Essential-Ingredients-Podcast  Meet Theresa:  Theresa Palmer is a vetted San Francisco based wardrobe stylist with 25 years of experience working with individuals and publications.  Her styling has been featured on magazine covers from San Francisco Magazine to Silicon Valley Magazine. In addition to editorial work, her styling services include a custom mix of: • Creating a versatile and cohesive wardrobe that tells the story of who you are and who you want to be—in a stylish way  • A comprehensive wardrobe and style system including a full closet edit • Concierge - level resale and donation management • Digital lookbook • Personalized, strategic shopping • Event dressing • Travel packing to coordinate with your events • White glove, turnkey delivery service to your closet • Private tailoring session with exclusive master tailoring partner for custom - made, bespoke and couture pieces Website LinkedIn Instagram Facebook Connect with NextGen Purpose: Website Facebook Instagram LinkedIn YouTube Podcast Chapters: 01:09 Meet Theresa Palmer: The Stylist Behind Pre-Loved Luxury 01:57 What Luxury Means Now: Heirlooms vs. Buying New 05:39 Does Sustainability Drive Wardrobe Choices? 07:05 Hunting Rare Finds: Vintage Belts and Jewelry 09:18 Why Quality Craftsmanship Still Wins 15:39 Mixing Vintage with New for a Signature Look 16:23 Bespoke Styling and Intentional Dressing 18:20 Curated vs. Accumulated: What Changes 22:09 The Future of Pre-Loved Luxury and Resale 24:55 Key Takeaways and Where to Find Theresa THE PRIMES  ✨ You're more capable than you have ever been, and somehow more invisible than ever. You keep handing out advice you do not take yourself. You keep saying 'after this next thing' to your own life, and the people around you have no idea because, from the outside, everything looks fine— that is exactly what The Primes was built for. 🤝 The Primes is the only membership community where high-achieving women in midlife stop putting themselves last and start building alongside the people who are already doing the work. 🏗️ Not a wellness program, not a Facebook group, a carefully curated room where your level of experience is the entry point, not the exception. 🏆 318 episodes and 1.5 million downloads of this podcast came from the same community The Primes is built on. 🎙️ 👩🏻👱🏻‍♀️👩🏻‍🦰👩🏻‍🦳👩🏻‍🦱If this show has been an essential ingredient in your life, this community was made for you.  ⌛Founding member enrollment closes September 21st, 2026.  🔗Go to: https://nextgenpurpose.com/the-primes

"We want to build a platform and a fundamental capability that makes the world smell better… and we know from the fundamental understanding of how scent works that getting better at scent that delights you actually helps us get better at applications in scent that can protect and can heal." —Alex Wiltschko Digitizing smell sounds like science fiction until you meet someone who's spent two decades chasing it. In this episode, Justine Reichman sits down with Alex Wiltschko, founder and CEO of Osmo, a company on a mission to give machines a sense of smell — and, eventually, to help detect disease before symptoms show up. Alex's path started long before Osmo. A PhD in olfactory neuroscience, five years leading Google's digital olfaction team, and a personal loss — his father's death from brain cancer — all converged into a single question: what if scent could tell us things about our health that we can't yet hear? This conversation covers how Osmo's AI model, OI One, is learning to create and detect scent, why the company deliberately started in fragrance instead of diagnostics, and what digital olfaction could mean for the next decade of human health. This episode is for anyone curious about AI's next frontier, the science of scent, or what it looks like to turn personal grief into a decades-long body of work. Key takeaways: Scent is built from a surprisingly small alphabet — roughly 20,000 to 30,000 molecules make up every smell on Earth. Osmo intentionally avoided starting with disease detection because the science wasn't ready; fragrance became the training ground that builds toward harder problems. Osmo's AI tool, Osmo Studio, now generates starting scent compositions that professional perfumers treat like a collaborative apprentice. Synthetic fragrance ingredients can actually be more environmentally efficient than natural ones, challenging a common assumption about "natural" being automatically better. Alex believes the next generation of professionals won't go "deep then senior" — they'll orchestrate AI agents wide first, creating entirely new kinds of jobs. The same molecules behind a loved one's hug can show up in food and fragrance, revealing scent as a shared chemical language across all of biology. Listen to the full episode to hear Alex's take on where scent technology is headed next.  https://tinyurl.com/Essential-Ingredients-Podcast  Meet Alex:  Osmo AI CEO, Alex Wiltschko, is a pioneer in the field of olfactory science. He founded Osmo in 2022, after years of research at Google Brain, where he developed an AI model capable of predicting how molecules smell based on their structure. Wiltschko's work has led to significant advancements in computational olfaction, including the creation of an AI-powered fragrance house and the digitization of real-world scents. His mission is to democratize fragrance creation, allowing independent brands to access advanced scent technology and develop custom fragrances that resonate with their unique stories and identities.  Website LinkedIn Instagram X Connect with NextGen Purpose: Website Facebook Instagram LinkedIn YouTube Podcast Chapters: 01:18 Meet Alex Wiltschko: From Grief to Digitizing Smell 04:26 Why Scent Is the Oldest Language on Earth 08:29 Leaving Google to Found Osmo 13:20 How AI Is Reshaping Alex's Own Craft 17:14 Will AI Replace Jobs? Alex's Honest Take 28:23 Building an Interdisciplinary Team for Osmo 34:48 Where Osmo's Scents Already Exist in Your Life 42:19 Decoding the Alphabet of Scent 45:13 The Future: Smell as a Health Signal  THE PRIMES  ✨ You're more capable than you have ever been, and somehow more invisible than ever. You keep handing out advice you do not take yourself. You keep saying 'after this next thing' to your own life, and the people around you have no idea because, from the outside, everything looks fine— that is exactly what The Primes was built for. 🤝 The Primes is the only membership community where high-achieving women in midlife stop putting themselves last and start building alongside the people who are already doing the work. 🏗️ Not a wellness program, not a Facebook group, a carefully curated room where your level of experience is the entry point, not the exception. 🏆 318 episodes and 1.5 million downloads of this podcast came from the same community The Primes is built on. 🎙️ 👩🏻👱🏻‍♀️👩🏻‍🦰👩🏻‍🦳👩🏻‍🦱If this show has been an essential ingredient in your life, this community was made for you.  ⌛Founding member enrollment closes September 21st, 2026.  🔗Go to: https://nextgenpurpose.com/the-primes

"I wanted someone who was helping with proactive strategies. So if I'm sick one to two days a year, I want a doctor, but the 363 other days a year, I want someone helping me with strategies to not get sick. Unfortunately, our doctors aren't trained for that; the medical system doesn't have that." —Keith Bozeman Proactive healthcare shouldn't wait until you're sick — that's the entire premise behind Medgevity, the concierge, physician-led practice built by this week's guest, Keith Bozeman. After losing access to the kind of doctor who actually had time for him, Keith set out to rebuild what he'd lost: a coordinated team of a physician, dietitian, and exercise scientist working together year-round, not just during an annual physical. In this conversation, Keith and host Justine Reichman dig into what it actually looks like to have a health team instead of a single doctor squeezing you into a 15-minute slot. They talk about DEXA scans that reveal what the bathroom scale hides, why cholesterol numbers alone don't tell the full story, and why perimenopause and andropause so rarely get discussed before they hit. This episode is for anyone in midlife who's frustrated with reactive medicine and wondering what a proactive, team-based approach could actually change. By the end, you'll understand why Keith insists the doctor has to be the quarterback of your care — and why he thinks gyms, not hospitals, might be the next healthcare hub in your community. Key takeaways: A patient who lost only five pounds on the scale actually lost nine pounds of fat and gained four pounds of muscle — proof that body composition data tells a truer story than weight alone. High cholesterol doesn't automatically mean a statin is the right call; additional data like calcium and soft plaque scores can change the decision entirely. Most people get zero guidance before perimenopause or andropause hits, even during annual OB/GYN visits, leaving couples blindsided by symptoms no one warned them about. Medgevity doesn't mark up any test or supplement it recommends, removing the financial incentive that often muddies medical advice. It took Keith at least 18 months and one trusted dietitian saying yes before Medgevity had a functioning team — proactive healthcare had to be built relationship by relationship. Partnering with gyms instead of building brick-and-mortar clinics let Medgevity reach people nationwide without the geographic limits of an in-person practice. Listen to the full conversation to hear Keith's complete story, and subscribe to Essential Ingredients so you never miss an episode: https://tinyurl.com/Essential-Ingredients-Podcast  Meet Keith:  Keith Bozeman is a healthcare entrepreneur, business leader, and Founder & CEO of MEDgevity, a physician-led healthcare company focused on longevity, preventive medicine, and personalized wellness. With a mission to transform traditional healthcare into a proactive model centered on helping individuals live healthier, longer lives, Keith is driving innovation at the intersection of medicine, nutrition, fitness, and technology. Before founding MEDgevity, Keith built an accomplished executive career in the technology and business services sectors, serving as President of TEKsystems and holding multiple senior leadership positions throughout his tenure. He also contributed to the startup ecosystem as a Principal at Blu Venture Investors, supporting emerging technology companies and growth-focused ventures. Under Keith's leadership, MEDgevity has expanded its network of physicians, nutrition experts, and health professionals while embracing artificial intelligence and modern healthcare solutions to improve patient outcomes. He is passionate about redefining healthcare through evidence-based longevity strategies, integrated wellness programs, and innovative care delivery models. Keith is recognized for his expertise in healthcare innovation, business leadership, longevity medicine, preventive health, digital health transformation, and organizational growth. Website LinkedIn Instagram Connect with NextGen Purpose: Website Facebook Instagram LinkedIn YouTube Podcast Chapters: 01:16 Meet Keith Bozeman: The Visit That Started Medgevity 02:16 The Real Cost of Skipping Proactive Care 03:42 Why the Doctor Has to Be Your Health Quarterback 10:12 DEXA Scans: What the Scale Doesn't Tell You 17:31 From Supercenter Dream to Virtual Care Model 19:17 Building a Trusted Team From Scratch in 18 Months 22:13 What Your First Month at Medgevity Looks Like 24:03 Bringing Proactive Healthcare Into Gyms Nationwide 27:46 Keith's Advice: Don't Give Up on Healthcare  THE PRIMES  ✨ You're more capable than you have ever been, and somehow more invisible than ever. You keep handing out advice you do not take yourself. You keep saying 'after this next thing' to your own life, and the people around you have no idea because, from the outside, everything looks fine— that is exactly what The Primes was built for. 🤝 The Primes is the only membership community where high-achieving women in midlife stop putting themselves last and start building alongside the people who are already doing the work. 🏗️ Not a wellness program, not a Facebook group, a carefully curated room where your level of experience is the entry point, not the exception. 🏆 318 episodes and 1.5 million downloads of this podcast came from the same community The Primes is built on. 🎙️ 👩🏻👱🏻‍♀️👩🏻‍🦰👩🏻‍🦳👩🏻‍🦱If this show has been an essential ingredient in your life, this community was made for you.  ⌛Founding member enrollment closes September 21st, 2026.  🔗Go to: https://nextgenpurpose.com/the-primes

"We are so well positioned to have it continue and flourish because we have become a Perpetual Purpose Trust, which means this place is no longer owned by one person or any financial interest—it is owned by purpose." —Michael Stusser "We're always trying to figure out how we keep moving the property forward in a way that's sustainable, and also how it's going to impact our guests, our business, our staff." —Heather Bishop  A perpetual purpose trust sounds like a legal footnote until you meet the two people who actually built one. This episode traces how Osmosis Day Spa Sanctuary in Sonoma County became the first U.S. spa to place itself inside that structure — permanently removing any future owner's ability to chase profit over mission.  Justine first sits down with founder Michael Stusser, who traces the idea back to a single afternoon in an 800-year-old Kyoto stone garden, and then with CEO Heather Bishop, who inherited the vision and had to figure out how to make it legally unbreakable. This one's for anyone who's tired of the word "sustainable" doing all the talking and none of the work. Michael and Heather don't just describe the enzyme bath, the meditation gardens, or the gray water system — they explain the budgeting, the permits, and the trade-offs behind each one. It's a conversation about what it actually costs, in time and humility, to build something that outlasts you. The enzyme bath's heat comes entirely from billions of thermophilic bacteria fermenting Douglas fir and rice bran — not from any external heat source. Osmosis's perpetual purpose trust means the business has no human shareholder; its "shareholder" is the mission itself, enforced by a trust committee and an independent trust enforcer. The five-and-a-half-acre property couldn't legally go into the same trust as the business, so it's being paid off and moved into a separate land trust over the next three to five years. A gray water system currently covers roughly 50–60% of the property's irrigation needs, with a rainwater catchment system planned to close the gap entirely. Osmosis sources its enzyme bath wood shavings as a byproduct from local lumber operations that would otherwise throw them away. Trust-based decision-making already changed real policy — Heather cites expanding paid time off to all staff, including part-time employees, as a direct result of the trust's staff-benefit objectives. Listen to the full conversation with Michael Stusser and Heather Bishop, and follow Essential Ingredients so you don't miss what's next. https://tinyurl.com/Essential-Ingredients-Podcast  Meet Michael:   Michael Stusser, founder of Osmosis Day Spa Sanctuary, is a pioneer in ecological sustainability, organic gardening, and holistic wellness. Beginning his journey at UC Santa Cruz in the late 1960s, he helped establish horticultural training centers and later served on the board of the Farallones Institute in Sonoma County.  In the early 1980s, Michael apprenticed in traditional landscape gardening in Kyoto, Japan, where he immersed himself in Zen meditation and discovered the healing power of cedar enzyme baths. Returning to California in 1984, he introduced this unique practice, gaining national recognition in outlets like The New York Times and CNN. By 1988, he transformed five acres in Freestone into Osmosis, blending inspired landscaping, meditation traditions, and eco‑restoration to create a sanctuary rooted in sustainability, spirituality, and rejuvenation.  LinkedIn Meet Heather:  Heather Bishop is the CEO of Osmosis Day Spa Sanctuary, where she leads one of Northern California's most distinctive hospitality businesses with a focus on people‑centered leadership and operational excellence. Over the past decade, she has guided Osmosis through transformative organizational change, overseeing operations, finance, HR, strategic planning, and guest experience for a team of 80+.  Heather recently spearheaded the company's transition into a Purpose Trust‑owned business—one of the few in the United States—ensuring long‑term mission preservation while modernizing governance, HR systems, and employee benefits. With expertise in executive leadership, organizational development, change management, and hospitality operations, Heather is dedicated to building resilient, purpose‑driven organizations where employees thrive and guests enjoy exceptional experiences.  LinkedIn Connect with Osmosis:  Website Instagram Facebook  X YouTube Pinterest Connect with NextGen Purpose: Website Facebook Instagram LinkedIn YouTube Podcast Chapters: 01:48 Meet Michael Stusser: The Kyoto Garden That Started It All 03:11 What Is an Enzyme Bath, Really? 09:51 Osmosis Becomes a Perpetual Purpose Trust 13:03 Self-Love, Deep Peace: Osmosis's Core Mission 16:38 Meet Heather Bishop: Massage Therapist to CEO 19:40 Stewarding Salmon Creek and the Meditation Gardens 27:17 Inside the Cedar Enzyme Bath's Sustainable Sourcing 30:28 Perpetual Purpose Trust, Explained in Plain Terms 36:03 Why the Land Stayed Out of the Trust 39:30 What Sustainability Actually Costs  THE PRIMES  ✨ You're more capable than you have ever been, and somehow more invisible than ever. You keep handing out advice you do not take yourself. You keep saying 'after this next thing' to your own life, and the people around you have no idea because, from the outside, everything looks fine— that is exactly what The Primes was built for. 🤝 The Primes is the only membership community where high-achieving women in midlife stop putting themselves last and start building alongside the people who are already doing the work. 🏗️ Not a wellness program, not a Facebook group, a carefully curated room where your level of experience is the entry point, not the exception. 🏆 318 episodes and 1.5 million downloads of this podcast came from the same community The Primes is built on. 🎙️ 👩🏻👱🏻‍♀️👩🏻‍🦰👩🏻‍🦳👩🏻‍🦱If this show has been an essential ingredient in your life, this community was made for you.  ⌛Founding member enrollment closes September 21st, 2026.  🔗Go to: https://nextgenpurpose.com/the-primes

"It [cardiovascular disease]  becomes an issue in middle age because that's when they start looking, not because that's when it starts." —Dr. Daniel Chong Heart disease and midlife are more connected than most people — or their doctors — realize, and this episode of Essential Ingredients pulls that connection into the open. Justine Reichman sits down with naturopathic physician Dr. Daniel Chong and returning co-host Dr. Lisa Brent to unpack why cardiovascular risk quietly rises for both men and women in midlife, and why so few people are told to watch for it until it's already underway. This conversation is for anyone in perimenopause, menopause, or andropause who's been handed a cholesterol number without context, or who's simply never been told when to start paying attention. Dr. Chong breaks down lipid testing, arterial plaque, nitric oxide, and even the surprising role your dentist plays in your heart health — all in plain, usable language. By the end, you'll understand that cardiovascular disease isn't a midlife event — it's a decades-long process that just happens to get noticed in midlife, and that the actions you take starting this week can change its trajectory. Key Takeaways: Plaque development in the arteries can begin in childhood or even before birth, so family history matters far more than age when deciding when to start testing. A single elevated LDL reading isn't enough to justify a statin prescription — triglyceride-to-HDL ratios and more detailed testing give a fuller picture. Gum disease and harsh antibacterial mouthwash can disrupt oral bacteria needed to produce nitric oxide, which directly affects artery health. Dark leafy greens, berries, garlic, and onions support nitric oxide production and should be eaten daily, regardless of what else is on the plate. Movement spread throughout the day — not just a single workout — meaningfully lowers cardiovascular risk on its own. Around age 35–40 is a reasonable starting point for a fasting lipid panel if there's no strong family history pushing that number younger. Listen to the full episode for the complete breakdown of lab testing, imaging, and diet strategy Dr. Chong uses with his patients:  https://tinyurl.com/Essential-Ingredients-Podcast  Meet Daniel:  An expert in cardiovascular health, Dr. Daniel Chong is a licensed naturopathic physician with over two decades of experience. He earned his doctorate from the National University of Natural Medicine in 2000. Dr. Chong specializes in preventing and reversing cardiovascular disease using drug-free strategies, defining himself as a "nutritional angiologist." He holds advanced certifications in cardiometabolic medicine and the Bale-Doneen Method for heart attack prevention. Dr. Chong helps patients optimize arterial health through advanced risk assessment, lifestyle medicine, and nutrition at his Vital Human telehealth practice and Portland clinic.  Website Facebook  LinkedIn Instagram Meet Lisa:  Dr. Lisa Brent is a licensed naturopathic doctor and acupuncturist specializing in women's health. With a commitment to holistic and patient-centered care, she integrates primary care training with expertise in lifestyle medicine, nutrition, bioidentical hormone therapy, and gut health. Dr. Brent is dedicated to empowering her patients through education, individualized wellness strategies, and compassionate support. She is the founder of Be Well Natural Medicine, hosts educational events such as the Women's Health Symposium, and provides care both in-person and via telehealth. Website Instagram Facebook Connect with NextGen Purpose: Website Facebook Instagram LinkedIn YouTube Podcast Chapters: 00:32 The #1 Cause of Death for Women Nobody Talks About 02:14 Meet Dr. Daniel Chong: Cardiovascular Expert 04:17 Why Heart Disease Risk Rises in Midlife 06:02 When Should You Start Checking Your Cholesterol? 09:02 How Long Elevated Lipids Matter More Than the Number 11:44 The Hormone Mistake Most People Make 17:21 What to Actually Ask Your Doctor 18:42 Why One Lipid Panel Isn't Enough for a Diagnosis 24:05 The Surprising Link Between Dental Health and Heart Disease 28:37 The Diet Pattern That Actually Protects Your Heart 37:17 One Change to Make This Week   THE PRIMES  ✨ You're more capable than you have ever been, and somehow more invisible than ever. You keep handing out advice you do not take yourself. You keep saying 'after this next thing' to your own life, and the people around you have no idea because, from the outside, everything looks fine— that is exactly what The Primes was built for. 🤝 The Primes is the only membership community where high-achieving women in midlife stop putting themselves last and start building alongside the people who are already doing the work. 🏗️ Not a wellness program, not a Facebook group, a carefully curated room where your level of experience is the entry point, not the exception. 🏆 318 episodes and 1.5 million downloads of this podcast came from the same community The Primes is built on. 🎙️ 👩🏻👱🏻‍♀️👩🏻‍🦰👩🏻‍🦳👩🏻‍🦱If this show has been an essential ingredient in your life, this community was made for you.  ⌛Founding member enrollment closes September 21st, 2026.  🔗Go to: https://nextgenpurpose.com/the-primes

"One day is a mental marathon, and so it is very difficult for the brain to be the best version of itself for everything. You don't have to be— your average is good for average experiences. Your best is needed for your most important experiences." —Dr. Izzy Justice The 10 Hertz brain state is the frequency neuroscientist Dr. Izzy Justice says separates your best decisions from your worst ones — and it's hiding in plain sight, 10 to 20 seconds away at any moment. After running more than 18,000 wireless EEG brain scans on everyone from NBA players to executives to trauma survivors, Dr. Justice discovered that peak focus, deep empathy, and total presence all cluster around the same low-noise brainwave frequency: roughly 10 Hertz. In this conversation with host Justine Reichman, Dr. Justice explains why wireless EEG technology changed how we understand the brain, how trauma physically "polarizes" specific neurons decades after the event, and why the fix isn't suppressing the memory but giving it a final chapter. He also walks through three practical neurohacks — techniques that take seconds, require no equipment, and can be used mid-conversation, mid-pitch, or mid-panic. This episode is for anyone who has ever felt foggy under pressure, reactive in a stressful moment, or unsure why their body remembers things their mind has tried to forget. Key Takeaways: Peak human performance and full sensory presence both happen near 10 Hertz, a measurably low-noise brain frequency — not a mindset or personality trait. Trauma creates highly "polarized" neurons that stay dormant until a matching sound, smell, or sensation reactivates them, sometimes decades later. You don't need to be your best self all day — reserving these techniques for one or two high-stakes moments daily is enough. The 10-10 technique (count fast to 10, then slow back to one) shifts brain state in about 20 seconds using nothing but your mind. The palm-tap technique and 4-2-8 breathing pattern each take 10 to 20 seconds and can be done anywhere, anytime. Healing trauma isn't about erasing the memory — it's about writing a final chapter where the experience serves a purpose. Listen to the full conversation and subscribe to Essential Ingredients so you never miss an episode:  https://tinyurl.com/Essential-Ingredients-Podcast  Meet Izzy:  Dr. Izzy Justice is the Chief Neuroscience Officer at Neuro580, a groundbreaking company at the forefront of human performance, sports psychology, and mental training. As a pioneering Sports Neuroscientist, he has certified over 300 coaches worldwide and has worked with elite athletes across multiple sports, many of whom have gone on to win Major Championships and Olympic Medals. Dr. Justice is the creator of Neurohacks-rapid, science-backed techniques that remove mental distractions, boost focus under pressure, and help athletes access the flow state in real time. With over 18,000 EEG-based functional brain scans conducted during live performance, he brings unmatched insight into golf neuroscience, mental toughness, and brainwave management for peak performance. As a consultant and executive coach, Dr. Justice has helped over 30 CEOs and dozens of Chief People Officers unlock leadership mindset, drive business performance, and build cultures of resilience through neuroscience. From Zambia, Africa, and based in the U.S. for the past 40 years, Dr. Justice is the Best-Selling Author of 10 Books, including his latest, Your Brain Swings Every Club (Foreword by Brad Faxon), which bridges the gap between golf focus techniques, emotional control, and personal mastery. Website LinkedIn Instagram  X YouTube Connet with Neuro580:  Website LinkedIn Instagram  TikTok Connect with NextGen Purpose: Website Facebook Instagram LinkedIn YouTube Podcast Chapters: 01:03 Meet Dr. Izzy Justice: From Boardroom to Brainwaves 04:10 How Wireless EEG Technology Changed Brain Science 08:32 Redefining Trauma as a Neuroscience Problem 14:03 The Mothers Who Turned Grief Into Purpose 19:55 The 10 Hertz Scale: Why Less Brain Noise Wins 28:22 The 10-10 Neurohack for Instant Focus 30:26 The Palm Tap: A 15-Second Calm Reset 33:00 The 4-2-8 Breathing Technique 41:10 What We'll Understand About the Brain Next 42:45 Key Takeaway: Longevity Starts With Your Brain  Resources:  Book Life Explained: Chasing 10Hz by Dr. Izzy Justice  THE PRIMES  ✨ You're more capable than you have ever been, and somehow more invisible than ever. You keep handing out advice you do not take yourself. You keep saying 'after this next thing' to your own life, and the people around you have no idea because, from the outside, everything looks fine— that is exactly what The Primes was built for. 🤝 The Primes is the only membership community where high-achieving women in midlife stop putting themselves last and start building alongside the people who are already doing the work. 🏗️ Not a wellness program, not a Facebook group, a carefully curated room where your level of experience is the entry point, not the exception. 🏆 318 episodes and 1.5 million downloads of this podcast came from the same community The Primes is built on. 🎙️ 👩🏻👱🏻‍♀️👩🏻‍🦰👩🏻‍🦳👩🏻‍🦱If this show has been an essential ingredient in your life, this community was made for you.  ⌛Founding member enrollment closes September 21st, 2026.  🔗Go to: https://nextgenpurpose.com/the-primes

"You can taste the quality." —Katina Mountanos Most of what's labeled "extra virgin olive oil" on grocery shelves isn't giving you the extra virgin olive oil benefits you think it is — and Kosterina founder Katina Mountanos found that out the hard way.  In this episode, Justine sits down with Katina to unpack why so much store-bought olive oil tastes flat, what polyphenols actually do in the body, and why the "don't cook with olive oil, it has a low smoke point" advice you've been following is flat-out wrong. Katina traces her obsession with real olive oil back to summers on her family's farm in Koroni, Greece — and the moment, years later, that a $12 bottle from a New York supermarket tasted nothing like it. That gap sent her through an olive oil sommelier certification, a deep dive into polyphenol research, and eventually a full-time business built on transparency: harvest dates, single-origin sourcing, and third-party testing for everything from acidity to microplastics. This episode is for anyone who's stood in the oil aisle wondering which bottle is actually worth it, and for anyone rethinking what "seed oil vs olive oil" really means for their health. • High-antioxidant extra-virgin olive oil can contain 500–1,000+ mg/kg of polyphenols, compared to roughly 150 mg/kg in average grocery-store bottles. • Smoke point is not the right test for whether an oil is safe to cook with — free radical emission under heat is what actually matters, and olive oil emits far fewer than seed oils. • A bottle labeled "Italian" or "Greek" extra-virgin olive oil can still be a blend of residual oils from multiple countries and harvests, bottled together under one label. • Plastic packaging accelerates rancidity and can leach microplastics, so glass or tin with a visible harvest date is a stronger buying signal than the words "extra virgin" alone. • Fresh, high-polyphenol olive oil produces a peppery burn at the back of the throat — the same sensation researchers first mistook for ibuprofen contamination. • Cooking with avocado oil or genuine early-harvest olive oil, instead of canola or other seed oils, is a low-effort swap with a real anti-inflammatory upside. Listen to the full conversation for Katina's grocery-aisle checklist and her at-home smell-and-taste test — then subscribe so you never miss an episode. https://tinyurl.com/Essential-Ingredients-Podcast  Meet Katina:  Katina Mountanos is the founder and CEO of Kosterina, a premium Greek extra virgin olive oil and Mediterranean foods brand built at the intersection of taste, health, and transparency. Raised between New York and the olive groves of Koroni, Greece, Katina grew up knowing what truly good olive oil should taste like. After becoming a certified olive oil sommelier and uncovering the powerful health benefits of high–polyphenol extra virgin olive oil, she launched Kosterina as a passion project while working in consumer brands at Walmart.  Today, Kosterina's early-harvest, cold-pressed, high-antioxidant olive oils, fruit-infused vinegars, and olives are nationally available at Whole Foods, Walmart, Target, and online, and are recognized for both exceptional flavor and rigorous quality testing. Grounded in the Mediterranean diet, Katina's work champions cooking at home, clean ingredients, and replacing inflammatory seed oils with olive oil to support heart, gut, metabolic, and overall health.  Website Instagram Facebook TikTok Connect with NextGen Purpose: Website Facebook Instagram LinkedIn YouTube Podcast Chapters: 00:52 Meet Katina Mountanos: Growing Up in Greek Olive Country 06:09 Why Kosterina's Polyphenol Levels Triple the Average 08:46 Building Kosterina as a Passion Project While at Walmart 14:26 Busting the Smoke Point Myth About Cooking With Olive Oil 16:51 Canola Oil, the "Hateful Eight," and Why Blends Deceive 19:09 How to Spot Real Extra Virgin Olive Oil at the Store 21:48 The Smell-and-Taste Test for Good Olive Oil at Home 27:31 What's Next: Vinegars, Olives, and a 2027 Launch  Resources:  DISCOUNT Get a 15% discount when you shop at Kosterina Use code: essential15 THE PRIMES  ✨ You're more capable than you have ever been, and somehow more invisible than ever. You keep handing out advice you do not take yourself. You keep saying 'after this next thing' to your own life, and the people around you have no idea because, from the outside, everything looks fine— that is exactly what The Primes was built for. 🤝 The Primes is the only membership community where high-achieving women in midlife stop putting themselves last and start building alongside the people who are already doing the work. 🏗️ Not a wellness program, not a Facebook group, a carefully curated room where your level of experience is the entry point, not the exception. 🏆 318 episodes and 1.5 million downloads of this podcast came from the same community The Primes is built on. 🎙️ 👩🏻👱🏻‍♀️👩🏻‍🦰👩🏻‍🦳👩🏻‍🦱If this show has been an essential ingredient in your life, this community was made for you.  ⌛Founding member enrollment closes September 21st, 2026.  🔗Go to: https://nextgenpurpose.com/the-primes

"You have to figure out how to make self-care a priority because you know the body does not sit still... Your mindset will allow you to move forward, or it will take you backwards." —Dr. Mitra Ray Stanford-trained biologist Dr. Mitra Ray spent three decades building a career in women's longevity, but the habits she taught everyone else became something she never expected: the infrastructure that kept her upright after her husband, Doug, died suddenly in a paragliding accident in October 2023. In this conversation with host Justine Reichman, Dr. Ray traces her path from NIH- and Alzheimer's-funded cancer research to walking away from the lab, building a word-of-mouth wellness brand that sold 2 million copies with zero advertising, and eventually testing her own biological age during the hardest year of her life — and watching it go backward. This episode is for anyone navigating midlife, grief, perimenopause, or the quiet realization that the wellness habits they've dismissed as trendy might be the thing holding them together. Dr. Ray and Justine talk candidly about cold plunging, sobriety, plant-based nutrition, sleep science, and the gut-microbiome research behind cravings — grounding every claim in the biology, not the buzzwords. Key takeaways: Dr. Ray's biological age measurably reversed during the year she grieved her husband, evidence that consistent habits can outperform circumstance. Comparing your current body to a memory of your 25-year-old self is biologically counterproductive — memories change every time you access them, and the comparison itself triggers cortisol and inflammation. Cold plunging activates the anterior mid-cingulate cortex, the brain region tied to willpower and will to live, which Dr. Ray leaned on deliberately after losing Doug. Food cravings are largely dictated by gut bacteria, not willpower — feeding plant-based bacteria gradually shifts what your body craves. "Superagers" in their 80s are still generating new neurons, making neurogenesis — not a return to a younger self — the more useful benchmark for healthy aging. Grief lives in the body: cortisol, thyroid, and hormone levels shift during loss, and naming that process without judgment is part of recovering from it. Listen to the full conversation and subscribe to Essential Ingredients for more real conversations at the intersection of food, purpose, and building a better future: https://tinyurl.com/Essential-Ingredients-Podcast  Meet Dr. Ray:  Living a long, healthy life is not as complicated as the wellness industry would have you believe. Dr. Mitra Ray has spent more than 30 years helping people understand this—and more importantly, live it. Her path into health was shaped by both rigorous science and lived experience. She completed her undergraduate degree at Cornell University and earned her PhD from Stanford Medical School, where her research was funded by multiple NIH grants and recognized with the Young Investigator Award from the Federation of American Societies for Experimental Biology. Her work has been published in Science, Proceedings of the National Academy of Sciences, and the Journal of Cell Biology—journals that do not publish ideas lightly. But credentials alone do not explain why audiences across four continents keep coming back to hear her speak, or why her books and lectures on health, beauty, brain function, and longevity have resonated as widely as they have. The reason is simpler: she translates what the science actually says into something you can do and sustain. Her focus has always been whole plant foods, an active body, and a clear mind. These three things, she has come to understand, are not a wellness trend. They are the foundation. Everything downstream of that foundation—how you look, how you feel, how you age—follows. In addition to her research and teaching, Dr. Ray is also a Juice Plus+ Partner, aligning with her commitment to making whole food nutrition more accessible in everyday life. The Elder's Evolution, her Substack publication, is where she writes about what it means to age well, with full attention paid to both the biology and the deeper questions that biology alone cannot answer. Website LinkedIn Instagram Substack Connect with NextGen Purpose: Website Facebook Instagram LinkedIn YouTube Podcast Chapters: 01:31 Meet Dr. Mitra Ray: From Stanford Lab to Wellness Pioneer 05:41 Leaving Science: How Her Family and Peers Reacted 09:03 Why Doctors Still Ignore Whole-Food Nutrition 16:52 Stop Comparing Yourself to a Body That No Longer Exists 19:45 Building a 2-Million-Copy Word-of-Mouth Wellness Brand 23:03 After Doug's Death: The Habits That Became Her Infrastructure 32:36 Cold Plunging, the AMC, and Rebuilding Willpower After Loss 51:02 The Real Benchmark for Aging Isn't Your 25-Year-Old Self 54:34 Cravings Aren't Willpower — It's Your Gut Microbiome

"It is getting pesticides out of the vineyard. It's making sure that when we send a worker home, they're not going home and hugging their child with any other pesticide or herbicide. It is a mission, but it does start with the dirt, and it has to flow all the way through the winery into the bottle." —Jeff O'Neill "A lot of times, people think about the environmental side of sustainability, but it's also about the social pieces— how you treat your employees, worker health and safety, and also how you exist within the community." —Allison Jordan Regenerative organic wine sounds like a buzzword — until you stand in a vineyard that's actually living it. This week, Justine Reichman sits down at Ram's Gate Winery with Allison Jordan (VP of Environmental Affairs, Wine Institute) and Jeff O'Neill (founder, Ram's Gate and O'Neill Vintners & Distillers) to unpack what real stewardship looks like when an entire industry commits to it. Key takeaways: How the California Code of Sustainable Wine Growing turned 200+ best practices into a statewide movement, covering everything from soil health to worker safety What it actually takes to earn CCOF Organic and Regenerative Organic Certification — including the 3-to-5-year soil conversion most people never hear about Why Ramsgate planted fruit trees inside its vineyard rows, and what that agroforestry bet could mean for the next 20 years The honest answer to the question every skeptic asks: Does regenerative wine actually taste as good? This conversation is proof that sustainability isn't a marketing layer — it's a rebuild from the soil up, and it's changing what "good wine" means. 🎧 Listen to the full episode now: https://podcasts.apple.com/us/podcast/essential-ingredients-podcast/id1534417325  Meet Jeff: As the visionary founder and owner of Ram's Gate Winery, Jeff O'Neill is a transformative leader in the wine and spirits industry. An accomplished entrepreneur and CEO of family-owned and operated O'Neill Vintners & Distillers, Jeff brings decades of expertise to his craft. Ram's Gate Winery is the culmination of Jeff's passion for producing world-class wines, offering an unparalleled visitor experience at an Estate designed by architect Howard Backen and interiors by Orlando Diaz-Azcuy. A passionate advocate for the planet, Jeff has been a leader in environmental stewardship for over 20 years. His deep commitment to building a more sustainable future for the wine business earned him recognition as Wine Enthusiast's Person of the Year in 2022. Website Instagram Facebook Meet Allison:  Allison Jordan serves as the Vice President of Environmental Affairs for the Wine Institute and as the Executive Director of the California Sustainable Winegrowing Alliance. In these roles, she oversees the California Sustainable Winegrowing Program and the Certified California Sustainable Winegrowing Program, while also representing the Wine Institute on the board of directors of the National Grape Research Alliance. Previously, Allison held leadership positions at SureHarvest and the Resource Renewal Institute. She holds a Master of Public Policy from the Goldman School at UC Berkeley and a B.A. in Psychology from Allegheny College. She is a fellow in the German Marshall Fund's American Marshall Memorial Fellowship program. LinkedIn Connect with Wine Institute Website Connect with NextGen Purpose: Website Facebook Instagram LinkedIn YouTube Podcast Chapters: 01:08 Meet Allison Jordan: The Voice of California's Wine Institute 02:36 Inside the California Code of Sustainable Wine Growing 06:58 Meet Jeff O'Neill: 40 Years Building Regenerative Wine 09:51 What Regenerative Organic Certification Really Requires 12:38 Ram's Gate's Agroforestry Bet: Fruit Trees in the Vine Rows 14:23 Does Regenerative Organic Wine Actually Taste Better? 16:26 Why Today's Wine Consumer Demands Transparency 19:14 Scaling Regenerative Practices Across California Vineyards 23:23 Jeff O'Neill's 50-Year Vision for California Wine

"Farming in a way that's good for the health of the consumer and good for the product is also good for the environment. And so everybody wins, and then our consumer wins." —Andrew Salisbury  Coffee health benefits aren't just marketing; they're backed by nearly 30,000 studies, yet almost none of that research made it into the bag of coffee sitting in your kitchen.  In this episode of Essential Ingredients, Justine Reichman talks with Andrew Salisbury, founder of Purity Coffee, about the personal frustration that led him to rebuild coffee from the soil up. It started with his wife's low energy and a stubborn question: was her daily coffee helping or hurting? That question sent Andrew to two coffee scientists at Vanderbilt, who handed him a list of health benefits tied to coffee — and a gap no company was filling.  Andrew explains why coffee is actually the number one source of antioxidants in the American diet, ahead of blueberries and kale, and why most companies stop at "avoiding the bad stuff" instead of maximizing the good. He walks through Purity's three-level testing process — bean, soil, and now the body — and explains why regenerative, shade-grown farming produces higher yields and more antioxidants than industrial methods, while also sequestering carbon rather than releasing it. The conversation moves from roast curves and chlorogenic acids to the real economics of paying farmers a premium, and why climate change is expected to cut Arabica coffee supply in half by 2035.  This is a conversation about what happens when a company refuses to accept "that's just how it's done." Listen to the full episode to hear how one entrepreneur is trying to make your daily cup a genuine act of health: https://podcasts.apple.com/us/podcast/essential-ingredients-podcast/id1534417325   Meet Andrew:  Andrew Salisbury is the founder and CEO of Purity Coffee, a specialty coffee company built on a simple but radical premise: every decision from farm to cup should be made for human health first. After investigating his wife's low energy and digging into research at the Institute for Coffee Studies at Vanderbilt, Andrew discovered that coffee is the number one source of antioxidants in the American diet—and that no brand was optimizing coffee specifically for health. Partnering with leading coffee researcher Professor Adriana Farah, Andrew spent 18 months developing Purity's approach: shade-grown, regeneratively farmed, organic coffee that is independently lab-tested to minimize mold, mycotoxins, pesticides, and heavy metals while maximizing antioxidants and polyphenols. Through Purity Coffee and the emerging concept of "circular health coffee," Andrew is helping reshape how the industry thinks about regenerative agriculture, soil health, and clean sourcing, proving that what's best for the drinker can also be best for farmers and the planet. Website Instagram Facebook YouTube TikTok  Connect with NextGen Purpose: Website Facebook Instagram LinkedIn YouTube Podcast Chapters: 01:19 Meet Andrew Salisbury: Founder of Purity Coffee 04:37 Coffee's Surprising #1 Antioxidant Ranking 05:31 Why No One Built Health-First Coffee Sooner 10:03 Inside Purity's Three-Level Coffee Testing 12:14 How Regenerative Farming Fights Climate Change 15:23 Clean Sourcing: Farm-to-Cup Transparency 23:54 Balancing Sustainability With Accessible Pricing 33:50 The Future of Coffee and Soil Health 40:44 Where to Find Purity Coffee

"Most people don't understand that the best medicine cabinet is the thing that you put in your body, the food that you eat… So you could eat yourself well as equally as you can eat yourself sick." —Alex Fredericks Voice biomarker technology is turning a 30-second recording into a full-body readiness report — and it's already caught things doctors missed.  In this episode, Justine Reichman sits down with Alex Fredericks, founder and CEO of ToneWell, to unpack how a PEMF frequency technology he encountered as a consultant became a static, auditable database of 150,000 biomarker data points that can flag hydration, hormones, inflammation, and toxins from nothing more than your voice. Alex walks through the real mechanics: a locked algorithm does the analysis, while AI only powers the concierge layer that turns raw output into daily, actionable priorities — a distinction he insists on, because "AI is the workflow, not the analytic."  He shares two striking real-world moments: a client whose 3:30am hormonal spikes were traced to conflicting medications after she recorded a voice snapshot in the moment, and his own nephew, whose oddly low iron reading led to catching a serious kidney infection early. The conversation moves into food, toxins, and gut inflammation, and why Alex refuses to build a diagnostic tool — Tonewell tells you what's going on, not what's wrong, leaving the declaration to practitioners. It's a grounded look at where AI genuinely helps health decisions, and where it should stay firmly in its lane.  Listen to the full conversation for the jiu-jitsu principle — "flow with the go" — that shaped Alex's entire approach to building in a crowded wellness market.  Meet Alex:  Alex Fredericks is the founder and CEO of ToneWell, a voice-based wellness intelligence platform that turns a 30-second voice recording into a ranked, personalized readiness report across energy, sleep, stress, hydration, inflammation, and toxins. Drawing on more than two decades building brands and growth systems in music, consumer goods, and tech, Alex specializes in turning complex bio-data into clear, actionable insights. A self-described Gen X latchkey kid and lifelong problem solver, he approaches AI in wellness with a strict filter: if it doesn't improve decisions and reduce friction, it's entertainment—not innovation. Before Tonewell, Alex worked across the green, organic, and holistic wellness space, helping companies translate emerging technologies into usable products.  Alex is also a Brazilian Jiu Jitsu black belt, and the principle "flow with the go" shapes how he builds resilient systems, sustainable habits, and tools that help people build better relationships with themselves. Website LinkedIn Connect with ToneWell:  Website LinkedIn Instagram Facebook YouTube   Connect with NextGen Purpose: Website Facebook Instagram LinkedIn YouTube Chapters: 01:08 Meet Alex Fredericks: From Growth Engineer to Wellness Founder 05:48 The Voice Resonance Breakthrough Behind Tonewell 07:37 How a 30-Second Voice Scan Collapses Decision Time 10:25 "Flow With the Go": The Jiu Jitsu Rule Behind ToneWell 13:46 Real Case: Catching a 3 A.M. Hormonal Imbalance 19:50 Why Alex Delayed ToneWell's Subscription Model 24:16 Real Case: An Early Kidney Infection Catch 26:36 Inside the AI Concierge's Safety Rails 31:27 What Actually Happens Between Voice and Report 37:43 Why Food Keeps Showing Up in Every Voice Scan

"Sometimes, giving a name to something can help someone, because then you have a plan, you can go forward and see changes, and to know that there's not something wrong with you. You're suffering with other men and women in the same age group." —Dr. Drew Sinatra "There's also that perspective that can be helpful, especially if you're in a partnership: what I do for my health is good for me, but it's also good for you. If I help myself age well, it means you're less likely to have to take care of me, and we're going to have a better time." —Dr. Lisa Brent There's a quiet epidemic happening in men's lives, and almost no one's naming it. He's more tired than usual. Shorter fuse. Less interested in the gym, in sex, in connecting with the people around him. His doctor might call it depression. His wife might just think he's "checked out." Nobody's checking his testosterone. In this episode, Justine and naturopathic physician Dr. Lisa Brent sit down with Dr. Drew Sinatra to talk about andropause — the slow, often invisible hormonal shift men go through in midlife. Drew explains why testosterone decline gets missed for years, why so many men get handed an antidepressant instead of a hormone panel, and what it actually takes to find the real root cause. This isn't a conversation about chasing gym-rat testosterone numbers. It's about vitality: energy, mood, motivation, connection — and what happens when men finally get permission to talk about it. Lisa and Drew also get into something heavier: the male suicide rate that peaks in midlife, and how isolation, exhaustion, and unnamed hormonal shifts often collide. The fix isn't just a prescription. It's labs, lifestyle, and surprisingly, community. Share this with the man who's been "off" for a while now. He might not know why. This episode might help him find out.  Meet Drew:  As a California- and Idaho-licensed Naturopathic Doctor who specializes in Integrative Medicine, Dr. Drew Sinatra helps people investigate the "why" behind an illness or symptom – providing the best of natural and conventional therapies to re-establish vitality lost to chronic stress and illness. Through his concierge-like medical practice, with its exceptional care and support, he empowers people to become the CEO of their health and wellbeing. Website LinkedIn Instagram YouTube Meet Lisa:  Dr. Lisa Brent is a licensed naturopathic doctor and acupuncturist specializing in women's health. With a commitment to holistic and patient-centered care, she integrates primary care training with expertise in lifestyle medicine, nutrition, bioidentical hormone therapy, and gut health. Dr. Brent is dedicated to empowering her patients through education, individualized wellness strategies, and compassionate support. She is the founder of Be Well Natural Medicine, hosts educational events such as the Women's Health Symposium, and provides care both in-person and via telehealth. Website Instagram Facebook Connect with NextGen Purpose: Website Facebook Instagram LinkedIn YouTube Chapters: 01:31 The Importance of Midlife Health Talk  04:22 What is Andropause?  11:00 Symptoms Nobody Connects 15:40 The Truth About Testosterone Supplementation 19:35 Mental Health for Midlife Men 26:15 What to Look For? Important Questions to Ask 31:25 Environmental Disruptors and Testorterone Levels 36:20 The Importance of Support Systems to Overall Health 38:32 Advice for Better Wellbeing

Most "healthy" drinks aren't what they claim—and your body feels it long before you realize why. In this episode, Justine Reichman sits down with entrepreneur Bryan Appio, founder of Dry Water, to unpack what really happens when you start paying attention to what's inside your hydration. After losing everything during the pandemic, Bryan hit a breaking point that forced him to rethink his health from the ground up—leading to a product built on transparency, not shortcuts. They dive into the hidden truth behind "natural flavors," why most electrolyte drinks are loaded with sugar or unnecessary salt, and how the wellness industry often prioritizes profit over clarity. But more importantly, this conversation shifts how you think about everyday choices: what you drink, how you fuel your body, and why simplicity might be the most powerful upgrade you can make. This episode will change the way you read labels—and the way you take care of yourself. Key Takeaways: Why "natural flavors" can hide dozens of unknown ingredients The real problem with most electrolyte and hydration drinks How small daily habits impact long-term health Why clean, simple ingredients matter more than marketing claims The mindset shift that turns failure into your next breakthrough If you've ever felt tired without knowing why—or questioned what's really in your food and drinks—this conversation will hit home. Meet Bryan:  Bryan Appio is the founder and CEO of Dry Water, a next-generation hydration company committed to clean ingredients, transparency, and everyday wellness. A lifelong entrepreneur, Bryan previously built and exited an early staffing "gig economy" model, before redirecting his focus to health and sustainability after the pandemic exposed his own gaps in nutrition and hydration. Motivated by personal health challenges and a deep frustration with misleading "natural flavor" claims and sugar-laden sports drinks, Bryan spent years reverse-engineering the hydration category. He developed Dry Water as a daily wellness solution built on real fruit, plant-based ingredients, zero sugar, and no artificial additives, designed to support gut, brain, and metabolic health while minimizing reliance on pills and highly processed products. Under his leadership, Dry Water has grown from kitchen experiments to a national brand available in major retailers like Walmart, Walgreens, Target, and Kroger, reaching hundreds of thousands of customers largely through education-driven, word-of-mouth growth rather than heavy ad spend. Bryan's approach centers on regenerative business principles: investing in consumer education, prioritizing clean supply chains even when crops fail or costs rise, and refusing to compromise on non-negotiables around ingredient integrity. A strong advocate for women's sports and youth wellness, Bryan has partnered with League One Volleyball (LOVB) to bring cleaner hydration to thousands of young athletes and professional players, aligning performance with long-term health. Through Dry Water, he is demonstrating that it is possible to scale a profitable, high-growth CPG brand while honoring transparency, ethical sourcing, and the long-term well-being of people and planet. Website LinkedIn Instagram X TikTok Connect with NextGen Purpose: Website Facebook Instagram LinkedIn YouTube Chapters: 00:52 Building Dry Water: The Journey and Challenges  06:43 Natural Flavors and Transparency  11:50 The Impact of Dry Water on the Market  27:37 Regulations and Scaling Challenges  30:35 Building a Team and Customer Relationships  32:23 The Role of Education and Marketing  37:13 Investing in Female Sports and Empowerment  41:21 Balancing Growth and Personal Values  46:20 Advice for Aspiring Entrepreneurs:    Resources: Discount Get 30% off on your entire order + free gift when you shop at: https://drywater.com/    Use code: EI30 Podcast The "8 Glasses of Water A Day" Myth Debunked! with Gina Bria Water— The Ultimate Essential Ingredient— 100th Episode Celebration!! with Gina