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What if the most profitable move in your business isn't going after your most obvious customer — but finding the overlooked pocket just slightly off to the side? That's the strategy Paul Poteet has built his entire business on. As founder of Surge Investment Group, Paul has developed over 400 multifamily units by ignoring the crowded, competitive markets everyone else chases and going where there's real demand, less competition, and room to win. His industry is real estate. But his thinking is pure entrepreneurship. In this conversation, Paul and Lindsay unpack the "ancillary market" strategy — and why it works whether you're building a property portfolio, a service business, or an online brand. Instead of fighting for the most obvious customers, what happens when you come at the problem from a slightly different angle? You stop selling — and start attracting. Paul also gets honest about what entrepreneurship actually feels like from the inside: the seasons where you question everything, the seasons where you know it's your calling, and why the people who make it aren't the ones with the best ideas — they're the ones who keep going. Plus, Lindsay and Paul dig into one of the most underrated assets any entrepreneur can have: a mentor. Not a coach. A mentor. Paul shares how he found his through ambition, curiosity, and a willingness to show up before he had anything figured out — and what that relationship actually looked like. What you'll take away from this episode: — The ancillary market strategy and how to apply it to your business — Why coming at your customer from a slight angle beats going direct — How to attract a mentor (and why searching for one usually backfires) — What "hard earned luck" actually means — and how to create more of it — The mindset that separates entrepreneurs who endure from ones who quit Connect with Paul: LinkedIn: https://www.linkedin.com/in/ppoteet/ Website: surgeig.com Have a burning question? Leave a message for Lindsay and she will turn it into an episode with an answer. Use the link below to record. https://www.speakpipe.com/FreedomEntrepreneur Join the free Facebook Community! Connect, Learn, Grow, Build https://www.facebook.com/groups/freedomentrepreneurcommunity Biz in a Box CRM is the ultimate all-in-one solution designed to simplify and scale your business. Imagine managing every aspect of your operations — from smart contact segmentation and automated follow-ups to call and text functionality, calendar booking, funnels, websites, and even social media scheduling — all from one intuitive platform. No more juggling multiple tools or paying for endless subscriptions. With built-in AI employee support, Biz in a Box CRM doesn’t just organize your business, it actively helps you run it. It’s like having a full-time team behind the scenes, so you can focus on growth, impact, and freedom. Book your demo: https://bizinaboxsolutions.com/crm Mentioned in this episode: Fuel Your Body & Mind with NatureCity Let’s face it... entrepreneurship takes a massive toll on our minds and bodies. If we aren't careful, we can end up down and out before we even reach our goals. That’s why I’ve partnered with NatureCity, a company dedicated to sourcing meticulous, high-quality, and honest ingredients without cutting corners. Whether you're looking for better sleep, joint support, or daily wellness, NatureCity has a solution designed with scientific integrity. Featured Product: TrueMind I highly recommend checking out TrueMind. It’s specifically formulated to help you keep your wits about you by providing sustained mental energy for up to 5 hours with absolutely no "crash." It's the perfect tool for staying sharp and productive throughout your busiest workdays. Claim Your Discount: Get 15% OFF your entire order! Shop Here: naturecity.com/freedom Nature City This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/

"If your business can’t run while you’re out in the woods for a weekend, you don’t own a business—you own a high-pressure job." In this mind-blowing episode of The Freedom Entrepreneur, host Lindsay Sutherland sits down with Ken Spohn, the "AI Ninja," to pull back the curtain on the rapidly evolving world of Artificial Intelligence. If you’ve been feeling overwhelmed by the constant stream of new tools, or if you’re still skeptical about whether AI belongs in your business, this conversation is your wake-up call. Ken shares his journey from learning HTML in the 90s to becoming a certified AI expert, and he explains why we are moving past "simple prompts" into a new era of AI Org Charts. Imagine a world where you aren't just using a chatbot, but managing a team of digital agents—a CEO, a CFO, and a Marketing Director—all working in sync to handle your workflows while you focus on your higher purpose. Inside this episode, we discuss: The "Vibe Coding" Revolution: What it is, why it’s great for quick builds, and why it breaks if you don't have the right strategy.Open Claw & Enterprise AI: How tools like Nvidia’s latest releases are allowing multi-million dollar companies (and small businesses!) to automate everything from email drafts to calendar management.The Human in the Loop: Why AI isn't infallible and how the role of the entrepreneur is shifting from "doer" to "editor-in-chief."Real-World Use Cases: How Ken built a voice AI agent for a restoration company that handles 24/7 intake calls so realistically that customers don't even know they're talking to a bot.Saving the "Token Tax": Strategic ways to set up your workflows to save money on AI processing costs. Whether you are a solopreneur looking to buy back your time or a seasoned business owner ready to scale without adding more "human management" headaches, this episode provides the roadmap to the future of freedom. Connect with Ken Spohn:Website: https://tecc1ai.com/Email: [email protected] Offer: Reach out to Ken for a free 15-minute AI audit to see where your business is leaking time and how automation can plug the holes. Biz in a Box CRM is the ultimate all-in-one solution designed to simplify and scale your business. Imagine managing every aspect of your operations — from smart contact segmentation and automated follow-ups to call and text functionality, calendar booking, funnels, websites, and even social media scheduling — all from one intuitive platform. No more juggling multiple tools or paying for endless subscriptions. With built-in AI employee support, Biz in a Box CRM doesn’t just organize your business, it actively helps you run it. It’s like having a full-time team behind the scenes, so you can focus on growth, impact, and freedom. Book your demo: https://bizinaboxsolutions.com/crm Have a burning question? Leave a message for Lindsay and she will turn it into an episode with an answer. Use the link below to record. https://www.speakpipe.com/FreedomEntrepreneur Join the free Facebook Community! Connect, Learn, Grow, Build https://www.facebook.com/groups/freedomentrepreneurcommunity Mentioned in this episode: Text PIE to 33777 to get your copy today. Discover 5 ways to earn $5k a month with Passive Income Fuel Your Body & Mind with NatureCity Let’s face it... entrepreneurship takes a massive toll on our minds and bodies. If we aren't careful, we can end up down and out before we even reach our goals. That’s why I’ve partnered with NatureCity, a company dedicated to sourcing meticulous, high-quality, and honest ingredients without cutting corners. Whether you're looking for better sleep, joint support, or daily wellness, NatureCity has a solution designed with scientific integrity. Featured Product: TrueMind I highly recommend checking out TrueMind. It’s specifically formulated to help you keep your wits about you by providing sustained mental energy for up to 5 hours with absolutely no "crash." It's the perfect tool for staying sharp and productive throughout your busiest workdays. Claim Your Discount: Get 15% OFF your entire order! Shop Here: naturecity.com/freedom Nature City This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/

Is your business missing a community element, or are you just afraid of becoming a professional babysitter? For the freedom-seeking entrepreneur, the "Membership Model" is a double-edged sword. On one hand, you know it’s the golden ticket to recurring revenue and a stabilized bottom line. On the other, the thought of being tethered to a Slack channel or a weekly Zoom call for the next five years feels less like "entrepreneurial liberty" and more like a self-imposed prison sentence. If you’ve been holding back because you don’t want to trade your time for a monthly subscription fee, this episode is your permission slip to do things differently. In today’s episode, we’re breaking down 4 creative community models that prioritize your exit strategy over your ego. We explore how to build a high-value ecosystem that thrives on its own, so you can remain the visionary—not the 24/7 moderator. We’ll discuss: The "Architect" vs. The "Host": How to design a peer-to-peer environment where the value is in the network, not your personal presence.Time-Bound Success: Why "undetermined length" is the enemy of scale and how to fix it.The Scalability Shift: Moving from a "personal brand" community to an "asset-based" community.The Exit Strategy (Solution #4): We dive deep into the specific model designed for the entrepreneur who wants to build, scale, and sell. If you don’t want to be the face of your company forever, this is the blueprint you’ve been waiting for. Stop letting the fear of "time commitment" keep you from the most powerful growth lever in the modern economy. It’s time to build a community that serves your life, not a job that consumes it. Join the free Facebook Community! Connect, Learn, Grow, Build https://www.facebook.com/groups/freedomentrepreneurcommunity Have a burning question? Leave a message for Lindsay and she will turn it into an episode with an answer. Use the link below to record. https://www.speakpipe.com/FreedomEntrepreneur Mentioned in this episode: Freebie 5k recurring revenue It's time to take action and build the recurring revenue you long for. Text FREEDOM to 55444 right now to get instant access to the free guide 'Earn $5k/month on repeat.' You deserve more freedom! Fuel Your Body & Mind with NatureCity Let’s face it... entrepreneurship takes a massive toll on our minds and bodies. If we aren't careful, we can end up down and out before we even reach our goals. That’s why I’ve partnered with NatureCity, a company dedicated to sourcing meticulous, high-quality, and honest ingredients without cutting corners. Whether you're looking for better sleep, joint support, or daily wellness, NatureCity has a solution designed with scientific integrity. Featured Product: TrueMind I highly recommend checking out TrueMind. It’s specifically formulated to help you keep your wits about you by providing sustained mental energy for up to 5 hours with absolutely no "crash." It's the perfect tool for staying sharp and productive throughout your busiest workdays. Claim Your Discount: Get 15% OFF your entire order! Shop Here: naturecity.com/freedom Nature City This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/

What does true freedom actually look like — and why do so many people reach their dream only to wonder "now what?" In this deeply moving episode, Lindsay sits down with Dr. Lise Janelle, peak performance coach and creator of the Heart Freedom Method, for a conversation that goes far beyond business strategy and straight into the heart of what it means to truly live. Dr. Lise's journey began in chiropractic school, driven by a personal healing experience as a teenager. But after years of helping patients heal physically, she kept hitting the same wall — some people got better and some didn't, and the difference almost always came down to the emotional and subconscious patterns running silently in the background. That discovery sent her on a decades-long quest to understand the mind-body connection, ultimately leading her to develop the Heart Freedom Method — a tool that has been shown in peer-reviewed research to reduce anxiety by 42% and increase inner peace by 40%. In this episode, Dr. Lise and Lindsay get beautifully honest about the difference between goals and purpose, why reaching your dream can sometimes leave you feeling strangely empty, and how 90-95% of our actions are driven by subconscious programming we don't even know is there. They also talk about nervous system regulation, the three signs you have a subconscious belief working against you, and why real freedom isn't the ability to do what you want — it's the ability to do what's good for your heart. If you've ever felt like you're doing everything right but something still feels off, this episode will meet you exactly where you are. In this episode: The three signs a subconscious belief is quietly sabotaging your successWhy goals run out of juice — and what purpose actually feels likeHow the Heart Freedom Method helps you self-regulate and manifest fasterThe difference between liking your life and truly loving itWhy gratitude is the gateway to heaven on earth Contact: [email protected] Join the free Facebook Community! Connect, Learn, Grow, Build https://www.facebook.com/groups/freedomentrepreneurcommunity Have a burning question? Leave a message for Lindsay and she will turn it into an episode with an answer. Use the link below to record. https://www.speakpipe.com/FreedomEntrepreneur Mentioned in this episode: Fuel Your Body & Mind with NatureCity Let’s face it... entrepreneurship takes a massive toll on our minds and bodies. If we aren't careful, we can end up down and out before we even reach our goals. That’s why I’ve partnered with NatureCity, a company dedicated to sourcing meticulous, high-quality, and honest ingredients without cutting corners. Whether you're looking for better sleep, joint support, or daily wellness, NatureCity has a solution designed with scientific integrity. Featured Product: TrueMind I highly recommend checking out TrueMind. It’s specifically formulated to help you keep your wits about you by providing sustained mental energy for up to 5 hours with absolutely no "crash." It's the perfect tool for staying sharp and productive throughout your busiest workdays. Claim Your Discount: Get 15% OFF your entire order! Shop Here: naturecity.com/freedom Nature City This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/

If you've ever felt like you're working for the algorithm instead of for yourself, this episode is going to hit different. Right now, some of the biggest names in the creator space — people like Dan Koe, Justin Welsh, and Jay Clouse — are quietly moving their energy off social media and onto Substack. And everyday creators are following. In this episode, I'm breaking down the 5 real reasons this is happening, what these creators are actually building, and whether Substack is truly an "owned asset" — or just another platform we're renting. Spoiler: the answer is nuanced, and it matters for your business. Whether you're burned out from chasing the algorithm, just starting to build your online income, or wondering if Substack belongs in your business stack — this one's for you. In this episode we cover: Why social media followers are not the same as an audience you ownWhat creators like Dan Koe, Justin Welsh, and Jay Clouse are actually doing differentlyThe honest truth about whether Substack counts as an owned assetHow to use Substack as a front door without betting your whole business on itThe first step to take if you're ready to stop building on borrowed land Follow me on Substack https://substack.com/@wildfreedom Biz in a Box CRM is the ultimate all-in-one solution designed to simplify and scale your business. Imagine managing every aspect of your operations — from smart contact segmentation and automated follow-ups to call and text functionality, calendar booking, funnels, websites, and even social media scheduling — all from one intuitive platform. No more juggling multiple tools or paying for endless subscriptions. With built-in AI employee support, Biz in a Box CRM doesn’t just organize your business, it actively helps you run it. It’s like having a full-time team behind the scenes, so you can focus on growth, impact, and freedom. Book your demo: https://bizinaboxsolutions.com/crm Join the free Facebook Community! Connect, Learn, Grow, Build https://www.facebook.com/groups/freedomentrepreneurcommunity Keywords: Substack for creators, leaving social media, owned audience, email list building, online business assets, passive income online, creator economy 2026, ditching Instagram, digital products, newsletter business, online income streams, build a business online Mentioned in this episode: Freebie 5k recurring revenue It's time to take action and build the recurring revenue you long for. Text FREEDOM to 55444 right now to get instant access to the free guide 'Earn $5k/month on repeat.' You deserve more freedom! Fuel Your Body & Mind with NatureCity Let’s face it... entrepreneurship takes a massive toll on our minds and bodies. If we aren't careful, we can end up down and out before we even reach our goals. That’s why I’ve partnered with NatureCity, a company dedicated to sourcing meticulous, high-quality, and honest ingredients without cutting corners. Whether you're looking for better sleep, joint support, or daily wellness, NatureCity has a solution designed with scientific integrity. Featured Product: TrueMind I highly recommend checking out TrueMind. It’s specifically formulated to help you keep your wits about you by providing sustained mental energy for up to 5 hours with absolutely no "crash." It's the perfect tool for staying sharp and productive throughout your busiest workdays. Claim Your Discount: Get 15% OFF your entire order! Shop Here: naturecity.com/freedom Nature City This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/

What if the reason you keep hitting the same ceiling—over and over—isn't about your strategy, your work ethic, or your mindset? What if it's because you're trying to outthink a problem that lives in your body, not your brain? In this raw, transformational episode, Lindsay sits down with Riana Melia, founder of Clear to Create Your Very Best Life and an identity architect who helps high-achieving women break through the invisible patterns keeping them stuck. Riana's story alone is worth the listen: married young, divorced young, moved across the country with her daughter and mom to start fresh—only to find herself handcuffed in the middle of a DEA investigation involving her father. Hundreds of thousands of dollars in debt, no business, no money, and a choice: go back to what she knew, or keep her promise to her daughter and rebuild from scratch. She chose to rebuild. And in doing so, she discovered the exact framework that now helps women around the world stop recycling the same thoughts, relationships, and patterns—and finally step into the life they've been trying to think their way into for years. Here's the truth Riana shares that most people miss: You can't solve a problem with the same mind that created it. High-capacity humans are wired to solve, strategize, and push through—but at a certain point, you can't outthink what's stored in your subconscious. The expired ways of operating. The marbles of resentment stacked on the ribbon of every past hurt. The identity you're clinging to from 15 years ago that no longer fits who you're becoming. In this episode, you'll learn: The Clear Before You Create framework (and why most transformation work fails without it)The Magnet for Miracles exercise you can do with two pieces of paper and a rubber band (it rewires your neurology in 72 hours)Why 90% of your 65,000-85,000 daily thoughts are negative (even if you think you're "positive")The pantry metaphor that explains why you keep attracting the same situationsHow to reverse-engineer your goals from the future backwards (and install them on your timeline so your brain experiences them as real) If you've been spinning your wheels, doing "all the things" but still not breaking through, this episode will show you a different path. Connect with Riana: rianamelia.com | Take the ELLI (Extraordinary Love Index) assessment for a free 28-page personalized report | Instagram, Facebook, YouTube, LinkedIn: @rianamelia Mentioned in this episode: Freebie 5k recurring revenue It's time to take action and build the recurring revenue you long for. Text FREEDOM to 55444 right now to get instant access to the free guide 'Earn $5k/month on repeat.' You deserve more freedom! Fuel Your Body & Mind with NatureCity Let’s face it... entrepreneurship takes a massive toll on our minds and bodies. If we aren't careful, we can end up down and out before we even reach our goals. That’s why I’ve partnered with NatureCity, a company dedicated to sourcing meticulous, high-quality, and honest ingredients without cutting corners. Whether you're looking for better sleep, joint support, or daily wellness, NatureCity has a solution designed with scientific integrity. Featured Product: TrueMind I highly recommend checking out TrueMind. It’s specifically formulated to help you keep your wits about you by providing sustained mental energy for up to 5 hours with absolutely no "crash." It's the perfect tool for staying sharp and productive throughout your busiest workdays. Claim Your Discount: Get 15% OFF your entire order! Shop Here: naturecity.com/freedom Nature City This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/

It's a sizzling topic online right now - What is the best way to make money online in 2026: Affiliate Marketing OR Digital Products? In today's episode I add my take which is thinking differently than most. As a business consultant I think from the end rather than the beginning and after you listen to this episode you'll understand how to do that too. Thinking this way helps to prevent burn out and it builds a more sustainable and scalable business that is a SELL-ABLE ASSET. Affiliate marketing involves marketing other people's products for a commission. Whereas selling digital products is developing your own products and marketing them. On the surface affiliate marketing seems like the better option because it leverages someone else's hard work to develop; however, you'll soon see that is not all that it is cracked up to be after you are managing multiple affiliate product pipelines. But, I don't rule out affiliate marketing completely either! With my Rosebush Effect method (which I explain in the episode) you'll see how to truly come out winning by leveraging more than one strategy and exactly how to do it in a way that does not burn you out! Join the free Facebook Community! Connect, Learn, Grow, Build https://www.facebook.com/groups/freedomentrepreneurcommunity Have a burning question? Leave a message for Lindsay and she will turn it into an episode with an answer. Use the link below to record. https://www.speakpipe.com/FreedomEntrepreneur Mentioned in this episode: Freebie 5k recurring revenue It's time to take action and build the recurring revenue you long for. Text FREEDOM to 55444 right now to get instant access to the free guide 'Earn $5k/month on repeat.' You deserve more freedom! This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/

Visibility. It's the word every online entrepreneur knows they need—but most avoid like the plague. Should you show your face? What should you say? What if people judge you? What if you look too salesy? In this refreshingly honest episode, Lindsay sits down with Melanie Whittaker, founder of You Are Your Marketing and a PR coach living in Spain, to break down exactly how to show up, be seen, and stop overthinking the whole thing. Melanie draws a brilliant distinction most people miss: marketing asks for the sale; PR tells your story. Think of them as two lanes on a highway. One lane is constantly saying "buy my book, join my retreat, hire me." The other lane is explaining who you are, why you do what you do, and how you help people. That's the lane where connection happens—and where visibility actually works. But here's the real breakthrough: Melanie doesn't teach cookie-cutter formulas. She teaches women to get solid in who they are first. Because if you're trying to look perfect, polished, and put-together all the time, you're actually repelling the people who need you most. The messy divorce survivor isn't reaching out to the coach who looks like she's never had a bad day. She's reaching out to the one who's real. In this episode, you'll learn: Why "raw, real, and relatable" wins over polished perfection every timeThe question Melanie asks clients before they share vulnerable stories (hint: it's about emotional resilience, not strategy)How to network both online and in-person without feeling slimy or salesyWhy referrals are your secret weapon when you're just starting outThe mindset shift that happens when women finally stop comparing themselves to the "big names" in their industryWhy even Beyoncé still does PR (and what that means for you) If you've been hiding behind your business because you don't feel "established enough," or you're worried about being judged, this episode will give you permission to just be you—oil stains and all. Connect with Melanie: youareyourmarketing.com | Instagram & Threads: @youareyourmarketing | LinkedIn & Facebook: Melanie Whittaker (with pink hair!) This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/

What if the hardest climb in entrepreneurship isn't building revenue—it's learning to build a business you can actually enjoy while you're building it? In this raw, honest episode, Lindsay sits down with Drewbie Wilson, founder of Call the Damn Leads, to tackle the question most entrepreneurs avoid: Are you building a life, or are you just building a prison with better furniture? Drewbie's journey is the wake-up call you didn't know you needed. After scaling a tech startup to $15 million in sales, earning a multi-six-figure salary, and checking every box society says equals success, his wife handed him her wedding ring back on Christmas Eve 2019 and said: "You're either married to me or married to this business. Pick one." That moment changed everything. Because Drewbie realized he was living in chaos—thinking about work when he was home, thinking about home when he was at work, and never actually present for either. Sound familiar? This episode breaks down the exact framework Drewbie uses to structure his days for freedom: the Four Sixes Strategy. Here's how it works: You have 24 hours. Four areas of life matter—rest, family, business, and YOU. That's 6 hours each. No exceptions. No excuses. But before you can apply it, you need to understand what your time is actually worth. Drewbie walks through the math that will make you rethink everything: If you made $100K last year working 2,000 hours, your time is worth $50/hour. Now imagine you have 24 hours left to live. Are you still trading an hour for $50? The answer reveals everything. You'll also hear: Why "call the damn leads" became a trademarked business (and how one refund request changed his life)The 7-day audit that exposes where your time actually goes (spoiler: you're lying to yourself)How to build boundaries, say no strategically, and stop reacting to lifeWhy passive income is a myth—and what to focus on insteadThe sales system blueprint that makes follow-up automatic (so you stop dropping the ball) If you're burned out, overwhelmed, or building a "someday" dream you never get to live, this episode is your permission slip to do it differently. Connect with Drewbie: callthedamnleads.com | Podcast: Call the Damn Leads | All socials: @callthedamnleads Have a burning question? Leave a message for Lindsay and she will turn it into an episode with an answer. Use the link below to record. https://www.speakpipe.com/FreedomEntrepreneur Join the free Facebook Community! Connect, Learn, Grow, Build https://www.facebook.com/groups/freedomentrepreneurcommunity This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/

What's the difference between "niching down" and choosing a vertical? And why does it matter for your business growth? In this strategy-packed episode, Lindsay sits down with Jason Fishman, founder of Digital Niche Agency (DNA), to break down exactly how vertical specialization transformed his business—and how you can do the same. Jason's journey started like most entrepreneurs: he was a generalist agency taking on anyone and everyone—apparel brands, automotive dealerships, retail stores, you name it. But being "one of a thousand marketing agencies" in Los Angeles meant competing with everyone for everything. The breakthrough came when he identified a hyper-specific demand: helping growth-stage companies raise capital through investor acquisition campaigns (Regulation D, CF, and A+ offerings). By focusing exclusively on this vertical, Jason went from scrappy generalist to industry-dominating specialist—having now worked on over 500 campaigns that collectively raised nine figures in capital. In this episode, Jason unpacks the exact 6-step process he used to pivot: Establish demand – Listen to what clients keep asking for (not what you think they need)Clarify your value – Identify where you solve a real, urgent problemStructure your formula – Build repeatable systems that prove ROIFocus on positioning – Become the thought leader in your space (podcasts, webinars, conferences)Build strategic partnerships – Collaborate with competitors (yes, really)Advertise with precision – Market to the exact people who need you most You'll also hear Jason's take on why your competition isn't your enemy, how to stay in tune with shifting client needs (weekly whiteboard sessions,Join the free Facebook Community! Connect, Learn, Grow, Build https://www.facebook.com/groups/freedomentrepreneurcommunity Have a burning question? Leave a message for Lindsay and she will turn it into an episode with an answer. Use the link below to record. https://www.speakpipe.com/FreedomEntrepreneur This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/

What if the hardest-working version of you is actually the least valuable? In this deeply personal and tactical episode, Lindsay sits down with George Rivera, founder of the Buyback Time Formula, to unpack a truth most entrepreneurs avoid: you can scale without sacrificing your life—but only if you stop being the bottleneck. George's story begins with missed basketball games, a father who was always working, and a deathbed promise that changed everything. When his dad told him, "Don't miss Leo's games. I missed too many of yours," George was already repeating the cycle—working 16-hour days, managing 40 people directly, and missing his son's milestones while his wife sent him photos from the sidelines. Fast forward to 2018: George's business hit $20 million in sales. He was printing money. And he hated every second of it. Burned out, exhausted, and ready to sabotage his own company, he sent his coach a distress call that led to a two-hour conversation and a complete transformation. Here's what George discovered: he was spending 40 hours a week on tasks that could be handled for $50/hour or less. By implementing the Buyback Time Formula—auditing his time, eliminating waste, automating what repeats, and delegating with ownership (not just tasking down)—he bought back his life. Two years later, his business more than doubled to $50 million, and he was working less than 30 hours a week. In this episode, you'll learn: The "Freedom Audit": how to track your time for two weeks and identify what's actually costing you your lifeThe three things you can do with any task: eliminate, automate, or delegate (with ownership and decision rights)Why delegating without transferring ownership keeps you trapped in the "Founder Prison"How to hire right using simple tests that weed out 90% of unqualified applicantsThe Loom + ChatGPT SOP method that ensures tasks never boomerang back to you If you're cash-rich and time-poor, stuck managing instead of leading, or missing out on your family while your business "succeeds," this episode is your wake-up call. Connect with George: buybacktimeformula.com | Free book (just pay shipping) | Facebook & LinkedIn Join the free Facebook Community! Connect, Learn, Grow, Build https://www.facebook.com/groups/freedomentrepreneurcommunity Have a burning question? Leave a message for Lindsay and she will turn it into an episode with an answer. Use the link below to record. https://www.speakpipe.com/FreedomEntrepreneur This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/

Does online marketing feel like the diet industry in the '90s right now? One week you're told THIS strategy is the secret to success. The next week, someone's claiming that same strategy is dead and you need to pivot immediately. It's exhausting, confusing, and honestly? It's keeping you stuck. In this game-changing solo episode, Lindsay breaks down exactly why you're seeing so much conflicting advice—and more importantly, how to cut through the noise and choose the strategy that actually aligns with YOUR business and YOUR goals. Here's the truth: there are two primary schools of thought dominating online marketing right now, and neither one is wrong. The first is the virality approach—think social media dominance, massive content output, building huge audiences on platforms like YouTube, Instagram, and TikTok. It's all about quantity, visibility, and constant engagement. If you love creating content and thrive on high-energy output, this path could be your goldmine. The second is the long-term game approach—SEO, blogging, and the emerging world of AEO (Answer Engine Optimization), which is all about showing up in AI search results from ChatGPT, Google's AI overviews, and other LLMs. This strategy prioritizes clarity over quantity, conversion over impressions, and building sustainable visibility that compounds over time. Lindsay dives into the pros and cons of each, shares fascinating research about how AI is pulling content (spoiler: 44% of LLM results aren't even ranked in traditional Google search), and explains why THIS moment is your opportunity as a small business owner. The playing field is leveling. You don't need a massive budget anymore—you need an effective strategy and crystal-clear messaging. By the end of this episode, you'll know exactly which path aligns with your strengths, your lifestyle, and your revenue goals. No more second-guessing. No more strategy hopping. Just clarity, confidence, and a plan you can actually execute. The through-line for both strategies? Clarity. Hyper-specific, consistent, coherent messaging is the name of the game—no matter which road you choose. Ready to stop spinning your wheels? This episode is your roadmap. Join the free Facebook Community! Connect, Learn, Grow, Build https://www.facebook.com/groups/freedomentrepreneurcommunity Have a burning question? Leave a message for Lindsay and she will turn it into an episode with an answer. Use the link below to record. https://www.speakpipe.com/FreedomEntrepreneur Mentioned in this episode: Freebie 5k recurring revenue It's time to take action and build the recurring revenue you long for. Text FREEDOM to 55444 right now to get instant access to the free guide 'Earn $5k/month on repeat.' You deserve more freedom! This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/

Wondering where to start your online business and how to make money online in 2026? This episode is the place to start. We have covered a lot of changes and ideas to steer clear of, and today we break down the #1 best place to make money online in 2026. What's the secret? YouTube! That's right. YouTube is the King of streaming platforms and they got there by supporting creators. That's not going away and instead it's getting better. Today I cover A common myth that you need to know - Can you monetize AI content on YouTube? Yes!!!What makes a YouTube channel successful and why you may have struggled to get subscribers in the pastHow to make your YouTube channel semi-passive. That's right... in this episode I reveal a tool that allows you to create AND schedule content. Gone are the days of editing for hours (if you want to leverage AI) Make Your YouTube channel semi-passive with Syllaby. Syllaby https://syllaby.io/?via=lindsay73 Join the free Facebook Community! Connect, Learn, Grow, Build https://www.facebook.com/groups/freedomentrepreneurcommunity Have a burning question? Leave a message for Lindsay and she will turn it into an episode with an answer. Use the link below to record. https://www.speakpipe.com/FreedomEntrepreneur Mentioned in this episode: Freebie 5k recurring revenue It's time to take action and build the recurring revenue you long for. Text FREEDOM to 55444 right now to get instant access to the free guide 'Earn $5k/month on repeat.' You deserve more freedom! This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/

"I saw an email in my promotions box and it surprised me because I had engaged frequently with that company!" a friend mentioned at a recent networking function. It's true, this is happening to our clients as well. Email discoverability rules have gotten stricter and it is effecting established businesses. Step 1 - you must be using a domain email. An old fashion simple @gmail is not going to cut it anymore. Sadly, too many bad apples have ruined the bunch. Step 2 - you must set up the DKIM and DMARC records. In today's episode I break down what these are and where to go about updating them. Another good rule of thumb that I did not mention in the audio is to do a warm-up campaign after the initial records are set up. Find 20-30 known contacts. Send an email and then ask them to reply. This benefits your sender reputation. Furthermore, I discuss the importance of an email sending domain. If you have questions or want help with email marketing connect with us at https://bizinaboxsolutions.com/crm. Biz in a Box CRM is the ultimate all-in-one solution designed to simplify and scale your business. Imagine managing every aspect of your operations — from smart contact segmentation and automated follow-ups to call and text functionality, calendar booking, funnels, websites, and even social media scheduling — all from one intuitive platform. No more juggling multiple tools or paying for endless subscriptions. With built-in AI employee support, Biz in a Box CRM doesn’t just organize your business, it actively helps you run it. It’s like having a full-time team behind the scenes, so you can focus on growth, impact, and freedom. Book your demo: https://bizinaboxsolutions.com/crm Join the free Facebook Community! Connect, Learn, Grow, Build https://www.facebook.com/groups/freedomentrepreneurcommunity Have a burning question? Leave a message for Lindsay and she will turn it into an episode with an answer. Use the link below to record. https://www.speakpipe.com/FreedomEntrepreneur Mentioned in this episode: Freebie 5k recurring revenue It's time to take action and build the recurring revenue you long for. Text FREEDOM to 55444 right now to get instant access to the free guide 'Earn $5k/month on repeat.' You deserve more freedom! This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/

Stop guessing. Start listening. If you've ever built a course, service, or product that nobody bought... you know that sinking feeling. Months of work. Crickets when you launch. The problem? You built BEFORE you validated. In this episode, I'm breaking down the exact 48-hour validation process I use with clients to determine if an idea is worth building—before investing weeks or months of effort. You'll discover: ✅ The Mohnish Pabrai story that reveals why listening (not pitching) is the secret to real validation ✅ The critical mindset shift: Information doesn't solve problems. Transformation does. (This changes everything about what you build) ✅ 3 validation methods you can complete in 48 hours: Method 1: AI + Reddit (The Digital Listening Post) - Use AI to search forums and extract the EXACT language your market usesMethod 2: Coffee Chats (The Human Connection) - The 3 magic questions that reveal if people will actually buyMethod 3: Competitor Research (The Missing Piece Strategy) - Find the gaps in existing solutions and build around them ✅ The Lindsay Friedman case study: How she's competing with Care.com by solving what they get WRONG (this is brilliant positioning) ✅ The decision framework: Green light, yellow light, or red light—exactly when to build, pivot, or move on ✅ The pre-sell test: How to get people to say "take my money" before you build anything This is for you if: You have ideas swirling but don't know which one to pursueYou're stuck in the overthinking loop (research → more research → analysis paralysis)You've built things in the past that didn't sellYou want to know your idea will work BEFORE you invest time building it The truth? 48 hours is enough time to validate. More time just means more overthinking. Stop assuming what your market needs. Start listening to what they're actually asking for. Your next step: Pick ONE idea and run it through the validation process this week. The market will tell you what to build. Episode Tags/Keywords:idea validation, market research, product development, audience research, entrepreneurship, online business, digital products, course creation, solopreneur, validation framework, competitor analysis, customer research, Reddit marketing, AI for business, pre-sell strategy, business strategy, avoid failure, product-market fit Mentioned in this episode: Freebie 5k recurring revenue It's time to take action and build the recurring revenue you long for. Text FREEDOM to 55444 right now to get instant access to the free guide 'Earn $5k/month on repeat.' You deserve more freedom! This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/