Advertise on podcast: Marketing Shift

As Instagram continues to make changes and updates — some of which we love, and others not so much — a big focus for many businesses is engagement. We may not have as much control over who sees our posts or what type of reach we get, but it’s our job to make sure the content we’re creating is speaking to our audience and keeping them engaged. So today, I wanted to do an overview on how to understand your Instagram Insights, what metrics to measure, and how to use this information to improve your engagement. Follow me on Instagram @marketingshift for more! 

More than 95 million posts are shared on Instagram every single day. With that much content going out daily, how can your business stand out from the rest? The answer is powerful hooks.  Hooks are the perfect starting point to creating more engaging content, whether it’s in the format of a Reel, a feed post, or a face-to-camera Story, so in today’s episode, I’m revealing a few of my favorite powerful hooks for your Instagram stories and captions to help you increase engagement.  Follow me on Instagram @marketingshift for more! 

It seems like Instagram has been making updates and changing their platform more and more each day, so as business owners, it can sometimes feel overwhelming to know where to focus your time and attention just to keep up.  So if your goal is to build up engagement on Instagram and focus on converting those followers you do have into loyal, ride-or-die members of your audience, then today’s episode is for you! We’re going to dive into 5 strategies to increase your Instagram engagement that are actually enjoyable and hopefully won’t stress you out since I know this platform can be a major stressor for most of us!  

My time as a social media manager at a marketing agency managing up to 18 clients social accounts at once, and now working as a freelancer and running my own membership that provides social media content ideas to entrepreneurs — I can definitely say I’ve learned a thing or two when it comes to tapping into your creativity and unlocking a stream of ideas for your social media content!  So today, I’m revealing 7 secrets to help you unlock endless content ideas — these can be used for Instagram of course, but also on other social media platforms and even newsletters, blogs, podcast episodes, and more. 

Welcome back to the FINAL episode in our Fan Favorites series! In case you missed it, over the past 4 weeks, I’ve been re-sharing our most popular episodes so far to celebrate our 50th episode anniversary this month which is so crazy!  In the episode you’re about to listen to, we’re diving into some of my favorite ways to supercharge your Instagram engagement.  You’ll hear me reference 2 episodes that, at the time, were coming out in a few days and obviously they are both available to listen to now — the first one is a REALLY great one with my friend Terrah, and it’s episode 21 called Ditching Vanity Metrics on Instagram with Terrah LP in case you want to go back and listen to it. And the second is episode 26, How to Get in Front of Your Ideal Clients on Instagram with Zara Char which was an incredible one!  Thank you so much for celebrating 50 episodes of the Marketing Shift podcast with me, now let’s supercharge your engagement! 

We’re back with another episode in our Fan Favorites series! In case you missed it, this month, I’m sharing our most popular episodes so far to celebrate our 50th episode anniversary!!  This episode is one of my personal favorites and you guys loved it too, it’s one of our most downloaded episodes to date and it’s all about increasing your follower count on Instagram in ways that are sustainable, high-quality and actually fun. I’m revealing my top 3 secrets to get new viewers to hit the follow button, so let’s dive in! 

How would it feel if you could run a thriving business that doesn’t require you to work around the clock? Imagine how much more time you’d have to spend with family and friends or doing things you love outside of your business.  Well, that’s exactly what Laura Murphy, owner of Laura Lee Creative, did for her own business and helps her clients achieve through the power of systems and workflows. Laura is a photographer, systems strategist, business coach, retreat host, and speaker for creative entrepreneurs. This brilliant multi-passionate entrepreneur’s main goal is to help creative business owners take their business and lives to the next level with freedom and alignment.  Take the first step to finally taking back your time by streamlining your business with powerful workflows & systems! Download Laura Lee Creative's FREE Quickstart Guide for business owners with 10 must-do actions to add to your workflow to increase profits, skyrocket your efficiency and improve your client experience! Click here to download now! 

We’re back with another episode in our Fan Favorites series! In case you missed it, this month, I’m sharing our most popular episodes so far to celebrate our 50th episode anniversary!!  So in this episode, I'm handing over the exact roadmap that I followed when I started a brand new Instagram account from scratch a few months back, that helped me gain hundreds of followers each month and start building an engaged, loyal following.  These are strategies that I still implement and utilize to this day, whether that’s on my account or my client’s accounts, and they’re all very powerful to ways to build an engaged, growing audience! 

I have BIG news — this month we’re celebrating the 50th episode of the Marketing Shift podcast!!! I can’t even believe that we’re 50 episodes in, and I’m so honored that you’re here spending time with me.  To celebrate our 50th anniversary, I wanted to share some of our most popular episodes so far — the episodes that you’ve loved the most — in a Fan Favorites series! Keep an eye out for the FAN FAVE tag in front of the episodes so we can revisit our favorites together!  In this popular episode, I’m sharing 4 crucial steps to consider BEFORE you even start growing your business on Instagram. And these are also great reminders if your business is already currently active on Instagram, to ensure that your business is set up for success with solid foundations. 

Looking to add a little spice to your strategy and try out some new marketing trends this year? While you don’t have to completely reinvent your marketing strategy, it can be a good idea to test out some new strategies and see what works well for you and your audience—and these four ideas are the perfect place to start!  Fair warning, all of them are really fun so don’t feel like you have to do all 4 of them — think about which of these trends will work best for you and your audience and which ones will truly help to drive your goals for this year. Click here to download your free Content Creation Bundle! Follow on Instagram @marketingshift!

Just like the seasons of life, there are different seasons or phases when it comes to our business, as well!  And the phase that you’re in should play a HUGE role in the type of content you’re creating to market your business, including on Instagram.  So today, we are going to walk through what each of the 3 different business phases are so you can quickly determine which phase you’re currently in, and I’ll also share tips on how you can best utilize Instagram content to your advantage during each of these 3 phases.  Click here to download your free Content Creation Bundle! Get all the details on the Content Mavens Membership here! Follow on Instagram @marketingshift!

Instagram can be a powerful tool to help your business grow, but the biggest struggle I hear from solopreneurs is “how the heck do I stay consistent with my Instagram content?” I totally understand that struggle — when we have a to-do list that’s 8 pages long, Instagram can very easily get pushed to the back-burner. So today, I’m going to walk you through my simplified system for planning 1 month of Instagram content with ease. Today’s episode is brought to you by Content Mavens, the monthly membership that includes everything you need to finally stand out on Instagram. Get all the details on the Content Mavens Membership here! Click here to download your free Content Creation Bundle! Follow on Instagram @marketingshift!