Advertise on podcast: Building With Buyers: Startup Marketing and Growth Fueled By Customers

Eric Holland is a recovering product marketer who quit his job to focus on custom messaging assistants + interactive demos. Founder @Mojo PMM: Burn your boring messaging doc. Mojo is your custom messaging assistant that creates bold, persona-specific messaging for anything you need, that your whole team wants to use. I recently joined Eric at Mojo PMM as their first ever Messaging Whisperer. Co-Founder @DemoDash: 100+ interactive demos shipped for Navattic customers (that’s actually how we met). Also co-hosts the We’re Not Marketers podcast. We talk about messaging & AI, specifically: Can AI help you write copy? Should AI help you write copy? Marketing teams are moving faster with AI, but not necessarily making better decisions. What’s broken? What we're building and why. Subscribe to Building With Buyers on Apple or Spotify or wherever you like to listen, message me what you're listening to, and don't forget to leave a review if you're lovin' the show. Eric on LinkedIn: linkedin.com/in/eric-holland-not-a-marketer Mojo PMM: mojopmm.com Anna on LinkedIn: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠linkedin.com/in/annafurmanov⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Website: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠furmanovmarketing.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Newsletter: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠One Insight⁠

In the last episode (270), Caitlin Sullivan (AI + Customer Research expert) asked me "what would have to change for you to feel that AI is trustworthy?" It's a really good question and I answer it in this short episode. Subscribe to Building With Buyers on Apple or Spotify or wherever you like to listen, message me what you're listening to, and don't forget to leave a review if you're lovin' the show. Anna on LinkedIn: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠linkedin.com/in/annafurmanov⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Website: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠furmanovmarketing.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Newsletter: ⁠⁠⁠⁠⁠⁠⁠⁠⁠One Insight⁠

I know, I know. Season 5 wrapped up. But I couldn't help myself. Caitlin Sullivan is an expert in AI for Customer Research. She trains growth-ready product & design teams to know their customers faster. Clients include YouTube, Spotify, Ramp, Meta, and Canva. Here’s what we covered: 00:00 Introduction to AI in Customer Research 03:41 The Shift in AI Usage for Customer Research 09:25 Building Systems for Effective Research 12:59 Challenges with AI Insights 17:55 Completeness in Research with AI 21:17 Common Mistakes in Customer Research 25:01 Emotional Nuances in Research & Why they're important 27:08 Understanding AI's Interpretation of Emotions 29:46 The Role of Human Insight in AI Training 32:25 AI as a Co-Pilot and The Importance of Collaboration 35:37 Catching AI Errors 38:30 The Necessity of Human Involvement in Research 39:55 Balancing AI and Human Decision-Making 45:02 Knowing When You Have Enough Data To Stop And Decide 46:44 Favorite Tools for Research and Analysis 50:00 Caitlin asks me her burning question which I will answer in a separate BONUS episode Caitlin on LinkedIn: www.linkedin.com/in/caitlindsullivan AI Analysis for PMs course: https://maven.com/caitlin/ai-analysis-pms Subscribe to Building With Buyers on Apple or Spotify or wherever you like to listen, message me what you're listening to, and don't forget to leave a review if you're lovin' the show. Music by my talented daughter. Anna on LinkedIn: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠linkedin.com/in/annafurmanov⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Website: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠furmanovmarketing.com⁠⁠⁠⁠⁠⁠⁠⁠⁠ Newsletter: ⁠⁠⁠⁠⁠⁠⁠⁠One Insight

Thanks for being here, for listening, for collaborating, thanks for sharing episodes with others, for sharing stuff with me - when people DM me on LI with their fave episodes - for leaving a review, thank you for all of it. Here's the link to the article "35 Creative Customer Marketing Plays". Wishing you a warm + connected holiday season and positive, fresh beginnings for 2026. Subscribe to Building With Buyers on Apple or Spotify or wherever you like to listen, message me what you're listening to, and don't forget to leave a review if you're lovin' the show. Music by my talented daughter. Anna on LinkedIn: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠linkedin.com/in/annafurmanov⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Website: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠furmanovmarketing.com⁠⁠⁠⁠⁠⁠⁠⁠ Newsletter: ⁠⁠⁠⁠⁠⁠⁠One Insight

To wrap the year, my client Navattic invited nine of their marketing advisors (including me!) for an open panel on what’s working and what’s worn out from 2025, and where we're placing big bets for 2026. ~300 ppl registered. A few highlights - Worn out: Being a part of every over-saturated channel. AI hype. Talking about how SEO traffic is “collapsing.” Instead, focus on channels where you are the only one (like self-hosted events), thoughtfully using AI tools instead of from pressure, and recognizing that traffic is no longer the best way to measure trust. What we're keeping for 2026: Pipeline acceleration campaigns (instead of just acquisition).Customer marketing as a strategic growth strategy.Bespoke events that attendees want to post photos of on social. Subscribe to Building With Buyers on Apple or Spotify or wherever you like to listen, message me what you're listening to, and don't forget to leave a review if you're lovin' the show. Music by my talented daughter. Anna on LinkedIn: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠linkedin.com/in/annafurmanov⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Website: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠furmanovmarketing.com⁠⁠⁠⁠⁠⁠⁠⁠ Newsletter: ⁠⁠⁠⁠⁠⁠⁠One Insight

Everyone's been telling me "you gotta talk to Kevin!" Kevin Lau is VP Global Customer Marketing at Freshworks. Freshworks provides AI-assisted IT and customer service software to 75k+ companies. 9,500+ employees, IPO’d back in 2021. Here’s what we cover: 01:58 Why Customer Relationships are so important especially going into next year 05:40 The Customer Marketing Team at Freshworks 09:02 Redefining Customer Marketing at Freshworks (more than just advocacy) 12:56 Collaboration Between Customer and Product Marketing 16:48 Voice of Customer and ongoing Feedback Mechanisms 27:58 The Importance of Customer Marketing & why companies that focus on Net New are already behind 31:10 Most Creative Customer Marketing Plays 37:24 Building Customer Engagement Programs from scratch 39:42 Measuring the Impact of Customer Marketing 43:08 Using AI in Customer Marketing 50:46 Hopes, fears, future outlook on AI and Customer Marketing (it's not all bad) Kevin on LinkedIn: ⁠www.linkedin.com/in/kevinkennethlau Freshworks: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.freshworks.com Subscribe to Building With Buyers on Apple or Spotify or wherever you like to listen, message me what you're listening to, and don't forget to leave a review if you're lovin' the show. Music by my talented daughter. Anna on LinkedIn: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠linkedin.com/in/annafurmanov⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Website: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠furmanovmarketing.com⁠⁠⁠⁠⁠⁠⁠ Newsletter: ⁠⁠⁠⁠⁠⁠One Insight

Melanie Paddock is Sr. Manager, Customer Marketing & Advocacy at Gainsight. Gainsight is the world’s leading Customer Success platform. 1,100 ppl, $156M+ total funding, Series E. Here’s what we cover: 02:48 The Importance of Customer Love 05:34 Building an Advocacy Program from Scratch 08:24 Gamification and Customer Engagement 11:16 Creating a Community for your Advocates 14:20 Leveraging Customer Proof for Sales 17:08 Top Challenges in Customer Marketing 19:57 Building deep Relationships with Customers is such an opportunity 22:41 Avoiding Transactional Relationships in Customer Marketing 23:31 How to build trust 29:08 Transforming Customer Marketing into your Strategic Advantage, not a "nice to have" 29:24 The Role of Customer Research in Marketing 34:30 Leveraging AI in Customer Marketing 43:59 Melanie asks me her burning question (HINT: the future of customer marketing + the impact of AI) Melanie on LinkedIn: www.linkedin.com/in/melaniepaddock Gainsight: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.gainsight.com Subscribe to Building With Buyers on Apple or Spotify or wherever you like to listen, let me know what episodes you're into, and don't forget to leave a review if you're lovin' the show. Music by my talented daughter. Anna on LinkedIn: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠linkedin.com/in/annafurmanov⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Website: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠furmanovmarketing.com⁠⁠⁠⁠⁠⁠ Newsletter: ⁠⁠⁠⁠⁠One Insight

Shannon Howard is Senior Director of Customer & Content Marketing at Intellum. Intellum is AI transformation for enterprise learning. $25M in funding, 139 people. Here’s what we cover: 05:35 Shannon shares some Creative Customer Marketing Strategies 08:41 Building the Foundation for Customer Marketing 11:09 The Role of Data in Customer Marketing 14:00 Surprise and Delight 16:49 Empowering Customers Through Recognition 19:57 Segmentation and Personalization in Marketing 22:33 B2B vs B2C Marketing Dynamics 26:28 Why Customer Marketing is often overlooked by CMOs 30:00 Customer Marketing Strategies to put in your back pocket 33:17 The Role of Customer Research & Shannon's take 37:12 The Impact of AI on Customer Insights 50:38 Shannon asks Anna her burning question Shannon on LinkedIn: linkedin.com/in/shannonlagassehoward Intellum: ⁠⁠⁠⁠⁠⁠⁠⁠⁠www.intellum.com Subscribe to Building With Buyers on Apple or Spotify or wherever you like to listen, let me know what episodes you're into, and don't forget to leave a review if you're lovin' the show. Music by my talented daughter. Anna on LinkedIn: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠linkedin.com/in/annafurmanov⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Website: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠furmanovmarketing.com⁠⁠⁠⁠⁠ Newsletter: ⁠⁠⁠⁠One Insight

If you're in the US, Happy Thanksgiving. When I look back at 2025, one thing is very clear: my clients taught me more than any book, course, or conference ever could. Here are the six lessons I learned from the leaders I worked with this year. Subscribe to Building With Buyers on Apple or Spotify or wherever you like to listen, let me know what episodes you're into, and don't forget to leave a review if you're lovin' the show. Music by my talented daughter. Anna on LinkedIn: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠linkedin.com/in/annafurmanov⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Website: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠furmanovmarketing.com⁠⁠⁠⁠⁠ Newsletter: ⁠⁠⁠⁠One Insight

Aditya Vempaty is VP of Marketing at MoEngage. MoEngage is a consumer engagement platform used by 1350+ consumer brands globally. $180M funding, 869 ppl. Here’s what we cover: 02:46 Team Structure and Regional Dynamics - including why one PMM reports under the CEO 05:33 Steering the Ship & Gaining Buy-In for Strategic Initiatives 11:10 The Role of Customer Feedback in Marketing 13:48 Repositioning MoEngage in a Changing Market 16:32 Navigating AI in Customer Engagement 19:33 Positioning and Storytelling Across Regions 26:52 Cultural Nuances in Storytelling e.g. India versus US 28:07 The Importance of CEO Buy-In 30:43 Customers as your Heroes and why that's such an important mindset shift 43:47 The Nuances of AI in Marketing - Aditya's hot take Aditya on LinkedIn: ⁠⁠linkedin.com/in/adityavempaty MoEngage: ⁠⁠⁠⁠www.moengage.com Subscribe to Building With Buyers on Apple or Spotify or wherever you like to listen, let me know what episodes you're into, and don't forget to leave a review if you're lovin' the show. Music by my talented daughter. Anna on LinkedIn: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠linkedin.com/in/annafurmanov⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Website: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠furmanovmarketing.com⁠⁠⁠⁠ Newsletter: ⁠⁠⁠One Insight

Jess Cook is Head of Marketing at Vector. Vector is the only way to build ad audiences by name. Contact-based ads platform so your ads reach the right people (those that want to buy). Here’s what we cover: 02:39 Understanding Vector's (new!) Positioning 05:30 Customer-Centric Growth Strategies 08:16 Repositioning and Messaging Evolution 11:04 Incorporating Customer Feedback and why we brought our customer into our strategic company meeting 14:05 The Role of Research in Marketing 16:37 Building Ad Audiences by Name 19:18 Our Creative Process Behind the Brand 22:09 On Launching the Podcast with the CEO - we fly down to Florida and film in the studio 26:47 Focused growth channels 28:04 Creativity that stems from customer research and insights 30:42 Sabrina Carpenter's hairbrush microphone 34:06 My favorite customer interview question 38:30 Customer marketing plays at Vector 41:46 Our influencer marketing experiment results 46:47 Leveraging AI in Marketing 51:11 Innovative SEO Strategies we're using Jess on LinkedIn: ⁠linkedin.com/in/jesscook-contentmarketing Vector: ⁠www.vector.co Subscribe to Building With Buyers on Apple or Spotify or wherever you like to listen, let me know what episodes you're into, and don't forget to leave a review if you're lovin' the show. Music by my talented daughter. Anna on LinkedIn: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠linkedin.com/in/annafurmanov⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Website: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠furmanovmarketing.com⁠⁠⁠ Newsletter: ⁠⁠One Insight

Anthony Pierri helps founders market hard-to-market products as Co-Founder and Partner at FletchPMM. We're both in the Chicago area, Anthony is just a (trail) bike ride away. I asked Anthony to join me for round 2, also listen to Ep. 199 “Why Your Homepage Is A Great Predictor of Your Startup's Future Success...Or Failure.” Here’s what we cover: “Let’s fix your confusing positioning” why you changed the copy on your homepage; Positioning, messaging, how do you get the entire company marching to the same beat, especially larger companies; After you help companies with their positioning and messaging, do they stick to it? Do they go back to their old ways? Why might this happen; You don’t recommend outsourcing talking to customers BUT founders and marketers don't know how, so what's the solve here, let's talk this out; Segmentation old way versus new way. Anthony on LinkedIn: www.linkedin.com/in/anthonypierri FletchPMM: www.fletchpmm.com Subscribe to Building With Buyers on Apple or Spotify or wherever you like to listen, let me know what episodes you're into, and don't forget to leave a review if you're lovin' the show. Music by my talented daughter. Anna on LinkedIn: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠linkedin.com/in/annafurmanov⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Website: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠furmanovmarketing.com⁠⁠⁠ Newsletter: ⁠⁠One Insight

Mark Huber is VP of Marketing at UserEvidence. UserEvidence is a Customer Evidence Platform that lets you collect feedback, curate success stories, and create content that credibly proves the value of your product. Don’t beg for case studies. Get customer proof at scale. Mark and I are both Navattic advisors. Here’s what we cover: Tell me about your team, what’s everyone doing; Tell me about how your positioning and messaging has changed, and how it’s landing; How’d you get the entire company marching to the same beat; How do you incorporate customers as part of UserEvidence’s growth efforts; How’re you using AI in your role, what scares you, what are you hopeful about; Mark asks me his burning question. Mark on LinkedIn: www.linkedin.com/in/markehuber UserEvidence: userevidence.com Subscribe to Building With Buyers on Apple or Spotify or wherever you like to listen, let me know what episodes you're into, and don't forget to leave a review if you're lovin' the show. Music by my talented daughter. Anna on LinkedIn: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠linkedin.com/in/annafurmanov⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Website: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠furmanovmarketing.com⁠⁠ Newsletter: ⁠One Insight

This is a geeking out episode. If you love customer research as much as I do and know how important it is for marketing and business growth, this is the episode you'll want to hear. Hannah Shamji is a former Therapist and now Consumer Psychology Researcher. Hannah digs deep to uncover the emotional and psychological reasons your customers buy, stay, or leave in order to help inform retention, engagement, or positioning challenges. Here’s what we cover: Focus of your work these days; How're you using AI as part of your work; In research conversations, how to peel back the layers beyond logical answers, in order to go deeper on the emotional and political stuff; The worst customer interview you’ve ever done; How do you know something is an insight; An example of turning insights into action; Hannah asks me her burning question. Hannah on LinkedIn: ⁠www.linkedin.com/in/hannahshamji For more content, subscribe to Building With Buyers on Apple or Spotify or wherever, let me know what episodes you're into, and don't forget to leave a review if you're lovin' the show. Music by my talented daughter. Anna on LinkedIn: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠linkedin.com/in/annafurmanov⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Website: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠furmanovmarketing.com⁠⁠⁠ Newsletter: ⁠⁠One Insight

Mark Schaefer is keynote speaker, university educator, futurist, and bestselling author of books like Marketing Rebellion, Audacious, and most recently How AI Changes Your Customers. Mark also joined me a couple years ago, listen to Ep. 132: How AI Is Changing Marketing Forever & Why Creativity Matters More. Here’s what we cover: What’s changing with our customers, and how do we change alongside them; What scares you most about AI; What makes you hopeful; Why curiosity matters now more than ever; Where are you finding purpose and where can marketers find purpose at a time when we’re kinda lost; Why awkwardness is a brand superpower; The 3 questions we should be asking to guide our company's next chapter. Mark on LinkedIn: www.linkedin.com/in/markwschaefer Mark's website: businessesgrow.com For more content, subscribe to Building With Buyers on Apple or Spotify or wherever, let me know what episodes you're into, and don't forget to leave a review if you're lovin' the show. Music by my talented daughter. Anna on LinkedIn: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠linkedin.com/in/annafurmanov⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Website: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠furmanovmarketing.com⁠⁠ Newsletter: ⁠One Insight