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Today, we're joined by Geoff Livingston. Geoff helps organizations cut through AI hype and build systems that actually work, transforming both technology and teams. Over the past three years, he has guided Fortune 500 marketing departments and major trade associations through comprehensive AI transformation, from strategy development to workforce training that delivers measurable results. His clients include AT&T, Google, PayPal, Ford, and Verizon. He's been working with AI since 2018, and his clients typically see 10+ hours of weekly productivity gains and documented workflow improvements within 30 days. In this episode, Geoff makes the case that AI transformation is a problem of governance, not technology, and that why AI transformation projects fail almost always comes down to leadership, not the tools themselves. We also get into what frameworks guide successful AI adoption (Geoff's own Think Liquid framework from his book), and something most AI conversations skip entirely: how AI affects mental health, and what to do about it. Geoff runs a Substack called The Buzz and is the author of Now Is Gone, a book on the people and work required for AI transformation. He's also a lifelong storyteller, father, and runner. "Nobody's gonna give a shit whether it's AI in five years. We're just gonna care about the quality of what we're given and whether it's accurate." ~ Geoff Livingston, Founder, Generative Buzz This episode will help you: Determine how to integrate AI into your marketing workflowMaintain your mental health while working in a space that is disrupted by AI changesThink through AI adoption for your company and create a successful plan for managing the people part of transformation.Be an AI user while actively maintaining your mental acuity and creativityConnect with Geoff Visit his Substack, The BuzzLearn more at generativebuzz.aiResources Find mentioned resources on episode webpage. Send us Fan Mail Here's how you can support this podcast if you’re enjoying the episodes and finding them useful: You can send me a donation at buymeacoffee.com/DMVpodcast. Any and all levels of donations are appreciated and will help offset the cost of producing the podcast. You should also subscribe to our email list so that you don't miss any news about the show or new episodes. Get 15% off when you sign up today for PodUp or PodAllies with code [DigitalMarketingVictories15]! Support the show Leave Feedback Your feedback matters to us! Please take a few minutes to share your thoughts on the podcast and how we can improve it. 👉 Leave feedback Get In Touch Tweet us at @dmvictoriesEmail us at [email protected] you’d like to know more about change-makers in digital marketing, celebrate their wins, and discover how they built a breaking ground career, subscribe, share and comment on the Digital Marketing Victories Podcast. Thank you for supporting our podcast!

About This Episode Storytelling is more than a communication technique—it’s one of the most valuable soft skills a digital marketer can develop. In this episode, we're joined by strategic storyteller and author Patti Sanchez to explore why storytelling continues to matter in an AI-driven world. From building trust with clients to communicating organizational change and presenting complex data, Patti explains how storytelling helps marketers connect with people in ways technology simply can't. Patti Sanchez is a veteran communicator in Silicon Valley. She has worked with tech innovators like Apple, Cisco, GE, Hitachi, HP, Oracle, Salesforce, Varian, and VMware to craft narratives that spark change and fuel growth.  She is the creator of several highly rated communication training courses and two award-winning books. Her consulting firm, PattiSan Communication, equips and empowers organizations to harness the power of story to drive positive change at work and in the world.  This episode is for you if you’re curious about the following: What storytelling is, why it's powerful, and how to integrate it into your digital marketing work.Why writing skills are important, and how to get started improving your writing.How storytelling can lead you through uncertainty — whether the data's messy, the strategy's shifting, or your own career is evolving.A storytelling framework you can use today to be more effective.If you're ready to strengthen your communication skills and discover how to become a good storyteller, this episode is packed with actionable insights you can apply to your marketing, leadership, and client relationships right away. Connect With Patti Visit Patti’s website - PattiSan CommunicationConnect with Patti on LinkedInFollow Patti on InstagramFollow Patti on Threads  Resources Find mentioned resources on episode webpage. Send us Fan Mail Here's how you can support this podcast if you’re enjoying the episodes and finding them useful: You can send me a donation at buymeacoffee.com/DMVpodcast. Any and all levels of donations are appreciated and will help offset the cost of producing the podcast. You should also subscribe to our email list so that you don't miss any news about the show or new episodes. Get 15% off when you sign up today for PodUp or PodAllies with code [DigitalMarketingVictories15]! Support the show Leave Feedback Your feedback matters to us! Please take a few minutes to share your thoughts on the podcast and how we can improve it. 👉 Leave feedback Get In Touch Tweet us at @dmvictoriesEmail us at [email protected] you’d like to know more about change-makers in digital marketing, celebrate their wins, and discover how they built a breaking ground career, subscribe, share and comment on the Digital Marketing Victories Podcast. Thank you for supporting our podcast!

ABOUT THIS EPISODE: Today, we’re joined by Elizabeth Linder. Elizabeth is the Director of SEO at Kick Point Inc., where she supports clients and other digital marketers in understanding how SEO works, how it fits into an overall business strategy, and how to prioritize tactics that directly support their business goals. In this episode, join us as we talk candidly about something a lot of us feel but rarely say out loud:  The anxiety of working in SEO while AI is rewriting the rules underneath us. This isn't another episode about tools or tactics. It's about the soft skills that will outlast any change in algorithms: PrioritizationAdaptabilityDeveloping self-learning habitsThe confidence to say "I don't know yet" without flinchingElizabeth also shares how to build real learning habits, find the right community, and separate your professional worth from a skillset that's always evolving. If you've felt behind on the AI conversation — or overwhelmed by how fast everything is moving — this episode is for you. EPISODE HIGHLIGHTS: Why AI change feels more job-threatening than past SEO shiftsPrioritization is the core skill behind strategy, learning, and communicationAdaptability as a daily practice when plans change midstreamHow to reframe “I am behind” and start with foundational technical SEOTrusted resources for AI search and LLM learningManaging your stress from AI overwhelm through community. Confidence for women in SEO and filtering out loud but inaccurate adviceSeparating self-worth from technical skill and building a healthier work cultureA simple learning system using micro-goals, calendar blocks, and accountabilityCONNECT WITH ELIZABETH: Visit the Kick Point Inc. websiteConnect with Elizabeth on LinkedInFollow Elizabeth on Instagram @lizlinderseoRESOURCES MENTIONED: Find mentioned resources on episode webpage. Send us Fan Mail Here's how you can support this podcast if you’re enjoying the episodes and finding them useful: You can send me a donation at buymeacoffee.com/DMVpodcast. Any and all levels of donations are appreciated and will help offset the cost of producing the podcast. You should also subscribe to our email list so that you don't miss any news about the show or new episodes. Get 15% off when you sign up today for PodUp or PodAllies with code [DigitalMarketingVictories15]! Support the show Leave Feedback Your feedback matters to us! Please take a few minutes to share your thoughts on the podcast and how we can improve it. 👉 Leave feedback Get In Touch Tweet us at @dmvictoriesEmail us at [email protected] you’d like to know more about change-makers in digital marketing, celebrate their wins, and discover how they built a breaking ground career, subscribe, share and comment on the Digital Marketing Victories Podcast. Thank you for supporting our podcast!

About This Episode Welcome back to the podcast. In this episode, we’re joined by Michelle Keller. Michelle creates content that promotes trust, protects her clients' agency and dignity, and is welcoming to all through inclusivity and accessibility, and hopes for the future. This episode is perfect for you if you're curious about what compassionate design is and how to integrate it into your digital marketing strategy. Episode Highlights: What compassionate design is and how you can integrate it into your digital marketing strategyHow compassionate design and inclusive efforts overlap.How can you convince your boss to take a compassionate design approach?What soft skills do digital marketers need to cultivate in order to embrace compassionate design?How can teams foster more compassion in the design and decision-making process?How does compassionate design help us avoid bias or harmful assumptions about users?Connect With Michelle Michelle’s Content UX Design PortfolioConnect with Michelle on LinkedInFind Michelle on MediumResources: Find on episode webpage. Send us Fan Mail Here's how you can support this podcast if you’re enjoying the episodes and finding them useful: You can send me a donation at buymeacoffee.com/DMVpodcast. Any and all levels of donations are appreciated and will help offset the cost of producing the podcast. You should also subscribe to our email list so that you don't miss any news about the show or new episodes. Get 15% off when you sign up today for PodUp or PodAllies with code [DigitalMarketingVictories15]! Support the show Leave Feedback Your feedback matters to us! Please take a few minutes to share your thoughts on the podcast and how we can improve it. 👉 Leave feedback Get In Touch Tweet us at @dmvictoriesEmail us at [email protected] you’d like to know more about change-makers in digital marketing, celebrate their wins, and discover how they built a breaking ground career, subscribe, share and comment on the Digital Marketing Victories Podcast. Thank you for supporting our podcast!

In this episode, we’re joined by Paddy Moogan. Paddy is Founder of The New Leader, a training platform that enables agency teams to become more effective managers and leaders. He also works with agency founders as a coach and non-exec director to help them navigate the world of agency life. Previously, he spent ten years as CEO and co-founder of Aira, a digital marketing agency based in the UK. This episode dives deep into the practical skills that separate mediocre managers from inspiring leaders. You'll discover why active listening is Paddy's secret weapon (born from an unexpected place), and how to deliver difficult feedback in ways that motivate rather than discourage. Whether you're struggling with delegation, managing remote teams, or having tough conversations about performance, Paddy offers actionable strategies that work in the real world of agency life. | A good leader is probably someone who listens... They're better at listening to people. They try to empathize. They try to have a high degree of emotional intelligence, and I think really, they're quite selfless in many ways. ~ Paddy Moogan This episode is for you if you’re curious about the following: How to become a good managerIf you're in a management role and you don't have any management experience or trainingHow can you improve your management skillsHow you can improve your leadership skills, no matter what your professional position.Connect With Paddy Visit The New Leader websiteConnect with Paddy on LinkedInFollow Paddy on BlueskyFollow Paddy on Mastodon Resources Find resources on episode webpage. Send us Fan Mail Here's how you can support this podcast if you’re enjoying the episodes and finding them useful: You can send me a donation at buymeacoffee.com/DMVpodcast. Any and all levels of donations are appreciated and will help offset the cost of producing the podcast. You should also subscribe to our email list so that you don't miss any news about the show or new episodes. Get 15% off when you sign up today for PodUp or PodAllies with code [DigitalMarketingVictories15]! Support the show Leave Feedback Your feedback matters to us! Please take a few minutes to share your thoughts on the podcast and how we can improve it. 👉 Leave feedback Get In Touch Tweet us at @dmvictoriesEmail us at [email protected] you’d like to know more about change-makers in digital marketing, celebrate their wins, and discover how they built a breaking ground career, subscribe, share and comment on the Digital Marketing Victories Podcast. Thank you for supporting our podcast!

Welcome to Season Three of Digital Marketing Victories Podcast. In this first episode, we’re joined by Dana DiTomaso, Founder & Lead Instructor at KP Playbook and President & Partner at Kick Point, where she helps people and teams do better marketing. This episode is for you if you’re curious about the following: You want to develop your analytic thinking. You want to be comfortable analyzing data and using it to persuade others.You need tips around selecting and presenting data when you're persuading others to change their behavior.You want to use data to guide a ruthless prioritization process to streamline your marketing requests.Connect With Dana Visit Dana’s website Learn about Kick PointConnect on LinkedIn, Bluesky and MastodonKick Point Playbook’s YouTube channelFind Dana’s decks on SpeakerDeckResources Find resources mentioned on episode webpage. Tune In Now Apple Podcasts | Amazon Music | YouTube | Spotify | Castbox | Castro | Overcast | Pocket Casts | Stitcher | Subscribe via RSS Send us Fan Mail Here's how you can support this podcast if you’re enjoying the episodes and finding them useful: You can send me a donation at buymeacoffee.com/DMVpodcast. Any and all levels of donations are appreciated and will help offset the cost of producing the podcast. You should also subscribe to our email list so that you don't miss any news about the show or new episodes. Get 15% off when you sign up today for PodUp or PodAllies with code [DigitalMarketingVictories15]! Support the show Leave Feedback Your feedback matters to us! Please take a few minutes to share your thoughts on the podcast and how we can improve it. 👉 Leave feedback Get In Touch Tweet us at @dmvictoriesEmail us at [email protected] you’d like to know more about change-makers in digital marketing, celebrate their wins, and discover how they built a breaking ground career, subscribe, share and comment on the Digital Marketing Victories Podcast. Thank you for supporting our podcast!

In this final episode of this season, we’re joined by Tazmin Suleman. Tazmin is a coach, corporate trainer, and podcaster with over a decade of experience in personal development. She has helped individuals transform their lives professionally and personally through the power of mindset and self-care. Today, we dive deep into practical strategies for emotional management in both personal and professional settings. Tazmin shares her invaluable stories and techniques for handling stress, maintaining a positive mindset, and how to create a personal development plan. Learn how she utilizes soft skills such as patience, resilience, and self-awareness to navigate emotional situations and turn them into opportunities for growth. From emotional intelligence to creating a career plan, Tazmin provides tools that can significantly impact your career trajectory.  This episode is for you if you’re curious about the following: How managing your emotions is a key soft skill you need to developHow can mindfulness and other techniques be used to manage stress, develop patience, keep cool, and handle conflict more effectively?We'll also discuss how you should think about your career for the long term—visualizing success, setting your own personal development goals and plan, tips for interpreting feedback, and reorienting your emotional response to failures. Connect With Tazmin Visit her websiteConnect on LinkedInFollow on Twitter @SulemanTazminHer coaching program - Revitalise Resources Find on episode webpage. Send us Fan Mail Here's how you can support this podcast if you’re enjoying the episodes and finding them useful: You can send me a donation at buymeacoffee.com/DMVpodcast. Any and all levels of donations are appreciated and will help offset the cost of producing the podcast. You should also subscribe to our email list so that you don't miss any news about the show or new episodes. Get 15% off when you sign up today for PodUp or PodAllies with code [DigitalMarketingVictories15]! Support the show Leave Feedback Your feedback matters to us! Please take a few minutes to share your thoughts on the podcast and how we can improve it. 👉 Leave feedback Get In Touch Tweet us at @dmvictoriesEmail us at [email protected] you’d like to know more about change-makers in digital marketing, celebrate their wins, and discover how they built a breaking ground career, subscribe, share and comment on the Digital Marketing Victories Podcast. Thank you for supporting our podcast!

Today, we are joined by Maggie Jackson, award-winning author and journalist known for her visionary writings on social trends, particularly technology’s impact on humanity. Her new book Uncertain: The Wisdom and Wonder of Being Unsure has been nominated for a National Book Award and is a selection of the Next Big Idea Club curated by Malcolm Gladwell, Susan Cain, Dan Pink, and Adam Grant. Jackson's recent lead New York Times opinion piece on uncertainty and well-being drew a quarter-million views. In this episode, we explore how to navigate uncertainty and what Maggie suggests you do to experience the positive effects of uncertainty in your own life and digital marketing career. This episode is for you if you’re curious about the following: You feel overwhelmed or stuck by how to deal with the uncertainty of SEO and digital marketing and would like tactics to deal with uncertainty and overwhelm.You want to present yourself and your strategies confidently, even if the data is uncertain about future outcomes.You want to learn more about how uncertainty can help you become a more creative and curious marketer. Resources Find on episode webpage. Send us Fan Mail Here's how you can support this podcast if you’re enjoying the episodes and finding them useful: You can send me a donation at buymeacoffee.com/DMVpodcast. Any and all levels of donations are appreciated and will help offset the cost of producing the podcast. You should also subscribe to our email list so that you don't miss any news about the show or new episodes. Get 15% off when you sign up today for PodUp or PodAllies with code [DigitalMarketingVictories15]! Support the show Leave Feedback Your feedback matters to us! Please take a few minutes to share your thoughts on the podcast and how we can improve it. 👉 Leave feedback Get In Touch Tweet us at @dmvictoriesEmail us at [email protected] you’d like to know more about change-makers in digital marketing, celebrate their wins, and discover how they built a breaking ground career, subscribe, share and comment on the Digital Marketing Victories Podcast. Thank you for supporting our podcast!

In this episode, we’re joined by digital marketing and user behavior strategist Kayley Dempsey. She is currently the digital marketing operations lead at Manifesto Digital (previously and now part of TPXimpact) and is responsible for the delivery of all retained programs of work in the digital marketing studio.  Kayley specializes in complete journey analysis, from identifying organizational objectives and challenges, down to research with end users and beneficiaries, incorporating website data and analytics to put together a complete picture of how people interact with an organization and how to improve it. She is primarily focused on charity, non-profit, and pro-social organizations. Kayley is also a mental health first-aider with a particular interest in enhancing well-being at work.  "There's no easy fix for a workplace to be less sort of poor mental health, whether that's triggering anxiety or stress or whatever, however, we talk about it, the change really needs to come from the top " -  Kayley Dempsey This episode is for you if you’re curious about the following: How to know if your work is triggering your anxietyWorkplace best practices to overcome stress and anxietyWhat triggers anxiety and stress at workHow to effectively lead and support people with anxietyThe soft skills and coping techniques to manage your anxietyWhen to know if you need professional help for your anxiety. Connect With Kayley Learn about Manifesto DigitalLearn about TPXimpactConnect on LinkedInFollow on TwitterKayley’s BrightonSEO deck: Managing Anxiety in You and Your Team Resources Find on episode webpage. Send us Fan Mail Here's how you can support this podcast if you’re enjoying the episodes and finding them useful: You can send me a donation at buymeacoffee.com/DMVpodcast. Any and all levels of donations are appreciated and will help offset the cost of producing the podcast. You should also subscribe to our email list so that you don't miss any news about the show or new episodes. Get 15% off when you sign up today for PodUp or PodAllies with code [DigitalMarketingVictories15]! PodUpCreate a free starter account, or get a paid account for 15% off with code WOSTRATEGIES15.Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Support the show Leave Feedback Your feedback matters to us! Please take a few minutes to share your thoughts on the podcast and how we can improve it. 👉 Leave feedback Get In Touch Tweet us at @dmvictoriesEmail us at [email protected] you’d like to know more about change-makers in digital marketing, celebrate their wins, and discover how they built a breaking ground career, subscribe, share and comment on the Digital Marketing Victories Podcast. Thank you for supporting our podcast!

About This Episode In this episode, we’re joined by Lloyed Lobo, an entrepreneur, podcast host, and community builder.  He’s the Co-founder of Boast.AI and Traction. Lloyed is also the author of 'From Grassroots To Greatness’. Lloyed experienced the Gulf War as a young refugee in Kuwait, witnessing the strength of the community in evacuating the population to safety. As the co-founder of the fintech platform Boast.Al, he leveraged the Community-Led Growth model to help bootstrap the company to 8 figures in annual recurring revenue and secure over $100 million in capital. Lloyed is also the co-founder of Traction, a community empowering more than 100k innovators through connections, content, and capital. In today’s episode, we'll dive into resilience -  a crucial skill for navigating challenges and embracing change.  Studies show that being resilient not only improves your work and happiness but it can also reduce feelings of depression.  So, we’ll discuss why having a supportive community is crucial for building emotional resilience.  Lloyed will also share tips on creating a strong community around your brand or personal projects. Tune in for an engaging discussion on resilience with Lloyed Lobo! | Pain is the precondition for growth. Anything great is a long, freaking slog. It's a marathon of the heart and mind. - Lloyed Lobo This episode is for you if you’re curious about the following: What is the most effective way to build resilience over time?How important is having a supportive community in building emotional resilience?What mindset helps build resilience, especially in children?When pursuing social media influence, is it better to create your own content or conduct influencer outreach?Can difficult life experiences (and trauma) like poverty, war, or depression increase resilience? Connect With Lloyed Connect on LinkedInFollow on InstagramFollow on TwitterGet Lloyed’s new book Resources Find on episode webpage. Send us Fan Mail Here's how you can support this podcast if you’re enjoying the episodes and finding them useful: You can send me a donation at buymeacoffee.com/DMVpodcast. Any and all levels of donations are appreciated and will help offset the cost of producing the podcast. You should also subscribe to our email list so that you don't miss any news about the show or new episodes. Get 15% off when you sign up today for PodUp or PodAllies with code [DigitalMarketingVictories15]! Support the show Leave Feedback Your feedback matters to us! Please take a few minutes to share your thoughts on the podcast and how we can improve it. 👉 Leave feedback Get In Touch Tweet us at @dmvictoriesEmail us at [email protected] you’d like to know more about change-makers in digital marketing, celebrate their wins, and discover how they built a breaking ground career, subscribe, share and comment on the Digital Marketing Victories Podcast. Thank you for supporting our podcast!

About This Episode In this episode, Adrijana Vujadin, SEO Manager and Coach for SEO professionals, joins us. She helps people in SEO handle the challenges their life and career bring with a more resilient nervous system, ease and grace. Adrijana is the founder of SEO Happy Hours, where she connects powerful women from the SEO industry to share their journey and empower each other.  She's been working in the digital space since 2015. As a non-native English speaker from a developing country, she struggled greatly with confidence, imposter syndrome, and self-sabotage at work. Through a mindset program, she became a confident SEO Manager who enjoys her job but, more importantly, her life. This episode is for you if you’re curious about the following: What imposter syndrome is and how you can overcome it.How you can control stressful thoughts and situationsTo consistently feel good about yourself. How to come from a place of true confidence.Tune in for an insightful conversation with Adrijana Vujadin! Connect With Adrijana Check out her websiteFollow her on Twitter @adrijanavujadinConnect with her on LinkedInCheck out the SEO Happy Hour podcastSubscribe to the SEO Therapy NewsletterHer brightonSEO 2023  deck Resources Find on episode webpage. Send us Fan Mail Here's how you can support this podcast if you’re enjoying the episodes and finding them useful: You can send me a donation at buymeacoffee.com/DMVpodcast. Any and all levels of donations are appreciated and will help offset the cost of producing the podcast. You should also subscribe to our email list so that you don't miss any news about the show or new episodes. Get 15% off when you sign up today for PodUp or PodAllies with code [DigitalMarketingVictories15]! Support the show Leave Feedback Your feedback matters to us! Please take a few minutes to share your thoughts on the podcast and how we can improve it. 👉 Leave feedback Get In Touch Tweet us at @dmvictoriesEmail us at [email protected] you’d like to know more about change-makers in digital marketing, celebrate their wins, and discover how they built a breaking ground career, subscribe, share and comment on the Digital Marketing Victories Podcast. Thank you for supporting our podcast!

About This Episode In this episode, we’re joined by Silvia Martin. Silvia is the founder and SEO consultant at Trebole Marketing. She is a trilingual marketing professional in English, French and Spanish, passionate about helping businesses improve their online presence and organic revenue. Alongside being an avid speaker and a certified mentor collaborating with WYK Digital, Women in Tech SEO, and Santander in their respective mentoring programs, Silvia is also a judge at the EU Search Awards.   Silvia specializes in strategy and technical SEO and has more than nine years of experience helping a wide range of leading brands improve their online visibility and organic performance. She has also lived in five different countries: Spain, Canada, France, China, and the UK. She did a marketing master's while living in France and working in the hospitality industry, and has also worked at Oracle and the US and UK. She worked in-house and SEO agency side, and now she's an independent consultant. | (As a mentor) I'm helping others grow, so it's kind of like having a team or …sharing knowledge… I make time for it because it's really beneficial for me, and also I love helping others grow and giving back to the community. - Silvia Martin A professional mentor can be an invaluable tool for professional growth when you are on the journey to developing your soft skills. This episode is perfect for you if you’re curious about: The value of having a mentor.Where to find a mentor and how important finding the “right” mentor is.How to become a mentor yourself.What skills mentoring can help you develop.How mentoring can positively impact your career.Tune in for an insightful conversation with Silvia Martin! Connect With Silvia Martin Learn about Trebole MarketingConnect with Silvia on LinkedInFollow her on Twitter Resources Find on episode webpage: https://wostrategies.com/podcast/digital-marketing-victories/silvia-martin/ Send us Fan Mail Here's how you can support this podcast if you’re enjoying the episodes and finding them useful: You can send me a donation at buymeacoffee.com/DMVpodcast. Any and all levels of donations are appreciated and will help offset the cost of producing the podcast. You should also subscribe to our email list so that you don't miss any news about the show or new episodes. Get 15% off when you sign up today for PodUp or PodAllies with code [DigitalMarketingVictories15]! Support the show Leave Feedback Your feedback matters to us! Please take a few minutes to share your thoughts on the podcast and how we can improve it. 👉 Leave feedback Get In Touch Tweet us at @dmvictoriesEmail us at [email protected] you’d like to know more about change-makers in digital marketing, celebrate their wins, and discover how they built a breaking ground career, subscribe, share and comment on the Digital Marketing Victories Podcast. Thank you for supporting our podcast!

About This Episode In this episode, we’re joined by Joe Casabona. Joe is a podcast systems coach who helps busy solopreneurs grow their podcasts through systems that free up 12 hours every week. He's an expert at creating automations to help people take work off their plate and improving their podcast processes.  Joe started his career almost 20 years ago as a freelance web developer before realizing his true passion: sharing his years of knowledge about website development, podcasting, and course creation to help creators, freelancers, and business owners. Joe has a gift for breaking down concepts that scare people into bite-sized, approachable pieces of information they can implement quickly. In this episode, you’ll learn how to automate more of your life (including your podcast) so that you have more time to work on professional development goals, what soft skills to nurture as a podcaster or a digital marketer trying to up your persuasive skills. "You are not the hero. Remember this. You are the guide. So in Joseph Campbell parlance, there's the hero who's the main character of the story. There's the guide who aids in the transformation. When you're telling your stories, you think about how you are the guide for your listener." - Joe Casabona This episode is for you if you’re curious about the following: How automation, AI, and VAs can give you more time to work on your soft skills. How to get started with VA/automation for your podcast or other marketing activities.How storytelling techniques can make your podcast (or marketing strategy) more persuasive. Tune in for an insightful conversation with Joe Casabona! Connect With Joe More info on his personal site and coaching site Podcast Liftoff Connect with Joe on LinkedInFollow him on Twitter/X @jcasabonaCheck out his podcasts - Podcast Workflows and How I Built ItGet his new book - HTML and CSS: Visual QuickStart Guide Resources Find on episode webpage. Leave us a review on your favorite podcast app. Tweet and tag us @dmvictories! Apple Podcasts Amazon Music Spotify Castbox Castro Overcast Pocket Casts Stitcher Subscribe via RSS Send us Fan Mail Here's how you can support this podcast if you’re enjoying the episodes and finding them useful: You can send me a donation at buymeacoffee.com/DMVpodcast. Any and all levels of donations are appreciated and will help offset the cost of producing the podcast. You should also subscribe to our email list so that you don't miss any news about the show or new episodes. Get 15% off when you sign up today for PodUp or PodAllies with code [DigitalMarketingVictories15]! Support the show Leave Feedback Your feedback matters to us! Please take a few minutes to share your thoughts on the podcast and how we can improve it. 👉 Leave feedback Get In Touch Tweet us at @dmvictoriesEmail us at [email protected] you’d like to know more about change-makers in digital marketing, celebrate their wins, and discover how they built a breaking ground career, subscribe, share and comment on the Digital Marketing Victories Podcast. Thank you for supporting our podcast!

About This Episode In this episode, we’re joined by Adam Gent, an independent SEO Consultant and Product Manager. Adam has spent over 12 years working in SEO, Digital and Product. He's worked in award-winning agencies as a Senior SEO Strategist and in-house as a Product Manager. Adam is also the founder of The SEO Sprint newsletter. A weekly newsletter that helps SEO professionals become smarter at working effectively with development and product teams. In this episode you’ll learn how to implement SEO recommendations effectively, prioritize your SEO work, and leverage SEO case studies for persuasion, as well as tips for improving your writing skills. "Just a quick tip with prioritization: it isn't just a one-off thing. I think a lot of people, And this is something I learned as a PM. Prioritization is a skill. It's not a one-off thing. It's not like high, medium, or low six months ago, right? And now we're, you know, we're doing it again six months later, high, medium, low. It's like, I call it ruthless prioritization. You are constantly working on it."  - Adam Gent This episode is for you if you’re curious about the following: How an outcomes mindset and product briefs as an in-house SEO can help you get more of your recommendations implemented.How to build trust for your work internally.How to prioritize your technical SEO work.How to leverage SEO case studies to persuade others.How a product manager approach to SEO might make your efforts more successful.Tips for improving your writing. Tune in for an insightful conversation with Adam Gent! Resources Find on episode webpage. Send us Fan Mail Here's how you can support this podcast if you’re enjoying the episodes and finding them useful: You can send me a donation at buymeacoffee.com/DMVpodcast. Any and all levels of donations are appreciated and will help offset the cost of producing the podcast. You should also subscribe to our email list so that you don't miss any news about the show or new episodes. Get 15% off when you sign up today for PodUp or PodAllies with code [DigitalMarketingVictories15]! Support the show Leave Feedback Your feedback matters to us! Please take a few minutes to share your thoughts on the podcast and how we can improve it. 👉 Leave feedback Get In Touch Tweet us at @dmvictoriesEmail us at [email protected] you’d like to know more about change-makers in digital marketing, celebrate their wins, and discover how they built a breaking ground career, subscribe, share and comment on the Digital Marketing Victories Podcast. Thank you for supporting our podcast!

About This Episode Join us as scaling consultant, Zac Stucki, unveils his secrets to using Jobs to Be Done Theory in your marketing program.  Zac is passionate about the jobs-to-be-done theory and how it can improve marketing effectiveness. He is an operations consultant with over 7-years of experience. He has a master's degree in business administration from a top-tier university and has worked with businesses throughout the United States. His work has helped to scale companies from 7 to 8 figures by understanding their customer’s jobs to be done, finding and fixing their operational limitations, and reducing project timelines. This episode is perfect for you if you’re curious about the following: How to utilize the jobs to be done theory to improve the messaging to your current and potential customers.How to standardize processes to make marketing more efficient and effective, cut waste, reduce project timelines, and reduce customer churn.How to conduct compelling customer interviews and build effective customer journeys that will positively impact your marketing efforts.Tune in for an insightful conversation with Zac Stucki! Send us Fan Mail Here's how you can support this podcast if you’re enjoying the episodes and finding them useful: You can send me a donation at buymeacoffee.com/DMVpodcast. Any and all levels of donations are appreciated and will help offset the cost of producing the podcast. You should also subscribe to our email list so that you don't miss any news about the show or new episodes. Get 15% off when you sign up today for PodUp or PodAllies with code [DigitalMarketingVictories15]! Support the show Leave Feedback Your feedback matters to us! Please take a few minutes to share your thoughts on the podcast and how we can improve it. 👉 Leave feedback Get In Touch Tweet us at @dmvictoriesEmail us at [email protected] you’d like to know more about change-makers in digital marketing, celebrate their wins, and discover how they built a breaking ground career, subscribe, share and comment on the Digital Marketing Victories Podcast. Thank you for supporting our podcast!