
Advertise on podcast: Grow The Show
Rating
4.8from
This podcast has
269 episodes
Language
EnglishPublisher
Kev MichaelExplicit
No
Date created
2020/10/07
Latest episode
2026/04/21
Average duration
20 min.
Release period
7 days
Description
Grow The Show is the podcast that grows YOUR podcast. Hosted by Kev Michael, a full-time podcaster since 2018 and growth coach to over 500 creators. Each episode delivers actionable strategies, real-world coaching, and expert interviews that help you build a bigger audience and turn your podcast into a powerful business asset. With millions of downloads and several million dollars in podcast-driven revenue under his belt, Kev brings the proven playbook for podcasters who are ready to go beyond the hobby and into growth. Subscribe now to learn how to grow your podcast — and make it work for you.
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Podcast episodes
Check latest episodes from Grow The Show podcast
267 | ChatGPT Doesn't Know How to Grow Your Podcast (Neither Does Claude)
2026/04/21
Work with me (done-for-you growth): Apply to the Grow The Show Accelerator
Watch the FREE Grow The Show Masterclass to learn Kevin's four steps to growing a thriving podcast business!
Join the Grow the Show Academy: https://academy.growtheshow.com/
ChatGPT, Claude, Gemini — we've all used at least one of them. But have you ever asked them how to grow your show?
Host Kev Michael put them all to the test and what they said is the exact reason so many podcasters are stuck. In this episode, hear what each chatbot got wrong (and what they got right), the common advice you should stop following right now, and what you should be doing instead.
Topics Discussed:
Introduction (00:00)
What each chatbot got wrong (02:39)
How guests can (and can’t) grow your show (08:05)
The truth about paid ads (10:01)
What the chatbots got right (11:01)
Why AI gives bad advice and what you can do about it (13:41)
MORE FROM KEVIN:
Got feedback on this episode? Submit it here.
Take the FREE 12 Days of Podcast Growth Email Course to get 12 days of podcast growth lessons in your inbox!
Connect with Kevin on Instagram or LinkedIn
Subscribe to Grow The Show on Youtube
This episode was produced by Podcast Boutique : https://www.podcastboutique.com
266 | Podcasting Is The Only Content Strategy AI Won't Ruin
2026/04/14
Work with me (done-for-you growth): Apply to the Grow The Show Accelerator
AI can write blog posts, edit videos, and make clips. But there's one thing it can't do — and podcasters already have the advantage.
In this episode, Kev Michael breaks down why podcasting will survive the AI takeover, how to turn your content into something AI can't compete with, and what you need to get right if you want your podcast to be the moat that protects your business.
Topics Discussed:
Introduction (00:00)
Why AI is the best (and worst) thing for content (00:07)
The Hormozi interview that changed everything (03:26)
Where AI content falls short (07:47)
Why podcasting is the moat (12:20)
MORE FROM KEVIN:
Take the FREE 12 Days of Podcast Growth Email Course to get 12 days of podcast growth lessons in your inbox!
Watch the FREE Grow The Show Masterclass to learn Kevin's four steps to growing a thriving podcast business!
Connect with Kevin on Instagram or LinkedIn
Subscribe to Grow The Show on Youtube
This episode was produced by Podcast Boutique https://www.podcastboutique.com
265 | The 8-Step System to Get Podcast Sponsors (Even With a Small Audience), with Justin Moore
2026/04/07
Work with me (done-for-you growth): Apply to the Grow The Show Accelerator
Watch the FREE Grow The Show Masterclass to learn Kevin's four steps to growing a thriving podcast business!
"My audience is too small for sponsors" — that's the misconception keeping you from earning real revenue.
In this episode, expert Justin Moore shares how any podcast, regardless of your download numbers, can land sponsorship deals. You’ll learn how to write a pitch that can’t be ignored, why you should ditch your media kit pricing, and the one question that gets 75% of brands to reveal their budget. His tips will help you close your first deal and turn it into a long-term partnership!
Topics Discussed:
Introduction (00:00)
Why CPM pricing doesn't work for podcasters (02:19)
Inbound vs. outbound sponsorships (03:42)
Justin’s 8-step sponsorship wheel (05:12)
Why you shouldn’t pitch to big brands first (25:19)
The sponsorship continuum: when to start pitching (27:08)
Where to find the right brands to pitch (32:00)
Three things brands will pay you for (35:30)
How sponsorships actually help your business (38:29)
Get Justin’s book, Sponsor Magnet: How to Attract, Price, and Execute Your Dream Brand Partnerships, here: https://www.sponsormagnet.com/
MORE FROM KEVIN:
Got feedback on this episode? Submit it here.
Take the FREE 12 Days of Podcast Growth Email Course to get 12 days of podcast growth lessons in your inbox!
Connect with Kevin on Instagram or LinkedIn
Subscribe to Grow The Show on Youtube
This episode was produced by Podcast Boutique https://www.podcastboutique.com
264 | Why Your Podcast Isn't Growing: The 7 Deadly Sins of Podcasting
2026/03/31
Work with me (done-for-you growth): Apply to the Grow The Show Accelerator
Watch the FREE Grow The Show Masterclass to learn Kevin's four steps to growing a thriving podcast business!
Struggling with growth, leads or sales? This episode breaks down the seven deadly sins of podcasting that could be keeping your podcast from growing or converting. You'll hear which common sin even famous entrepreneurs are guilty of, how one podcaster tripled their downloads in just 90 days, and what to change first if you want to fix your show.
Topics Discussed:
Introduction (00:00)
Sin #1: the clarity problem (02:26)
Sin #2: the straight line problem (06:21)
Sin #3: the retention problem (08:24)
Sin #4: the integration problem (11:05)
Sin #5: the authority problem (13:44)
Sin #6: the repurposing problem (16:01)
Sin #7: the discovery problem (20:15)
MORE FROM KEVIN:
Got feedback on this episode? Submit it here.
Take the FREE 12 Days of Podcast Growth Email Course to get 12 days of podcast growth lessons in your inbox!
Connect with Kevin on Instagram or LinkedIn
Subscribe to Grow The Show on Youtube
This episode was produced by Podcast Boutique https://www.podcastboutique.com
263 | Your Content Strategy Expired 2 Years Ago (The 5-Year Lifecycle)
2026/03/25
Get the Free Content Consumption Audit Guide: https://trainings.growtheshow.com/content-audit
Work with me (done-for-you growth): Apply to the Grow The Show Accelerator
Content not performing? Your strategy may be solid and the source may be trustworthy, but if it's no longer working, there's a reason — and it has nothing to do with execution.
This episode breaks down why content strategies stop working, which expired strategy you may be using right now, and the framework that ensures you never run one again. That means more sales, more growth, and a content strategy that actually works.
Topics Discussed:
Introduction (00:00)
Why this strategy stopped working (01:02)
The strategy that’s actually working right now (02:38)
The five-year marketing lifecycle explained (04:17)
How YouTube thumbnails have changed (06:24)
Two questions that determine your podcast strategy (07:42)
How to improve your content strategy this week (09:19)
MORE FROM KEVIN:
Got feedback on this episode? Submit it here.
Take the FREE 12 Days of Podcast Growth Email Course to get 12 days of podcast growth lessons in your inbox!
Connect with Kevin on Instagram or LinkedIn
Subscribe to Grow The Show on Youtube
This episode was produced by Podcast Boutique https://www.podcastboutique.com
262 | He started a podcast. Now he gets *paid* to market his business
2026/03/17
Work with me (done-for-you growth): Apply to the Grow The Show Accelerator
Watch the FREE Grow The Show Masterclass to learn Kevin's four steps to growing a thriving podcast business!
He scaled Deal Machine to $12M/year… then growth stalled.
In this episode, David Leko (CEO of Deal Machine) reveals how he broke through a revenue ceiling by doing something most CEOs overlook — starting a podcast. After 500 episodes, the results speak for themselves: 5 inbound DMs every day, a $4,500 product he didn't know his customers needed, and getting paid every month to market his business.
You won't believe the ROI, and how repeatable his strategy actually is.
Topics Discussed:
Introduction (00:00)
Why he started a podcast for his business (00:56)
Getting paid to market his business (03:11)
How he got over being shy on camera (04:57)
The business owner’s secret source for podcast guests (06:32)
How podcasting revealed a hidden problem in his business (07:58)
Why structured episodes always outperform (10:00)
How podcasting unlocked a hidden revenue stream (11:46)
The *true* ROI of podcasting (13:40)
How he fits podcasting into his busy schedule (15:24)
Why your show format matters for growth (19:03)
What you're doing wrong with short-form clips (21:47)
Hiring for social media content (24:58)
MORE FROM KEVIN:
Got feedback on this episode? Submit it here.
Take the FREE 12 Days of Podcast Growth Email Course to get 12 days of podcast growth lessons in your inbox!
Connect with Kevin on Instagram or LinkedIn
Subscribe to Grow The Show on Youtube
This episode was produced by Podcast Boutique https://www.podcastboutique.com
261 | One Question That Reveals If You Really Know Your Audience
2026/03/10
Work with me (done-for-you growth): Apply to the Grow The Show Accelerator
Watch the FREE Grow The Show Masterclass to learn Kevin's four steps to growing a thriving podcast business!
You may think you know who your podcast is for... but there's one question that reveals if you truly know your audience — or if you're relying on a surface-level definition that's letting your ideal listeners slip right through the cracks. In this episode, Kev breaks down how to define your audience the right way so your show is easier to grow, easier to describe, and easier to drive sales.
MORE FROM KEVIN:
Got feedback on this episode? Submit it here.
Take the FREE 12 Days of Podcast Growth Email Course to get 12 days of podcast growth lessons in your inbox!
Connect with Kevin on Instagram or LinkedIn
Subscribe to Grow The Show on Youtube
This episode was produced by Podcast Boutique https://www.podcastboutique.com
260 | Your “Free” Lead Magnet is Costing You Leads - Do This Instead
2026/03/03
Work with me (done-for-you growth): Apply to the Grow The Show Accelerator
Watch the FREE Grow The Show Masterclass to learn Kevin's four steps to growing a thriving podcast business!
Lead magnet not converting? Stop blaming your copy, your landing page, or your audience. The real problem is much simpler and easier to fix.
In this episode, Kev reveals the hidden "price" your audience is paying (even when your freebie costs $0) and the test that spots it fast. You'll learn why two of the most common lead magnets are actually lead repellents, why sales calls are the most expensive thing you can offer, and how one podcaster fixed hers in a single coaching call.
Topics Discussed:
Why your “free” lead magnets actually aren’t free (00:00)
How to make your lead magnets attractive (05:55)
The lead magnet test (07:30)
MORE FROM KEVIN:
Got feedback on this episode? Submit it here.
Take the FREE 12 Days of Podcast Growth Email Course to get 12 days of podcast growth lessons in your inbox!
Connect with Kevin on Instagram or LinkedIn
Subscribe to Grow The Show on Youtube
This episode was produced by Podcast Boutique https://www.podcastboutique.com
259 | Why You're Not Getting More Clients and Sales from Your Podcast
2026/02/24
Work with me (done-for-you growth): Apply to the Grow The Show Accelerator
Watch the FREE Grow The Show Masterclass to learn Kevin's four steps to growing a thriving podcast business!
Did you launch your podcast to grow your business? Here's why it's probably not working the way you thought it would: The problem isn't your content. It's not your download numbers. It's a fundamental misconception about how marketing actually works and where your podcast fits in. In this episode, you'll learn exactly what's been holding you back and what to change so you get more easy sales.
Topics Discussed:
Introduction (00:00)
Why your podcast isn’t helping your business grow (02:30)
The 4 stages of successful marketing (05:17)
Effective lead generation tactics for podcasters (09:13)
How to integrate your podcast into your overall marketing strategy (11:09)
MORE FROM KEVIN:
Got feedback on this episode? Submit it here.
Take the FREE 12 Days of Podcast Growth Email Course to get 12 days of podcast growth lessons in your inbox!
Connect with Kevin on Instagram or LinkedIn
Subscribe to Grow The Show on Youtube
258 | How a Part-Time Podcast Built a Full-Time Client Pipeline
2026/02/17
Work with me (done-for-you growth): Apply to the Grow The Show Accelerator
Watch the FREE Grow The Show Masterclass to learn Kevin's four steps to growing a thriving podcast business!
Your podcast should be your best salesperson — not just another thing on your to-do list.
Orlando Wood grew his show from nine YouTube subscribers to 233,000 in just nine months, hit the Top 50 on Apple Podcasts, and now brings in more clients than he ever thought possible. In this episode, he shares exactly how his podcast became the most powerful sales tool in his business.
Topics Discussed:
Introduction (00:00)
Why Orlando started a podcast (01:36)
Where he started and learning the rules of podcasting (05:00)
Why he decided to rename the show (08:56)
The perfectionist trap that most podcasters fall into (10:52)
The guest strategy that drove growth (16:30)
YouTube collabs and leveraging guest networks (20:58)
Audio vs. YouTube: different audiences, different workflows (22:27)
Advice for business owners not seeing results (30:45)
Check out Orlando’s podcast on YouTube:
https://www.youtube.com/@KoobrikLabs
MORE FROM KEVIN:
Got feedback on this episode? Submit it here.
Take the FREE 12 Days of Podcast Growth Email Course to get 12 days of podcast growth lessons in your inbox!
Connect with Kevin on Instagram or LinkedIn
Subscribe to Grow The Show on Youtube
This episode was produced by Podcast Boutique https://www.podcastboutique.com
257 | Stop Building a Personal Brand. Build a Client Magnet.
2026/02/10
Work with me (done-for-you growth): Apply to the Grow The Show Accelerator
Watch the FREE Grow The Show Masterclass to learn Kevin's four steps to growing a thriving podcast business!
There's a big problem with your personal brand — it's not bringing you more clients or more views.
If you've been posting personal brand content for months (or years) and still aren't growing your business, this episode will completely change how you approach your content.
Host Kev Michael explains how even someone with 1 million podcast downloads couldn't grow her show or her business until one simple shift turned her show into a client magnet.
MORE FROM KEVIN:
Got feedback on this episode? Submit it here.
Take the FREE 12 Days of Podcast Growth Email Course to get 12 days of podcast growth lessons in your inbox!
Connect with Kevin on Instagram or LinkedIn
Subscribe to Grow The Show on Youtube
This episode was produced by Podcast Boutique https://www.podcastboutique.com
256 | Consistency Is a Lie: Here’s What Grows Podcasts Now
2026/02/03
Work with me (done-for-you growth): Apply to the Grow The Show Accelerator
Watch the FREE Grow The Show Masterclass to learn Kevin's four steps to growing a thriving podcast business!
Publishing every week used to be enough to grow a podcast. It isn’t anymore.
Listen to Kev Michael break down why the consistency rule no longer works and why publishing less could actually help your show grow. If you've been sticking to a publishing schedule with no growth, this episode will help you understand the kind of consistency that earns reach and trains the algorithm to find your people.
MORE FROM KEVIN:
Got feedback on this episode? Submit it here.
Take the FREE 12 Days of Podcast Growth Email Course to get 12 days of podcast growth lessons in your inbox!
Connect with Kevin on Instagram or LinkedIn
Subscribe to Grow The Show on Youtube
This episode was produced by Podcast Boutique https://www.podcastboutique.com
255 | 4 Reasons You’re Not Getting Sales From Your Podcast
2026/01/27
Work with me (done-for-you growth): Apply to the Grow The Show Accelerator
Watch the FREE Grow The Show Masterclass to learn Kevin's four steps to growing a thriving podcast business!
Four common mistakes keep podcasters from turning listeners into customers. In this episode, learn the “Straight Line Rule” and the shift that helped one podcaster 6X downloads in a month!
MORE FROM KEVIN:
Got feedback on this episode? Submit it here.
Take the FREE 12 Days of Podcast Growth Email Course to get 12 days of podcast growth lessons in your inbox!
Connect with Kevin on Instagram or LinkedIn
Subscribe to Grow The Show on Youtube
This episode was produced by Podcast Boutique https://www.podcastboutique.com
254 | 3 Effortless Hacks to Drive Sales & Podcast Growth
2026/01/20
Work with me (done-for-you growth): Apply to the Grow The Show Accelerator
Watch the FREE Grow The Show Masterclass to learn Kevin's four steps to growing a thriving podcast business!
Simple changes, bigger reach, and more sales.
This episode breaks down three easy hacks you can use to grow your audience and turn listeners into customers. These are low-effort tweaks that build trust, boost engagement, and grow your show — no extra tools or complicated strategy required.
MORE FROM KEVIN:
Got feedback on this episode? Submit it here.
Take the FREE 12 Days of Podcast Growth Email Course to get 12 days of podcast growth lessons in your inbox!
Connect with Kevin on Instagram or LinkedIn
Subscribe to Grow The Show on Youtube
This episode was produced by Podcast Boutique https://www.podcastboutique.com
253 | Your 5-Step Checklist to Finally Grow Your Podcast on YouTube
2026/01/13
Work with Kevin (done-for-you growth): Apply to the Grow The Show Accelerator
Watch the FREE Grow The Show Masterclass to learn Kevin's four steps to growing a thriving podcast business!
Most episodes fail before they even go live. Not because your podcast is bad, but because you missed one of five things that make people click and keep watching on YouTube. This 5-step checklist will show you what you're already doing right and how to fix the rest!
Topics discussed:
The “takeoff sequence” framework (00:37)
Checkpoint #1: the promise (04:24)
Checkpoint #2: the topic (07:16)
Checkpoint #3: the packaging (10:18)
Checkpoint #4: the intro (12:18)
Checkpoint #5: the first five minutes (14:51)
MORE FROM KEVIN:
Got feedback on this episode? Submit it here.
Take the FREE 12 Days of Podcast Growth Email Course to get 12 days of podcast growth lessons in your inbox!
Connect with Kevin on Instagram or LinkedIn
Subscribe to Grow The Show on Youtube
This episode was produced by Podcast Boutique https://www.podcastboutique.com
Podcast reviews
Read Grow The Show podcast reviews
HeatherFormerHooter 2025/12/30
Non-standard advice!
This is such a refreshing podcast. It goes well beyond the typical advice to post clips of your podcast on social and be a guest and other podcasts. I...
Great Source for Divorce! 2025/12/12
Kevin is the real deal!
I never miss an episode. It helps me stay within the guard rails of what I should be doing. Rich content, strong guidance, metrics to back it up. If ...
Not available xx 2025/09/18
without Grow the Show I could never have started my podcast!
Without “grow the show” I would never have been able to launch my podcast!!!
I am eternally grateful to Kevin’s insightful and informative podcast. He...
Kurupt007 2025/07/15
So valuable!
Love this show- he has great info with great examples that truly make sense. Keep these coming!!! If there was a Patreon I’d be 100% in on it.
DesiCreswell 2025/05/01
Actionable & Practical
This is becoming a new favorite show. Kevin always gets straight to the point with easy to implement advice.
Chris of Podtastic Audio 2025/04/30
Kevin is well polished on all things podcasting
Kevin knows how to explain podcasting and the importance of creating amazing content to deliver the most impact. And also as important - growing that ...
Growing on Purpose 2025/04/22
Insanely Practical
Kevin tells it like it is and always challenges me to examine my thinking so I can tweak what I’m doing!
ToddTramonte 2025/04/16
So Dang Valuable!
I just keep listening and learning. I’m afraid I may reach the end of your content.
Annie Fran 2025/03/06
Practical, clear, smart advice for growing a podcast
Really enjoying binging this show and how powerful and straightforward episodes are!
clarkjmatty 2025/03/05
Wonderful info
This show always gives great advice and never wastes your time
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