Advertise on podcast: Demand Gen Studio

“How much should we spend on demand generation?” Your demand generation budget depends on your revenue, growth goals, existing sales and marketing investments, market maturity, available demand, customer economics, and how established your marketing program already is. Watch the full episode to learn how to determine your budget, channels to allocate towards, and cadence for review and improvements. Hope you enjoy! 00:00 Intro 03:49 Revenue Percentage Benchmarks 10:29 The Full Cost of Demand Gen 16:51 Demand Capture vs Demand Creation 23:32 Budgeting Towards Brand 35:32 Cadence for Review and Improvements

Wondering how AI is changing the way buyers discover solutions? This episode of Demand Gen Studio is all about how Answer Engine Optimization (AEO) can help your brand be part of the AI-generated answers and transform your approach to content creation. Listen to discover how AI decides what to recommend by reading, comparing, and synthesizing signals across your digital footprint, and how authority is increasingly built across your website, LinkedIn, podcasts, webinars, reviews, and industry communities. 00:00 Why AI Search Matters 05:34 What is AEO 07:54 AEO vs SEO 15:50 How AI Synthesizes its Answers 25:47 Creating AI-friendly Content 30:35 Readiness Checklist 🔗 Episode Resources: - Learn more about B2B demand generation → https://www.boundify.io/blog 📞 Book a Free Strategy Call: https://www.boundify.io/lets-talk Subscribe to Demand Gen Studio on your favorite platform: https://www.boundify.io/demand-gen-studio 👤 Connect with us on LinkedIn: https://www.linkedin.com/company/boundify/

Buyer intent data helps you understand which prospects are actively researching solutions, showing buying behaviors, or moving through their buying journey. It gives marketing and sales teams the ability to prioritize the right opportunities, personalize outreach, and ultimately generate more pipeline. In this episode, we explore six practical ways to leverage buyer intent data to generate more pipeline and enhance your marketing strategies. 00:00 Intro 08:15 Sales Outreach 12:30 Improve Paid Media Targeting 16:53 Personalize Messaging 21:23 Build Smarter Retargeting Campaigns 25:31 Align Marketing and Sales 35:48 Inform Market Interest 40:59 Tips to Get Started This Quarter

In this episode, we break down how B2B marketers can identify and reach the key decision makers that actually influence purchase decisions. We cover how buying committees work, why messaging should be tailored by role, when to use CRM-built audiences versus native platform targeting, and what high-performing companies do to generate quality pipeline from paid media. If you’re trying to improve targeting, alignment, and pipeline outcomes, this session gives you a practical framework to start with. 00:00 Intro 04:29 Buying Roles 07:55 SMB's vs Enterprise 10:50 Messaging by Role 13:58 Audience Targeting & ICP Lists 20:39 Pipeline, Alignment, & Takeaways

Enhance your B2B marketing strategy by understanding how account-based marketing (ABM) and demand generation can be used synergistically. This episode breaks down the evolution of ABM, its integration with demand gen, and practical tips for aligning sales and marketing efforts. 00:00 Intro 06:36 What Modern ABM Looks Like 10:34 How Technology is Reshaping ABM Strategies 15:10 How Demand Gen and ABM Work Together 25:19 ABM Beyond Acquisition 30:06 When ABM Makes Sense - and When it Doesn't  Episode Resources: - Learn more about B2B demand generation → https://www.boundify.io/blog - Learn more about paid search → https://www.boundify.io/blog/search-type-campaigns-that-every-b2b-marketer-should-know  Book a Free Strategy Call: https://www.boundify.io/lets-talk  Subscribe to Demand Gen Studio on your favorite platform: https://www.boundify.io/demand-gen-studio  Connect with us on LinkedIn: https://www.linkedin.com/company/boundify/

Explore effective niche channels beyond LinkedIn for B2B marketing. Learn where to engage your audience meaningfully and stand out in a crowded landscape. 00:00 Exploring Beyond LinkedIn for B2B Growth 06:34 Defining Niche Channels in B2B Marketing 10:18 Leveraging Forum-Based Platforms for B2B 18:37 Unlocking the Potential of YouTube for B2B 19:26 The Power of YouTube as a Search Engine 24:16 The Shift to Connected TV Advertising 30:46 Branding vs. Performance in Digital Advertising 34:28 Assessing the Right Platform for Your Audience 🔗 Episode Resources: - Learn more about B2B demand generation → https://www.boundify.io/blog - Learn more about paid search → https://www.boundify.io/blog/search-type-campaigns-that-every-b2b-marketer-should-know 📞 Book a Free Strategy Call: https://www.boundify.io/lets-talk Subscribe to Demand Gen Studio on your favorite platform: https://www.boundify.io/demand-gen-studio 👤 Connect with us on LinkedIn: https://www.linkedin.com/company/boundify/

Leveraging pillar content with a repeatable framework can greatly help small, B2B teams struggling to produce content regularly. In this episode we explore the concept of pillar content and its role in content strategy. We discuss how to develop in-depth, long-form content that acts as a foundation, strategies for repurposing content across multiple channels, and using AI tools to streamline content production and editing. 00:00 Intro 01:00 What is Pillar Content 01:49 Why it's Helpful for B2B 07:55 Our Pillar Content Framework 20:40 Content Branches & Distribution Channels 28:05 AI Uses & Best Practices 36:09 Tips to Get Started 🔗 Episode Resources: - Learn more about B2B demand generation → https://www.boundify.io/blog - Learn more about paid search → https://www.boundify.io/blog/search-type-campaigns-that-every-b2b-marketer-should-know 📞 Book a Free Strategy Call: https://www.boundify.io/lets-talk Subscribe to Demand Gen Studio on your favorite platform: https://www.boundify.io/demand-gen-studio 👤 Connect with us on LinkedIn: https://www.linkedin.com/company/boundify/

In this episode of Demand Gen Studio we discuss how to transform B2B websites into effective demand generation engines. We explore common signs that indicate a website is functioning more like a brochure than a sales tool, the importance of understanding visitor engagement, and the impact of AI on website functionality. 00:00 Intro 03:03 Is Your Website a Brochure 04:28 Trust Signals Every B2B Website Needs 09:32 Is Your Website Generating Demand 13:19 Assessing Real User Sessions 17:31 AI Sessions and the Future of SEO 29:42 Wrap-up 🔗 Episode Resources: - Learn more about B2B demand generation → https://www.boundify.io/blog - Learn more about paid search → https://www.boundify.io/blog/search-type-campaigns-that-every-b2b-marketer-should-know 📞 Book a Free Strategy Call: https://www.boundify.io/lets-talk Subscribe to Demand Gen Studio on your favorite platform: https://www.boundify.io/demand-gen-studio 👤 Connect with us on LinkedIn: https://www.linkedin.com/company/boundify/

In this episode of Demand Gen Studio we discussed a common but critical question for B2B marketers: How does branding influence demand generation? While many prioritize immediate demand metrics, understanding the long-term benefits of branding can significantly enhance your marketing strategy. 00:00 Intro 00:41 Branding vs Demand 04:23 Brand in a B2B Context 07:22 Brand as Market Perception 10:25 Brand as Category Positioning 15:34 Brand for Trust Building and Risk Reduction 21:57 How Brand Impacts Demand 26:45 Measuring brand's Impact on Demand 30:28 Finals Thoughts and Takeaways 🔗 Episode Resources: - Learn more about B2B demand generation → ⁠⁠https://www.boundify.io/blog⁠⁠ 📞 Book a Free Strategy Call: ⁠⁠https://www.boundify.io/lets-talk⁠⁠ 🎥 Subscribe to Demand Gen Studio on your favorite platform: ⁠⁠https://www.boundify.io/demand-gen-studio⁠⁠ 👤 Connect with us on LinkedIn: ⁠⁠https://www.linkedin.com/company/boundify/

In this episode of Demand Gen Studio, we break down how B2B companies should get started with social media, focusing on one of the most misunderstood decisions: Organic vs. Paid. Rather than treating social media as a posting channel, we explore why social media matters in B2B, how it helps build trust and credibility, and how to choose the right approach depending on your stage, resources, and demand goals. 0:00 Intro 1:30  Understanding Organic vs. Paid Social Media 2:26  Importance of Social Media Presence for B2B 4:54 Building Trust and Authenticity on Social Media 7:15 Strategies for Organic Social Media 16:03  Getting Started with Organic Social Media 21:40 When to Start with Paid Social Media 📞 Book a Free Strategy Call:⁠https://www.boundify.io/lets-talk⁠ 🎥 Subscribe to Demand Gen Studio on your favorite platform: ⁠https://www.boundify.io/demand-gen-studio ⁠👤 Connect with us on LinkedIn: ⁠https://www.linkedin.com/company/boundify/

In this episode of Demand Gen Studio, we discussed how to set up effective Google Ad campaigns for B2B companies. We explore the fundamental differences between B2B and B2C advertising, including the importance of understanding the unique challenges and opportunities within the B2B space. The discussion covers key strategies for campaign setup, aligning your offer, messaging, and audience targeting to optimize ad performance, and other practical tips for marketers looking to enhance their Google Ads strategies in the B2B sector. 00:00 Intro 01:38 Differences Between Google Ads for B2B vs B2C 09:26 Campaign Types for B2B 10:21 High Intent 20:03 Bidding for Your Brand 25:21 Bidding for Your Competitor's Brand 27:50 Adjacent Demand 34:27 Three Pillars of an Effective Campaign 47:45 Optimizing Your Campaigns 🔗 Episode Resources: - Learn more about B2B demand generation → ⁠https://www.boundify.io/blog⁠ - Learn more about Google Ad Campaigns for B2B → https://www.boundify.io/blog/how-to-set-up-your-google-ad-campaigns-effectively 📞 Book a Free Strategy Call: ⁠https://www.boundify.io/lets-talk⁠ 🎥 Subscribe to Demand Gen Studio on your favorite platform: ⁠https://www.boundify.io/demand-gen-studio⁠ 👤 Connect with us on LinkedIn: ⁠https://www.linkedin.com/company/boundify/

In this episode of Demand Gen Studio, we sat down with Chris Silvestri, founder of Conversion Alchemy, to discuss the intersection of AI and marketing. Chris shares his journey from software engineering to founding Conversion Alchemy, emphasizing the importance of research and understanding customer behavior. The conversation explores synthetic research, the challenges of traditional customer research, and how AI can enhance marketing strategies. Chris also provides insights into practical customer research tools and the role of positioning in marketing. 00:00 Background & Career Journey 05:45 Conversion Alchemy 09:36 Leveraging AI for Synthetic Research 13:48 Practical Applications of Synthetic Research 21:10 Tools for AI Customer Research 25:10 Using AI for Positioning 30:15 Structuring Research for AI 43:14 Advice for Using AI in Copywriting 🔗 Episode Resources: - Learn more about B2B demand generation → https://www.boundify.io/blog - Learn more about AI for Customer Research → https://www.boundify.io/blog/ai-powered-customer-research-message-strategy-with-chris-silvestri 📞 Book a Free Strategy Call: https://www.boundify.io/lets-talk 🎥 Subscribe to Demand Gen Studio on your favorite platform: https://www.boundify.io/demand-gen-studio 👤 Connect with us on LinkedIn: https://www.linkedin.com/company/boundify/

In this episode of Demand Gen Studio, we sat down with Aaron Schuhmann from QC Growth, focusing on demand generation from a founder's perspective. We discussed the transition from B2C to B2B marketing, the importance of understanding sales functions in startups, and how to identify customer pain points. 00:00 Intro & Career Journey 06:49 Transition from B2C to B2B 10:54 Challenges & Strategies for Early Stage Startups 23:39 The Importance of Outbound Sales 32:30 Setting Up Sales Processes for Smaller Teams 37:41 Consistency in Marketing & Sales Processes 42:08 Identifying & targeting Ideal Customers 48:06 Final Thoughts & Recommendations 🔗 Episode Resources: - Learn more about B2B demand generation → https://www.boundify.io/blog - Learn more about Founder-led Demand Gen → https://www.boundify.io/blog/founder-led-demand-generation-with-aron-schuhmann 📞 Book a Free Strategy Call: https://www.boundify.io/lets-talk  Subscribe to Demand Gen Studio on your favorite platform: https://www.boundify.io/demand-gen-studio 👤 Connect with us on LinkedIn: https://www.linkedin.com/company/boundify/

In this episode of Demand Gen Studio, we explore the role of infrastructure in demand generation and marketing success with Harmony Anderson, VP of Growth and Marketing at Superhuman. We discussed the critical influence of operations on marketing, the necessity of early infrastructure investment, and the challenges of building customer-centric organizations. Harmony also highlighted the impact of AI on customer success and the evolving role of brand in marketing strategy. Hope you enjoy! 00:00 Introduction & Career Journey 03:11 The Importance of Operations in Demand Gen 07:11 Customer-centric Growth Strategies 15:33 Leveraging AI for Customer Success 20:07 Attribution & Team Collaboration 24:38 The Role of Brand in Marketing 27:49 Product Marketing & Market Influence 32:40 Defining Ideal Customer Profiles 38:30 Marketing Strategies for AI Products 39:24 Final Thoughts 🔗 Episode Resources: - Learn more about B2B demand generation → https://www.boundify.io/blog - Learn more about customer-centric strategies → https://www.boundify.io/blog/building-an-infrastructure-for-growth-with-harmony-anderson 📞 Book a Free Strategy Call: https://www.boundify.io/lets-talk 🎥 Subscribe to Demand Gen Studio on your favorite platform: https://www.boundify.io/demand-gen-studio 👤 Connect with us on LinkedIn: https://www.linkedin.com/company/boundify/

In this episode, we explore common pitfalls B2B marketers face in demand generation. We discuss the importance of aligning marketing efforts with revenue goals, the nuances of defining an ideal client profile, and the critical role of buyer behavior in campaign success. Watch the full episode for actionable insights and strategies to refine your marketing approach and drive meaningful business outcomes. 00:00 Introduction 02:15 Mistake 1: Optimizing for MQLs Over Revenue 05:30 The Importance of Business Outcomes 08:45 Aligning Marketing Metrics with Business Goals 12:00 Mistake 2: Static ICP Definitions 15:20 Behavioral Targeting in Marketing 18:40 Reviewing and Auditing ICP Definitions 22:00 Mistake 3: Launching Ads Without Research 25:30 Creating Effective Ad Copy 28:50 The Role of Buyer Research in Ad Campaigns 32:10 Conclusion 🔗 Episode Resources: - Learn more about B2B demand generation → https://www.boundify.io/blog - Learn more about common demand gen mistakes → https://www.boundify.io/blog/demand-generation-mistakes-marketers-make-and-how-to-fix-them 📞 Book a Free Strategy Call: https://www.boundify.io/lets-talk 🎥 Subscribe to Demand Gen Studio on your favorite platform: https://www.boundify.io/demand-gen-studio 👤 Connect with us on LinkedIn: https://www.linkedin.com/company/boundify/