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In this episode of Defending Depth, Jacqueline explores what happens when brands accumulate strategy without ever making room to decide what stays and what goes. As CMOs come and go, teams inherit a growing pile of purpose statements, brand frameworks, campaigns, and guidelines until the one true thing about the brand gets buried. In 8 minutes, she shares: Why brand accumulation is really a backlog of unmade decisions. How feeling pressure to “put your stamp on it” creates more clutter for CMOs. Why the best first CMO move is to take inventory: open the boxes, then keep or pitch. Defending Depth is a short-form version of the Uncooked podcast. These episodes share our point of view on deep, strategic thinking for marketers working in an age of AI, speed, and constant content creation. Be more interesting. Receive clear ideas twice a month you can explore with like-minded people in your circle. Join deep thinkers here: Defending Depth. See omnystudio.com/listener for privacy information.

Anna Rembold doesn't buy the excuse that event ROI can't be measured. In this conversation, Jacqueline sits down with the founder and CEO of Metavent to unpack the most common reason for “bad events” and why so many agencies build to a budget instead of a goal. Anna and Jacqueline also explore how registration data and CRM integration turn an attendee’s good feeling into a real number, and why AI is about to push people back toward real rooms. Listen in to find out: Why the business goal comes before the guest list  The three numbers that prove your event actually worked The one question to ask before you build a trade show booth  Why AI makes a real handshake worth more This is a masterclass for business leaders who need a real framework for proving event ROI to the C-suite. If you want to know how Anna builds events that earn customer loyalty and leadership confidence, this is the episode for you.  About our Guest:Anna Marie Rembold is the founder and CEO of Metavent. She's spent 20 years in the event industry, earning a spot on BizBash's list of the 500 most influential event professionals and landing Metavent at #403 on the Inc. 5000. Clients bring her in as a designer, a negotiator, and a strategic advisor, in that order. Connect with Anna on LinkedIn: linkedin.com/company/meta-vent/ and learn more at https://www.metavent.io/. Is your brand ready for an evolution? There's few key questions that can get you started. Contact Jacqueline Lieberman at www.brandcrudo.com or [email protected] and we'll walk you through them. See omnystudio.com/listener for privacy information.

In this episode of Defending Depth, Jacqueline takes us inside a dinner with ten senior leaders who, within ninety seconds, were all performing their professional personas. She shares what happened when one guest put down his fork and told the truth—and why that moment is the whole reason she does this work. The episode makes the case that the most valuable customer insight doesn’t live in a survey or a Zoom call. It lives in a room where someone finally feels safe enough to go first. In 6 minutes, she shares: What it takes to for a leader to feel safe being vulnerable in a professional setting. What they reveal when leaders stop reciting their LinkedIn bios and start telling the truth. The one thing AI cannot automate, and why your edge depends on it. Defending Depth is a short-form version of the Uncooked podcast. These episodes share our point of view on deep, strategic thinking for marketers working in an age of AI, speed, and constant content creation. Be more interesting. Receive clear ideas twice a month you can explore with like-minded people in your circle. Join deep thinkers here: Defending Depth. See omnystudio.com/listener for privacy information.

Episode Title: AI Should Attack Your Work In this episode of Defending Depth, Jacqueline explains how the true power of AI tools can be seen when you ask them to break your work. She shares how using AI as a sparring partner to stress-test and strengthen thinking produces strategy you can defend, giving you an edge over those who use AI to validate their work.  In 8 minutes, she shares: How AI-generated output accepted without scrutiny is fueling a wave of mediocrity. Why using AI to poke holes in your thinking privately makes your work easier to defend in the real world. The human move that no AI can make and why it's your biggest advantage. Defending Depth is a short-form version of the Uncooked podcast. These episodes share our point of view on deep, strategic thinking for marketers working in an age of AI, speed, and constant content creation. Be more interesting. Receive clear ideas twice a month you can explore with like-minded people in your circle. Join deep thinkers here: Defending Depth. See omnystudio.com/listener for privacy information.

Infobip has made your life easier, you just don't know it. That bank verification code. The fraud alert. The text from your Uber driver. Infobip has powered the customer communications behind some of the world's biggest brands for over two decades.   In this episode Ben Lewis, VP of Marketing and Growth at Infobip joins Jacqueline to break down how a global B2B brand evolves from the inside out and what CMOs can steal from their playbook.  In this episode: The IQ + EQ rebrand. How Infobip shifted from engineer-first messaging to a framework that balances technical credibility with human impact. The Haas F1 partnership. How two self-described underdogs used a Formula One sponsorship as a pipeline accelerator. Brand vs. demand gen. How Ben keeps long-game brand investment alive when leadership wants pipeline numbers now.  The takeaway for CMOs: you don't have to be the loudest brand in the room to be the most trusted one. But your positioning has to be documented well enough that when you hand it to a team, a tool, or a new hire it still sounds like you.  About our Guest: Ben Lewis is VP of Marketing and Growth at Infobip, a global leader in omnichannel engagement powering messaging, authentication, and advanced customer engagement for brands worldwide.  Connect with Ben on LinkedIn: https://www.linkedin.com/in/ben-lewis-082b7915/ and learn more at www.infobip.com.  Is your brand ready for an evolution? There’s few key questions that can get you started. Contact Jacqueline Lieberman at www.brandcrudo.com or [email protected] and we’ll walk you through them. See omnystudio.com/listener for privacy information.

In this episode of Defending Depth, Jacqueline makes the case for a critical shift in leadership conversations around AI. She walks through how teams are producing more output than ever, but most of it sounds vaguely, uncomfortably familiar and how most leaders are actively making it worse without knowing it. In 7 minutes, she shares: Why AI isn't the problem — and the uncomfortable place leaders should actually be looking What it takes to build a team of thinkers instead of a team of editors in an age of AI-enabled convenience Why weak internal reasoning always shows up as weak external positioning — and what it actually takes to fix it Defending Depth is a short-form version of the Uncooked podcast. These episodes share our point of view on deep, strategic thinking for knowledge workers in an age of AI, speed, and constant content creation. Be more interesting. Receive clear ideas twice a month you can explore with like-minded people in your circle. Join deep thinkers here: https://brandcrudo.com/defending-depth See omnystudio.com/listener for privacy information.

In this episode of Defending Depth, Jacqueline makes the case for analog tools in high-stakes thinking. She shares what happened during a seven-hour workshop with 15 bank executives, including the moment a quiet head of relationship management stood up, grabbed a marker, and changed the whole day. It's a short story about what happens when the room you're in becomes part of the thinking. In 10 minutes, she shares: Why digital tools create a false sense of safety that works against real strategic thinking Why Sharpies produce better thinking than keyboards One question to write on any whiteboard when your team needs to surface the truth they have been avoiding Defending Depth is a short-form version of the Uncooked podcast. These episodes share our point of view on deep, strategic thinking for marketers working in an age of AI, speed, and constant content creation. Be more interesting. Receive clear ideas twice a month you can explore with like-minded people in your circle. Join deep thinkers here: Defending Depth. See omnystudio.com/listener for privacy information.

In this episode of Defending Depth, Jacqueline gets real about her worst business quarters in seven years and what it taught her about the difference between chasing perfection and pursuing excellence. It starts with a Christmas Eve dinner story you'll recognize. She shares how letting go of rigid thinking changed everything, and how Inner Excellence by Jim Murphy gave her the framework for pursuing excellence through discernment, judgment, and trusting what you've already built. In 9 minutes she will cover: Why separating your identity from your outcomes creates space to grow How to treat your calendar like the strategy document it actually is Why insight matters more than inputs when you're drowning in data How to stay committed to your goals while being flexible on the path Defending Depth is a short-form version of the Uncooked podcast. These episodes share our point of view on deep, strategic thinking for marketers working in an age of AI, speed, and constant content creation. Be more interesting.Receive clear ideas twice a month you can explore with like-minded people in your circle. Join deep thinkers here: Defending Depth. See omnystudio.com/listener for privacy information.

In this episode of Defending Depth, Jacqueline explores how convenience and shortcuts are slowly weakening strategic thinking. She explains why friction actually helps us think better and how removing it too quickly can dull judgment and meaning. Drawing from The Comfort Crisis and real-world experience, she challenges the idea that faster isn't always better. Instead, she shows how small amounts of discomfort can sharpen thinking and lead to better decisions at work and in life. In this episode, you’ll learn: • Why convenience and speed are quietly dulling strategic judgment • How friction trains better thinking, not worse outcomes • What marketers are actually paid for in an age of AI and automation Defending Depth is a short-form version of the Uncooked podcast. These episodes share our point of view on deep, strategic thinking for marketers working in an age of AI, speed, and constant content creation. Be more interesting. Receive clear ideas twice a month you can explore with like-minded people in your circle. Join deep thinkers here: Defending Depth. See omnystudio.com/listener for privacy information.

The Uncooked Podcast is where we uncover raw marketing insight. That only happens when we slow down enough to think. Defending Depth is a series of short-form Uncooked episodes that drop between full interviews. These episodes share our point of view on deep, strategic thinking for marketers working in an age of AI, speed, and constant content creation. In this episode, Jacqueline introduces Defending Depth and explains why thinking has become the real advantage. She talks about how AI tools are changing the way content is created, why speed creates noise instead of clarity, and what marketers are actually paid for when strategy matters. If you work in marketing, strategy, or leadership and feel buried in output but short on insight, this episode is for you.   Be more interesting.  Receive clear ideas twice a month you can explore with like-minded people in your circle. Join deep thinkers here: Defending Depth. See omnystudio.com/listener for privacy information.

Turns out the secret to a spicy marriage isn’t a six-pack or a Ferrari - it’s a spray bottle that smells like sandalwood swagger. Meet Sean Busch, dad-preneur behind DadMode, the cleaning line that is built for modern fatherhood and finally gives guys a reason to wipe down the sink.    In this episode Jacqueline grills Sean on: Evicting artificial lavender from your pantry. How matte-black aluminum bottles and seductive scents beat the day-glow plastic that’s been haunting grocery shelves for decades. Gamifying chores for maximum… gratitude. (Yes, there are sexy stats. Yes, they’re spicy.) Building a challenger brand without mansplaining. How to talk to dads like adults, not toddlers with power tools. Scent science 101. Memory, pheromones and the moment your partner says, “Wait…you cleaned?” How grocery-aisle domination is planned. Wins, face-plants, and the master plan for a full DadMode ecosystem that would make Mr. Clean sweat.   Why hit play?Because you love brands that make people laugh and buy. Because your marketing deck needs a jolt of dad energy. Or you just need some good ideas for your product strategy.   Press play. Get tidy. Thank us later.     About our Guest: Sean Busch is the founder of DadMode and co-founder of Puracy, two breakout brands in the natural cleaning space.   With over 28,000 hours in cleaning and product development, he scaled Puracy to $30M+ (and exited) before launching DadMode—cleaning products built for modern fatherhood. Equal parts entrepreneur and hands-on dad, Sean’s mission is simple: clean better, parent harder, and laugh through the chaos.    You can learn more about DadMode here: YouTube: https://www.youtube.com/@godadmode TikTok: https://www.tiktok.com/@godadmode Instagram: https://www.instagram.com/dadmode/ Facebook: https://www.facebook.com/godadmode LinkedIn: https://www.linkedin.com/in/seantbusch/   If you’re a brand looking for market differentiation but don’t know where to begin, this is what the host specializes in. Contact Jacqueline Lieberman at her marketing consultancy www.brandcrudo.com or [email protected]. See omnystudio.com/listener for privacy information.

Warning: this episode might make you throw out half your bathroom shelf. Today, we’re talking with Seth Spears—digital marketer turned clean-ingredient crusader and founder of Wellnesse, a brand that proves your toothpaste doesn’t have to be toxic—or boring. Tune in as we dive into Seth’s journey from marketing to manufacturing, the dirty truth behind “clean” products, and how Wellnesse is making personal care safer for everyone.   Here's what you’ll learn: Why marketing clean products is harder than it looks The wild stuff hiding in your personal care routine and what to swap it with How Wellnesse uses real consumer feedback to develop products that actually work   Sure, we talk about what’s hiding in your shampoo—but we also get into the real grit: how to build a brand people trust and what happens when you refuse to sell out.   About our Guest: Seth Spears is an entrepreneur, business connector, outdoorsman, and angel investor dedicated to building purpose-driven brands that prioritize mission over margin and purpose over profit.   He is the Co-Founder and Chief Visionary Officer of Wellnesse, a B Corp Certified brand offering all-natural personal care products that outperform conventional, toxic alternatives, and the founder of Rewild Gear, an outdoor equipment company inspiring wilderness adventures through sustainable, high-quality tools.   You can learn more about Wellnesse at https://wellnesse.com/.   If you’re a brand looking for market differentiation but don’t know where to begin, this is what the host specializes in. Contact Jacqueline Lieberman at her marketing consultancy www.brandcrudo.com or [email protected]. See omnystudio.com/listener for privacy information.

In today’s episode of Uncooked, I’m sitting down with Gioel and Ronni Molinari, founders of Autostrada—a boutique car storage and social club in Westport, CT. It started as a simple idea: a safe, stylish spot for vehicle storage. But then… plot twist… it morphed into a buzzing social club, where car enthusiasts gather in an exceptional space that allows vehicles to be appreciated as art. In this chat, we explore the journey behind Autostrada’s inception. And spoiler alert: This isn’t a story about cars—it’s a business story about rethinking what a niche market can become when you expand the brand’s value beyond just one service. Episode highlights: A masterclass in adaptability: How they swerved when life threw a curveball, crushing the original business plan. More than a building: How real relationships are formed using cars as the backdrop. Premium programming rules: How weekend rallies, Kate’s cocktails, and Esme’s cappuccinos ensure member engagement stays at an all-time high. Grab your headphones, buckle up, and get ready for a ride through grit, gumption, and the art of turning storage into something spectacular.   About our Guests:  Gioel Molinari is a technology entrepreneur and former President of Butterfly Network. He began his career in industrial automation and was then founder, president and CTO of ClariFI Inc., a software platform to simplify quantitative equity investing. ClariFI was acquired by S&P Capital IQ in 2007. Subsequently Molinari held senior product and technology leadership roles at Bloomberg LP and Bridgewater Associates. Mr. Molinari holds a BS in Chemical Engineering from Carnegie Mellon University. Ronni Molinari is an architectural designer with over 20 years of experience in residential and commercial projects across South Florida, New York, and Connecticut. Recently, she has focused on consulting as an owner’s representative, overseeing workplace design, facilities coordination, and construction management. Since 2020, Ronni has also been leading Autostrada Westport, a passion project with her husband Gioel, creating a unique car storage facility and social club in Fairfield County, Connecticut. The space integrates a member lounge, office, and event areas, allowing vehicles to be appreciated as art. Outside of work, Ronni is a proud mother of three sons and enjoys spending time outdoors with her golden retriever.   If you’re a brand looking for market differentiation but don’t know where to begin, this is what the host specializes in. Contact Jacqueline Lieberman at her marketing consultancy www.brandcrudo.com or [email protected]. See omnystudio.com/listener for privacy information.

In this episode, Gillian “Gilly” Stollwerk Garrett, the founder of Gilly's Organics, shares her inspiring entrepreneurial journey from her background in writing and marketing to creating a successful clean skincare line. If you're a marketer or owner navigating the challenges of building a brand in a competitive market, Gilly’s story is packed with actionable insights on marketing strategies and tips for how to know your audience.   Key Takeaways: Brand Strategy When You are the Brand: Discover how Gilly leveraged her personal passion for clean living to create a brand that connects with customers on a deeper level. Marketing in the Clean Beauty Space: Hear how Gilly’s organic approach to marketing helped her reach the shelf at Whole Foods. Future Growth and Product Launches: Get a peek into the strategic planning behind upcoming product launches and how Gilly ties it all back to a broader mission of empowering women.   This episode also delves into the evolving landscape of clean beauty, the importance of understanding your audience, and how to lead with purpose in both product development and marketing. Tune in for a masterclass on how to build a brand that resonates, grows, and leaves a lasting impact.   About our Guest: Gillian Stollwerk Garrett (aka "Gilly") is a tried-and-true wellness ambassador, an inspirer, a "mixologist," a business coach, show host, and influencer. You can find this magnetic mother of 3 whipping up batches of organic skincare, speaking to a crowd of passionate entrepreneurs, interviewing "rockstars, " sharing out amazing brands that align with hers, and taking care of herself and her family. Gilly insists we take time every day to recharge! You can find her healing, organic, vegan skincare products at www.gillysorganics.com, on Amazon and at wellness centers, health food stores, boutiques and workout studios across the U.S.   If you’re a brand looking for market differentiation but don’t know where to begin, this is what the host specializes in. Contact Jacqueline Lieberman at her marketing consultancy www.brandcrudo.com or [email protected].   See omnystudio.com/listener for privacy information.

This week we explore the intricacies of launching a small business, the power of quality ingredients, and the importance of having a clear purpose with Vikki Krinsky, Chef and Founder of VK Energy Bar. A young actress turned private chef for Hollywood celebrities, Vikki was driven by keeping her client’s energy high and nutrition balanced on grueling days on set. The idea for VK Energy Bars was born when Vikki was tasked to rescue Seth MacFarlane from his caffeine obsession during the filming of his TV show.   Today as a chef and entrepreneur, Vikki is focused on changing the way we think about energy and nutrition. Harnessing the power of energy dynamo Vitamin B12, VK Energy Bars are delicious and thoughtfully made for busy people and long days. Vikki shares invaluable insights from her entrepreneurial journey, from overcoming manufacturing hurdles to staying focused on her mission to elevate everyone’s day with good energy. Her story is a testament to the power of perseverance and intention.   Key highlights of what we cover: How bootstrapping, passion and self-discovery shaped Vikki's business journey How taking bets on yourself is the best gamble of all Why focus + perseverance is the secret formula every business owner needs   About our Guest: Vikki Krinsky's journey from the competitive soccer fields to the vibrant world of Hollywood reflects a story of resilience and determination. Originating from South Africa and later settling in Canada, she transitioned from the unpredictability of acting to mastering the culinary arts, earning respect among Hollywood's elite. Throughout her career, she has served renowned celebrities, athletes, and executives, accumulating a wealth of experience and expertise. Motivated by a desire to extend her impact beyond Hollywood, Vikki ventured into entrepreneurship, founding a pioneering Vitamin B12 energy bar company. As a determined solo female founder, she is dedicated to promoting wellness, body positivity, and nutritional balance, sparking conversations that inspire positive change.   You can connect with Vikki on your favorite social platforms @ChefVikkiK or @VKenergybar    Try out VK Energy Bar at www.vkenergybar.com   If you’re a brand looking for market differentiation but don’t know where to begin, this is what the host specializes in. Contact Jacqueline Lieberman at her marketing consultancy www.brandcrudo.com or [email protected]. See omnystudio.com/listener for privacy information.