Advertise on podcast: The Business of Hearing

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The #1 Marketing Podcast for Private Practice Hearing Care Clinics The Business of Hearing Podcast shares the real insights into how you can grow your private practice hearing care clinic in today's challenging and competitive market. Hosted by leading industry marketing consultant Oli Luke, the podcast is a combination of interviews with private practice leaders, external experts and authors, as well as insights into what the best performing clinics in the world are doing right now to grow marketshare, drive record growth and build stronger businesses. The Business of Hearing podcast was developed to be YOUR ear to the ground and bring innovative ideas direct from the source. Contact Oli on WhatsApp! +1 (945) 228-7369 Visit: www.businessofhearing.com for more!

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Check latest episodes from The Business of Hearing podcast

The 1-Year YouTube Experiment - Two Practices Started Channels, Here's What Happened

2026/10/23

In summer 2025, Oli Luke stood in front of his clients in London and made a simple recommendation: double down on YouTube. He said it would be the single most important strategy for AI search dominance. One year later (October 2026), two practices have shared their results. The outcomes are remarkable, and completely unexpected.

The Three Key Ingredients to Supercharge Your Upgrade Campaign Performance

2026/10/16

Running an upgrade campaign? Most practices mail out letters and hope for responses. The ones that consistently book appointments and increase patient lifetime value do something completely different. In this episode, Oli breaks down the exact framework that powers successful upgrade campaigns across the industry, the 3 core elements that separate practices that see 30-40% response rates from those that see single digits.

When Growth Becomes Chaos: Lessons From 3 Real Practices

2026/09/18

Three practices. Three reasonable decisions. Three unexpected problems. In this episode, Oli breaks down real stories from real practices who made growth moves that seemed logical at the time but created chaos they didn't anticipate. The best part? You can learn from their mistakes before you make them.

From Operator to Owner: The 3 Things You Must Have in Place Before You Step Back

2026/09/11

In this episode, Oli shares the exact three things that need to be solid before you transition from operator to owner. Miss one of these and you'll find yourself right back in the chair, frustrated and resentful.

How to Articulate Your Value Proposition to Attract More of the Right Patients

2026/09/05

"Why should a patient choose you?" If you don't already know the answer, you have a real problem. In this episode, Oli breaks down the exact framework that separates practices that own their market from those that compete on price. It's not complicated. But almost no one actually does it.

From $1m to $2m - Why So Many Practices Get Stuck

2026/08/28

In this episode, Oli breaks down the exact three things that separate practices stuck at $1M from practices scaling to $2M+

"I need to think about it" - 3 reasons patients are delaying decision-making

2026/08/21

More and more patients are hesitating. They're delaying decisions. They're asking to think about it, wait for things to change, or come back later, even though they walked in needing what you offer. It's not the economy. It's not the patient. It's something structural that's broken in your practice. In this episode, Oli walks through the exact three reasons this is happening and how to fix each one before the patient ever sits down with you.

6 Creative Ideas Private Practices Are Using Right Now

2026/08/14

Get your FREE copy of my new book - https://go.oliluke.com/book1786624656958 We've done the big-picture episodes. We've talked about frameworks and strategy. Now it's time for the tactics. In this episode, Oli shares 6 concrete ideas he's seeing work across practices right now in 2026, ideas with real results, quick wins, and sustainable growth. Pick one, pick six, or pick somewhere in between. But these are not theoretical. These are being deployed, tested, and proving themselves in the market right now. #hearingcare #audiology #privatepractice #businessofhearing #practicemarketing #marketingideas #clinicgrowth #audiologymarketing #practicemanagement #healthcaremarketing #businessstrategy #entrepreneurship #patientacquisition #competitiveadvantage #audiology2026

Why Relying on Paid Ads Is the Riskiest Game in Hearing Care

2026/07/31

In this episode, Oli Luke breaks down why over-reliance on Google ads and paid advertising is one of the biggest threats facing private hearing care practices right now, why the cost of that game keeps going up while the results keep going down, and what it actually looks like to build a marketing foundation that no platform change can take away from you.

Do You Have a Business Model Beyond Hearing Aids?

2026/07/24

What happens to a hearing care practice when the technology gets so smart it needs you less? It's a question most clinic owners haven't asked yet, and it might be the most important one they ever consider. In this episode, Oli Luke explores a conversation that came out of the Business of Hearing live event in Toronto, diving into the future of private practice in a world where hearing aids become increasingly autonomous, self-programming and less reliant on provider involvement. If your practice is built almost entirely around the device, this is a must-listen.

The People Problem Nobody Prepares You For as a Practice Owner

2026/07/17

In this episode, Oli Luke gets completely unscripted and honest about one of the most common struggles he sees across private hearing care practices, the people puzzle. From the trap of being too nice with early hires to tolerating standards that slowly erode everything you are building, this is the conversation most business owners need but rarely hear.

The Social Media Playbook for Hearing Care Clinics in 2026

2026/07/10

In this episode, Oli Luke breaks down the evolution of social media for private practices, why the old approach of delegating generic posts to a marketing agency is dead, and what the new discovery-based algorithm means for clinics willing to show up with the right kind of content. If you've ever wondered whether social media is actually worth your time, this episode gives you a clear answer.

Google AI Agents Are Booking Patient Appointments - Are You Ready?

2026/07/03

In this episode, Oli Luke breaks down exactly what is happening with Google's AI mode, why the traditional SEO and ads playbook is quickly becoming outdated, and what private practice owners need to do right now to stay visible and win in this new landscape. This is one of the most important marketing conversations for any hearing care clinic owner in 2026.

Your Skills Built the Practice - Are They Now Hurting It?

2026/06/26

There's a counterintuitive truth that most hearing care clinic owners never see coming, and it could be the single biggest factor affecting what your practice is worth when it matters most. In this episode, Oli Luke explores the concept of owner dependency and why being the most valuable person in your own business can actually destroy the value of that business. Drawing on a personal story from his days at McDonald's, Oli unpacks why the skills that built your practice can quietly become its biggest liability, and what to do about it before it's too late.

Patients Aren't Buying Hearing Aids - Here's What They Really Want

2026/06/12

There's a major blind spot in the hearing care industry, and it affects how practices market, sell, communicate, and grow. In this episode, Oli Luke breaks down why hearing aids are not actually the thing patients are buying, and why understanding this distinction completely changes the way a clinic should position itself. This conversation dives into psychology, marketing, patient behaviour, and the emotional drivers behind real decision making in hearing healthcare.

Podcast reviews

Read The Business of Hearing podcast reviews

5 out of 5

11 reviews

★★★★★

Kimgarr285 2025/05/02

So helpful!

I’ve owned a practice for over 20 years but I still listen to Oli every week. His insights are very valuable and have helped me view this industry dif...

★★★★★

BMcAteerAuD 2024/03/10

Great podcast!

Highly recommend this podcast. I’m not in private practice now but plan to be in the future. Love all the information provided!

★★★★★

Ben Thompson, AuD 2020/12/26

5 Stars!

I recommend this podcast! Great information about how to optimize an audiology practice for 2021. -Ben Thompson, AuD - host of the Pure Tinnitus & H...

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