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“It’s actually not the journalist’s job to promote your business.”  Kate Engler Top Five Tips For Getting Media Coverage Without Needing an Expensive PR Agency – yes you CAN do it yourself 1.  Pitch useful expertise, not your business 2.  Back yourself 3.  You don’t need an expensive PR agency to get coverage 4.  Write a proper media pitch in the third person 5.  Use AI carefully   TIME STAMP SUMMARY 01:40  Changing how you pitch is important 05:50 Overcoming Imposter Syndrome 10:12   Effective Media Pitching Strategies 15:48  Writing Professional Media Releases 21:17   The Role of AI in Media   Where to find Kate? Website                           https://meetthepressmasterclass.com.au/  LinkedIn                          https://au.linkedin.com/in/kate-engler-publicity    Kate Engler Bio In a nutshell, Kate breaks the rules of how businesses get publicity.  Her MEET THE PRESS MASTERCLASS links journos directly with hand-selected business owners and allows journalists to hear multiple pitches in one go - direct from the client, with no ‘PR whitewashing’ and no more 'dud' pitches. What do journalists get out of this? Qualified businesses with juicy stories that they can immediately take to their viewers, readers or listeners.     Kate challenges the way publicity is harnessed by businesses, by giving them access to thousands of dollars of free media exposure without using the traditional PR agency model or needing her assistance beyond her highly regarded MasterClass. (Yep - that means her MasterClass is an ‘upsell free zone’ – Quite refreshing don’t you think?) After many years working in corporate PR on both sides of the country with internationally recognised brands including World Vision, P&O Cruises, the Make-A-Wish Foundation, the Starlight Children’s Foundation, BedShed, Homeloans Ltd, Australand, Sanwa Vines, and Dilmah Tea, Kate now puts the power of the media into the hands of everyday business owners so they can easily and quickly generate their own media coverage. Every year, her MasterClass graduates regularly feature across thousands of hours of TV and radio time, and hundreds of pages of national, local and specialty newspapers and magazines including some of Australia’s biggest TV shows including The Project, A Current Affair, The Today Show, Ticker TV, Sunrise and ABC News 24, Daily Mail, Body & Soul and Prevention magazine, Inside Small Business and SmartCompany. They have been interviewed on numerous radio stations including 3AW, 2UE, 6PR, ABC Radio around the country and 4BC and featured in the nation’s biggest circulating newspapers including The Age, The Sydney Morning Herald, The Courier Mail, The Australian, Herald Sun and Daily Telegraph as well as many local newspapers.  They have also found extremely valuable exposure in many specialist publications and on online news and industry sites.  Better still, a growing number of Kate’s MasterClass graduates are now asked to appear regularly in the medial as experts in their field.  You will find Kate to be an engaging, generous presenter with a warm, welcoming and surprisingly (for a PR person) genuine nature.

“Why gets you hear, but how gets you chosen.” Simon Bowen Top Five Tips for How to make your genius impossible to ignore 1. The genius lives in one head, not in a transferable model 2. Buyers cannot tell your depth from your competitor's surface 3. Why creates interest, but it never closes a high-stakes deal 4. Urgency-driven pitching signals risk, not confidence 5. Buyers need to try on your genius before they'll buy it   TIME STAMP SUMMARY  01:10 Codifying Company Genius 04:26 Simplification Through Visual Models  13:32 Why Gets Heard and How Gets Chosen   20:51 Prioritizing Buyer Safety Over Urgency    Where to find Simon? Website                             www.modelsmethod.com LinkedIn                            https://www.linkedin.com/in/simonbowen-mm   Simon Bowen Bio Simon Bowen is the world's leading authority on strategic thinking systems and founder of The Models Method®, the proven methodology that transforms how organisations unlock, protect, and scale their unique intellectual genius. He works with Fortune 500 companies, heads of government, military leaders, and visionary CEOs to extract their intuitive genius and create visual frameworks that revolutionize how they sell, position, and deliver complex value. With over two decades advising some of the most influential leaders across complex industries including manufacturing, mining, financial services, technology, defence, and infrastructure, Simon operates at the intersection of where most businesses fail: making the invisible visible. His fundamental findings are that thinking is systematically undervalued in our modern world, yet the power and success of any organisation is directly proportional to the quality of thinking and ideas on which it is built. The Models Method® has enabled clients to achieve complete clarity on what they truly sell, transform how their team’s articulate value, revolutionize conversion rates, and create deep organisational alignment around their core genius. Through his strategic frameworks, combined with pattern recognition mastery and extraction expertise, Simon has helped leaders protect their intuitive methodologies, scale without dilution, and build multi-generational market power. Simon is the creator of the Models Method® framework and host of The Wisdom of...Show is a powerful interview series featuring some of the world's most respected thinkers, founders, and industry-shaping leaders. His methodology has been developed through years of research and real-world application across multiple industries, making it a proven solution for complex organisations worldwide.

“Business owners love to start things, but they can’t stand finishing things, and so the team ends up having all of these unfinished projects.”   The Top 5 Tips for Building a Business That Scales Without You  1. Do a Bottleneck Audit 2. Stop Delegating Tasks - Start Delegating Outcomes  3. Build One Operating Rhythm This Week  4. Define What Only You Can Do 5. Hire for Trust First   TIME STAMP SUMMARY   01:15 The audit helps business owners shift from an operator mindset to an owner mindset. 08:10 Delegating outcomes leads to more effective and efficient team execution. 12:20 Creating a culture of accountability, ensuring everyone is responsible for their outcomes. 13:16 Business owners should focus on activities that only they can do and those that light them up. 16:05 Trust is crucial for effective delegation and operational support. Where to find Derek? Website                               https://thecoosolution.com/  LinkedIn                              https://fr.linkedin.com/in/derekfredrickson    Derek Fredrickson Bio  Derek Fredrickson is the CEO and founder of The COO Solution, a fractional COO firm that works hands-on with 7- and 8-figure founders and CEOs to build the operational foundation their businesses need to scale. With over 16 years as a Chief Operating Officer and second-in-command, including years running operations for his wife Fabienne Fredrickson's coaching business as she scaled it to multiple seven figures, Derek has spent his career at the intersection of operational leadership, team building, and founder development. He relocated his family to Paris over a decade ago and built The COO Solution from the ground up, and now leads a team of fractional COOs embedded inside growing businesses across industries. He also hosts The COO Solution Podcast, where he shares practical insights on scaling, leadership, and what it actually takes to build a business that runs without the founder at the center of everything.

“It’s not about cleverness, its about clarity.”   Drew Dorenfest Top Five Tips For Small Business Owners To Get Found Online 1.  Get more reviews.  2. Optimize your website 3. Write content that cites sources 4. Focus on your best social network 5. Email your email list regularly   TIME STAMP SUMMARY  02:00 Managing Negative Reviews and Optimizing Websites   06:06 SEO Practices and AI Content Creation  10:05  Focusing on the Best Social Networks  12:52  Email Marketing and Staying Top of Mind  15:20  Repurposing Content Across Social Networks    Where to find Drew?  Website                         www.clientmagnetcrm.com LinkedIn                        https://www.linkedin.com/in/drew-dorenfest-64688213    Drew Dorenfest Bio Drew Dorenfest is a marketing expert who has worked with global brands such as Netflix, Apple, Warner Bros, The NFL and many more as video editor. Now with client Magnet CRM he’s using his expertise to help fellow small business owners grow their brands through more clients, more 5-star reviews and more sales.

“Real accountability is not something you impose on people. It’s a culture that they choose.”   The Top 5 Tips for Closing the Gap Between Leadership Intent and Impact  1. Telling people the what without owning the how.  2. Accountability is chosen, not imposed. 3. The intent-impact gap.  4. Reflection only has value if it changes behaviour.  5. Self-awareness as the core leadership tool.    TIME STAMP SUMMARY 01:32 Overcoming Fear of Setting Expectations  05:59 Balancing accountability and trust 10:03 Generational differences in feedback 16:25  Developing self-awareness    Where to find Steve? Website                 https://coachstation.com.au/our-team/  LinkedIn                https://au.linkedin.com/in/steveriddlecoachstation1    Steve Riddle Bio  Steve Riddle is the founder of CoachStation, a Brisbane-based leadership coaching and advisory practice operating across Australia since 2010. He has spent 16 years coaching leaders, working with more than 600 leaders across 90-plus organisations on leadership capability, accountability and decision quality. Steve is the author of Falling Into Leadership and creator of the Effective LEADER framework. He is a QUT Leadership Institute Fellow and a regular podcast guest and contributor. His clients range from emerging leaders to senior executives and business owners, with engagements spanning one-to-one coaching, leadership workshops and embedded organisational partnerships.

“In that moment of silence, you just remain silent and eventually the person in front of you will say something more and add more and add more. And often it’s more and more personal…”   David Deighton Top Five Tips For Active Listening 1.  Active listening, all senses included 2. How are all performance artists while listening 3. Abstract listening example 4. Conceptual listening example 5. Listening with strangers   TIME STAMP SUMMARY 01:36  Using all senses to be truly present in a conversation. 05:10  Silence demonstrates respect  11:20   Disrupting social norms to have deeper conversations  20:10  Acting with intent ties back to active listening  Where to find David? Website                          https://www.triptychdialogue.com/  YouTube                         https://www.youtube.com/@triptych-dialogue    David Deighton Bio  I am told that my work is unusual and urgent. I'll explain, first my background: I am an artist, educator, father, world traveller and entrepreneur working on transformational experiences using abstract art. My background as an art dealer and creator of a successful art business allowed me to invest back into community and country. I use art to do this. I am about engaging strangers in the spirit on connection, and I do this in innovative ways. I'm focused on the taboo subject of politics, but that word can be exchanged for a multitude of taboo subjects.  I do NOT talk politics rather it's about tools to heal community, bridge divides, transform and explore artistic expression. For the last 6 years I have been actively engaging with strangers in public spaces, asking them to talk to their political opponents, listen to them and find commonalities. So far all has gone well without confrontation. How do I do this? I set up art installations in free speech areas where I share communication techniques with the public to use in engaging with strangers.  Thousands of visitors have discovered my work in unlikely venues such as National Parks or even a mountain top. I'm happy to share what I have discovered and also share stories from my encounters, my multiple travels around the World or offer insights into humanity. All these experiments have been profoundly transformative.  Listeners will discover meaningful ways to change our course away from division and hatred to a healthier exchange that benefits them and those around them.

"You can't be the most expensive and be the most crap at what you do.”   Andrew Griffiths Top Five Tips For Why You Should Proudly Be The Most Expensive 1.   When you play in the cheap end of town, you are just another transaction 2.  If you’re going to be the most expensive you have to be the best, and there is no downside to this 3.  The right customers are looking for the best, not the cheapest 4.  Being the most expensive differentiates you in so many ways 5.  Businesses that charge the most build financial resilience   TIME STAMP SUMMARY  01:40  Competing solely on price is a lack of creativity and leads to a lack of emotional connection with customers. 04:10  Being the most expensive requires delivering exceptional value in every aspect of the transaction. 09:20 Rewriting the stories and mindsets that prevent business owners from charging appropriately. 15:25   Attracting the right customers who value quality and are willing to pay more leads to long-term business success. 20:10  Financial resilience leads to a more sustainable and less stressful business environment.   Where to find Andrew? Website                       https://www.andrewgriffiths.com.auWebsite  LinkedIn                       https://au.linkedin.com/in/griffithsandrew    Andrew Griffiths Long Bio Andrew Griffiths stands as Australia’s #1 small business author and global authority on future-proofing businesses. With 40 years of entrepreneurial wisdom, 14 bestselling books published in 65 countries, and over 1,000 presentations delivered across 25 countries, Andrew brings a rare combination of street-smart experience and profound business insight to every stage. What sets Andrew apart isn’t just his impressive credentials – it’s his ability to see the human element in an increasingly digital world. Renowned as one of the greatest storytellers in the speaking profession, Andrew weaves masterful narratives drawn from his vast bank of personal experiences and business observations, delivering powerful lessons that resonate long after the presentation ends. As an entrepreneurial futurist, he champions the power of human intelligence in business, helping organisations and leaders navigate change while staying authentically connected to their customers. His gift for storytelling  transforms complex business concepts into memorable, actionable insights that inspire real change. Drawing from his extraordinary journey from orphan to international business authority, Andrew delivers more than just insights, he shares battle-tested wisdom that has helped both Fortune 500 companies and small business owners thrive. His presentations blend powerful storytelling with practical strategies, delivered with an authenticity that can only come from someone who has lived the entrepreneurial journey in all its ups and downs. Organisations around the world including the European Union, CBS, Hewlett Packard and Hertz have trusted Andrew to deliver not just inspiration, but actionable wisdom that creates lasting impact. His unique ability to hold a mirror up to audiences, showing them both challenges and opportunities comes wrapped in his signature style of unapologetic honesty and quick wit. Andrew specialises in helping audiences: • Look at their business from a global trend perspective • Embrace human intelligence as a competitive advantage  • Use storytelling in a strategic way to connect and influence  • Build deeper customer connections in a digital age • Navigate price increases and value positioning • Transform their definition of success • Create bulletproof brands that stand the test of time • Feel inspired by global stories of innovation in business When Andrew takes the stage, he doesn’t just leave a warm impression, he catalyses real change. His mission is to help people of substance build businesses of substance, ensuring they remain relevant and resilient in an ever-evolving marketplace.

“My circle decides my ceiling.” Tracy Hollands Top Five Tips For Business Builders 1. Stop confusing activity with leverage 2. Turn your influence into something tangible 3. Build with your community, not just for them 4. Simple scales. Complex breaks 5. Choose rooms that expand your future   TIME STAMP SUMMARY 01:23   Doing more with less 05:40  Building a brand, no matter what 10:20   Include your community in changes 13:50   Focus on simplicity  17:10    Who is in your surroundings   Where to find Tracy?  Website                https://www.innerfifth.com/ LinkedIn               https://www.linkedin.com/in/tracyholland   Tracy Holland Bio  I’m a founder, investor, and operator who has spent more than two decades building brands and businesses with women who lead. I co-founded HATCHBEAUTY and helped scale it to over $750M in cumulative wholesale revenue, launching and growing brands like Naturewell, Nuance by Salma Hayek, BLISS Color, FOUND Active, and Orlando Pita Haircare. Today, I lead the InnerFifth ecosystem, Potential to Powerhouse, Inner Fifth Accelerator, and Goodwill Brands, which is designed to take creators and entrepreneurs from inspiration to product to scale. I believe a woman’s greatest asset isn’t capital, it’s conviction, and the community that amplifies it. My mission is to build rooms where powerhouse women rise together, with clarity, strategy, and support. I’m an EY Entrepreneur of the Year, a Fashion & Beauty Award recipient, and a member of The Committee of 200.

“People don’t do what you expect, they do what you inspect”  Dre Baldwin Top Five Tips for Eliminating Execution Drift in Growing Organizations 1.  Define Behavior, Not Just Outcomes 2. Build a measurable execution scorecard     3. Remove Ambiguity from Roles and Standards 4. Systematize “The Same Things, The Same Way, Every Time” 5. Enforce accountability through structure not emotion TIME STAMP SUMMARY 04:03   Importance of team leaders communicating that activities are being tracked to ensure compliance. 08:58  Consistent enforcement of standards is crucial for maintaining order and respect. 17:58   Systems can be simple but effective, and they are essential for managing growth. 20:10   Accountability should be based on consistent processes, not personal relationships or moods.   Where to find Dre? Website                        https://www.dreallday.com/ LinkedIn                       https://www.linkedin.com/in/dreallday   Dre Baldwin Bio  Dre Baldwin is the creator of Work on your game, the operating system for high performance entrepreneurs. After a 9-year pro basketball career, Dre has delivered 4 TEDx Talks, authored 43 books, and built a body of work consumed over 100 million times.  His framework installs discipline, structure and presence into experts and service pros ready to scale from six to seven figures with clarity, confidence and control.

“Success really should be improving your life, not just consuming it.”    Nancy Youssef Top Five Tips For Moving From Fear to Purpose and Building a Life you Actually Want  1. Commit before you feel ready 2. Money is emotional before it’s mathematical.  3. Let go of control to become a better leader 4. Purpose isn’t something you find- Its something you keep choosing 5. Build a business that gives you freedom, not just success.   TIME STAMP SUMMARY 01:37  Readiness is achieved through action and experience.  06:40 Knowing your numbers and understanding trigger points. 14:50  Purpose can change based on life circumstances and challenges. 20:10  Make changes to achieve the freedom they desire, even if it means taking risks.   Where to find Nancy? Website                       https://www.nancyyoussef.com.au/ LinkedIn                      https://www.linkedin.com/in/nyoussef/   Nancy Youssef Bio  Nancy Youssef is an award-winning business mentor, Certified Speaking Professional and author of Fear Money Purpose and Success Beyond Fear. She founded Classic Finance in 2003 and Classic Mentoring and Coaching in 2012, originally to give back to startups in the finance industry. That work has since evolved into mentoring more than 300 entrepreneurs and SME owners across many industries in Australia and beyond. She sold Classic Finance in 2019 and has been fully dedicated to mentoring and speaking ever since. Nancy is a Director on the PSA Board and a graduate of the Australian Institute of Company Directors. A lifelong student of leadership, she has invested in her entrepreneurial journey through Richard Branson's Necker Island and pursued development through UCLA Anderson School of Management, Bond University and the Mind Academy where she holds certifications in NLP, Life Coaching, Hypnotherapy and Sustainable Dynamics. Nancy has also raised hundreds of thousands of dollars supporting charitable initiatives across Africa, the Middle East and beyond. For her, purpose-led business and giving back have always been the same pursuit. She is known for her grounded, candid style and one question guides everything she does: does this give you more freedom or less?

“Your gut feeling about a person is a powerful early-warning system, but it only becomes truly useful when you check it against what you see and hear beyond the words.”   Eytan Segev Top Five Tips For Reading People Instantly and Making Better Decisions In Business and Life 1.  Read Structure, Not Behaviour  2. The face is a map of decision-making  3. Trust Signals are visible in seconds  4. Stress always leaves a clue 5. Adapt your communication to win   TIME STAMP SUMMARY 06:48  The significance of facial structure 15:50  Listening and observing body language to understand communication better. 22:00  Understanding stress in others to communicate more effectively and help them. 23:00  Adjusting your approach to match the other person's communication style.   Where to find Eytan? Website                           https://il.linkedin.com/in/eytansegev LinkedIn                          https://body-language.academy/   Eytan Segev Bio  For over 19 years, Eytan Segev - The Profiler has unlocked the hidden codes of human behavior. Through face reading, body language, and micro-expressions, he equips audiences to connect deeper, communicate clearer, and influence with impact. Born in South Africa, Eytan moved to Israel at 3. At 13 he lost his mother, returned to South Africa a year later, and came back to Israel at 19. These shifts forged his mission: mastering the art of reading people. Today, at 59, he lives in Israel, happily married and father of three daughters. For 12 years, he and his wife have also been a foster family to a child from Eritrea, now 13-experiences that give his work rare authenticity. Eytan has trained corporations, government agencies, universities, security forces, and thousands of professionals worldwide. He is the creator of the Profiler Practitioner program, a unique training system taught online and in person, and has delivered hundreds of workshops on personology, face reading, body language, lie detection, and micro-emotions. He is also the founder of a startup that applies face-reading and body-language technology, merging human insight with AI and behavioral analytics. A board member of the Virtual Speakers Association International (VSAI), Eytan is recognized as Israel's leading authority in face reading and body language. His bestselling book, The Complete Guide to Face Reading, Body Language & Micro-Expressions, is a cornerstone for professionals seeking stronger communication. As Tony Robbins said: "The way we communicate with others and with ourselves ultimately determines the quality of our lives." That belief drives Eytan's mission. Audiences learn to: o  Decode trust and intention through body language. o  Recognize hidden emotions and micro-expressions. o  Use face reading to understand personality and motivation. o  Build stronger connections in leadership, sales, education, and relationships. Whether on stage, in universities, or in consultation, Eytan delivers charisma, depth, and transformation. Like a Mentalist, he reads people instantly. Participants leave inspired and equipped with tools that change how they see others-and themselves. Participants leave inspired-and equipped with tools that immediately change how they see others and themselves.   If you want a speaker who electrifies audiences and transforms the way they connect, Eytan Segev - The Profiler - is the one, bringing knowledge, passion, and unforgettable impact wherever he speaks.

“We’re in a world surrounded by so much data and AI we can get lost in the noise of it all, and I’ve found that throughout my year as a performer, the amount of times people say to me, you know, your content is great, but your energy, your essence, your presence is what really makes us attracted to connecting with you…”   Sarah Rowan Top Five Tips For Staying Human, Creative and Connected In 2026  1. Choose presence over performance 2. Create spaces where people feel safe, seen and connected 3. Prioritize quiet...stillness is becoming a superpower 4. Grow your tech skills... and your human skills... side by side 5. Get your hands in the dirt   TIME STAMP SUMMARY 01:39 Human connection and presence are essential,  06:05 Creating a safe space for people to be creative, free from judgment and ridicule. 12:48 Learning bit by bit to avoid burnout and stay present. 18: 50 Finding small ways to connect with nature, even in urban environments, to improve their overall well-being.   Where to find Sarah? Website                             https://artistsarahrowan.com/about/ LinkedIn                            https://www.linkedin.com/in/artistsarahrowan/   Sarah Rowan Bio  Sarah Rowan (who now goes by Rowan) is an artist and thought leader who empowers individuals and organizations to ignite a better future through creativity. As one of Australia’s top Speed Painters, she has lived and breathed the dynamic process of transformation for over 20 years, turning blank walls and cavasses into thought-provoking pieces of art, with limited time and often in front of a live audience. Merging her artistic talent with her passion for public speaking, Rowan has reimagined the role of the artist, pushing the boundaries of a studio-based pursuit into a trail-blazing performance genre that challenges the limitations of time and space. After graduating from Converse College in 2003 with a BFA in Studio Art, Rowan started an art business in Greenville, South Carolina, USA before moving to Sydney to expand her horizons. It was here that she used the process of creative futurism to overcome depression, challenge chronic illness and create a new future for herself and her family. No longer shackled by societal norms, she has stepped into the full power of her truth personally and professionally. Rowan’s strong emotional storytelling, along with her ability to paint fast and think fast has captivated hundreds of clients like Nestlé, ANZ, AMP, Ernst & Young, Woolworths, Sydney Airport, and Priceline. She has inspired audiences to embrace their own creativity which she believes is a “birthright to all” and to date has painted at over 600 events raising over $400,000 for charity. Other clients include: SAP, Netball World Cup, Salvation Army, Terry White Chemmart, YPO, City of Sydney, Commonwealth Bank, American Express, Doterra, Department of Defence, Mirvac, Australian College of Nursing, Liberty Finance, University of Sydney, NAB, ANZ, Dexus, Fastway Couriers, AUSCAM, Bombay Sapphire, International Canadian School Ho Chi Min City, etc.

“Pain and trauma are the building blocks for resilience.” Kelvin Holiday Top Five For the Payment Gateway Revolution 1.  Trust is not a strategy, verify everything, especially with those closest to you.  2. Freedom isn’t determined by income, it’s a mindset that you leverage. 3. Pain and trauma is the building block for resilience. 4. Reinvention has no age limit 5. Dig the well early    TIME STAMP SUMMARY 01:26 Trust without documentation is chaos 07:06 Turning cashflow into travel and lifestyle freedom 14:43 Building resilience 19:32 Being prepared for obstacles   Where to find Kelvin? Website                             https://kelvinholliday.com/ LinkedIn                            https://th.linkedin.com/in/kelvinholliday   Kelvin Holiday Bio Kel is a 5 times best-selling author, international speaker, and recognized internationally by Fox ABC and NBC media as a top 10 professional in leadership systems. Family is everything to Kel. He has 3 loving daughters, all health professionals, a son who leads one of the largest Canadian sound recording studios, and 3 grandsons.    Kel is a leading expert in the creation of freedom, and he lives what he teaches having visited 15 countries in the past 2 years and now living in northern Thailand with his new bride. Kel is a serial entrepreneur, having built his first million $$ business (45 million plus) at age 24 while at the same time teaching business management at TAFE at night.     Kel has ALWAYS loved tech and teaching. He is an multi-award-winning entrepreneur and has always been at the forefront of technology solutions and education since personal computers were a thing. ·         He owned his first IBM computer in 1978 ·         Was one of the first Microsoft techs in Australia in 1984 ·         Developed the first software for his building company in 1986 ·         Run a radio program on business growth before Podcasting was a thing ·         Owned a small TV and film production studio    In 2018 Kel decided to retire aged 55. Selling all his business and buying a caravan to travel Australia. Well, that lasted all of 2 weeks. One of the businesses he was selling advised him late in the settlement period that they didn't want to take on the 15 VAs he employed.  So, not wanting these 15 long-standing employees to be unemployed, within 4 days he reshaped everything to start a new company called the Transformational Hub that went on to grow into 9 global companies, located in 3 countries, serving clients globally including a Highlevel agency that he started in 2019.  Kel is always saying, “I love to empower entrepreneurial growth that doesn't lead to breakdown or burnout but instead to create freedom”

“Real change doesn’t come from big ideas alone. It comes from small, repeatable moments done well over time.”  Luke Evans Top Five Tips For Building a Resilient Culture  1. Redefine what culture actually is 2. Start with your why, not your values poster 3. Be intentional about how culture is lived, not just stated 4. Stop treating wellbeing as a standalone initiative 5. Use resilience as the capability that holds it all together TIME STAMP SUMMARY 01:13 Culture is influenced by norms and rules 07:07 Living culture intentionally, not just stating it 15:50 Importance of addressing wellbeing 19:40 Resilience is about advancing   Where to find Luke? Website                            https://cuppa.pickmybrain.world/profiles/luke-evans LinkedIn                           https://www.linkedin.com/in/luke-evans-1348475a/   Luke Evans Bio After nearly 20 years working for some of the world’s most loved brands, I’ve come to believe that resilience is not built in our biggest moments. It’s built in the quiet, ordinary ones that shape how we show up every day. Across my life and work, one pattern has stayed consistent, especially amongst high achievers. When we’re under pressure, we work harder. Try more. Push through. But without understanding what’s actually driving the challenge, at the level of belief and biology, that effort creates a disconnect. Over time, it shows up as burnout, disengagement, and corporate values nobody really believes in. I’m a resilience coach and facilitator, and Founder of Emotive Work. My work has taken me through leadership and advisory roles, building businesses, living and working internationally, and supporting leaders and teams through periods of change and uncertainty. Along the way, I’ve seen what happens when capable people are expected to cope without the tools, language, or systems to support them. That experience shaped my purpose. Helping individuals and organizations understand that culture is behaviour repeated, resilience is biology before behaviour, and belief is what makes purpose work. When those layers are aligned, people don’t just perform better. They feel better, and the work becomes more sustainable for everyone. Today, I work with leaders and teams to build resilient, purpose-led cultures grounded in how humans actually function. Not through quick fixes or wellbeing initiatives, but through everyday practices that support regulation, connection, and accountability. Because real change doesn’t come from big ideas alone. It comes from small, repeatable moments, done well, over time. If you’re noticing your people are struggling more than they should, or your culture isn’t helping you grow, the work starts here.

“What gets celebrated, gets repeated. If there’s something you want more of, you shine a light and celebrate it.”    Sammi Jaeger Top Five Tips For Creating A Fueled-Up Life and Business 1. Clarity  2. Consistency  3. Connection  4. Celebration  5. Capacity    TIME STAMP SUMMARY  01:15    How lack of clarity can cause burn out   05:30  Who do you celebrate with   10:30  Celebrating the achievements  12:50   How can you build capacity   Where to find Sammi? Website                     https://www.sammijaeger.com/ LinkedIn                    https://www.linkedin.com/in/sammijaeger/ Book                            www.sammijaeger.com/fuelleduplife Sammi Jaeger Bio  Sammi Jaeger is a Business and Life Strategist, Coach, Speaker, Podcaster and Author. After Sammi’s life hit a crossroad, she hit the wall, picked herself up again and began leaning into creating and living her own Fueled Up Life. This time by design. Sammi has sat in the employee, freelancer and founder seats and loves spending her time with business owners turning their dreams into plans.  Sammi is deeply passionate about how our relationships impact the quality of our lives. She is an advocate for the UN Global Goals and knows that we all have a role to play in creating a better world.