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Trust, without the theatre A candid conversation with Charlie Martin on greenwashing, greenhushing, and how transparency, evidence and context rebuild trust in sustainability communications. In this episode, we explore why sustainability communication is breaking down, and how organisations can rebuild trust by being specific, evidence-led, and brutally honest about what still is not working.  From greenwashing to greenhushing, Charlie lays out a practical blueprint for responsible comms, and makes the case that transparency is not just safer, it is the only way progress becomes shareable, learnable, and real. Let me know if you like this episode by sending a 👍🏼 or a 👎🏼, and let me know what you’d like to hear next! For more insights and to stay up to date with all the latest information from BH&P, visit our website, or follow us on LinkedIn. BH&P is a B Corporation, certified in September 2023, and on a mission to create meaningful growth for brands with purpose. From scale-up to Enterprise, we're here to help.

In Episode 5, Becky is joined by Nella Jansson-Wright, head of supply, operations and impact at Moju. In this episode we are going downstream,  looking not at consumers, and how we create impact through influencing buyer behaviours - but at the importance of influencing behaviour in supply chains. So, how can you build meaningful relationships between people and businesses? By aligning on values and goals, sharing your strategies and purpose.  And when your values are built spending summers in the Finnish archipelago,  you are going to prioritise nature and health in the work you do. We talk about functional shots, about Tony's Chocoloneley and the Cacao Open Chain, about how and why ginger and turmeric are grown in Peru, and about how to support manufacturing partners around the world as you scale. Let me know if you like this episode by sending a 👍🏼 or a 👎🏼, and let me know what you’d like to hear next! For more insights and to stay up to date with all the latest information from BH&P, visit our website, or follow us on LinkedIn. BH&P is a B Corporation, certified in September 2023, and on a mission to create meaningful growth for brands with purpose. From scale-up to Enterprise, we're here to help.

93% of leaders say their organisations aren’t ready for AI. But what’s really holding them back? In this episode of the No Bull Ideacast, I’m joined by James Easterbrook, partner at Moorhouse Consulting, to unpack the results of a major new study into AI readiness — and what it actually takes to drive transformation at scale. Together, we explore: Why organisations are stuck in ‘AI theatre’ while real value goes untappedThe behavioural and structural barriers to adoptionWhat’s behind the disconnect between exec ambition and delivery realityWhy AI isn’t a tool. It’s a strategy.🔍 The data is fascinating. The conversations that followed? Even more so. We talk readiness (just 7% feel confident). Responsibility. Trust. Fear. Hope. And the kind of leadership required to break the inertia loop. 🎧 If you’re in strategy, consulting, data, digital, or any leadership role navigating AI — this one’s a must-listen. Because it’s not about the tech. It’s about what you choose to do with it. Let me know if you like this episode by sending a 👍🏼 or a 👎🏼, and let me know what you’d like to hear next! For more insights and to stay up to date with all the latest information from BH&P, visit our website, or follow us on LinkedIn. BH&P is a B Corporation, certified in September 2023, and on a mission to create meaningful growth for brands with purpose. From scale-up to Enterprise, we're here to help.

From soil to systems to storytelling, this one gets under your skin In Episode 3, Becky is joined by Tamara Giltsoff - regenerative finance strategist, co-founder of Land Alive, and advisor to the Soil Association Exchange - to explore what really drives transformation from the ground up. From Somerset fields to financial systems, they dig deep into the emotional, ecological and economic power of place. Expect a rich, grounded conversation about soil, stewardship, behaviour change and the small seeds of change that shift entire systems. Because regeneration doesn’t start in policy or spreadsheets. It starts underfoot. Let me know if you like this episode by sending a 👍🏼 or a 👎🏼, and let me know what you’d like to hear next! For more insights and to stay up to date with all the latest information from BH&P, visit our website, or follow us on LinkedIn. BH&P is a B Corporation, certified in September 2023, and on a mission to create meaningful growth for brands with purpose. From scale-up to Enterprise, we're here to help.

Power isn't always what you might expect In this episode, Becky is joined by Rebecca Farooq and Nic Garland from Moorhouse Consulting — two women leading transformation from inside one of the most complex and traditionally male-dominated sectors: energy. They talk candidly about what real change looks like in practice — from flawed data and creaking infrastructure, to parenthood, pay gaps, and the power of saying no. It’s sharp, warm, and full of truth. Because if we want an energy system that works for everyone, we need to look at who’s in the room — and who’s still climbing back down the wind turbine to find a toilet. This is behaviour change from the inside out.  And it matters. Let me know if you like this episode by sending a 👍🏼 or a 👎🏼, and let me know what you’d like to hear next! For more insights and to stay up to date with all the latest information from BH&P, visit our website, or follow us on LinkedIn. BH&P is a B Corporation, certified in September 2023, and on a mission to create meaningful growth for brands with purpose. From scale-up to Enterprise, we're here to help.

Cut to the Feeling: How Great Ads Get Under Your Skin Guest: Darren Savage, Strategy Lead at BH&P Season 4 kicks off with a bang — or more accurately, with a beautifully crafted idea that slowly gets under your skin. In this episode, Becky sits down with Darren Savage — strategy lead at BH&P, teaching fellow at Lancaster University, guest lecturer at Oxford, and one of the best minds in advertising psychology today — to unpack the science, storytelling, and strategy behind campaigns that truly work. From Guinness surfers to Specsavers sheepdogs, we explore the ads that don’t just get remembered — they get chosen. Expect a blend of behavioural science, brand storytelling, and creative truth bombs, all wrapped in Darren’s distinctly nerdy, endlessly likeable style. Because in a world of complexity, clarity cuts deeper. And the best ideas? They don’t shout. They connect. Let me know if you like this episode by sending a 👍🏼 or a 👎🏼, and let me know what you’d like to hear next! For more insights and to stay up to date with all the latest information from BH&P, visit our website, or follow us on LinkedIn. BH&P is a B Corporation, certified in September 2023, and on a mission to create meaningful growth for brands with purpose. From scale-up to Enterprise, we're here to help.

Welcome to Inside Out Impact Welcome to Season 4 of The No Bull Ideacast—where we ditch the fluff and dive into what really drives change. This season, we’re talking inside-out impact with guests from energy, AI, finance, food, and beyond. Expect sharp insights, personal stories, and the occasional curveball—always with a behavioural lens.  If you’re passionate about the power of brands, are leading transformation, or just trying to keep up, this is your space. Let me know if you like this episode by sending a 👍🏼 or a 👎🏼, and let me know what you’d like to hear next! For more insights and to stay up to date with all the latest information from BH&P, visit our website, or follow us on LinkedIn. BH&P is a B Corporation, certified in September 2023, and on a mission to create meaningful growth for brands with purpose. From scale-up to Enterprise, we're here to help.

Trust is everything in finance—and most brands are still getting it wrong. With rising pressures on markets and growing demand to green the sector, it’s never been more important to get the message right.  In this rapid-fire bonus content, we share three proven tips to help financial brands connect emotionally, communicate clearly, and build credibility in a cautious, complex world. Let me know if you like this episode by sending a 👍🏼 or a 👎🏼, and let me know what you’d like to hear next! For more insights and to stay up to date with all the latest information from BH&P, visit our website, or follow us on LinkedIn. BH&P is a B Corporation, certified in September 2023, and on a mission to create meaningful growth for brands with purpose. From scale-up to Enterprise, we're here to help.

Doing good is one thing—cutting through is another. In this bite-sized Ideacast, we share three no-nonsense tips to help social enterprises sharpen their story, connect with the right audience, and turn purpose into real-world impact. Fast, clear, and full of heart. Let me know if you like this episode by sending a 👍🏼 or a 👎🏼, and let me know what you’d like to hear next! For more insights and to stay up to date with all the latest information from BH&P, visit our website, or follow us on LinkedIn. BH&P is a B Corporation, certified in September 2023, and on a mission to create meaningful growth for brands with purpose. From scale-up to Enterprise, we're here to help.

Struggling to cut through the noise in AI and data? This quickfire Ideacast snippet gives you three essential tips to help your brand build trust, shift behaviour, and stand out in a sea of sameness.  Whether you’re selling infrastructure, insight or innovation—this one’s for you. Let me know if you like this episode by sending a 👍🏼 or a 👎🏼, and let me know what you’d like to hear next! For more insights and to stay up to date with all the latest information from BH&P, visit our website, or follow us on LinkedIn. BH&P is a B Corporation, certified in September 2023, and on a mission to create meaningful growth for brands with purpose. From scale-up to Enterprise, we're here to help.

The energy sector is at a critical crossroads. With 61 months to hit 2030 net-zero targets, the urgency to act has never been greater. But here’s the reality: progress isn’t stalling because of technology. It’s stalling because people resist change. For businesses, policymakers, and consumers alike, behavior drives decisions. Understanding how to build trust, inspire action, and clarify messages is the difference between hesitation and transformation. Three Top Tips for Energy Sector Brand Activation in 2025 As we look toward 2025, the energy sector is at a tipping point. The challenge is clear: how do you drive faster progress when people hesitate to change? At BH&P, we use behavioural psychology to help ambitious energy businesses activate their brands—building trust, inspiring action, and driving measurable impact. In the next five minutes, I’ll share three top tips for activating your brand in 2025: Tip 1: Build Trust With Credible Voices People trust people—not faceless strategies or generic campaigns. To cut through the noise, use credible, relatable voices that connect with your audience. •Think engineers, electricians, or sector leaders. These are the people your audience already believes. •Example: For RECCo, we ran an influencer-led campaign featuring trusted electricians to highlight the dangers of meter tampering. It worked because the messengers were credible and relatable. If you want your audience to take action, start by building trust. Tip 2: Simplify the Message and Action In complex sectors like energy, simplicity is everything. People are overwhelmed with information, so your brand must provide clarity: •Make the problem relatable. •Make the benefits tangible. •Make the action easy to take. Take TradeBridge: they position accessible finance as an “enabler of progress” for energy installers. By simplifying the value, they empowered businesses to act. Remember: clarity reduces friction—and friction stops progress. Tip 3: Align Brand With Behavior to Drive Results Brands that align purpose with human behavior outperform the rest. According to McKinsey, businesses that connect purpose and behavior see higher loyalty and growth. In energy, this means: •Linking data to real human outcomes—lower costs, safer energy, faster progress. •Creating campaigns that inspire and resonate—not just inform. For GDNs, our Theft of Gas campaign combined emotional storytelling with factual clarity, achieving 400,000 organic views and improving awareness of safety risks. The lesson? When your brand resonates with human behavior, you drive results that matter. So there you have it—three tips for energy sector brand activation in 2025: 1.Build trust with credible voices. 2.Simplify your message and make action easy. 3.Align brand strategy with human behavior. At BH&P, we specialise in helping ambitious energy businesses achieve bold transformation. If you’re ready to make 2025 the year of progress, let’s talk. Visit our website to book a discovery call. Let me know if you like this episode by sending a 👍🏼 or a 👎🏼, and let me know what you’d like to hear next! For more insights and to stay up to date with all the latest information from BH&P, visit our website, or follow us on LinkedIn. BH&P is a B Corporation, certified in September 2023, and on a mission to create meaningful growth for brands with purpose. From scale-up to Enterprise, we're here to help.

In this final episode of Season 3,  we come back to fundamentals.  Who ar your buyers? where are they? Why do they buy from you? This is about people as much as it is about brands,  and it's equally relevant to enterprise and to solopreneurs. Sit back,  and enjoy! We'll be back in the spring. Let me know if you like this episode by sending a 👍🏼 or a 👎🏼, and let me know what you’d like to hear next! For more insights and to stay up to date with all the latest information from BH&P, visit our website, or follow us on LinkedIn. BH&P is a B Corporation, certified in September 2023, and on a mission to create meaningful growth for brands with purpose. From scale-up to Enterprise, we're here to help.

Hold your horns - we’ve got Pete Richardson, Director of Urban Rhino Gin, on the podcast this week. Tune in as Pete shares his wild and wonderful journey from golf marketing and PR in South Africa, to taking his newly acquired gin brand, Urban Rhino, to market to save baby rhinos from the poaching crisis with every bottle sold. Check out The Rhino Orphanage's website here. Explore Waterberg Rhino UK's website and solutions here. Follow BH&P on: Instagram LinkedInTwitterLet me know if you like this episode by sending a 👍🏼 or a 👎🏼, and let me know what you’d like to hear next! For more insights and to stay up to date with all the latest information from BH&P, visit our website, or follow us on LinkedIn. BH&P is a B Corporation, certified in September 2023, and on a mission to create meaningful growth for brands with purpose. From scale-up to Enterprise, we're here to help.

Influencer Marketing: What Worked Yesterday, Won’t Work Today. Join Becky and RippleXN co-founders, Adrian Land and James Beaven, as they explore the cutting-edge of influencer marketing. Hear how AI will revolutionize the industry, providing real-time insights and compliance assurance. Whether you’re an agency aiming for pitch perfection or a brand in search of ROI and reliable eyes and ears in the new creator economy, this conversation with two marketing experts is a must-listen. Follow Adrian on LinkedIn.  Follow James on LinkedIn. Explore more about their awesome social listening tool, RippleXN. Follow BH&P on: Instagram LinkedInTwitterLet me know if you like this episode by sending a 👍🏼 or a 👎🏼, and let me know what you’d like to hear next! For more insights and to stay up to date with all the latest information from BH&P, visit our website, or follow us on LinkedIn. BH&P is a B Corporation, certified in September 2023, and on a mission to create meaningful growth for brands with purpose. From scale-up to Enterprise, we're here to help.

The Power of Resilience.  Join us for an extraordinary conversation with Virginie Dafforn-Gorgemans, Head of Marketing and Proposition at Arbuthnot Latham & Co.  From overcoming a devastating injury to shaping a 200-year-old resilient brand in the midst of a pandemic, Virginie shares her insights on triumphing against the odds.  Tune in now! Follow Virginie on LinkedIn. Follow BH&P on: Instagram LinkedInTwitterLet me know if you like this episode by sending a 👍🏼 or a 👎🏼, and let me know what you’d like to hear next! For more insights and to stay up to date with all the latest information from BH&P, visit our website, or follow us on LinkedIn. BH&P is a B Corporation, certified in September 2023, and on a mission to create meaningful growth for brands with purpose. From scale-up to Enterprise, we're here to help.