Advertise on podcast: Medical Sales Accelerator

In this episode of Medical Sales Accelerator, Zed Williamson sits down with Tamara Loehr, co-founder of EGS Enterprise Growth Systems and Concertina, to tackle one of the most expensive dysfunctions in medical sales: the ongoing war between sales and marketing. Tamara brings more than two decades of experience building, scaling, and exiting businesses to break down why this rift exists—and why it's completely solvable. Together, they unpack how vanity metrics, unclear ownership, and missing systems keep teams stuck in finger-pointing instead of driving revenue. You'll learn: Why sales and marketing must operate as one integrated system—not silos How an 8-step funnel creates accountability across both teams Why the second funnel (post-sale) matters more than new leads Why modern SEO, GEO, and video-first content shorten the sales cycle This conversation is a must-listen for medical device reps, sales leaders, marketers, and executives who are tired of blame games and ready to build a scalable, measurable growth engine that actually supports the field. Connect with Tamara: https://www.linkedin.com/in/tamaraloehr/  Enterprise Growth Systems: https://www.egrowthsystems.com/

In medical sales, innovation often collides head-on with resistance. Clinicians are busy, systems are rigid, workflows are sacred, and "no" becomes the default answer long before anyone fully understands the value you're bringing. In this episode, Zed Williamson sits down with James Piacentino, CEO and co-founder of Thrive Genetics, whose company combines genetic and behavioral data to proactively identify addiction risk and bring true precision to pain management. He breaks down why most innovations die at the door, how to find opportunity in objections, and why the most powerful fuel for sales success might just be… a well-explained "no." You'll learn: How genetic and behavioral insights are reshaping high-risk prescribing decisions Why clinicians often reject innovation and how to reframe the conversation The simple mistake startups make that shuts the door on adoption How James uses objections and "no's" as data, not deterrents The mindset shift that helps reps find the "white space" others overlook Whether you're selling a category-defining technology or trying to elevate the way you position your current product, this conversation will sharpen your approach to overcoming resistance and championing solutions that truly change patient care.

If logic and data were all it took to win physicians over, every superior device would dominate the market. But physicians—like all humans—make decisions shaped by perception, emotion, and cognitive shortcuts. In this episode of the Medical Sales Accelerator, Zed sits down with Howie Chan, founder of MedTech Brand Academy and host of The Legend Effect Podcast, to explore the unseen psychological drivers behind physician decision-making. They discuss why medtech teams often lead with data that doesn't change minds, and how to instead influence behavior through emotion, context, and brand strategy. What we discuss in the episode: Why physicians aren't purely rational—and what truly shapes their choices How perception and emotion can outweigh evidence in adoption How medtech brands can position themselves to influence behavior at scale MedTech Brand Academy: https://www.medtechbrandacademy.com/  Connect with Howie: https://www.linkedin.com/in/howiechaniam Connect with Zed: https://www.linkedin.com/in/zedwilliamson

Fear doesn't just hold you back—it kills opportunity. In this episode of the Medical Sales Accelerator Podcast, Zed sits down with Gerry Savage, founder of Four Pillars Consulting Group and author of The Four Pillars of Sales, to unpack one of the most common and costly issues in medical sales: call reluctance. Whether you're a new rep struggling to pick up the phone or a veteran who's grown too comfortable with existing accounts, this conversation will challenge the mindset that limits your growth—and show you how to replace it with confidence, consistency, and purpose. What we discuss in this episode:  How call reluctance silently kills sales growth Simple mindset shifts to turn fear into action Using the Four Pillars of Sales to build confidence and trust Connect with Gerry: https://www.linkedin.com/in/gerry-savage/  Check out Four Pillars Consulting Group: https://www.fourpillarsconsultinggroup.com/  Check out Gerry's Books:  The Four Pillars of Sales - https://a.co/d/1YJkwSp  The Janitor - https://a.co/d/6EhiAAW

It wasn't long ago that Gair Maxwell, author of Big Little Legends: How Everyday Leaders Build Irresistible Brands, joined us to talk about how stories (not stats) propel leaders, brands, and products to legendary status. And the conversation quickly became a listener favorite! In this encore episode, sponsored by Physician Growth Accelerator, Gair explains why storytelling is part of human nature, what makes a story compelling, and how sales professionals can harness story to cut through data overload and connect on a deeper level. Tune in for more on: Why statistics alone aren't enough to make a sale How to create conversations that release oxytocin The 3 acts every story needs Examples of compelling medical device stories that sell Resources from this episode:  Get the free MedTech Talk Tracks for Action Big Little Legends: How Everyday Leaders Build Irresistible Brands Social Media:  Connect with Gair on LinkedIn Connect with Zed on LinkedIn

Many MedTech reps equate high income with long-term freedom, but that assumption can leave you unprepared when the unexpected happens. Lifestyle changes, taxes, and territory shakeups can quickly erode even the strongest commission checks. In this episode, sponsored by Physician Growth Accelerator, we're joined by David Dedman, founder of Pulse Wealth and creator of the Walkaway Wealth Plan. He specializes in helping high performers translate today's earnings into tomorrow's flexibility. In this conversation, we unpack two of his five pillars of Walkaway Wealth and explore how early, strategic moves can reduce lifetime taxes, protect against uncertainty, and give you the option to step back (or step away) on your own terms. What we discuss in the episode: Why tax planning must be approached as a year-round strategy How to avoid lifestyle creep and build a meaningful cash reserve Reframing "exit planning" as creating options Resources from this episode:  Get the free MedTech Talk Tracks for Action Get David's Walkaway Wealth guide Book a no-obligation intro call Social Media: Connect with David on LinkedIn Connect with Zed on LinkedIn Visit the Pulse Wealth Website  

Even the most driven professionals can find themselves stuck working harder but not moving forward. The culprit? Not market conditions, not product fit, but what bestselling author and executive coach Dr. Noah St. John calls head trash. In this episode, sponsored by Physician Growth Accelerator, Dr. St. John joins Zed Williamson to explore how subconscious limitations cap performance, even for top MedTech reps and leaders. With a track record of helping clients add over $3 billion in revenue, he reveals why traditional goal-setting isn't enough, how to identify the "yeah buts" that sabotage progress, and how to replace time-wasting habits with high-leverage actions. What we discuss in the episode: Why head trash is more than negative thinking—it's any limitation keeping you stuck. The hidden cost of doing $10/hour work as a $10K/hour performer Why humans avoid pain more than they pursue pleasure Real-world case studies where removing head trash unlocked exponential growth How MedTech professionals can recognize and address limitations in themselves and their customers Why a system-driven approach to success outperforms personality-driven motivation Resources from this episode:  Get the free MedTech Talk Tracks for Action Visit Dr. Noah's Website Subscribe to Dr. Noah's YouTube Channel Social Media:  Connect with Dr. Noah on LinkedIn Connect with Zed on LinkedIn Connect with Clark on LinkedIn

Breaking into the medical device market is hard enough, but what happens when patient demand for your product far exceeds what clinics can deliver? For many MedTech companies, this bottleneck quietly stalls growth, even when the device works brilliantly and patients are eager to use it. In this week's episode, sponsored by Physician Growth Accelerator, we talk with Sahil Diwan, co-founder and CEO of SafKan Health, the company behind OtoSet, the world's first automated ear-cleaning headphones and the only FDA-cleared earwax removal device that works in just 30 seconds. Sahil reveals why most medical device companies don't do enough direct-to-consumer marketing, how patient education can unlock untapped market potential, and what it takes to turn an underutilized product into a growth phenomenon. What we discuss in the episode: The surprising scale of the earwax problem—and why it's often underserved How OtoSet went from early clinic adopters to viral social media sensation The capacity constraints that limit device utilization in provider settings Building a certified clinic network and launching company-owned centers Why going direct to the patient can create a powerful growth flywheel Lessons for MedTech leaders on marketing, patient education, and market access Resources from this episode:  Get the free MedTech Talk Tracks for Action Visit OtoSet Social Media:  Connect with Sahil on LinkedIn Connect with Zed on LinkedIn

What if the way you've been selling is working against you, and your customer can feel it? In an industry built on outcomes, many MedTech reps still get caught up in pitching features, checking boxes, and pushing for yeses. In this week's episode, sponsored by Physician Growth Accelerator, sales coach, author, and founder of Kiinetics, Brendan McAdams shares how shifting from a sales-first mindset to a fit-first mindset changes everything. From running smarter discovery and setting up collaborative problem-solving to wrapping the call with radical clarity, he explains how trust is built not through persuasion, but through partnership. Whether you're in a startup or a Fortune 500, this episode will challenge how you think about selling—and give you practical tools to do it better. What we discuss in the episode: Why thinking beyond the immediate buyer leads to better customer alignment How to run a sales call that builds trust instead of resistance The power of curiosity and collaborative problem-solving in MedTech Why wrapping up the call with clarity is essential The underrated art of "killing the deal" when it's not the right fit Why premature selling can backfire and how to slow down for strategic success Resources from this episode: Get the free MedTech Talk Tracks for Action Get Brendan's Book Physician Growth Accelerator Social Media: Connect with Brendan on LinkedIn Connect with Zed on LinkedIn

Credibility isn't what you think it is — it's not what you believe, it's what your customers and colleagues experience. And in today's high-stakes MedTech environment, skipping the small details or ignoring key feedback can quietly erode trust, stall deals, and block innovation. In this episode, sponsored by Physician Growth Accelerator, we talk with Bill Facteau, President and CEO of Earlens, about how credibility shapes every level of success, from individual sales calls to boardroom pivots. Bill shares lessons from leading multiple MedTech startups, why great products still fail without the right strategy, and how Earlens' creation of Virsono Hearing Centers offers a new model for delivering better hearing care. What we discuss in the episode: Why credibility depends on how others perceive you, not how you see yourself The overlooked role of preparation and discipline in winning (or losing) sales trust How feedback loops between sales and leadership drive better pivots and strategies Why even world-class MedTech products fail without the right business model and market fit Lessons from Earlens' creation of Virsono Hearing Centers and how they reshaped hearing care delivery Resources from this episode:  Get the free MedTech Talk Tracks for Action Physician Growth Accelerator Earlens Social Media:  Connect with Bill on LinkedIn Connect with Zed on LinkedIn

Navigating the intricate landscape of medical technology often involves overcoming substantial challenges, not just in device innovation but also in ensuring successful integration into healthcare systems. One significant hurdle is the adoption of new technologies by general practitioners, who require tools that are both effective and easy to integrate into their existing workflows without the complexities of specialist equipment. In this week's episode, sponsored by Physician Growth Accelerator, we are joined by Cody Simmons, co-founder and CEO of DermaSensor. Cody discusses DermaSensor, a revolutionary device that simplifies skin cancer detection, enabling general practitioners to diagnose with the accuracy of dermatologists. We delve into the story of DermaSensor, from its initial conception to achieving FDA clearance and the challenges faced in bringing this innovative technology to market. What we discuss in the episode: The development of DermaSensor and its impact on simplifying skin cancer detection for non-specialists. The barriers to technology adoption in healthcare, particularly issues around reimbursement and system integration. Strategies employed by DermaSensor to navigate regulatory hurdles and market challenges. Real-world benefits of the device in improving diagnostic accuracy and reducing healthcare inefficiencies. Resources from this episode:  Get the free MedTech Talk Tracks for Action Physician Growth Accelerator DermaSensor Social Media:  Connect with Cody on LinkedIn Connect with Zed on LinkedIn

Are your sales and marketing teams aligned—or are they unintentionally sabotaging each other? The tension between market development initiatives and protective sales teams can derail even the best medical device strategies, leaving practices skeptical and patients underserved. Identifying the right approach isn't just critical—it's transformative. In this episode, sponsored by Physician Growth Accelerator, we talk with Aryn Peled, Managing Director at TrackableMed. Aryn draws from her extensive experience in market development and sales to unpack how successful co-marketing bridges the gap between medtech companies and healthcare practices. She reveals the pitfalls of poorly executed co-marketing programs, strategies to identify ideal physician partners, and why effective onboarding can amplify patient trust and practice success. What we discuss in the episode: Why your top-performing practices might actually be the worst candidates for co-marketing How compliance and clear goal-setting are crucial for successful marketing collaborations Strategies to uncover deeper insights into customer practices through co-marketing discussions Leveraging psychological principles like commitment bias to increase practice engagement Practical approaches for seamlessly integrating co-marketing into your med tech sales arsenal Resources from this episode:  Get the free MedTech Talk Tracks for Action Physician Growth Accelerator Social Media:  Connect with Aryn on LinkedIn Connect with Zed on LinkedIn

Breaking into the medical device market is more complex than just having an innovative product. The real challenge lies in understanding and navigating the intricate business landscape of healthcare. That's why we're diving into the crucial aspects of medical device commercialization, uncovering the common misconceptions that many innovators face, such as the idea that a great product will automatically find its market. In this week's episode, sponsored by Physician Growth Accelerator, we sat down with Chris Hanna, founder and CEO of Walnut Hill Medical, who brings his extensive experience in guiding medical device companies through the commercialization process in the United States. Chris sheds light on the importance of aligning product development with market needs, crafting effective business strategies, and partnering strategically with healthcare providers. We discuss the critical elements that determine whether a medical device will succeed or falter in the competitive healthcare market. What we discuss in the episode: The importance of viewing healthcare as a business and understanding its financial dynamics Strategies for medical device companies to effectively commercialize their innovations The role of comprehensive business planning in securing investment and market entry Insights into the collaboration between engineers, healthcare professionals, and business developers to ensure product viability The impact of regulatory and reimbursement challenges on the commercial success of medical devices Resources from this episode:  Get the free MedTech Talk Tracks for Action Physician Growth Accelerator Walnut Hill Medical Social Media:  Connect with Chris on LinkedIn Connect with Zed on LinkedIn  

Navigating the maze of compliance in medical device sales often feels like an uphill battle, with stringent regulations frequently seen as barriers to innovation and market growth. However, when compliance is strategically aligned with sales and marketing efforts, it can transform from a hurdle to a powerful enabler of success. In this week's episode, sponsored by Physician Growth Accelerator, we're joined by Aryn Peled, Managing Director at Trackable Med. Aryn discusses her experiences and strategies for turning compliance into a competitive advantage. She also sheds light on effective ways to collaborate with compliance teams, ensuring that both safety and business objectives are met. What we discuss in the episode: Understanding compliance as a protective measure that can be aligned with business growth Strategies for MedTech professionals to collaborate effectively with compliance departments The importance of breaking down silos within organizations to enhance communication and cooperation Practical tips for transforming compliance challenges into opportunities for innovation Real-world examples of successful compliance integration that supports both patient safety and business objectives Resources from this episode:  Get the free MedTech Talk Tracks for Action Physician Growth Accelerator Social Media:  Connect with Aryn on LinkedIn Connect with Zed on LinkedIn

Have you ever thought about the ways technology could simplify the complexities of managing a medical practice? What if there was a way to streamline administrative tasks, freeing up more time for patient care? With the evolution of healthcare technology, this scenario is rapidly becoming a reality. In this week's episode, sponsored by Physician Growth Accelerator, we are joined by James Gavigan from Rectangle Health. We explore how their innovative solutions are transforming mundane, time-consuming tasks into efficient processes that enhance practice operations and patient experiences. James shares insights into how tackling payment processing, HIPAA compliance, and staffing inefficiencies can profoundly affect a practice's effectiveness and profitability. What we discuss in the episode: How Rectangle Health's solutions are designed to enhance operational efficiency and patient satisfaction in medical practices The challenges medical practices face with traditional administrative systems and how technology provides a smarter way forward Real-world examples of how practices have transformed their operations through the integration of advanced technological solutions Resources from this episode:  Get the free MedTech Talk Tracks for Action Physician Growth Accelerator Rectangle Health Social Media:  Connect with James on LinkedIn Connect with Zed on LinkedIn