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Strategic Counsel by ForthRight Business

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Rating
★★★★★
4.9
from
35 reviews
This podcast has
546 episodes
Language
English
Date created
2020/10/29
Latest episode
2026/10/28
Average duration
33 min.
Release period
4 days

Description

Welcome to Strategic Counsel by ForthRight Business! Prepare for honest, direct, and unconventional conversations on how to successfully lead and operate in business.  Referred to by some listeners as an “MBA in podcast form,” this show is dense with personal stories, proven strategies contextualized by practical steps, and tools to put what you learn into action now. Your hosts Anne Candido and April Martini are Co-Founders of ForthRight People, a leadership performance company focused on developing leaders from the inside out. They are also Authors of the book: The Power of Your Personal Brand: A Playbook for Struggling Middle Managers Who Want to Do Big Things. They thrive on engagement from listeners and welcome any show topics!  So, reach out and connect!

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Podcast episodes

Check latest episodes from Strategic Counsel by ForthRight Business podcast


Quick Hits: Establishing Innovation Culture with Dr. Victoria Mensch, Silicon Valley Executive Academy
2026/10/28
We just launched our new book! You can grab The Power of Your Personal Brand: A Playbook for Struggling Middle Managers Who Want to Do Big Things on Amazon or at ForthRight-People.com We see “Innovation” reflected in many value statements, and as a descriptor of how many companies want to be perceived as “We are at the forefront of innovation,” or “We lead innovation.” But, what does it really mean to have a culture that fosters & sparks innovation? What does it mean to support a culture where innovation is a key value differentiator? In this Quick Hit, you’ll hear from Dr. Victoria Mensch. She’s the CEO of Silicon Valley Executive Academy (SVEA), which provides executive immersion programs in Silicon Valley. Make sure to sign up for their Innovation Insights Newsletter. Check out the full episode here
Classics: Mood Matters: Why Leaders Can’t Ignore How Their Teams Feel with Dr. Mary Donohue, The Digital Wellness Center
2026/10/26
We just launched our new book! You can grab The Power of Your Personal Brand: A Playbook for Struggling Middle Managers Who Want to Do Big Things on Amazon or at ForthRight-People.com The mood of your team members is essential. Not just for business - for their personal well-being, too. It’s truly amazing what can happen to your productivity, culture, and sales when you’re feeling good. So, what’s the best way to do that? We wanted you to learn from someone with a ton of experience helping leaders & their teams with all of this, so we welcomed on Dr. Mary Donohue, CEO of The Digital Wellness Center. They help teams experience the transformative power of Mood Elevation Technology. For more about ForthRight Business by ForthRight People or for 1:1 consultation, check us out at ForthRight-Business.com And as always, if you need Strategic Counsel, don’t hesitate to reach out to us at: ForthRight-People.com FACEBOOK https://www.facebook.com/forthrightpeople.marketingagency INSTAGRAM https://www.instagram.com/forthrightpeople/ LINKEDIN https://www.linkedin.com/company/forthright-people/ RESOURCES https://www.forthright-people.com/resources VIRTUAL CONSULTANCY https://www.forthright-people.com/shop
Quick Hits Round 2: How to Get the Most Out of Collaborative Work Sessions
2026/10/21
We just launched our new book! You can grab The Power of Your Personal Brand: A Playbook for Struggling Middle Managers Who Want to Do Big Things on Amazon or at ForthRight-People.com Brainstorming and strategy sessions can work wonders for your organization - if you do them right, that is. Collaborative work sessions can be a huge help and create that insight your business needs right now. But, it gets tricky really quickly when you have so many voices in the same room. So how do you nail your next collaborative session? Hear some real-world examples in this Quick Hit. Listen to the full episode here
Establishing Innovation Culture with Dr. Victoria Mensch, Silicon Valley Executive Academy
2026/10/19
We just launched our new book! You can grab The Power of Your Personal Brand: A Playbook for Struggling Middle Managers Who Want to Do Big Things on Amazon or at ForthRight-People.com We see “Innovation” reflected in many value statements, and as a descriptor of how many companies want to be perceived as “We are at the forefront of innovation,” or “We lead innovation.” But, what does it really mean to have a culture that fosters & sparks innovation? What does it mean to support a culture where innovation is a key value differentiator? We wanted you to learn from someone with a ton of experience doing just that, so we welcomed on Dr. Victoria Mensch. She’s the CEO of Silicon Valley Executive Academy (SVEA), which provides executive immersion programs in Silicon Valley. Make sure to sign up for their Innovation Insights Newsletter. For more about ForthRight Business by ForthRight People or for 1:1 consultation, check us out at ForthRight-Business.com And as always, if you need Strategic Counsel, don’t hesitate to reach out to us at: ForthRight-People.com FACEBOOK https://www.facebook.com/forthrightpeople.marketingagency INSTAGRAM https://www.instagram.com/forthrightpeople/ LINKEDIN https://www.linkedin.com/company/forthright-people/ RESOURCES https://www.forthright-people.com/resources VIRTUAL CONSULTANCY https://www.forthright-people.com/shop
Quick Hits: The Power of Your Personal Brand Series: Imposter Syndrome and Your Personal Brand
2026/10/15
We just launched our new book! You can grab The Power of Your Personal Brand: A Playbook for Struggling Middle Managers Who Want to Do Big Things on Amazon or at ForthRight-People.com In the latest installment of The Power of Your Personal Brand Series, we’re talking about a topic that inevitably comes up with ALL of our clients at some point: Imposter Syndrome. We’ve all been there, right? And unfortunately, Imposter Syndrome likes to rear its ugly head time and time again–which is why it’s important to counteract it by applying your Personal Brand. In this Quick Hit, we’ll get into it, with plenty of examples. Listen to the full episode here
Classics: Financial Scorecarding: Focusing on What Matters for Your Business with Michael Barbarita, Next Step CFO
2026/10/12
Many of us are not CFOs or finance gurus. But, understanding the financial metrics that drive the business is critical - no matter how intimidating a P&L or balance sheet can be. It can feel overwhelming thinking you need to track and understand every input and output. It just gets distracting, sending you in circles. We wanted to give you some clarity on where to focus when it comes to finances, so we welcomed on Michael Barbarita, Founder of Next Step CFO. He helps small business owners create more time freedom and more consistent profits by helping you implement financial and business strategies your competition is not using. For more about ForthRight Business by ForthRight People or for 1:1 consultation, check us out at ForthRight-Business.com And as always, if you need Strategic Counsel, don’t hesitate to reach out to us at: ForthRight-People.com FACEBOOK https://www.facebook.com/forthrightpeople.marketingagency INSTAGRAM https://www.instagram.com/forthrightpeople/ LINKEDIN https://www.linkedin.com/company/forthright-people/ RESOURCES https://www.forthright-people.com/resources VIRTUAL CONSULTANCY https://www.forthright-people.com/shop
Quick Hits Round 2: The Value of Text Message Marketing with Aaron Weiche, Leadferno
2026/10/07
We just launched our new book! You can grab The Power of Your Personal Brand: A Playbook for Struggling Middle Managers Who Want to Do Big Things on Amazon or at ForthRight-People.com Are you using text message marketing for your business? It’s a communication channel that traditionally has been kept to personal chatting between friends and family. But, there’s a whole world of possibilities when you think about text messaging from a business sense. In this Quick Hit, we welcomed on Aaron Weiche, the Co-Founder and CEO of Leadferno, who’s helping to create delightful conversations at speed for businesses using messaging to close more leads faster. Enjoy the full episode here
The Power of Your Personal Brand Series: Imposter Syndrome and Your Personal Brand
2026/10/06
We just launched our new book! You can grab The Power of Your Personal Brand: A Playbook for Struggling Middle Managers Who Want to Do Big Things on Amazon or at ForthRight-People.com In the latest installment of The Power of Your Personal Brand Series, we’re talking about a topic that inevitably comes up with ALL of our clients at some point: Imposter Syndrome. We’ve all been there, right? And unfortunately, imposter syndrome likes to rear its ugly head time and time again–which is why it’s important to counteract it by applying your Personal Brand. Let’s get into it, with plenty of examples. For more about ForthRight Business by ForthRight People or for 1:1 consultation, check us out at ForthRight-Business.com And as always, if you need Strategic Counsel, don’t hesitate to reach out to us at: ForthRight-People.com FACEBOOK https://www.facebook.com/forthrightpeople.marketingagency INSTAGRAM https://www.instagram.com/forthrightpeople/ LINKEDIN https://www.linkedin.com/company/forthright-people/ RESOURCES https://www.forthright-people.com/resources VIRTUAL CONSULTANCY https://www.forthright-people.com/shop
Quick Hits: The Power of Your Personal Brand Series: Developing Your Executive Presence
2026/09/30
We just launched our new book! You can grab The Power of Your Personal Brand: A Playbook for Struggling Middle Managers Who Want to Do Big Things on Amazon or at ForthRight-People.com In the latest installment of The Power of Your Personal Brand Series, we’re talking about a topic ALL of our clients who want to be successful leaders deep dive into: Executive Presence. This becomes an important topic as people transition from a doer to a manager. It requires earning respect in different ways and growing your credibility as a leader. In this Quick Hit, we’ll explore how to develop your Executive Presence. Catch the full episode here
Classics: Getting Your Business Found Online with Dave Burnett, AOK Marketing
2026/09/29
We just launched our new book! You can grab The Power of Your Personal Brand: A Playbook for Struggling Middle Managers Who Want to Do Big Things on Amazon or at ForthRight-People.com The complex world of SEO (Search Engine Optimization) has now taken a hard right with the introduction of AI (Artificial Intelligence). It’s no longer enough to be one of the top options when someone Google searches a keyword you have attribution to. Now, oftentimes the top response is AI’s answer to your search. To show up there, you have to be recognized as an authority. We wanted to feature an expert who can help you package that authority in the new world of AI, so we welcomed on Dave Burnett, Founder of AOK Marketing. He helps you acquire more loyal customers. For more about ForthRight Business by ForthRight People or for 1:1 consultation, check us out at ForthRight-Business.com And as always, if you need Strategic Counsel, don’t hesitate to reach out to us at: ForthRight-People.com FACEBOOK https://www.facebook.com/forthrightpeople.marketingagency INSTAGRAM https://www.instagram.com/forthrightpeople/ LINKEDIN https://www.linkedin.com/company/forthright-people/ RESOURCES https://www.forthright-people.com/resources VIRTUAL CONSULTANCY https://www.forthright-people.com/shop
Quick Hits Round 2: How to Self-Promote without Sounding Arrogant
2026/09/23
We just launched our new book! You can grab The Power of Your Personal Brand: A Playbook for Struggling Middle Managers Who Want to Do Big Things on Amazon or at ForthRight-People.com Giving yourself credit and praise is often awkward and uncomfortable. How do you self-promote without putting people off? In this Quick Hit, you’ll learn how to flatter others as you promote yourself, emphasize the effort behind the accomplishments, and volunteer to teach others an area you excel at. Hear how to nail that performance review, be proud of your accomplishments, and take the credit you deserve. Tune into the full episode here
The Power of Your Personal Brand Series: Developing Your Executive Presence
2026/09/21
We just launched our new book! You can grab The Power of Your Personal Brand: A Playbook for Struggling Middle Managers Who Want to Do Big Things on Amazon or at ForthRight-People.com In the latest installment of The Power of Your Personal Brand Series, we’re talking about a topic ALL of our clients who want to be successful leaders deep dive into: Executive Presence. This becomes an important topic as people transition from a doer to a manager. It requires earning respect in different ways and growing your credibility as a leader. Let’s explore how to develop your Executive Presence. For more about ForthRight Business by ForthRight People or for 1:1 consultation, check us out at ForthRight-Business.com And as always, if you need Strategic Counsel, don’t hesitate to reach out to us at: ForthRight-People.com FACEBOOK https://www.facebook.com/forthrightpeople.marketingagency INSTAGRAM https://www.instagram.com/forthrightpeople/ LINKEDIN https://www.linkedin.com/company/forthright-people/ RESOURCES https://www.forthright-people.com/resources VIRTUAL CONSULTANCY https://www.forthright-people.com/shop
Quick Hits: When Your Career Becomes Your Identity with Dr. Angélica Pérez-Litwin, The Great Unraveling
2026/09/16
We just launched our new book! You can grab The Power of Your Personal Brand: A Playbook for Struggling Middle Managers Who Want to Do Big Things on Amazon or at ForthRight-People.com Has your career become your identity? You know the feeling: you can’t turn the work off. Your job becomes your source of validation & motivation. This is not burnout. It’s something different. In this Quick Hit, you’ll hear from Dr. Angélica Pérez-Litwin. She’s spent over 30 years as a therapist, and is the Author of The Great Unraveling: The Silent Crisis of High Achievers and the Path to Career Harmony. Listen to the full “therapy session” here
Classics: Strategy That Moves Your Business Series: The Power of an Actionable Strategic Plan
2026/09/14
We just launched our new book! You can grab The Power of Your Personal Brand: A Playbook for Struggling Middle Managers Who Want to Do Big Things on Amazon or at ForthRight-People.com Today, we’re kicking off our Strategy That Moves Your Business series with our 1st episode on The Power of an Actionable Strategic Plan. Many of you go through a strategic planning process yearly. It can be a lot of fun and hours of great brainstorming, but how much actually gets rolled out the way you planned? We’ve revamped the process to make strategic planning deliver on the real objective: an actionable strategy that moves your business. In this episode, you’ll hear what makes our strategic planning process different, how to go through the planning process, the value of continued progress checks, and common pitfalls. Let’s get planning! For more about ForthRight Business by ForthRight People or for 1:1 consultation, check us out at ForthRight-Business.com And as always, if you need Strategic Counsel, don’t hesitate to reach out to us at: ForthRight-People.com FACEBOOK https://www.facebook.com/forthrightpeople.marketingagency INSTAGRAM https://www.instagram.com/forthrightpeople/ LINKEDIN https://www.linkedin.com/company/forthright-people/ RESOURCES https://www.forthright-people.com/resources VIRTUAL CONSULTANCY https://www.forthright-people.com/shop
Quick Hits Round 2: Do I Really Need to Hire a Marketing Team? with Jeff Reynolds, Reynolds+Myers
2026/09/09
We just launched our new book! You can grab The Power of Your Personal Brand: A Playbook for Struggling Middle Managers Who Want to Do Big Things on Amazon or at ForthRight-People.com Who should actually do the marketing for your business? Should you do it yourself or hire a marketing team? We believe a marketing team can be a phenomenal addition to your team - they’ll ensure you’re staying up to date with the ever-changing marketing world, they see the world differently than the rest of your organization, and they can even teach marketing to the rest of your team. In this Quick Hit, you’ll hear from marketing extraordinaire Jeff Reynolds. He’s the Founder & President of Reynolds+Myers, Author of The Monster That Ate Marketing, and has top-notch insight on the best way to hire a marketing team for your organization. Listen to the full episode here

Podcast reviews

Read Strategic Counsel by ForthRight Business podcast reviews


4.9 out of 5
35 reviews
★★★★★
Inspire Nick 2023/08/01
Review
Anne & April are extremely knowledgeable and bring real world experience and value to the show!! Great podcast and I highly recommend!!
★★★★★
SBaker1123 2023/07/05
Great Content for Marketers at All Levels
Anne and April consistently provide relevant content, interviews, and examples for marketing (and non-marketing) professionals. Their solid work exper...
★★★★★
Howard Ibach 2023/02/07
Astute interviewers on a valuable topic
April and Anne asked me probing questions and brought out the best teacherly moments in me when I joined them on a recent episode on the creative brie...
★★★★★
jessrhodesbiz 2022/09/20
Super valuable and actionable
The episodes are high value and actionable! I learned a lot from the episode about elevator pitches
★★★★★
Max Branstetter 2022/05/26
Best of the best
Anne & April are incredible! 2 experts who know their stuff and always offer fresh ideas to light a fire under your marketing & business. So many gems...
★★★★★
SPA Melissa A. 2021/12/09
I learn so much every time 💜
As an owner of a growing business I have to wear many hats (sometimes too many hats). This podcast really breaks everything down so I can take steps d...
★★★★★
The IC-DISC Guy 2021/08/19
Great marketing resource
Anne and April host a very informative, yet equally entertaining podcast on marketing. Their decades of varied experience results in many actionable i...
★★★★★
Senojjeff 2021/06/04
Practical Insights into Strategy and Marketing
When I listen to a podcast I often think about how many actionable insights are shared. You can usually expect one or two per episode. That’s not the ...
★★★★★
rach51912 2021/03/16
Women in Marketing
These ladies know what’s up! Very professional, well-spoken and insightful, especially for individuals new to marketing. I would highly recommend a li...
★★★★★
Scared Nerd 2021/02/20
Sharp, actionable and extremely thorough!
April and Anne are exceptional teachers. Their diverse backgrounds make for a well-rounded and interesting discussion. They completely avoid what is i...
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