Advertise on podcast: The Thought Leader's Voice Podcast

In this first episode of Thought Leadership in Practice, iResearch Services’ CEO Yogesh Shah sits down with VP of Editorial & Content Operations Brittany Williams to unpack insights from a global survey of 1,000 thought leadership professionals. Together, they explore how far the discipline has matured, where responsibility should lie within organizations, and why research-backed originality remains the true differentiator. From governance challenges to format choices and long-term measurement, this conversation offers C-suite leaders practical direction for building thought leadership that delivers both influence and impact.

Join us for an insightful journey into the world of data storytelling with Caroline Florence, a distinguished trainer, coach, and founder of Insight Narrator. Based in the UK, Caroline has been recognized among the Twenty Women in Data and Tech in 2023 and listed in the ESOMAR Insight 250 in 2021 for her innovative contributions to market research and data-driven marketing. With her expertise in data analysis, insight generation, and data storytelling, Caroline is a sought-after speaker at global conferences.

Join us in this engaging conversation with Janet Pogue McLaurin as we navigate the future of work and empower employers to adapt and thrive in the evolving world and workplace.

Join us as we delve into the profound impact of thought leadership on cultural and commercial growth, women in leadership, and the hot topics in the realm of thought leadership, including the dynamic landscape of generative AI and what it might mean for B2B marketing and insights.

Tune into, The Thought Leaders’ Voice podcast as David shares his expertise on ESG data in decision-making and the power of innovative thought leadership.

Tune into The Thought Leaders’ Voice podcast as Elias Ghanem, Global Head of Capgemini Research Institute for Financial Services shares his expertise on ensuring sustainable performance in the finance sector and on understanding the role of financial technologies.

Discover the secrets of successful communications campaigns with Puneet Pal Singh, Director of Communications at Cisco. Join our Thought Leader's Voice podcast as Puneet shares his expertise in thought leadership, crisis management, and media evolution. Download now!

We are thrilled to be in conversation with our very own Associate Director of Thought Leadership Sales, Kevin Anthony, in our podcast series, The Thought Leader’s Voice. As a seasoned Sales, Communications, Research, PR, and Business Development professional with over 13 years of experience in the industry and a global remit in building and nurturing business relationships, Kevin’s expertise lies in helping global business leaders meet their strategic objectives through insight-led thought leadership initiatives. Kevin’s client portfolio consists of leading business publishers and top market research and consultancy firms worldwide, with a specific focus on North America and Europe. Kevin has leveraged his industry knowledge and relationship management skills to expand the reputation of iResearch Services across a breadth of industries. In Kevin’s spare time, he is passionate about mentorship, especially to recent graduates, offering them his expertise and experiences to help them advance in their careers. In this podcast episode, Kevin will be talking about how sustainability in financial services has evolved in recent years, sharing his industry knowledge and perspectives with our audience. 1) Considering geopolitical challenges, the continued fight against Covid-19, and rapidly rising costs and inflation, can the financial services sector sustain the momentum on sustainability? 2) What do companies stand to gain from their ESG efforts? What does sustainability mean for staff retention and recruitment? 3) Which financial services companies stand out as exemplary in their sustainability efforts? 4) How much progress is being made by financial services companies, specifically toward Net-Zero? 5) Are economic pressures affecting financial services’ commitments to sustainability? 6) 70% of senior financial services leaders believe greenwashing is rampant in the industry. What is the solution to this problem? 7) Do collaboration and innovation hold the solution to sustainability within financial services? What learnings can the industry adopt from other sectors?

Keith Browning joins us on The Thought Leader’s Voice, the flagship podcast series by iResearch Services. Aptly named one of “Ireland’s Brightest Marketing Minds”, and with over fifteen years of experience in innovative start-ups and at multinational firms, Keith leads brand marketing globally for the Marketing Solutions business unit at LinkedIn. His interests include brand strategy, B2B marketing strategy, and digital marketing. Keith has created stand-out marketing campaigns across North America and Europe for high-profile brands across the travel, technology, and hospitality sectors. His most recent B2B marketing campaign for LinkedIn – “B2Brilliant” – launched a new suite of tools and tactics to help B2B marketers produce creative campaigns that borrow from the B2C playbook. Keith is an impassioned keynote speaker with notable engagements at BloggerCONF and Social Selling Summit. Tune in to the podcast as Keith shares new perspectives on the surge in creativity within the B2B space and how to measure the success of a brand campaign akin to “B2Brilliant”, along with insights on purpose-led branding. Key Takeaways · How does the customer journey for B2B marketing differ from that of B2C? · How can marketers bring emotion and creativity commonly associated with B2C marketing into B2B campaigns? · How do the 3Ms (Minutes, Media Channels, Money) factor into the development of effective campaigns? · LinkedIn’s international headquarters are based in Ireland, which has become a hub for tech innovation nicknamed ‘Silicon Docks’ – how does this factor into LinkedIn’s overall business strategy and point of differentiation? · What are the most significant factors to note when delivering purpose-led branding? · What are crucial aspects to consider when creating creative campaigns within the B2B space that borrow from the B2C playbook? How do you go about measuring the success of these campaigns? · What does the future look like in the B2B marketing space?

Sepideh Matinfar is a senior researcher at Ericsson IndustryLab. She has been immersed in sustainability, performing Life Cycle Assessments of ICT products and services. She holds an MSc in Environmental Science from Stockholm University and has recently broadened her area of research to industry and enterprise. In this episode, she shares insights into sustainability from IndustryLab's recent market research. Ericsson Consumer & IndustryLab explores the future of technology for consumers, enterprises, and a sustainable society. The organization delivers world-class market research, insights, and design concepts to drive innovation and sustainable business development. Their knowledge is gained from global consumer, enterprise, and sustainability research programs, including collaborations with leading customers, industry partners, universities, and research institutions. Their research programs cover in-depth studies and over 100,000 interviews with consumers, working people, and decision-makers each year, in 30 countries – statistically representing the views of 1.1 billion people. Join us as Sepideh shares how enterprise leaders are preparing for a more sustainable and resilient future, along with insights on approaches (that work) to reduce emissions. Key Takeaways: · What are the industry's driving forces for change, and how are they connected to sustainability? · What factors will determine the future of enterprise sustainability? · What are the barriers to effective adoption of sustainable practices? · How will enterprise business models change to be better prepared for and more resilient to future disruptive events? · How resilient is today's enterprise? How can companies move towards net zero while becoming smarter, more agile, and play a more international role? · Resilience affects sustainability, and vice-versa. What do decision-makers believe will make their company more resilient and sustainable? · Does 'resilience preparedness' need to be redefined to ensure a more sustainable and resilient future for all?

We are thrilled to be joined by Dr. Samyr Mezzour, Co-founder and Chief Innovation Officer of HITS - House of Insurtech Switzerland. It was formerly known as Innovation Garage, which was and is part of Generali, the insurance group. House of Insurtech aims to provide customer-centric and disruptive solutions to businesses within the insurance industry. Dr. Mezzour has 18 years of experience in the insurance and consulting industry, including as a senior strategy consultant at Roland Berger. Dr. Mezzour’s core areas of expertise include customer-centric innovation, strategy development and implementation, as well as digital strategies. Join us as he provides insight on how the insurance and fintech sector can foster a spirit of innovation, and how open innovation can be the pathway to solutions that are not only sustainable, but also drive results. Key Takeaways: · How do you foster a spirit of creativity and innovation in an archetypally traditional industry like insurance? · What most motivates innovation in established companies, and how can they continue to be innovative? How aware should you be of your competitors in that process, rather than just doing your own thing? · What is the most efficient and effective way to approach solutions that are customer-centric? · What type of evidence can help firms to determine if they’re on the right path to innovation? · What benefits does Thought Leadership bring to opening up opportunities and building an ecosystem that sets the platform for innovation? · What are the existing and future threats to innovating within fintech over the next 3 to 5 years?

As part of our The Thought Leader’s Voice podcast series, we are thrilled to be in conversation with Prashant Shukla, an ideas entrepreneur and experienced thought leader in technology strategy. Based in Boston, USA, Prashant is Principal Director for Research at Accenture, a global professional services company. He designs and leads cross-enterprise research programs that anticipate and identify key business, market and technology trends. Prashant has led many impactful thought leadership projects throughout his tenure at Accenture. Among major research issues and ideas he has worked on are Crowd Capital, Missing Middle, Human + Machine, Digital Decoupling, and Future Systems. He has lectured at universities, including Boston University and the Massachusetts Institute of Technology, and has been published in business publications including the Harvard Business Review. Join us as Prashant shares the imperatives and strategies for growth and scaling innovation in enterprise technology. He also sheds light on how company executives can pave the way for better business outcomes. Key Takeaways: A recent study by Accenture shows that leading companies that amplified their technology investments during the COVID-19 pandemic have significantly extended their growth advantage over competitors, growing revenue at five times the rate of lagging companies. The research highlights the practices adopted by leaders in tech investments and innovation in comparison to laggards. What differentiates the leaders from the laggards? Why are they stronger positioned for growth, and how do they approach and scale innovation differently? How are leading organizations reframing their mindsets regarding technology and innovation – and demonstrating growth even in these challenging times? What temptations does the industry often succumb to when it comes to technology growth? Where do companies need to direct their efforts, investments, and budgets? Why do companies need to provide employees with a better experience? And what impact does setting the right culture have on business outcomes? What are the key challenges that businesses will need to address, and what are the key trends on the horizon to look out for?

We are thrilled to be in conversation with our very own VP of Sales – Thought Leadership, Gurpreet Purewal, in our podcast series, The Thought Leader’s Voice. With over a decade of experience in strategic sales and marketing roles with global organizations, Gurpreet has been at the heart of growth teams leading technology, legal and financial services segments. Gurpreet knows how to drive sales growth, and his approach focuses on aligning the client’s marketing objectives to their business needs to achieve the desired outcomes. His expertise lies in consulting on campaign strategy, media planning, market research, thought leadership, marketing activation and events, while staying ahead of industry trends, opportunities and challenges. Gurpreet is particularly interested in sustainability and corporate purpose, business growth in times of economic instability and inequality, business ethics, and sustainability in times of financial and geopolitical pressures, focusing on the importance of human connection in a digital business world. In this episode, we hear Gurpreet’s insights as he shares his expertise on how technology businesses can reap the benefits of sustainability, drawing from some fascinating findings from the recent iResearch Services report, ‘How Sustainable is the Technology Sector?

We are excited to be in conversation with Douglas Hamandishe, guest speaker on our podcast series, The Thought Leader’s Voice. Douglas is a Clinical Consultant for Alcidion, Expert Representative for IT & Digital Development at the Royal College of Nurses, and a proven Chief Clinical Information Officer. Douglas has a real passion for patient empowerment, digital transformation, and bringing innovative technologies to the hands of healthcare professionals. He has implemented large-scale IT transformation projects in health and social care for the NHS and private software companies. He is passionate about finding and implementing solutions to some of the biggest challenges within the NHS, such as patient flow, cybersecurity increasing user adoption, user experience, and benefits realisation. Douglas also has a strong background in broadcasting, communications, and engineering. His own podcast series, Centric Health Media, is a clinically led interactive media platform bringing incisive insights and sharing best practices in digital healthcare to both a health and social care audience. Join us as Douglas sheds light on the roadblocks to industry advancements and the need to deploy the right infrastructure, technologies, and workflows to provide the best clinical safety and patient care. Key Takeaways: · The Covid-19 pandemic, shifting working models, and new technologies have brought forth multiple challenges for the healthcare industry. How has the sector landscape changed, and what are the key challenges from both an operational and clinical viewpoint? · Are tech innovations helping to ease these challenges? What are the prerequisites for technology to be used effectively and ensure the best level of patient care, empowerment, and outcomes? · Is there a need for an intervention to reinvigorate and enforce processes and procedures that will build the foundation for better health outcomes? Do the Government and policymakers have a role to play in this? · How has a digital divide created hindrances in social care and services and access to healthcare? · What other health inequalities exist, and how can upskilling of various participants push the industry forward? · How has digital data helped the industry, and what transformation do we need when it comes to healthcare data, the backbone of driving real digital transformation and patient outcomes in the field? · Current industry challenges demand problems to be solved at a large scale. Looking at the bigger picture and dealing with changes in workflows, processes, and mindsets is required. What practical steps can enable this transition and what roles are needed to implement change? What leadership style does the industry need, what tools are required, and what constitutes a good leader within the healthcare field?

As part of our The Thought Leader's Voice podcast series, we are thrilled to be in conversation with Archana Venkat on B2B marketing that takes care of profits and people. One of India's leading B2B marketers, Archana Venkat is the Chief Marketing Officer at Trilegal, with a reputation for creating competitive advantages and driving sustainable growth through strategic initiatives. Archana has led marketing teams for prominent financial services, legal, and technology companies to drive innovation and maximize profitability and growth. Archana is passionate about empowering women and enabling them to advance in their careers. She is the author of Seize Your Career, a book that documents the experiences of women in white-collar positions. She has also created an assessment-based framework for career management called the Happy Hexagon and has founded a support group for women professionals in Bangalore. Tune in to the podcast to listen as Archana shares new perspectives and insights on B2B marketing, how teams can be more effective, and how leaders can be change agents. Key Takeaways: What are the secrets of running a successful B2B marketing department, and how can teams achieve a better return on investment? What role do partnerships play in the marketing process? What is the most significant value that partnerships can bring to a marketing team? How has the Covid-19 pandemic driven companies to pivot their go-to-market strategy? What are some important factors of consideration for effective content marketing and brand building? How can content be delivered strategically in different stages of the customer journey? What does it mean to follow ethical principles in marketing? What benefits does this bring to a company both internally and externally? What are the biggest barriers women face in advancing their careers, and how can they overcome them? Can marketing leaders better integrate women into their teams? How can women be supported to progress into leadership roles?