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Join us on this week's TechTalk episode as Dr. Jay and Brad interview Dr. Kaitlan Baston. Dr. Kaitlan Baston is the Chief Executive Officer of Vinyl Health, an AI-driven health technology company redefining how people experience and navigate care. Vinyl is built on a simple but transformative idea: healthcare should make sense to the people living it. By capturing and translating clinical information into clear, personalized, and shareable insights, Vinyl helps patients and families understand what is happening, what to do next, and how to stay aligned across providers. This closes one of the most persistent gaps in modern healthcare.  Dr. Baston brings a rare combination of frontline clinical experience, executive health system leadership, and public policy expertise to this work. Most recently, she served as Commissioner of the New Jersey Department of Health from August 2023 to May 2025 under Governor Phil Murphy. During her tenure, she led efforts to address the social, environmental, and economic drivers of health, with a focus on reducing disparities, improving maternal and child health outcomes, and advancing integrated models of physical, behavioral, and mental healthcare. She also spearheaded landmark regulatory reform, creating a single, integrated license for outpatient healthcare facilities and unlocking innovation that had been stalled for over a decade.  Prior to her role as Commissioner, Dr. Baston served as President and CEO of University Hospital in Newark, a major urban academic medical center and Level 1 trauma center. There, she led a period of transformation focused on access, quality, and community partnership. Earlier in her career, she founded and led the Cooper Center for Healing, an innovative program integrating pain management, addiction treatment, and behavioral health, well ahead of broader system adoption of integrated care models.  Dr. Baston began her career as a full-spectrum family physician committed to underserved communities. Her clinical and public health work has spanned international and community-based settings, including public health initiatives in Rwanda, hospital-based care in the Dominican Republic, and bilingual community health services in Seattle.  Across every chapter of her career, Dr. Baston has been driven by a consistent belief: the United States does not lack clinical expertise or innovation; it struggles with misaligned incentives, fragmentation, and a level of complexity that makes it difficult for people to understand and act on their own care. She has long believed she could not simply work within that system without actively working to improve it.  With Vinyl Health, she is building toward a different model. One where information is clear, care is connected, and people are able to participate fully in their own health. She is energized to do this alongside a team of deeply committed, like-minded individuals focused on making healthcare work better for the people it is meant to serve.  To connect with Kaitlan, visit her website at vinylhealth.ai, her email at [email protected] or on her LinkedIn at kaitlan-baston.

Join us on this week's TechTalk episode as Dr. Jay and Brad interview Mark Haas. Mark Haas is Managing Partner of Haas Strategy Solutions, where he advises CEOs of midmarket companies on strategy, business models, and execution. He brings more than 40 years of experience as an advisor, entrepreneur, board chair, and facilitator. His work has included strategy and business planning for companies and nonprofits across transportation, child services, scientific associations, human services, biodiversity, clinical research, and women’s health. Mark has facilitated high-level work on issues ranging from World War IV military strategy and nuclear terrorism response to global science and technology R&D and the U.S. Navy’s first STEM Forum. His international work has included leadership training for the Tanzanian government and efforts to strengthen the management consulting profession in Western Asia and Eastern Europe. Most recently, Mark was CEO and co-founder of the Association for Enterprise Growth, a business ecosystem connecting CEOs, elite advisors, and regional centers of influence. He is a past Board Chair and CEO of the Institute of Management Consultants USA, the certifying body for management consultants, where he also served for 20 years as Ethics Officer. He has also chaired and served on the boards of technical, educational, and civic organizations. Mark holds a degree in biology from Colgate University and a graduate degree in city and regional planning from Harvard University. To connect with Mark, visit his website at haasstrategy.com, email him at [email protected], or check out his SubStack at snapshot.haasstrategy.com.

Join Dr. Jay and Brad as they interview this week's guest, Jeff Van Kampen. In 2018, Jeff quit his engineering job to go all in on building his advertising agency. Seven years later, Clinic Growth Accelerator has helped 550+ Chiropractors, PTs, MedSpas, and Regenerative Medicine Clinics attract patients through Meta advertising and email marketing. Over $25M in client revenue generated for brands like AlignLife, Disc Centers of America, and LightRx. Brick and mortar or telehealth, if you're in cash-pay healthcare, we know your numbers. Now Jeff is documenting the journey to $1M/month: the real behind the scenes of scaling a $200k/month done for you agency. To connect with Jeff, visit his website at ⁠www.growyourclinic.com or email him at [email protected]. His YouTube channel and Instagram handle is @ClinicGrowthAccelerator.

Join Dr. Jay and Brad as they interview this week's guest, Dr. Amy Baxter. Dr. Baxter directs innovation, invention, operations and strategy for Pain Care Labs. After graduating from Yale University and Emory Medical School, as a double boarded pediatric emergency physician Dr. Baxter founded PEMA Emergency Research while also founding Pain Care Labs (initially called MMJ Labs). Her accomplishments include multiple textbook chapters, first author papers, and national and international invited lectures; innovation impact comes from multiple NIH SBIR Fast-Tracks, patents, and successfully pursuing 510(k) FDA clearances. Her academic service includes numerous NIH Scientific Review Groups for multiple institutes, and the COVID-19 ACEP Field Guide Task Force. Her recognition includes Forbes Ten Healthcare Disruptors, Inc. Top Women in Tech to Watch, Top 10 Innovative and Disruptive Women in Healthcare, a Wall Street Journal “Idea Person,” and the Most Innovative CEO from Georgia Bio. Her national and international speaking highlights include HHS testimony, Exponential Medicine “Future of Pain Management”, TEDx, State Department VentureWell keynote, and TEDMED. Dr. Amy Baxter is also known as Robert A. Heinlein’s adopted granddaughter and for turning down Mr. Wonderful on Shark Tank. To connect with Dr. Amy Baxter, email her at [email protected] or visit her LinkedIn page.  More information on Dr. Baxter's products below: Buzzy and VibraCool company: paincarelabs.com DuoTherm company: harmonicscientific.com/ Free download from Pain Care Labs - workbook on comprehensive pain management including OTC, supplements, physical interventions, brain-body activities: https://paincarelabs.com/hubfs/What%20Works%20for%20Pain%20Booklet%2002.pdf?hsLang=en

Join us on TechTalk this week as Dr. Jay and Brad interview Dr. Lynne Mouw. Dr. Lynne Mouw was born and raised in Newfoundland, Canada and she completed her undergraduate studies there, graduating from Memorial University with a Bachelor of Science with a major in Biology. She moved to Iowa in 1997 to attend Palmer College of Chiropractic. She graduated from Palmer with a Doctor of Chiropractic Degree in 2001. After graduation, she worked as an associate chiropractor in clinics in Illinois and South Dakota. She moved to the Council Bluffs area to open Mouw Family Chiropractic in late 2004. Chiropractic care and travel are her 2 biggest passions! She enjoys reading, spending time with her daughter, Lila, as well as exercise and nutrition. To connect with Lynne, email her at [email protected] or visit her website at lifeafterkids.com!

Join us on this week's episode as Dr. Jay and Brad interview guests, Sam Taha and David from AppointClicks. Sam Taha, a Cleveland, Ohio native, graduated from Cleveland State University with a degree in marketing and has been operating two successful agencies for contractors and chiropractors ever since! AppointClicks is a marketing and patient-acquisition service that helps clinics attract and book qualified new patients through targeted digital campaigns, optimized landing pages, and automated follow-up systems that route inquiries directly into their scheduling flow. The platform focuses on generating local demand, improving conversion from inquiry to appointment, and filling providers’ calendars with ready-to-book patients through streamlined intake and booking automation. For more information, visit their website at appointclicks.com and mention "TechTalk!"

Join us on TechTalk this week as Dr. Jay and Brad interview Dr. Don Reno! Dr. Don Reno is the Director of a patient-centered integrated wellness facility in suburban Detroit. He has been a key leader with the Michigan Association of Chiropractors (MAC), previously serving as President and Chairman of the Board. Currently, he serves as the Chairperson of the Government Affairs Workgroup for the Chiropractic Future Strategic Plan (http://www.chiropracticfuture.org). To connect with Don, you can email him at [email protected]!

Join us on this week's episode where Dr. Jay and Brad interview Tim Bertelsman D.C., CCSP, DACO Dr. Tim Bertelsman is the co-founder of ChiroUp. He graduated with honors from Logan College of Chiropractic and has been practicing in Belleville, IL since 1992. He has lectured nationally on various clinical and business topics and has been published extensively. Dr. Bertelsman has served in several leadership positions and is the former president of the Illinois Chiropractic Society. He also received ICS Chiropractor of the Year in 2019. To connect with Tim, please visit his website at chiroup.com.

Join us this week as Dr. Jay and Brad interview their guest, Dr. Sara Matt. Sara Matt, MD, MBA, is a surgeon turned health technology strategist, author, and speaker. Her work focuses on how digital tools, from remote surgery to telemedicine to AI, can expand access to healthcare and eliminate the traditional boundaries that separate patients from care. With over two decades of experience at the intersection of medicine and innovation, Dr. Matt has held leadership roles at Oracle Health, NextGen, and multiple health tech startups. She has designed and deployed systems that reach patients around the world, including hard-to-serve and underserved populations. A practicing physician, Dr. Matt continues to treat patients in rural and charity-based settings, keeping her closely connected to the human side of healthcare access. She speaks widely at healthcare and technology conferences and has appeared on national panels about artificial intelligence, care delivery reform, and digital transformation. A graduate of Cornell, SUNY Upstate Medical University, and UT Austin’s McCombs School of Business, she blends clinical acumen with deep technical knowledge to challenge the status quo and to reimagine what healthcare can look like when geography no longer dictates your care. To contact Dr. Sara Matt, visit her website at drsaramatt.com or connect with her on LinkedIn at https://www.linkedin.com/in/sarahmattmd/.

Join Dr. Jay and Brad as they interview their guest, Dr. Dennis Short. Dr. Short earned his Doctor of Chiropractic (DC) degree from Palmer College of Chiropractic, where he found his calling at the intersection of human anatomy, neurology and natural healing. After graduation, he moved to South America to treat the indigenous people in the highlands of Peru before eventually moving back to the United States and opening a chiropractic practice with his wife in Danville, Ky. After 20 years of practice, they now own, manage and lead Bluegrass Chiro, which is the largest chiropractic organization in Kentucky with 13 locations. In his book, The Ultimate Chiropractic Practice, Dr. Short builds upon his decades of experience by offering practical tips for running a successful chiropractic office, advice about how to effectively manage patients, and suggestions for how to become a better leader. As Founding Dean Emeritus at Campbellsville University, Dr. Short has been instrumental in building and shaping a new model for chiropractic education. He looks forward to sharing his passions for healing patients and running a successful business with future leaders in the chiropractic profession. To connect with Dr. Short, email him at [email protected] or visit his website at bluegrasschiro.com.

Join Dr. Jay and Brad as they interview their guest, Corey Hiben. Corey Hiben is a health brand marketing expert, entrepreneur, and host of The Health Business Builders Show. With a background as a personal trainer and occupational therapist, Corey knows firsthand the challenges health professionals face when it comes to attracting clients and growing a practice. After realizing his real passion lay in helping others succeed, he pivoted into business and marketing and hasn’t looked back. Today, Corey leads a branding and website agency dedicated to serving health brands, helping them clarify their identity, build high-performing websites, and implement marketing strategies that drive real results. He also founded The Health Hustlers, a thriving community of health entrepreneurs in Austin, Texas, and shares insights weekly through his podcast and newsletter. Known for his strategic yet approachable style, Corey blends his clinical understanding of the health space with deep marketing expertise to empower practitioners, coaches, and wellness businesses to attract their ideal clients and build sustainable, thriving businesses. To connect with Corey, visit his websites at chiroxmarketing.com or coreyhi.com, or visit his LinkedIn at linkedin.com/in/hibencorey/.

Join Dr. Jay and Brad as they interview their guest, Dr. Josiah Fitzsimmons. Dr. Josiah Fitzsimmons is originally from Ames, IA. He played college football at South Dakota State and graduated cum laude with a bachelor's degree in Exercise Science and a master's degree in Nutrition, Exercise and Food Sciences in a five year span. He then attended the fountainhead, Palmer College of Chiropractic. After completing his residency out in Denver, he came back to West Des Moines to open Vero Health Center, a state of the art, neurologically based health center. Dr. Josiah has extensive training and experience in pregnancy, pediatrics, athletics, and overall wellness promotion. He has seen results with chiropractic for infertility, multiple sclerosis, Parkinson's disease, fibromyalgia, chronic pain, migraines, sinusitis, arthritis, acute pain, and much more. He has also had the opportunity to watch many children benefit from chiropractic care with health issues like autism, ADHD, colic, bed wetting, and ear infections. Dr. Josiah is a member of the International Chiropractic Association, the West Des Moines Chamber of Commerce, the Urbandale Chamber of Commerce, the West Side Chamber of Commerce, the Greater Des Moines Partnership, the Young Professionals Connection and genYP. He also founded one of the fastest-growing chiropractic clinics in the history of the profession. Just four months out of school, he had already secured over 400 prepaid appointments before they even opened, and in the first year, they generated more than $1.2 million in revenue. By year four, their revenue had skyrocketed to over $5.5 million, all within just 1800 square feet. Through this journey, he discovered that building a thriving business comes down to two key principles: understanding the numbers and taking decisive action. Dr. Josiah's passion is to educate and support the families of West Des Moines and the greater Des Moines area through neurologically based chiropractic care so that babies, children, and adults may live a life of greater health. In his spare time, Dr. Josiah loves to spend time with his wife and son, read books and workout. To connect with Josiah, visit his website at https://www.verohealthcenter.com/ or at https://morelucro.com/about-us/.

Join Dr. Jay and Brad on this week's episode as we begin 2026 and revisit last year's guests in the special form of a compilation of 2025's funny moments! We are so blessed to have this platform to share laughs with amazing guests within the chiropractic and technology industries, and to connect with our audience as we learn together. Dr. Jay and Brad loved talkin' healthcare and havin' fun with you, and look forward to more laughter and fun in 2026.

Join Dr. Jay and Brad on this week's episode as we close out 2025 and revisit last year's guests in the special form of a silly blooper reel! We are so blessed to have this platform to share laughs with amazing guests within the chiropractic and technology industries, and to connect with our audience as we learn together. Dr. Jay and Brad loved talkin' healthcare and havin' fun with you in 2025, and look forward to more laughter and fun in 2026.

Anti-PR w/ guest Karla Jo "KJ" Helms. On this week's TechTalk episode, Dr. Jay and Brad had the pleasure of interviewing Karla Jo "KJ" Helms. Karla Jo Helms is the Chief Evangelist and Anti-PR® Strategist for JOTO PR Disruptors™.   She learned firsthand how unforgiving business can be when millions of dollars are on the line—and how the control of public opinion often determines whether one company is happily chosen, or another is brutally rejected. Being an alumni of crisis management, Karla Jo has worked with litigation attorneys, private investigators and the media to help restore companies of goodwill back into the good graces of public opinion. Helms speaks globally on public relations, how the PR industry itself has lost its way and how, in the right hands, corporations can harness the power of Anti-PR to drive markets and impact market perception.   Founded by PR veteran Karla Jo Helms, JOTO PR Disruptors™ emerged from extensive market research with CEOs of fast-growth tech companies. The agency combines crisis management skills with advanced media algorithms to develop Anti-PR® campaigns. JOTO PR is globally recognized for its innovative Anti-PR services. Connect with KJ on her website at http://www.jotopr.com , her podcast at https://omny.fm/shows/disruption-interruption , or her LinkedIn at https://www.linkedin.com/in/karlajohelms/ .