Advertise on podcast: The SEO Insider: Law Firm Digital Marketing and Beyond

Seth Price sits down with Rich Ruddie to trace his path from the murky early days of online reputation management to the fast-moving world of privacy compliance. A candid conversation about reverse SEO, weaponized privacy statutes, cookie consent, and the questions every law firm should be asking about how its website tracks visitors.

Seth Price sits down with Raquel Gomes from Staffy to explore how law firms can leverage the global marketplace. Raquel breaks down why the biggest hiring mistakes happen during the "desperation" phase and why defining roles at the task level is critical for success. They discuss the "rule of three" in hiring, the power of Cultural Index assessments, and how to build an onboarding process that makes remote team members feel truly integrated. Is your firm struggling to scale with offshore staff? Listen here for some guidance on global workforce integration. #SEOInsider #LawFirmGrowth #GlobalWorkforce #Staffy #LegalMarketing #RemoteHiring #LawFirmManagement #InternationalTalent #OffshoreStaffing

Seth Price welcomes Michael Ponce, Managing Partner of Nashville’s Ponce Law, to discuss the power of community marketing. Faced with a rapid influx of national firms, Michael pivoted to a "boots on the ground" approach to create a defensive moat that digital-only competitors can’t match. The hosts dive into the logistics of effective outreach, including the Outstanding Teacher Contest and fire alarm installations with the Red Cross. Michael reveals how he uses cardboard cutouts to maintain a presence when he can’t attend personally and why employee-led charity choice is his secret to staff recruitment and retention . Is your firm's local brand enough to stop national spenders? Listen now to learn how to own your community. #CommunityMarketing #LawFirmGrowth #LocalBrand #SEOInsider

Seth Price welcomes Jeremy Corray of Coolfire Studios to discuss the immediate impact of AI video on legal advertising. AI is allowing attorneys to run commercials with customized creative based on the audience (daytime vs. primetime) and respond rapidly to events like sports seasons or major catastrophes. Jeremy shares examples of how firms like Onder Law are using AI for highly personalized, humorous spots, reinforcing that this technology acts as "stock footage on steroids". The hosts debate the ethics of using AI to replicate an attorney and the rising power of connected TV (YouTube TV, OTT) for reaching fragmented audiences. #AIVideo #LegalAdvertising #ConnectedTV

In this value-packed episode, Seth Price welcomes Neil Patel—one of the most influential names in digital marketing—for an insightful conversation on the state and future of SEO, content creation, and omnichannel strategies. Neil shares the lessons learned over his 20+ year journey in digital marketing, including what types of content attract ideal clients and why traditional SEO strategies must evolve to remain effective. They dive into the rising costs of Google Ads, the power of being featured in AI tools like ChatGPT and Google AI Overviews, and the importance of attribution across channels. Neil also discusses his experiments with AI-generated content and why marketers must focus on creating original, engaging materials to stand out. Whether you're a legal marketer or a business owner navigating the digital age, this episode is filled with tactical insights and forward-thinking strategies.

On this episode, Seth Price sits down with Mark Benhard, the Chief Marketing Officer of Levin Papantonio, one of the most prominent mass tort law firms in the country. Mark shares insights into his transition from Fortune 500 companies to the legal industry, the marketing strategies that have helped Levin Papantonio stand out, and the challenges of managing a high-profile firm's brand. Tune in for a deep dive into legal marketing, digital strategies, and what it takes to build a strong firm presence in today’s competitive landscape. Subscribe to The Conference Connection for more insights on legal marketing and law firm growth! #SethPrice #MarkBenhard #LegalMarketing #SEO #MassTorts #LawFirmGrowth #DigitalMarketing

In this episode of SEO Insider, host Seth Price, founder of BluShark Digital, welcomes Shaun, and Krystal Burroughs, founders of a legal-focused review management software company, to explore the evolving world of online reviews for law firms. As client feedback becomes a key driver of SEO and business growth, law firms must balance automation, human engagement, and platform strategy to build a strong online reputation. Seth, Shaun , and Krystal discuss: How automation and human touchpoints work together in reputation management.The importance of review cadence and how it impacts SEO.Strategies for incentivizing staff to engage with client reviews.The risks of Google penalties and how to stay compliant.What the recent "review glitch" revealed about Google's focus on authenticity.With their extensive experience in legal marketing, Shaun and Krystal provide actionable insights for law firms of all sizes looking to scale their reviews the right way. Whether you're a solo attorney or managing multiple offices, this conversation is packed with valuable takeaways for improving online visibility and client trust. Tune in for expert strategies on leveraging client feedback to strengthen your law firm’s reputation and SEO success!

In this episode of SEO Insider, host Seth Price, founder of BluShark Digital, sits down with Jordan Turk, Director of Attorney Education at Smokeball, to discuss the practicalities of AI adoption in law firms. As AI continues to evolve, many firms are struggling to determine how to integrate it into their workflows effectively. Seth and Jordan explore: The common resistance law firms face when implementing AI.How AI tools like Smokeball’s Archie can assist with drafting emails and automating client communication.The role of AI in legal research, document drafting, and practice management software.The future of billable hours and whether AI will eventually push firms toward alternative fee structures.The ethical considerations and potential risks of relying on AI for legal work.Jordan provides a firsthand perspective on how law firms can start small with AI adoption and gradually scale their use while maintaining quality and compliance. She also shares insights on the upcoming ABA Tech Show, where she will be speaking about AI’s impact on family law and practice management.Tune in for expert insights on how law firms can embrace AI while maintaining efficiency, professionalism, and accuracy! #SEOInsider #SethPrice #JordanTurk #BluShark #LegalTech #AIforLawFirms

On this episode of SEO Insider, Seth Price talks with Angel Reyes, a leading personal injury attorney and law firm owner, about the strategies behind growing a high-volume legal practice. They discuss how Reyes built a firm of over 500 employees, the impact of digital marketing, and the role of automation in scaling operations. Angel also shares insights on client acquisition and team management and why staying focused on core practice areas is key to long-term success. Tune in for expert insights on law firm growth, efficiency, and marketing strategies! #SEOInsider #SethPrice #AngelReyes #BluShark #LawFirmGrowth #LegalMarketing

In this episode of SEO Insider, host Seth Price, founder of BluShark Digital, sits down with Ron Latz, an experienced legal marketing professional and fractional CMO, to discuss the evolving landscape of law firm marketing. With over 15 years in the industry, Ron has worked with major legal marketing agencies, including Thomson Reuters Fine Law and Mockingbird Marketing, and now helps law firms optimize their marketing strategies as a fractional CMO. Seth and Ron explore the increasing need for senior-level marketing leadership in law firms that may not have the budget for a full-time Chief Marketing Officer (CMO). They discuss how fractional CMOs bridge the gap between law firms and marketing agencies, ensuring strategic alignment, accountability, and data-driven decision-making. Ron shares his insights on working within legal CRMs like Lead Docket, Filevine, Lawmatics, and HubSpot, tracking conversions, and ensuring that firms are attracting high-quality leads. The conversation also covers the importance of clear communication between agencies and law firms, particularly in SEO and PPC campaigns, where measuring success can take time. Ron explains how his role as a translator between the law firm and the agency prevents miscommunication and enhances results. Additionally, Seth and Ron break down the recent Google reviews purge, addressing the widespread removal of reviews, potential algorithmic updates, and the best strategies for law firms to maintain a strong online reputation despite sudden shifts in Google’s review policies. Tune in to learn why more law firms are turning to fractional CMOs, how to navigate agency relationships effectively, and what law firms can do to stay ahead in the competitive legal marketing space. #SEOInsider #SethPrice #RonLatz #BluShark #LawFirmGrowth #SEO

In this episode of the SEO Insider, Seth Price welcomes Daniel Steinberg, Founder and CEO of Lawbrokr, to explore the evolving landscape of lead qualification and client engagement for law firms. Daniel discusses how Lawbrokr enhances client conversion through interactive  workflows, creating a more dynamic alternative to traditional chatbots and static contact forms. Daniel shares insights on why the legal industry must adapt to consumer expectations shaped by e-commerce experiences and how firms can embrace digital transformation without losing the human connection. Tune in for a thought-provoking discussion on the future of legal lead generation. If you’re a law firm looking to improve your client intake process and increase conversion rates, this episode is a must-watch! #SEOInsider #SethPrice #DanielSteinberg #BluShark #LawFirmGrowth #SEO

In this episode of SEO Insider, Seth Price sits down with Jeff Hughes from Sterling Lawyers, LLC to discuss how he successfully built and scaled his law firm. Seth and Jeff dive into the complexities of fixed-fee pricing, its impact on client experience, and how it has transformed their approach to managing cases efficiently. They also discuss the role of international staffing in streamlining legal operations and improving cost efficiency. Jeff also shares insights into the challenges and successes of hiring non-attorney sales professionals and structuring incentives to maximize performance. This episode is packed with valuable insights for law firm owners looking to scale and optimize their marketing efforts. Don’t miss out! #SEOInsider #SethPrice #JeffHughes #BluShark #LawFirmGrowth #SEO

In this episode of SEO Insider, Seth Price, founder of BluShark Digital, sits down with Brett Tabke, founder of PubCon, to discuss the dynamic changes in the SEO world. Besides highlighting PubCon, which just passed, they reflect on key insights about AI’s growing impact on search, Google’s evolving strategies, and the future of digital marketing. Brett shares expert thoughts on the current AI landscape, content marketing, and what to expect from platforms like Google and OpenAI moving forward. This episode is packed with actionable advice for marketers and SEOs alike. Tune in for a forward-thinking conversation about where search marketing is heading! #SEOInsider #SethPrice #BrettTabke #PubCon #BluShark #SEO #AI

In this episode of The SEO Insider, host Seth Price welcomes his friend Thomas Rudy on the show to discuss the evolving world of digital marketing and SEO. Thomas shares his insights on the changing SEO landscape, where experimentation is now more crucial than ever. The duo dives into strategies that worked a decade ago, how SEO has shifted, and the impact of AI on current digital trends. Thomas also highlights how businesses are becoming more secretive with their tactics as competition grows. If you’re interested in the future of SEO, how AI might change the game, and the impact of new marketing channels, this conversation is for you. Seth and Thomas explore the importance of constantly testing new strategies, the rise of user-generated content, and even share some of their own experiences with affiliate marketing and AI content. Seth and Thomas emphasize that, while traditional tactics like guest blogging once ruled the SEO game, today’s landscape demands creativity and adaptability. Tune in to gain valuable insights from two industry veterans!  #SEOInsider #SethPrice #ThomasRudy #SEO #Experts #SEOStrategy

Join Seth Price and Rand Fishkin, co-founder of Moz and now SparkToro, in this episode of the SEO Insider as they delve into the leak that revealed Google’s ranking factors. Discover what the exposure of Google's secret search documents means for the future of SEO and digital marketing. Rand unpacks the biggest takeaways from the leak and discusses how these insights could reshape SEO strategies. Don't miss this eye-opening discussion on the intricacies of Google's algorithms and the strategic shifts needed to stay ahead in SEO. This discussion demystifies long-held SEO assumptions, and also provides a rare glimpse into the mechanics of Google's search algorithm through the accidental GitHub upload of Google’s API documentation. Rand offers his unique insights on the implications for SEO practitioners, revealing how off-platform metrics like Chrome usage data and non-Google traffic influence rankings more significantly than previously thought. The episode also explores the broader impacts on digital marketing strategies, urging a shift towards a more informed and transparent approach in SEO practices. Tune in to gain a deeper understanding of the SEO landscape and learn how to adapt your strategies to these new revelations. #LawFirmSEO #Local #Search #Organic #SEO #JoyHawkins