
Advertise on podcast: Retail For The Rest Of Us: A Podcast For Indie Retailers Who Want To Make Sales, Build Community and Grow Their Shops
Rating
5from
This podcast has
71 episodes
Language
EnglishPublisher
Feel Good RetailExplicit
No
Date created
2020/11/03
Latest episode
2026/10/14
Average duration
26 min.
Release period
82 days
Description
Join indie retail hypewoman and founder of Feel Good Retail, Janine Mulone, to discuss the highs, lows, and how-tos of running an independent retail business. In each episode Janine and her guests share exclusive insights to inspire small brands to express their creativity, make money without giving up their vision, and build community. Say goodbye to forcing advice meant for much bigger businesses to fit your unique shop, goals and budget. Whether you're a brick and mortar shop owner, an eCommerce operator, an Etsy queen or some magical combination, this show is for you.
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Podcast episodes
Check latest episodes from Retail For The Rest Of Us: A Podcast For Indie Retailers Who Want To Make Sales, Build Community and Grow Their Shops podcast
Breakthroughs, Burnout, and Going Corporate
2026/10/14
To kick off our season on transformation, I’m sharing the real story of why I started and closed my business, Feel Good Retail. RIP queen.
We’re talking 2000s magazine-career fantasies, launching a business right before a pandemic, blurry boundaries, the client loss that changed everything, and the surprising relief of getting a job. Plus, what it’s been like to divorce my career from my identity, create without a niche, and figure out what's next on baby doe legs.
If you’re feeling messy, unsure, or in between, this one’s for you.
Welcome to the Feel Good Galaxy: Less Hustle, More Flow
2026/09/30
Welcome to the Feel Good Galaxy! The podcast formerly known as Retail For The Rest Of Us.
This show started as an extension of my business, Feel Good Retail. Then in 2024, I took a corporate job (plot twist!) So the pod is evolving. My hope is that it is a place for the ambitious but overwhelmed, where we can dive into decisions, systems, and rituals that support us building lives and businesses that feel good.
Tune in to hear why I'm bringing the show back and what to expect from Season 1, which is all about transformation: shape-shifting, changing your mind, and defining your next era.
New episodes will drop every other week starting in October.
Form Follows Function: A Guide to Shape Shifting [REPLAY]
2026/09/21
Change is inevitable! So annoying.
If your engagement's tanking, your lease is up, or you're white-knuckling a channel that used to work, this episode's your guide to shape shifting. By separating function (what a thing actually does for you) from form (the specific way it looks right now), you can become a bit more strategic and a little less scared.
✨ The podcast will be back with new episodes this Fall ✨
In the meantime, let's catch up:
🕸️ www.feelgoodretail.com
💗 @feelgoodretail
💌 [email protected]
Sustainable Growth: According to You, Inspired by the Seasons [REPLAY]
2026/09/14
Let's ditch the do-everything-all-the-time mentality and plan around your business's natural ebbs and flows. Busy seasons where you can't help but be "in" the business, and quieter seasons to work "on" the big-picture stuff. Like if Mother Nature was your business coach, ya know?
✨ The podcast will be back with new episodes this Fall ✨ In the meantime, let's catch up:
🕸️ www.feelgoodretail.com
💗 @feelgoodretail
💌 [email protected]
Permission to Do Less [REPLY]
2026/09/08
Bestie, you’re doing too much, and your endless to-do list might be the thing quietly stalling your growth. Burnt out, overwhelmed and still chasing every shiny new tactic? SAME, but this one's a reminder to get back to basics: your audience, your context, your sales strategy.
✨ The podcast will be back with new episodes this Fall ✨
In the meantime, let's catch up:
🕸️ www.feelgoodretail.com
💗 @feelgoodretail
💌 [email protected]
44 Ideas To Grow Your Business Without Hating It [REPLAY]
2026/08/28
This episode originally aired in 2023, but the thought remains: there are plenty of experiments you can run to grow your business! And just because a strategy might work for other people doesn't mean it will work (and feel good) for you. NBD! Ideas are everywhere! Take what you like and leave the rest.
✨ The podcast will be back with new episodes this Fall ✨ In the meantime, let's catch up:
🕸️ www.feelgoodretail.com
💗 @feelgoodretail
💌 [email protected]
Prioritizing Your Passions + Going All-In with Amy Larson of Overseasoned
2024/06/10
Meet Amy Larson, the founder + designer at Overseasoned — who you might know for their merch + signature slogans like Smash the Garlic and the Patriarchy and I Scream for Reproductive Rights. 🧄🍦
Our chat covers:
How Amy combined her love of food + feminism to start the companyThe importance of following your curiosityHow to know it’s time to go from side-hustle to all-inThe value of showing up + embracing failureHow to hire support + delegateThe E-Myth RevisitedThe process of opening a brick + mortar storeSurrendering to the chaos of small businessRadical Optimism
Find Amy on Instagram @overseasoned_amy + shop Overseasoned online or at their flagship store Matriarch in Newport, RI.
🪐 Join The Here & Now
🕸 feelgoodretail.com
📱 @feelgoodretail
✉️ [email protected]
✨ Thanks for listening to the Retail for the Rest of Us archive! There's tons of great advice in this episode, but you may hear about resources that no longer exist or find broken links in our show notes. Please head to feelgoodretail.com/podcast for our up-to-date offerings!
Behind the Strategy: 4 Steps for Solving Any Business Problem
2024/05/13
Do the words “business strategy” make you feel overwhelmed, undereducated, or like “nobody puts this baby in a corner”?
Me too. But also … I really love strategy at the same time. 🥸
So in today’s episode, I’m sharing how I approach retail problems in our signature feel-good ways. Tune in to hear:
Why every business needs a unique strategyA few recent strategies I’ve helped retailers implementHow to diagnose the real problem in your businessMy four-step process for creating your own strategyReady for support building your unique retail strategy? 🪐 Join The Here & Now 🧭
🕸 feelgoodretail.com
📱 @feelgoodretail
✉️ [email protected]
✨ Thanks for listening to the Retail for the Rest of Us archive! There's tons of great advice in this episode, but you may hear about resources that no longer exist or find broken links in our show notes. Please head to feelgoodretail.com/podcast for our up-to-date offerings!
Indie Retail Rituals: 3 Things to Add to Your Calendar Right Now
2024/04/15
Welcome back, retail besties! We’re kicking off season six by sharing three retail rituals you’ll want to add to your calendar ASAP.
Tune in to hear:
Why rituals are better than tasksThe three dates we want you to get on your GCalHow to prioritize data, strategy, AND self-care
Want exact agendas & extra motivation to complete the rituals? 🪐 Join The Here & Now 🧭
🕸 feelgoodretail.com
📱 @feelgoodretail
✉️ [email protected]
✨ Thanks for listening to the Retail for the Rest of Us archive! There's tons of great advice in this episode, but you may hear about resources that no longer exist or find broken links in our show notes. Please head to feelgoodretail.com/podcast for our up-to-date offerings!
Your Community Needs Your Shop
2023/11/13
Support for sustaining your indie retail business and a seasonal reminder that the work you do is anything but small.
🪐 Join The Here & Now 🧭
Get our free 2023 low-key holiday planner here
🕸 feelgoodretail.com
📱 @feelgoodretail
✉️ [email protected]
✨ Thanks for listening to the Retail for the Rest of Us archive! There's tons of great advice in this episode, but you may hear about resources that no longer exist or find broken links in our show notes. Please head to feelgoodretail.com/podcast for our up-to-date offerings!
Making Space For Feelings In Business
2023/10/30
An incomplete guide to running your shop as an emotional being.
Get our free 2023 low-key holiday planner here
🕸 feelgoodretail.com
📱 @feelgoodretail
✉️ [email protected]
✨ Thanks for listening to the Retail for the Rest of Us archive! There's tons of great advice in this episode, but you may hear about resources that no longer exist or find broken links in our show notes. Please head to feelgoodretail.com/podcast for our up-to-date offerings!
How To Save Yourself Tons Of Time This Season
2023/10/13
In this episode, we travel to the past - quite literally - to find answers for the future. By taking the time (an hour, tops) to review previous seasons, you'll be amazed at how few decisions you have to make going into this year. The goal is to improve, not re-invent besties!
Get our free 2023 low-key holiday planner here
Download the Holiday Review Template here
🕸 feelgoodretail.com
📱 @feelgoodretail
✉️ [email protected]
✨ Thanks for listening to the Retail for the Rest of Us archive! There's tons of great advice in this episode, but you may hear about resources that no longer exist or find broken links in our show notes. Please head to feelgoodretail.com/podcast for our up-to-date offerings!
8 Simple Strategies For A Stress Free Holiday
2023/10/03
Smooth sailing for your season with these simple tactics.
Plan your finish line celebrationSet an intentionFormalize a goalUse the past as your planner Spill the beansWrite a permission slipCreate a place for "not now" ideas + observationsSet an end of day ritual
Get our low-key holiday planner
Join our Holiday Planning Power Hour on October 16th
🕸 feelgoodretail.com
📱 @feelgoodretail
✉️ [email protected]
✨ Thanks for listening to the Retail for the Rest of Us archive! There's tons of great advice in this episode, but you may hear about resources that no longer exist or find broken links in our show notes. Please head to feelgoodretail.com/podcast for our up-to-date offerings!
What Does Sustainable Growth Mean To You?
2023/09/18
Because you can't do everything all at once, despite the urge.
In this episode, we cover:
Balancing our priorities and mono-taskingWhat "sustainable growth" means in your own wordsRedefining business planning Finding inspiration in natural cycles ✨ Get our free 2023 Holiday Planner here ✨
🕸 feelgoodretail.com
📱 @feelgoodretail
✉️ [email protected]
✨ Thanks for listening to the Retail for the Rest of Us archive! There's tons of great advice in this episode, but you may hear about resources that no longer exist or find broken links in our show notes. Please head to feelgoodretail.com/podcast for our up-to-date offerings!
Building Revenue Streams + Resilience with Phoebe Sherman of Girl Gang Craft
2023/09/04
Meet Phoebe Sherman, the founder, designer, podcast host + funny video maker over at Girl Gang Craft - a community for creatives. GGC is a multifaceted community with a podcast, apparel line, classes + courses, a membership and craft fairs in Oakland, CA, Salem, MA and Providence, RI.
Our chat covers:
Tips for your first market or pop-upWhat it looks like to run an omnichannel businessHow to explore diverse revenue streams in your product based businessManaging your time and task list in an empowered way
WEBSITE | INSTAGRAM
🕸 feelgoodretail.com
📱 @feelgoodretail
✉️ [email protected]
✨ Thanks for listening to the Retail for the Rest of Us archive! There's tons of great advice in this episode, but you may hear about resources that no longer exist or find broken links in our show notes. Please head to feelgoodretail.com/podcast for our up-to-date offerings!
Podcast reviews
Read Retail For The Rest Of Us: A Podcast For Indie Retailers Who Want To Make Sales, Build Community and Grow Their Shops podcast reviews
Addictedpinner1 2023/04/12
Indie Love forever and always
So happy that the podcast is back! A mix of woo and tough love to make sure that all the indie businesses make it in this capitalistic world!
Janet’s Planet 2023/04/10
Invaluable Resource for Indie Boutique Owners
I am so grateful I came across this podcast -
It’s like having a retail business coach and best friend all wrapped into one. Clear concise actionable ...
Foamy Wader 2023/04/10
Essential listening for indie retailers
Basically everything you ever wanted to know about indie retail but we’re too afraid to ask (or didn’t know where to turn). If you’re looking for guid...
Jenni from Bunyaad Rugs 2023/04/07
Spot on Retail BFF that makes you smile
I just want to say that I truly love your way of sharing and teaching. You have the type of personality that seems to make a room feel like BFFs in le...
indiechick38 2023/03/30
I feel so seen 😅
As the only retail biz owner in my immediate circle, this podcast makes me feel like someone else knows exactly what I’m going through. It’s really gr...
Cadah G 2023/03/30
Truly your small biz bff
Janine, this podcast, and all of Feel Good’s content are such a blessing. This podcast makes me feel seen and like I’ve been hanging out with a friend...
banananananagram 2023/03/27
Like listening to a knowledgeable friend over coffee
So many podcasts are like “just do this!” As if it’s so easy. Listening to Janine feels like listening to a friend because she just *gets it*. It’s ve...
StyopaD 2023/03/27
Your New Business Bestie :)
Retail for the Rest of Us has been like having an experienced, business minded friend. Owning a small, creative business, I really enjoy that the podc...
Rhrcidkrnsmalscjcjrbfrb 2023/03/22
So Grateful This Podcast Exists!
As a maker, business owner and one-woman operation, this podcast has helped to ground me in stressful times, help me when I’ve hit a wall, and priorit...
jmg-t 2023/03/21
the perfect podcast for indie retailers
Love this podcast and the words of wisdom that are shared with every episode! It’s helpful for the days you feel uninspired with your business and jus...
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