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INCRMNTAL: Podrick the Podcast

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This podcast has
81 episodes
Language
English
Publisher
Maor Sadra
Explicit
No
Date created
2020/11/04
Latest episode
2024/02/22
Average duration
38 min.
Release period
10 days

Description

The INCRMNTAL podcast brings interviews, roundtables and opinion pieces about the mobile advertising industry, mobile measurement, attribution, analytics and other industry insights. Brought to you by Maor Sadra, an adtech veteran (almost an old-timer), having been active in the desktop and mobile space for the past 20 years.

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Podcast episodes

Check latest episodes from INCRMNTAL: Podrick the Podcast podcast


Orchestrating Measurements: Katherine Sadouskaya User Acquisition & ASO / Women in Games Ambassodor
2024/02/22
Welcome to INCRMNTAL’s Podrick the Podcast, the podcast that brings you insightful conversations with thought leaders and experts from the marketing technology world. Our latest series is called Orchestrating Measurement - an audio continuation of the white paper we’ve recently published. (find it here: https://lp.incrmntal.com/whitepaper-marketing-measurement-orchestration) Join us in this episode as we talk with Katherine Sadouskaya User Acquisition & ASO / Women in Games Ambassodor. Katherine is a marketing professional with over 5 years of experience in mobile gaming. Specializing in User Acquisition, App Store Optimization and Creative Production Management.
Orchestrating Measurements: Paul Kovalski Growth Marketing Lead @Self Financial, inc
2024/02/08
Welcome to INCRMNTAL’s Podrick the Podcast, the podcast that brings you insightful conversations with thought leaders and experts from the marketing technology world. Our latest series is called Orchestrating Measurement - an audio continuation of the white paper we’ve recently published. (find it here: https://lp.incrmntal.com/whitepaper-marketing-measurement-orchestration) Join us in this episode as we talk with Paul Kovalski, Growth Marketing Lead at Self Financial. Paul is a fellow measurement enthusiast who we love speaking with about the simple, but also, the deep and philosophical side of marketing measurement topics. This episode starts with the moment of realization that digital attribution had several flaws, and goes through the full lifespan of past and into the future of marketing measurement.
Orchestrating Measurements: Pau Sicilia Performance Marketing @ Binance
2024/02/01
Welcome to INCRMNTAL’s Podrick the Podcast, the podcast that brings you insightful conversations with thought leaders and experts from the marketing technology world. Our latest series is called Orchestrating Measurement - an audio continuation of the white paper we’ve recently published. (find it here: https://lp.incrmntal.com/whitepaper-marketing-measurement-orchestration) Join us in this episode as we talk with Pau Sicilia Performance Marketing at Binance, the world’s leading blockchain and cryptocurrency infrastructure provider with a financial product suite that includes the largest digital asset exchange by volume. Pau is a familiar presence for us, and this marks his third appearance on our podcast, generously sharing his wealth of knowledge with us!
Orchestrating Measurements: Paul Bowen Chief Revenue Officer @ StreamElements
2024/01/25
Welcome to INCRMNTAL’s Podrick the Podcast, the podcast that brings you insightful conversations with thought leaders and experts from the marketing technology world. Our latest series is called Orchestrating Measurement - an audio continuation of the white paper we’ve recently published. (find it here: https://lp.incrmntal.com/whitepaper-marketing-measurement-orchestration) Join us in this episode as we talk with Paul Bowen Chief Revenue Officer at StreamElements. Paul, with his wit and intelligence, is one of the most amusing characters and in this episode, our focus is on influencers marketing—what strategies are right and what should be avoided?
Orchestrating Measurements: Ilan Halmush, Marketing Analytics Team Lead @ Superplay
2024/01/18
Welcome to INCRMNTAL’s Podrick the Podcast, the podcast that brings you insightful conversations with thought leaders and experts from the marketing technology world. Our latest series is called Orchestrating Measurement - an audio continuation of the white paper we’ve recently published. (find it here: https://lp.incrmntal.com/whitepaper-marketing-measurement-orchestration) Join us in this episode as we talk with Ilan Halmush, Marketing Analytics Team Lead at Superplay. Ilan has a strong passion for his role, and we had a fascinating chat about what measurement enthusiasts find interesting.
Orchestrating Measurements: Radostina Zhekova Mobile User Acquisition @ Jam City
2024/01/11
Welcome to INCRMNTAL’s Podrick the Podcast, the podcast that brings you insightful conversations with thought leaders and experts from the marketing technology world. Our latest series is called Orchestrating Measurement - an audio continuation of the white paper we’ve recently published. (find it here: https://lp.incrmntal.com/whitepaper-marketing-measurement-orchestration) Join us in this episode as we talk with a superstar guest Radostina Zhekova, Mobile User Acquisition expert at Jam City.
Orchestrating Measurements: Yevgeny Peres, EVP Product Strategy @ AppsFlyer
2023/12/21
Welcome to INCRMNTAL’s Podrick the Podcast, the podcast that brings you insightful conversations with thought leaders and experts from the marketing technology world. Our latest series is called Orchestrating Measurement - an audio continuation of the white paper we’ve recently published. (find it here: https://lp.incrmntal.com/whitepaper-marketing-measurement-orchestration) In this episode, we're excited to have Yevgeny Peres, EVP Product Strategy at AppsFlyer. Yevgeny is a highly experience person in our industry and we talked with him about the future of measurements, standards and lack their off.
Orchestrating Measurements: Filippo De Rose CMO @ Fabulous
2023/12/14
Welcome to INCRMNTAL’s Podrick the Podcast, the podcast that brings you insightful conversations with thought leaders and experts from the marketing technology world. Our latest series is called Orchestrating Measurement - an audio continuation of the white paper we’ve recently published. (find it here: https://lp.incrmntal.com/whitepaper-marketing-measurement-orchestration) In this episode, we're excited to have Filippo De Rose, the CMO at Fabulous, sharing his insights. Filippo is a very well-known data-driven marketer with many years of experience in the mobile space, and he's one of those people who truly understands the way the wind is blowing.
Orchestrating Measurements: Ben Jeger VP EMEA @ Moloco
2023/12/07
Welcome to INCRMNTAL’s Podrick the Podcast, the podcast that brings you insightful conversations with thought leaders and experts from the marketing technology world. Our latest series is called Orchestrating Measurement - an audio continuation of the white paper we’ve recently published. (find it here: https://lp.incrmntal.com/whitepaper-marketing-measurement-orchestration) Join us in this episode as we talk with Ben Jeger, VP EMEA at Moloco, a prominent figure in our industry. Ben's expertise extends across the realms of media and attribution, making for an insightful discussion.
Orchestrating Measurements: Omer Gerzon Director of Marketing & Growth from PLAYSTUDIOS
2023/11/30
Welcome to INCRMNTAL’s Podrick the Podcast, the podcast that brings you insightful conversations with thought leaders and experts from the marketing technology world. Our latest series is called Orchestrating Measurement - an audio continuation of the white paper we’ve recently published. (find it here: https://lp.incrmntal.com/whitepaper-marketing-measurement-orchestration) In this episode, we had a conversation with Omer Gerzon, PLAYSTUDIOS' Director of Marketing & Growth, covering topics such as marketing measurement, incrementality, Tetris, and more! Enjoy the listening, and keep following here and on our social media for the upcoming episodes that will be published!
Orchestrating Measurements: Maor & Hadar
2023/11/23
Welcome to INCRMNTAL’s Podrick the Podcast, the podcast that brings you insightful conversations with thought leaders and experts from the marketing technology world. Our latest series is called Orchestrating Measurement - an audio continuation of the white paper we’ve recently published. (find it here: https://lp.incrmntal.com/whitepaper-marketing-measurement-orchestration) This is a special episode! Our CEO & Co-Founder Maor & Hadar the Director of Business Operations talking about Trends!
Orchestrating Measurements: Eran Friedman CTO & Co-Founder Singular
2023/11/09
Welcome to INCRMNTAL’s Podrick the Podcast, the podcast that brings you insightful conversations with thought leaders and experts from the marketing technology world. Our latest series is called Orchestrating Measurement - an audio continuation of the white paper we’ve recently published. (find it here: https://lp.incrmntal.com/whitepaper-marketing-measurement-orchestration) Our guest in this episode is Eran Friedman, CTO and one of the founders of Singular, one of the leading mobile measurement companies. Eran and Singular play a very important role in the measurement space, educating companies on the changes in measurement, and sharing a realistic and honest view of the paradigm changes.

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