Advertise on podcast: 4 The Record

In the third and final installment of our three-part series on storytelling across the company lifecycle, Plat4orm hosts Valerie Chan, Principal, and Jessi Adler, Director of Media Relations, take a deep dive into the art of product storytelling to set the stage for acquisition. Joining them is Nik Reed, founder of Ravel Law (acquired by Lexis Nexis) and current CEO of Knowable, who shares firsthand insights into how a strong narrative around product innovation, brand positioning, and founder vision can attract the right investors, partners, and eventual acquirers. From conceptualizing a product and crafting a mission-driven brand to leveraging user feedback and building a compelling acquisition story, this episode offers a masterclass in using storytelling to propel your company toward a strategic exit. Missed earlier episodes in this series? Catch the first episode on storytelling for early-stage companies and the second episode, where we delve into the art of crisis communications storytelling. Visit https://plat4orm.com/4-the-record/.

In the second episode of our three-part series on storytelling across the company lifecycle, Plat4orm hosts Valerie Chan, Principal, and Jessi Adler, Director of Media Relations, are joined by crisis communications expert Rosemary Wilson. Rosemary is a senior communications counselor and crisis advisor who’s helped high-profile individuals, Fortune 500 companies, and boards navigate some of the most complex and high-stakes situations. Together, they dismantle outdated crisis communication strategies and explore how thoughtful storytelling can help companies navigate high-stakes situations. From balancing speed and strategy in the digital age to proactively managing potential crises and uncovering the “why” behind them, this episode offers essential insights for building resilience and protecting your company’s reputation. Curious about the rest of the series? Be sure to visit https://plat4orm.com/4-the-record/ to listen to our first episode on storytelling for early-stage companies and don’t miss our third episode on product storytelling, for a comprehensive look at how storytelling can help you on a path toward acquisition.

The first episode of our three-part series on storytelling throughout the company lifecycle kicks off with Plat4orm PR hosts Valerie Chan, Principal, and Jessi Adler, Director of Media Relations, as they explore how storytelling can serve as a strategic tool for early-stage companies. From crafting compelling founder narratives that build trust with customers and media, to presenting data-driven yet emotionally resonant pitches to investors, Valerie and Jessi share insights drawn from their experiences in the startup world. Tune in to learn how startups can use storytelling to cut through the noise, connect with key audiences, and lay the foundation for long-term success. Plus, hear practical tips on leveraging media coverage to amplify your story and make a lasting impact. Interested in how storytelling can make an impact at other key inflection points in your company journey? Be sure to check out episode two in the series on storytelling through a crisis, and episode three on product storytelling for acquisition, available at https://plat4orm.com/4-the-record/.

Kami Huyse, CEO of Zoetica, provides advice for PR agencies on how to integrate and embrace the power of generative AI – offering insights into ethical issues, future trends, and applications such as personalizing AI voices. An accomplished author and keynote speaker, Kami also shares her thoughts on the future of communication strategies and the impact of technology on the evolving landscape of marketing and public relations. Connect with Kami on LinkedIn.

Joy Murao, CEO & Founder of Practice Aligned Resources, discusses how practice support has changed over the years and what’s needed in today’s era of AI. She explains the pivotal role that education, proper resource management and technology competency has in enhancing staff efficiency and revenue generation for law firms and legal departments.

Marla Mattenson shares her strategies to revolutionize the sales process using the innovative approach “The Ethical Sales Process.” Marla will provide tips that empower law firms to leverage authenticity in their sales efforts, enabling them to close deals with integrity and trust. Her unique approach not only boosts team performance but also leads to higher client retention rates.

Derek Barto, Founder & Principal Consultant of Barto Consulting LLP, provides advice to small and mid-sized law firms seeking to improve their financial performance and achieve long-term success. Barto Consulting specializes in financial management best practices and strategic consulting.

ILTACON 2023 is less than a month away! Beth Anne Stuebe, Director of Publications and Press at ILTA, speaks to guest host Jessi Adler about what attendees can expect at this year's conference - from record attendance to unique session topics to tons of entertainment throughout the week. For more information and to register, visit: https://www.iltacon.org/home

Valerie Chan, CEO of Plat4orm PR, recently sat down with colleagues Rian Smith and Donene Telly to discuss how businesses can expand their marketing reach. They provide examples and tips on how companies can use different platforms and strategies to leverage and get the most out of their marketing campaigns.

In the second episode of a two-part discussion on repurposing technologies and marketing to different personas, the panelists answer questions from the audience about the challenges and concerns they are facing in the regulatory, eDiscovery, and privacy landscapes. Our guests include industry experts Mary Mack, CEO & Chief Legal Technologist for EDRM; Joy Murao, Founder, CEO Practice Aligned Resources (PAR); Nicki Benvenuti, President & CEO or AEK Solutions; and Minoo Razavi, legal tech Marketing Maven.

In the first episode of a two-part panel discussion on repurposing technologies and marketing to different personas, the panelists discuss their challenges, successes, and trends they are seeing in the regulatory, eDiscovery, and privacy landscapes. Our guests include industry experts Mary Mack, CEO & Chief Legal Technologist for EDRM; Joy Murao, Founder, CEO Practice Aligned Resources (PAR); Nicki Benvenuti, President & CEO or AEK Solutions; and Minoo Razavi, legal tech Marketing Maven.

How can you tell if your PR efforts are actually working? On this episode of 4 The Record, Valerie Chan and David Splivalo discuss how to measure the effectiveness of your public relations strategies to determine if your efforts are turning into qualified leads and sales.

Aaron Burnett, CEO and Founder of Wheelhouse Digital Marketing Group, shares how his team uses data to help clients drive transactional outcomes, balance organic and digital marketing to obtain results, and decipher what information is important to successfully drive engagement in today’s SEO landscape. For more information on adopting a performance-driven digital marketing agency, visit: https://www.wheelhousedmg.com/

Robert Weiss, President of MultiVision Digital, shares how companies can benefit from producing videos and provides tips such as content trends, best equipment to use, and how video is impactful to all touchpoints of a customer's journey.

Dennis Kennedy, Director of the Michigan State University Center for Law, Technology & Innovation and former Mastercard executive, shares advice on the challenges and benefits of switching career paths, including perpetual learning curves and opportunities.