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Mindful Chef is a healthy food subscription revered as the UK’s top healthy recipe box, an accolade achieved through fostering innovation rather than obeying tradition… Bringing his marketing experience from Betfair and M&C Saatchi, Co-Founder & CMO at Mindful Chef Giles Humphries joins us for a dive into adapting channel mixes to reach new audiences, creating laser-focused branding, and why you should break the ‘business by textbooks’ approach. This episode covers Advice for bringing hungry, driven talent into your businessWhy it’s often worth valuing innovation over traditionShifting channels as your target demographic growsThe simplicity of messaging that’ll be a key challenge for CMOsThis month's episode is sponsored by WeDiscover, a Paid Search Agency who combine world-class Marketers with innovative Engineers and Data Scientists to deliver incredible, measurable results for our clients. Learn more: https://www.we-discover.com/ Links and references at: https://www.acquiredigitaltalent.com/ Get in touch: [email protected]

You’d be lucky to acquire the experience of joining one unicorn in your marketing career, but between Deliveroo and Depop, Yoann Pavy has the lessons from two of the largest. Now taking his expertise to an innovative FinTech startup in the form of Nude, Yoann joins Alex on the Scale of One to Tech podcast to demystify network effects, and the overused buzzword of ‘growth marketing’.  We also hear the challenges coming from creating content more native to new platforms, how business size affects the skillset you need as a marketing leader, and much more! This episode covers Yoann’s experience at two unicorn startups, with roles at Deliveroo and Depop before their most prolific yearsThe role of marketing in a business’ overall efforts to highly focus their product/serviceNude’s achievements to date, and their success on Apple’s App StoreNetwork effects, and using a product-led approach to convert customers into advocatesThe challenge of being more native when creating content for specific channels & platformsThis month's episode is sponsored by WeDiscover. WeDiscover has supported high growth companies like carwow, Thread, fi, and many more. As specialists in paid search and marketing technology, WeDiscover aims to be the most consistent source of growth for their clients. If you're a scale up with multi million pound growth targets, or an already big and successful company looking to invest smarter, our friends at WeDiscover we'll make a great extension to your team. You can click the link in the show notes or go to https://www.we-discover.com/. Links and references at: https://www.acquiredigitaltalent.com/ Get in touch: [email protected]

Being a successful CMO takes a determined individual with a great skill set, but there’s much more to learn from those who do so alongside being a Co-Founder… The resilience that Alex Latham has shown is exhibited marvellously in Chip, one of the UK’s fastest growing FinTech startups with a huge customer base of over 200,000 users.  In this month’s Scale of One to Tech, we learn the resilience and collaboration that makes an admirable Co-Founder, the product-focused approach we’re yet to see from many CMOs, and how to create content that stands head and shoulders above the rest of an increasingly competitive FinTech market. This episode covers Key qualities of a CMO, and what to look for in a great Co-FounderChip’s remarkable crowdfunding campaigns, raising over £30mStanding out in an increasingly competitive FinTech market through innovative contentThe difficulties that shaped Alex & Chip, and proved their commitment to customer experienceThis month's episode is sponsored by WeDiscover. WeDiscover has supported high growth companies like carwow, Thread, fi, and many more. As specialists in paid search and marketing technology, WeDiscover aims to be the most consistent source of growth for their clients. If you're a scale up with multi million pound growth targets, or an already big and successful company looking to invest smarter, our friends at WeDiscover we'll make a great extension to your team. You can click the link in the show notes or go to https://www.we-discover.com/. Links and references at: https://www.acquiredigitaltalent.com/ Get in touch: [email protected]

Today Spotify has over 180 million premium subscribers, but at the start of Nikki Lambert’s tenure, that number was just 200k.  Having been involved in its meteoric expansion into dozens of new territories, it’s clear that Nikki’s marketing focus promises a bright future for Popsa, where she’s now CMO. Nikki joins Alex Marriner on this episode of Scale of One to Tech to share how she uses data to tell stories, the immeasurable value that a passionate leader can bring to a team, and how Popsa overcomes the challenges of longer lead times. This episode covers Nikki’s illustrious and eventful career, through Virgin, Spotify, and MelodyVR/NapsterHow to use data to tell meaningful stories, particularly with Nikki’s involvement with the first ‘Spotify Wrapped’Opportunities presented by Covid to engage less tech-adept users with Popsa’s easy interfaceOvercoming the challenge of attracting consumers to services with longer lead timesTopic Segments: 1:35 - Nikki’s Answers to the Quickfire Questions 4:35 - Experience at Virgin 10:50 - Joining Spotify’s Exceptional Growth 20:20 - Shifting Focus at MelodyVR 26:50 - Insights from Nikki’s Current CMO Role at Popsa 41:30 - Creation of Spotify Wrapped & Regional Work 51:20 - Top Leadership Traits & CMO Challenges Ahead This episode of Scale of One to Tech is sponsored by eOpinion, who are on a mission to change the face of the survey industry by captivating and entertaining your users and customers. They use 30 seconds speedy polls to create interesting stories, actionable insights and increase engagement. Get a half price Speedy Poll at https://eopinion.org/alex/. Links and references at: https://www.acquiredigitaltalent.com/ Get in touch: [email protected]

Any entrepreneur needs to be somewhat adept in marketing and, having been CMO at Quidco, Chris Hutchings is taking these learnings forward into his latest venture - eOpinion. Across the numerous, varied experiences Chris has been through en route to becoming a Founder, he’s learned the keys to cutting through to the forefront of the survey space. In this month’s Scale of One to Tech, Chris shares how he shapes his approach to polls for maximum engagement, his focus on long-term success, and when to work hard vs when to work smart. This episode covers: Takeaways from Chris’ CMO experience at QuidcoThe survey experience that influenced the start of eOpinionChris’ biggest career challenges and turning pointsHow authenticity is essential in modern marketingAdvantages of an external network, such as our own ‘CMO & Marketing Director Forum’This episode of Scale of One to Tech is sponsored by eOpinion, and Chris has a very special offer for our listeners: not only can you get a half price Speedy Poll at https://eopinion.org/alex/, but the first to sign up will get it completely free! Links and references at: https://www.acquiredigitaltalent.com/ Get in touch: [email protected]

As an Asian woman, Mai Fenton has leapt over her fair share of hurdles through her rich and varied career, and as Superscript’s CMO she’s illustrating the opportunities available for multi-skilled female marketers like herself. Mai’s 20-year career includes stints with Unidays, TKMaxx & Pentland Brands; she’s taken the industry-specific skills from wildly different sectors and channelled them into her role at this rapidly growing startup.  On this month’s episode of Scale of One to Tech, we learn how Mai has developed her conversational interview style, the emphasis she puts on collaborative, T-shaped marketeers, and the inspiring self-confidence that will see more women finding success in CMO roles. This episode covers: Superscript’s unique take on flexibly de-bundling insuranceThe transferrable skills permeating Mai’s extensive and diverse history in marketingThe barriers that Mai has broken as a successful, Asian, female CMOHow creating T-shaped marketing team encourages better collaborationTips for finding success with a more conversational interview styleThis episode of Scale of One to Tech is sponsored by eOpinion, who are on a mission to change the face of the survey industry by captivating and entertaining your users and customers. They use 30 seconds speedy polls to create interesting stories, actionable insights and increase engagement. Get a half price Speedy Poll at https://eopinion.org/alex/. Links and references at: https://www.acquiredigitaltalent.com/ Get in touch: [email protected]

Considering the number of current channels and platforms that didn't even exist at the start of James Hamlin’s marketing career, it’s evident that the emergence of new technologies is presenting opportunities to disrupt sectors. James, now CMO at online EdTech marketplace Tutorful, joins Alex on the Scale of One to Tech podcast to discuss how the necessary tech shift that we’ve seen in the past two years has changed marketing strategies, the need for an authentic and transparent voice, and creating career opportunities when entering a startup. This episode covers James’ illustrious career prior to TutorfulCatalysing opportunities to work in a startupThe focus on being authentic, upfront & transparentChanging your marketing proposition/approach for the effects of Covid on the industryHow to alleviate common solopreneur/startup mistakesLinks and references at: https://www.acquiredigitaltalent.com/ Get in touch: [email protected]

Leadership is not the same as it was 12 months ago, regardless of industry - with the past year’s events CMOs have been forced to adapt to keep their teams collaborating effectively and their messages cutting through.  As CMO in a thriving D2C powerhouse, Trinny London’s CMO, Shira Feuer, is taking the pandemic in her stride, employing the incredible experience she’s amassed at giant brands like Burberry and The Walt Disney Company. Join us as we discuss the differing approaches to marketing within massive scale companies and fast-growing startups, the need to continuously invest in culture, and hiring new team members who believe in your brand’s vision. This episode covers The biggest challenges facing CMOs in the coming yearContinuous investment in cultureCurating a community which posts more than marketing contentBrand marketing vs performance marketing at various growth stagesMajor differences between large corporates and small, speedy startupsLinks and references at: https://www.acquiredigitaltalent.com/ Get in touch: [email protected]

Breadth of experience is a formidable tool in any CMO’s arsenal. Between startups, scaleups, international roles and varying industries, it’s safe to say that Molo Finance’s Dennis Volkmann fits the bill perfectly. Dennis has held management positions and CMO roles for an impressive period of his career spanning renowned brands like Depop, Airbnb and Mettle, and it’s this range of roles that have delivered with them lessons on ideal leadership traits, choosing the most effective channels, and how to grow a team that share your business’ values. This episode covers What startups and scaleups stand to learn from each otherTurning failures into learning pointsHow Dennis’ attraction to storytelling in advertising has shaped his careerThe ideal balance between skills and experience in a leadership roleBrand marketing vs performance marketing - which is more important for startupsAirbnb’s value-based hiring - how it’s done and why it helps the teamLinks and references at: https://www.acquiredigitaltalent.com/ Get in touch: [email protected]

Welcome back to the CMO series of the Scale of One to Tech podcast! We’ve been lucky enough to speak to some incredible CMOs with an array of experiences under their belt, and today’s guest is no different. Formerly at ClearScore, Wonga, uSwitch, and most recently SO-SURE, Nicola Vidal has enjoyed a prosperous career in marketing spanning over 20 years. With such a plethora of knowledge and experience, we hear Nicola weigh in on what makes a great marketing leader, FinTech’s increasing appeal to Gen Z, diversity in the FinTech & CMO space, advice for CEOs hiring their first CMO - and that’s just scratching the surface... This episode covers Attributes that make a great marketing leaderFinTech’s shift towards appealing to Gen Z-ers and MillennialsMaking the most of influencer marketingAdvice for CEOs hiring their first CMOBoosting diversity in the FinTech CMO spaceWriting better, clearer, more inclusive job adsKiller interview questionsLinks and references at: https://www.acquiredigitaltalent.com/ Get in touch: [email protected]

Welcome back to the next episode in our CMO series of Scale of One to Tech, and we’re continuing with a guest whose incredible career path has seen him in top marketing positions at Google, Badoo, Emma, and now Appear Here, one of Wired Magazine’s 100 Hottest Startups. With international marketing experience, two Master's degrees and 8 languages under his belt, Gaston Tourn has demonstrated at the highest level how to combine creative writing and storytelling skills with the more analytical side of marketing. This episode is truly packed with thought provoking debate around which brands are nailing their marketing campaigns in light of business mistakes, opportunities opening up in an ever-evolving high street, and how you can apply the successful ethos behind Google’s infamous hiring process in a business of absolutely any size... This episode covers Shifting the misplaced perception of marketing as deception to a form of storytellingAdjusting to regional differences in dating culture at Badoo/BumbleCreating Appear Here, and how businesses use it as a whole new marketing channelHow marketers should combine analytical and creative skills (left brain vs right brain)The lessons businesses can learn from each other about exciting marketing and effective storytellingGoogle’s hiring strategies, and how to bring objectivity into recruitmentLeadership through transparency and giving context rather than taking controlHow retailers are adapting to change, and the future of the high streetLinks and references at: https://www.acquiredigitaltalent.com/ Get in touch: [email protected]

As the need for sustainable hygiene products grows ever-stronger, the space in the market for an environmentally friendly, convenient way to rid the bathroom of plastic waste has opened up for the incredible Wild Cosmetics.  With a focus on innovating beyond their initial, highly successful natural deodorant, the Co-Founder and CMO behind their marketing strategy - Charlie Bowers-Lyon - joins Alex on this episode of Scale of One to Tech to detail the story of their turbulent two year journey as a D2C brand. We hear how Wild Cosmetics has diversified their channel mix to avoid any massive impacts to their strategy, what they look for when hiring new team members, and constructing their marketing campaigns without coming across as ‘preachy’. This episode covers Wild Cosmetics’ USPs in a growing, environmentally conscious marketThe massive range of channels that help Wild to growMarketeers maintaining their edge by staying hands on with new technologiesHiring with skills, experience, attitude and diversity in mindTips for starting a D2C businessWhether to prioritise a great product or a great brandLinks and references at: https://www.acquiredigitaltalent.com/ Get in touch: [email protected]