Advertise on podcast: Tech Salescraft

Today on Tech Salescraft, James Hounslow is joined by Michael Underwood, SVP Banking & Financial Services at Fusion. In this episode, Michael reveals how he’s made a success of working remotely for almost a quarter of a century, and how it is still possible to keep track of a sales team’s productivity, even if the workforce is remote. Michael sheds a light on his ideal interviewing method, how to build camaraderie virtually and offers pointers for those wishing to hire remotely themselves.

Today on Tech Salescraft, James Hounslow is joined by Yuval Avni, Managing General Partner at Crescendo Venture Partners. In this episode, Yuval drills into the very culture of VCs, the responsibilities they have and the importance to wield their power without doing harm (that primum non nocere principle) when they invest. Yuval also reveals how he thinks one can perfect the craft of being an advisor in the VC field, and what’s next for Crescendo in 2024.

Today on Tech Salescraft, James Hounslow is joined by Jordan Rackie, CEO at Keyfactor.  In this episode, Jordan explains how he came to become CEO at Keyfactor, under a year before the world turned upside-down during the pandemic. He divulges the things which help ensure he excels as a hiring leader, and what his priorities are. Jordan also reveals the greatest challenge of his career so far and what lies ahead for Keyfactor not just in 2024 but beyond as well. A great deep dive into the life of a CEO, well-worth a listen for those wishing to make a success of their own hiring strategies. Stream the full episode across all platforms here: https://www.thenorthstarr.com/tech-salescraft/

Today on Tech Salescraft, James Hounslow is joined by Elad Ben-Israel, Co-Founder & CEO at Wing. In this episode, Elad goes right back to the start, recalling when he first got that itch to start a business. Through his travels abroad, Elad saw the value in cultural sensitivity, which has ultimately led to the success story that is Wing. After experiences at Microsoft, Aamazon and AWS, Elad struck out and co-founded Wing, ultimately becoming CEO with a solution that had previously not existed before. It’s a compelling episode, striking right at the heart of what makes a good company. Stream the full episode across all platforms here: https://www.thenorthstarr.com/tech-salescraft/

Today on Tech Salescraft, James Hounslow is joined by Eran Zilberman, Co-Founder & CEO at Cyclops Security. In this episode, Eran explains what a sales leader needs to succeed, and it starts with having that passion for sales in their very DNA. But that passion isn’t all that’s required, but a clear roadmap for success to guide a sales team forward. Listen to how Eran has picked up the winning combination for this winning sales framework, having interviewed numerous candidates over the years. Stream the full episode across all platforms here: https://www.thenorthstarr.com/tech-salescraft/

Today on Tech Salescraft, James is joined by Seth DeHart, Advisor & Venture Partner at Point Nine.   In this episode, Seth explains why he became an advisor, working with a large number of founders of start-ups. This unique experience has given him phenomenal insights into what makes a successful tech company, and he considers sales to be the core component to help them grow.   Listen to Seth’s take on how to handle the interview process properly, and how the great successes of our time, including those seeking IPOs, are sales engines to their core.   Stream all other episodes of Tech Salescraft here:   https://www.thenorthstarr.com/tech-salescraft/

Today on Tech Salescraft, James is joined by Tzvika Shneider, Co-Founder & CEO at Pynt   In this episode, Tzvika looks back on his career in military intelligence and how this informed his career move into tech start-ups, ultimately leading to the creation of Pynt.  Here, Tzvika drills down into that winning mindset a founder needs to make it in a tech start-up, suggesting how to meet pain points of customers and grow not just in the domestic market, but as far afield as the US and India. Stream all other episodes of Tech Salescraft here: https://www.thenorthstarr.com/tech-salescraft/

Today on Tech Salescraft, James is joined by Eitan Worcel, Co-Founder & CEO at Mobb In this episode, Eitan recounts how he co-founded Mobb, where he helped build Building the first-ever SAST-agnostic AI automatic vulnerability remediation for vulnerabilities in first-party code in the US, as a co-founder in a new country.   Not only that, but Eitan needed a team with staff hired from all over the world. To succeed, he needed to have the right language for hiring. It’s refreshing to listen to the story, so you have to tune in.   Stream all other episodes of Tech Salescraft here:   https://www.thenorthstarr.com/tech-salescraft/

Today on Tech Salescraft, James is joined by Joe Espinosa, CRO at Promowise In this episode, Joe reveals the ins and outs, working at enterprise level, as well as in mid-market sales, before ultimately becoming a CRO in his own right, and the experiences he picked up from senior leadership and founders along the way. Joe also shares what ultimately led to him assuming a leadership role, how a CRO best-manages their time, and offers advice to founders seeking to build sales on the way to becoming the next unicorns. So many takeaways that you simply can’t miss.  Stream all other episodes of Tech Salescraft here:  https://www.thenorthstarr.com/tech-salescraft/

Today on Tech Salescraft, James is joined by Chris Rack, CEO at MRP In this episode, Chris talks unicorns, sales and CEOs, and how he navigated through a role at Demand Science, seeing the value of a good team, before ultimately becoming a CEO himself. Chris expands on the two types of CEO, as well as suggesting what 2024 could be like, and whether we’re heading back to the heady days of the post-COVID era or something new and altogether different. With over 18 years of experience in selling, you simply can’t miss what Chris has to say. Stream all other episodes of Tech Salescraft here.

Today on Tech Salescraft, James is joined by Yoad Fekete, Co-Founder and CEO at Myrror Security In this episode, Yoad recalls how the Solar Winds cyberattack led to his career taking a brand new trajectory, marketing a tech product and ultimately becoming a founder and CEO in his own right. Yoad also shares insights on Myrror’s own hiring process, the challenges he has faced as a Co-Founder and CEO, as well as some ideas for what 2024 may bring. A must-watch for budding founders and anyone with an idea for a new tech product. Stream all other episodes of Tech Salescraft here.

‘I want to create something from zero to one. It's not about money. It's not about doing a post for LinkedIn or being a successful founder. It's not about that. It's about having an impact and creating something on my own.’ In this episode, Idan Wiener recalls his journey founding a tech firm, shedding light on the drivers which ultimately led to him deciding to make his mark on business. He also shares what he did to find the right partner to accompany him on his journey, and how he ultimately managed to transition into the role of CEO. It’s an inspiring story to listen to, so don’t miss it! Stream all other episodes of Tech Salescraft here.