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Ecommerce Society Podcast

Advertise on podcast: Ecommerce Society Podcast

Rating
★★★★★
4.9
from
99 reviews
This podcast has
234 episodes
Language
English
Explicit
No
Date created
2020/11/11
Latest episode
2024/02/20
Average duration
45 min.
Release period
6 days

Description

How do I grow my e-commerce, product-based or subscription box business? How do I skyrocket my sales, get more customers, increase my profit, sell on more channels and create an epic customer experience for my business? These are some of the big questions that product and subscription box coach, Kerrie Fitzgerald digs into each week in this workshop style podcast. Listen in and you will learn step-by-step actionable strategies to help you scale to the next level in your business, skyrocket your sales, traffic, reach more customers and gain greater visibility in your business to create your customer superfans. We’ll also include amazing entrepreneurs and online shop owners from Shopify, Cratejoy, Etsy and Amazon, to share their product biz success stories to give you tangible strategies you can implement today, to make huge waves in your business. Together, let’s create a business growth roadmap so you can create a profitable product business, that gives you a life you love.

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Check latest episodes from Ecommerce Society Podcast podcast


Creating the #1 Female Entrepreneur Subscription Box to Selling it & Transitioning Into New Business Venture with Julie Ball
2024/02/20
In this conversation, Kerrie and Julie discuss Julie's entrepreneurial journey, including her experience starting and selling Sparkle Hustle Grow, an entrepreneurship subscription box. They also explore Julie's current ventures, such as coaching and her new Amazon business. The conversation highlights the importance of pivoting and diversifying revenue streams in entrepreneurship. Julie shares her insights on separating personal identity from brand identity and the value of treating a brand as a persona. The conversation concludes with Julie's plans for the future and where to find her online.   Takeaways   Pivoting and diversifying revenue streams can be important for entrepreneurs who are looking for new challenges or opportunities. Separating personal identity from brand identity can help entrepreneurs transition and sell their businesses. Treating a brand as a persona can help create a distinct and memorable identity in the market. Exploring new product ideas and platforms can be an exciting way to continue learning and growing as an entrepreneur.   Chapters   00:00 Introduction and Connection 02:21 Julie's Background and Entrepreneurial Journey 06:18 Starting Sparkle Hustle Grow 12:34 Selling Sparkle Hustle Grow and Transitioning 20:37 Julie's Current Ventures and Diversifying Revenue Streams 28:40 Exploring New Product Ideas 35:03 Separating Personal Identity from Brand Identity 36:15 Future Plans and Where to Find Julie   Follow Julie https://www.subscriptionboxbasics.com.  www.instagram.com/subscriptionboxbasics www.subscriptionboxbasics.com/launch Julie’s subscription box course [email protected] Work With Me: Grab my new book, Customer Obsession  1. Sign Up For A Website Redesign Website for you- done in a day! Learn more and to book your spot. Life’s too short for an ugly website https://www.kerriefitzgerald.com/websiteVIP    2.  Join waitlist for Cultish Product A 4-month group coaching program to help product-based brands reach cult-like status, increased visibility, more sales & gain die-hard loyal customers without an ounce of social media. Mentorship, Guest Experts, Trainings, Live Calls and so much more! Join waitlist Learn More   Free Guides & Resources For The Win: {Free Private Podcast} Create Your Cult Like Brand “Private Podcast” An 8-part audio series that walks you through how to create your cult brand Sign Up     Let’s Be Friends Follow Kerrie on Instagram Follow Ecommerce Society  on Instagram www.kerriefitzgerald.com
The Top 5 Ways To Get Your Products Featured In Subscription Boxes For Mega Visibility and Brand Awareness
2024/02/13
In this episode, Kerrie discusses the opportunity for brand visibility through subscription boxes. She explains what subscription boxes are and how they can be a marketing opportunity rather than just a sales opportunity. Kerrie emphasizes the importance of branding and providing a clear call to action in subscription box products. She also shares tips on finding subscription boxes to pitch to and common mistakes to avoid in the pitching and negotiation process. In this episode, Kerrie shares valuable insights on how to get your products into subscription boxes. She highlights the importance of negotiating on price and being flexible with pricing to make your products more appealing. Kerrie also emphasizes the need to customize your pitch for each subscription box, showcasing your understanding of their audience and offering exclusive ideas. She suggests leveraging marketing as a negotiation tactic, offering to promote the brand in exchange for better pricing. Kerrie provides practical tips for pitching, including following the subscription box on social media and making short, targeted pitches.   Takeaways   Be willing to negotiate on price and be flexible with pricing to make your products more appealing to subscription boxes. Customize your pitch for each subscription box, demonstrating your understanding of their audience and offering exclusive ideas. Leverage marketing as a negotiation tactic, offering to promote the brand in exchange for better pricing. Make short and targeted pitches, focusing on the subscription box and their audience rather than your own story.   Chapters   00:00 Introduction and Question Submission Form 02:24 Deep Dive into Subscription Boxes 04:37 What is a Subscription Box? 06:23 Opportunity for Brand Visibility 09:08 Different Types of Subscription Boxes 10:24 Best Suited Products for Subscription Boxes 11:48 Mistakes in Pitching and Negotiating 51:50 Mistake: Not willing to negotiate on price 53:10 Stand out by customizing your pitch 55:28 Negotiating with marketing as leverage 57:27 Being scrappy and figureoutable 59:42 Leveraging marketing and creating exclusivity 01:00:10 Easy ways to pitch 01:02:08 Making a short and effective pitch 01:07:35 Summary: How to get into subscription boxes Work With Me: Grab my new book, Customer Obsession  1. Sign Up For A Website Redesign Website for you- done in a day! Learn more and to book your spot. Life’s too short for an ugly website https://www.kerriefitzgerald.com/websiteVIP    2.  Join waitlist for Cultish Product A 4-month group coaching program to help product-based brands reach cult-like status, increased visibility, more sales & gain die-hard loyal customers without an ounce of social media. Mentorship, Guest Experts, Trainings, Live Calls and so much more! Join waitlist Learn More   Free Guides & Resources For The Win: {Free Private Podcast} Create Your Cult Like Brand “Private Podcast” An 8-part audio series that walks you through how to create your cult brand Sign Up     Let’s Be Friends Follow Kerrie on Instagram Follow Ecommerce Society  on Instagram www.kerriefitzgerald.com
BONUS {Quick Tip} 2 Ways To Increase Your Average Order Value & Conversion Rate TODAY
2024/02/08
Hey there, fellow e-commerce enthusiasts! 👋 Ready to turbocharge your online business and send your revenue soaring? In this episode, I'm spilling the tea on how to skyrocket your average order value (AOV) and watch those sales numbers dance their way to the top! 🚀 Unlocking the Secrets of AOV: Ever wondered how to turn those browsers into buyers and get them to whip out their wallets with gusto? Look no further! I'm dishing out the three sacred keys to fattening up your bottom line: snagging new customers, coaxing old pals to splurge a little more, and the crown jewel – increasing that sweet AOV. 💡 The Power of Persuasion – It's All in the Conversion: Brace yourselves for a deep dive into the heart of e-commerce success. I'm talking about the nitty-gritty, the backbone of your online empire – your website design and conversion rates. It's where the magic happens, folks! 📦 Shipping Shenanigans and the Art of Abandoned Cart Rescues: Picture this: Your customers are all set to seal the deal, but then – bam! – those dreaded shipping costs pop up like a pesky roadblock. Fear not! I've got the ultimate playbook for you. Learn how to lure those abandoned carts back from the brink by tweaking your shipping rules and offering tantalizing free shipping thresholds. You're welcome! Key Takeaways to Fuel Your E-commerce Odyssey: 🎯 Remember the Holy Trinity: New customers, bigger spends from your OG fans, and the golden goose – boosting that AOV. 🚚 Shipping Costs: The silent killer of conversions. Smash those barriers by offering free or discounted shipping. 💻 Foundations First: Nail your website design and conversion tactics for a sturdy e-commerce fortress. 🛒 Dive into the Cart Abyss: Uncover the mysteries of abandoned shopping carts and emerge victorious by fine-tuning your shipping strategies. So, fellow hustlers, buckle up and get ready to take your e-commerce game to stratospheric heights! Tune in now for a masterclass in moolah-making maneuvers. Let's make some digital magic happen! 🌟 Chapters   00:00 Introduction: Three Ways to Make Money in Your Business 01:27 Chapter 1: Increasing Average Order Value (AOV) 03:22 Chapter 2: Analyzing Abandoned Shopping Carts 04:18 Chapter 3: The Impact of Shipping Costs on Conversion 08:07 Chapter 4: The Importance of Website Design and Conversion 10:22 Chapter 5: Focusing on Foundational Elements of E-commerce 15:24 Chapter 6: Adjusting Shipping Rules to Increase AOV 19:06 Chapter 7: Determining Average Order Value and Setting Free Shipping Threshold 23:20 Chapter 8: Creating Proper Shipping Rules and Updating Website 28:09 Conclusion: Action Steps and Feedback Work With Me: Grab my new book, Customer Obsession  1. Sign Up For A Website Redesign Website for you- done in a day! Learn more and to book your spot. Life’s too short for an ugly website https://www.kerriefitzgerald.com/websiteVIP    2.  Join waitlist for Cultish Product A 4-month group coaching program to help product-based brands reach cult-like status, increased visibility, more sales & gain die-hard loyal customers without an ounce of social media. Mentorship, Guest Experts, Trainings, Live Calls and so much more! Join waitlist Learn More   Free Guides & Resources For The Win: {Free Private Podcast} Create Your Cult Like Brand “Private Podcast” An 8-part audio series that walks you through how to create your cult brand Sign Up     Let’s Be Friends Follow Kerrie on Instagram Follow Ecommerce Society  on Instagram www.kerriefitzgerald.com  
Pivoting, Evolving & Starting Two New Businesses in 2024
2024/02/06
Say whaaaat- Yes I am starting two new businesses in 2024- one is a SaaS software company that will be a game changer for ecomm brands like you and the second business is a pet business which I am So stoked to share details with you soon. 2024 is the time for me to evolve and take my 8 years of knowledge in the ecommerce space and do something truly EPIC with. In this episode I however, share how scary the unknown is, how much of a beginner I”m feeling like again which can feel scary AF and a whole host of other things I’m feeling now as I make a huge transition in my business.   Tune in- this will be a great one. Work With Me: Grab my new book, Customer Obsession  1. Sign Up For A Website Redesign Website for you- done in a day! Learn more and to book your spot. Life’s too short for an ugly website https://www.kerriefitzgerald.com/websiteVIP    2.  Join waitlist for Cultish Product A 4-month group coaching program to help product-based brands reach cult-like status, increased visibility, more sales & gain die-hard loyal customers without an ounce of social media. Mentorship, Guest Experts, Trainings, Live Calls and so much more! Join waitlist Learn More   Free Guides & Resources For The Win: {Free Private Podcast} Create Your Cult Like Brand “Private Podcast” An 8-part audio series that walks you through how to create your cult brand Sign Up     Let’s Be Friends Follow Kerrie on Instagram Follow Ecommerce Society  on Instagram www.kerriefitzgerald.com
BONUS: Your 2024 Guide To Google & Yahoo's New Requirements for Email Senders
2024/01/31
Watch the free training video where I walk you through how to set up these changes, along with changes & tutorials from Klaviyo. https://www.kerriefitzgerald.com/blog/new-email-requirements-google-and-yahoo-2024   In this episode of Ecommerce Society podcast, we're diving into the new requirements for Gmail and Yahoo regarding email marketing, emphasizing the importance of email marketing as an owned platform and sales channel. I walk you through the steps to update email marketing with the new changes, including having a verified sending domain, adding or setting a DMARC record, and making unsubscribing easy. I also highlight the need to monitor spam complaints and keep spam rates low. Overall, the changes aim to make email safer and improve deliverability for legitimate senders. Takeaways Email marketing is an important owned platform and sales channel. Everyone, especially bulk senders, needs to update their email marketing with the new requirements from Gmail and Yahoo. The steps to update email marketing include having a verified sending domain, adding or setting a DMARC record, and making unsubscribing easy. Monitoring spam complaints and keeping spam rates low is crucial for email deliverability. Chapters 00:00Introduction and Importance of Email Marketing 01:23New Requirements for Gmail and Yahoo 07:27Step 1: Have a Verified Sending Domain 08:24Step 2: Add or Set a DMARC Record 17:57Step 3: Make Unsubscribing Easy 27:15Monitoring Spam Complaints 28:08Conclusion and Final Thoughts     Work With Me: Grab my new book, Customer Obsession  1. Sign Up For A Website Redesign Website for you- done in a day! Learn more and to book your spot. Life’s too short for an ugly website https://www.kerriefitzgerald.com/websiteVIP  2.  Join waitlist for Cultish Product A 4-month group coaching program to help product-based brands reach cult-like status, increased visibility, more sales & gain die-hard loyal customers without an ounce of social media. Mentorship, Guest Experts, Trainings, Live Calls and so much more! Join waitlist Learn More Free Guides & Resources For The Win: {Free Private Podcast} Create Your Cult Like Brand “Private Podcast” An 8-part audio series that walks you through how to create your cult brand Sign Up   Let’s Be Friends Follow Kerrie on Instagram Follow Ecommerce Society  on Instagram www.kerriefitzgerald.com
From A Pandemic Hobby To Dreaming of a Taylor Swift's Collab - with Maddie McNabb of Maddie About Cake
2024/01/30
In this episode, Maddie McNabb shares her journey of starting a micro bakery specializing in French macarons. She discusses her background in higher education and how she discovered her passion for baking during the pandemic. Maddie talks about the challenges she faced in the early days of her business and the importance of perseverance. She also shares her marketing strategies, including email marketing, PR, and Pinterest. Maddie emphasizes the need for a well-designed website and the value of celebrating wins. She discusses the process of balancing production and marketing and her plans for scaling her business in the future. In this conversation, Maddie discusses her macaron business and her aspirations for its success. She talks about the challenges of setting up the business and the importance of proper preparation. Maddie mentions Last Crumb Cookies as an example of a successful business model. She shares her dream of having her macarons featured at Taylor Swift's birthday party. Maddie and Kerrie discuss the potential for her business to become a celebrity go-to brand. They also mention the success story of Milk Bar and Kerrie's personal experience with their products. Maddie provides information on where to find and buy her macarons, emphasizing their suitability as gifts. The conversation concludes with well wishes for Maddie's future success.   Takeaways   Proper preparation and setup are crucial for the success of a business. Studying successful business models can provide valuable insights and inspiration. Having a dream or goal for the business can drive motivation and ambition. Collaborating with influential figures or becoming a go-to brand for celebrities can significantly boost a business's visibility and success. Learning from the success stories of other businesses can provide valuable lessons and inspiration. Consumables, such as macarons, make great gifts as they leave no clutter behind. And if by the end of the episode you are convinced you need a little website makeover- grab a spot for my new done for you service- website in a day :) Click here to learn more https://www.kerriefitzgerald.com/websiteVIP    Or grab my new book, Customer Obsession    Follow Maddie along on her journey Maddieaboutcake.com  www.instagram.com/maddieaboutcake Grab a box of macarons for Vday! https://maddieaboutcake.com/collections/treats  15% off your first order when you sign up for email newsletter   Work With Me: 1. Sign Up For A Website Redesign Website for you- done in a day! Learn more and to book your spot. Life’s too short for an ugly website https://www.kerriefitzgerald.com/websiteVIP    2.  Join waitlist for Cultish Product A 4-month group coaching program to help product-based brands reach cult-like status, increased visibility, more sales & gain die-hard loyal customers without an ounce of social media. Mentorship, Guest Experts, Trainings, Live Calls and so much more! Join waitlist Learn More   Free Guides & Resources For The Win: {Free Private Podcast} Create Your Cult Like Brand “Private Podcast” An 8-part audio series that walks you through how to create your cult brand Sign Up     Let’s Be Friends Follow Kerrie on Instagram Follow Ecommerce Society  on Instagram www.kerriefitzgerald.com  
5 Do’s and Don’ts of Pitching the Media with Amy Bartko of Chatterbox
2024/01/23
Welcome to this week’s episode of Ecommerce Society podcast. In this episode we’re serving up the "5 Do's and Don'ts of Pitching the Media" – consider it your PR survival guide with PR pro- Amy Bartko of Chatterbox. . You'll learn how to grab those reporters' attention without stepping on any PR landmines. Plus, they'll reveal the common mistakes people make when pitching their stories, so you can avoid those cringe-worthy blunders. Timing is everything in the world of PR, and they'll share their insights on when to release your story for maximum impact. And as a bonus, they'll spill the tea on adding PR as part of your organic marketing strategy. By the end of this episode, you'll be ready to conquer the PR game with style, finesse, and a sprinkle of sass! In this episode we cover: Why pr gets  a bad rap 5 Do's and Don't to Pitching the Media Mistakes people make when pitching The timing of your story Adding PR as part of your organic marketing strategy   1. Sign Up For A Website Redesign Website for you- done in a day! Learn more and to book your spot. Life’s too short for an ugly website https://www.kerriefitzgerald.com/websiteVIP    2.  Join waitlist for Cultish Product A 4-month group coaching program to help product-based brands reach cult-like status, increased visibility, more sales & gain die-hard loyal customers without an ounce of social media. Mentorship, Guest Experts, Trainings, Live Calls and so much more! Join waitlist Learn More   3. Sign up for email marketing society Let's make writing emails for your business quick & easy. A template-based membership where you receive access to a brand new *plug-and-play* email template/swipe copy each week, dozens of other pre-written emails and sequences, and other great resources such as customizable graphics to insert into your emails, $10/ a month!  Free Guides & Resources For The Win:   {Free Private Podcast} Create Your Cult Like Brand “Private Podcast” An 8-part audio series that walks you through how to create your cult brand Sign Up {Free Download} 10 Must Have Emails You Need To Send To Your List Sign Up {Free Video Training} 4 PROVEN WAYS TO GROW YOUR E-COMMERCE SALES {without using ads, making Instagram Reels or dancing on Tiktok} Sign Up   {Free Download} Increase Your Website Conversion Sign Up   Let’s Be Friends Follow Kerrie on Instagram Follow Ecommerce Society  on Instagram www.kerriefitzgerald.com   Follow Amy IG - @chatterboxprandmarketing/ FB - Chatterboxprandmarketing / website chatterboxbrands.com Gift: https://chatterbox.mykajabi.com/free
How to create a marketing, sales and conversion funnel
2024/01/16
Welcome to this week’s episode of the Ecommerce Society podcast. In this episode, I’m diving into the four fierce stages of an e-commerce funnel. First up, it's the "Awareness" stage – think of it as the virtual catwalk where you strut your stuff to grab your audience's attention. Your fabulous products need to dazzle and shine like a superstar! Next, we sashay into the "Interest" stage. This is where you turn those curious onlookers into potential shoppers by showcasing your goods in all their glory. It's all about making them want more – like the fashionista they secretly aspire to be. Now, darling, it's time for the "Desire" stage. Here, you fan the flames of desire, making them crave your products like the latest trend. It's like turning window shoppers into VIPs at the most exclusive boutique in town! Finally, we hit the "Action" stage, where it's all about closing the deal. Your customers are primed and ready to click that "Buy Now" button faster than you can say "retail therapy." It's the grand finale of the e-commerce show, where you seal the deal and send them off with a fabulous purchase. Then we dive into the “Retention”stage, where you turn those customers into your brand evangelists. Tune into the episode so you'll be strutting your stuff with a funnel that's fierce, fabulous, and undeniably profitable   And if by the end of the episode you are convinced you need a little website makeover- grab a spot for my new done for you service- website in a day :) Click here to learn more https://www.kerriefitzgerald.com/websiteVIP    Or grab my new book, Customer Obsession    1. Sign Up For A Website Redesign Website for you- done in a day! Learn more and to book your spot. Life’s too short for an ugly website https://www.kerriefitzgerald.com/websiteVIP    2.  Join waitlist for Cultish Product A 4-month group coaching program to help product-based brands reach cult-like status, increased visibility, more sales & gain die-hard loyal customers without an ounce of social media. Mentorship, Guest Experts, Trainings, Live Calls and so much more! Join waitlist Learn More   3. Sign up for email marketing society Let's make writing emails for your business quick & easy. A template-based membership where you receive access to a brand new *plug-and-play* email template/swipe copy each week, dozens of other pre-written emails and sequences, and other great resources such as customizable graphics to insert into your emails, $10/ a month!  Free Guides & Resources For The Win:   {Free Private Podcast} Create Your Cult Like Brand “Private Podcast” An 8-part audio series that walks you through how to create your cult brand Sign Up {Free Download} 10 Must Have Emails You Need To Send To Your List Sign Up {Free Video Training} 4 PROVEN WAYS TO GROW YOUR E-COMMERCE SALES {without using ads, making Instagram Reels or dancing on Tiktok} Sign Up   {Free Download} Increase Your Website Conversion Sign Up   Let’s Be Friends Follow Kerrie on Instagram Follow Ecommerce Society  on Instagram www.kerriefitzgerald.com
2024 Master Planning Session - Plan Your Year Out To Create a Profitable Business you Love!
2024/01/09
Welcome to this week’s episode of Ecommerce Society podcast. Are you feeling like your business is a drag, or suddenly unmotivated by all the crappy tasks you have to do. It’s time to reflect on what you can do to create a DREAM business and one that doesnt leave you feeling unmotivated and tired. Let’s do this. In this episode I unpack 4 specific steps you can take to help you reflect on what worked and what didnt work in 2023, an easy way to start planning personal and business goals, removing the things you hate about your business and how to create a schedule that works for YOU not the other way around. And if by the end of the episode you are convinced you need to map things out a little better- be sure to grab my FREE 2024 Master Planning & Strategy Document  https://www.kerriefitzgerald.com/2024   1. Sign Up For A Website Redesign Website for you- done in a day! Learn more and to book your spot. Life’s too short for an ugly website https://www.kerriefitzgerald.com/websiteVIP    2.  Join waitlist for Cultish Product A 4-month group coaching program to help product-based brands reach cult-like status, increased visibility, more sales & gain die-hard loyal customers without an ounce of social media. Mentorship, Guest Experts, Trainings, Live Calls and so much more! Join waitlist Learn More   3. Sign up for email marketing society Let's make writing emails for your business quick & easy. A template-based membership where you receive access to a brand new *plug-and-play* email template/swipe copy each week, dozens of other pre-written emails and sequences, and other great resources such as customizable graphics to insert into your emails, $10/ a month!  Free Guides & Resources For The Win:   {Free Private Podcast} Create Your Cult Like Brand “Private Podcast” An 8-part audio series that walks you through how to create your cult brand Sign Up {Free Download} 10 Must Have Emails You Need To Send To Your List Sign Up {Free Video Training} 4 PROVEN WAYS TO GROW YOUR E-COMMERCE SALES {without using ads, making Instagram Reels or dancing on Tiktok} Sign Up   {Free Download} Increase Your Website Conversion Sign Up   Let’s Be Friends Follow Kerrie on Instagram Follow Ecommerce Society  on Instagram www.kerriefitzgerald.com
7 Indicators You Need a Website Makeover or Redesign
2024/01/05
Welcome to this week’s episode of Ecommerce Society podcast. In this episode, I’m spilling the tea on the seven telltale signs that scream, "Girl, you need a website makeover ASAP!" By the end of this episode, you'll be tossing your old website design like last season's fashion and strutting into the digital world with a fierce, revamped look. Whether you're a seasoned e-commerce queen or just dipping your toe in the online biz waters, "Ecommerce Society" slays with its sassy yet practical advice. And if by the end of the episode you are convinced you need a little website makeover- grab a spot for my new done for you service- website in a day :) Click here to learn more https://www.kerriefitzgerald.com/websiteVIP    1. Sign Up For A Website Redesign Website for you- done in a day! Learn more and to book your spot. Life’s too short for an ugly website https://www.kerriefitzgerald.com/websiteVIP    2.  Join waitlist for Cultish Product A 4-month group coaching program to help product-based brands reach cult-like status, increased visibility, more sales & gain die-hard loyal customers without an ounce of social media. Mentorship, Guest Experts, Trainings, Live Calls and so much more! Join waitlist Learn More   3. Sign up for email marketing society Let's make writing emails for your business quick & easy. A template-based membership where you receive access to a brand new *plug-and-play* email template/swipe copy each week, dozens of other pre-written emails and sequences, and other great resources such as customizable graphics to insert into your emails, $10/ a month!  Free Guides & Resources For The Win:   {Free Private Podcast} Create Your Cult Like Brand “Private Podcast” An 8-part audio series that walks you through how to create your cult brand Sign Up {Free Download} 10 Must Have Emails You Need To Send To Your List Sign Up {Free Video Training} 4 PROVEN WAYS TO GROW YOUR E-COMMERCE SALES {without using ads, making Instagram Reels or dancing on Tiktok} Sign Up   {Free Download} Increase Your Website Conversion Sign Up   Let’s Be Friends Follow Kerrie on Instagram Follow Ecommerce Society  on Instagram www.kerriefitzgerald.com
Multi Passionate & Starting Mutiple Businesses with Lyndi Gallegos, founder of Para Ti Handbags
2023/12/26
Welcome back to the Ecommerce Society Podcast! In today's episode, we dive into the world of entrepreneurship with the incredible Lyndi Gallegos, a true multipassionate businesswoman who has founded several successful ventures, including a Jeep-inspired apparel company and a thriving hair extension business in Texas. Lyndi takes us on a journey through her entrepreneurial endeavors, sharing insights into the challenges and triumphs of starting not one, but multiple businesses. From the inception of her first venture to the challenges she faced in the competitive world of fashion and beauty, Lyndi's story is both inspiring and relatable. The spotlight of this episode is on Lyndi's latest venture, Para Ti Handbags. She discusses the inspiration behind the brand and how she combines her passion for artistry with a commitment to empowering artisans. Learn about the unique features of Para Ti handbags and the craftsmanship that sets them apart in the market. Lyndi shares her philosophy on being a multipassionate entrepreneur. How does she manage multiple businesses without spreading herself too thin? What drives her to explore different industries, and how does she maintain a consistent level of success across diverse ventures? Our guest imparts valuable lessons learned from her entrepreneurial journey. Whether you're a seasoned business owner or just starting, Lyndi's insights on resilience, adaptability, and the importance of staying true to your vision are pearls of wisdom worth embracing. If you're as inspired as we are, make sure to check out Para Ti Handbags and explore the world of artisan-powered fashion. Don't forget to subscribe, rate, and review the podcast. We'll be back with more insights and success stories from the world of 6-figure product businesses. Until next time, keep building your dreams!   Grab a Copy Of My New Book- Customer Obsession GRAB A COPY OF MY BOOK, CUSTOMER OBSESSION OR BY CLICKING WWW.KERRIEFITZGERALD.COM/CUSTOMEROBSESSION    WORK WITH ME  https://www.kerriefitzgerald.com/services   Join Waitlist For Cultish Product A 3-month intimate mastermind program to help established product-based brands reach cult-like status, increased visibility, more sales & gain die-hard loyal customers without an ounce of social media. 1:1 coaching, guest experts, group calls and more. Learn More   Sign up for email marketing society Let's make writing emails for your business quick & easy. A template-based membership where you receive access to a brand new *plug-and-play* email template/swipe copy each week, dozens of other pre-written emails and sequences, and other great resources such as customizable graphics to insert into your emails, $10/ a month!  Join E-Commerce Society Coaching, Community & MARKETING Membership For Female Product-Based & E-commerce Business Owners $99/month Free Guides & Resources For The Win:   {Free Private Podcast} Create Your Cult Like Brand “Private Podcast” An 8-part audio series that walks you through how to create your cult brand Sign Up {Free Download} 10 Must Have Emails You Need To Send To Your List Sign Up {Free Video Training} 4 PROVEN WAYS TO GROW YOUR E-COMMERCE SALES {without using ads, making Instagram Reels or dancing on Tiktok} Sign Up   {Free Download} Increase Your Website Conversion Sign Up   Follow Lyndi Gallegos & Shop Para Ti Handbags www.paratiforyou.com https://www.instagram.com/shop.para.ti/      Let’s Be Friends Follow Kerrie on Instagram Follow The 6 Figure Product Business Podcast on Instagram www.kerriefitzgerald.com
8 Ways a Small Business Can Create a Cult Brand In 2024 (without a massive following or huge social accounts)
2023/12/19
Welcome back to another exciting episode of the Ecommerce Society! In today's episode, we're diving deep into the world of small businesses and uncovering the secrets to creating a cult brand in the ever-changing landscape of 2024. Whether you're just starting out or looking to elevate your brand to the next level, these eight strategies will set you on the path to success.   In this episode, we unveil the blueprint for small businesses to craft a cult brand in 2024 without relying on vast followings or extensive social media clout. It all starts with humanizing your brand, differentiating it from giants like Amazon. Embrace your secret sauce passionately and curate a compelling narrative that shares your journey. Go beyond your products by defining your brand's values and actively supporting meaningful causes. Elevate your visual appeal and packaging to stand out, foster customer loyalty, and build a sense of community around your brand. The ultimate secret is listening, iterating, and maintaining a curious mindset to adapt and thrive in the ever-evolving business landscape.    Join Cultish Product- applications are open! A 4-month group coaching program to help product-based brands reach cult-like status, increased visibility, more sales & gain die-hard loyal customers without an ounce of social media. Mentorship, Guest Experts, Trainings, Live Calls and so much more! Applications are open until January 24th If you enroll by January 2nd, you get a $500 discount off the program.  Learn More   Sign up for email marketing society Let's make writing emails for your business quick & easy. A template-based membership where you receive access to a brand new *plug-and-play* email template/swipe copy each week, dozens of other pre-written emails and sequences, and other great resources such as customizable graphics to insert into your emails, $10/ a month!  Free Guides & Resources For The Win:   {Free Private Podcast} Create Your Cult Like Brand “Private Podcast” An 8-part audio series that walks you through how to create your cult brand Sign Up {Free Download} 10 Must Have Emails You Need To Send To Your List Sign Up {Free Video Training} 4 PROVEN WAYS TO GROW YOUR E-COMMERCE SALES {without using ads, making Instagram Reels or dancing on Tiktok} Sign Up   {Free Download} Increase Your Website Conversion Sign Up   Let’s Be Friends Follow Kerrie on Instagram Follow Ecommerce Society  on Instagram www.kerriefitzgerald.com

Podcast reviews

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4.9 out of 5
99 reviews
★★★★★
rjmark 2024/01/19
Soooo valuable!
I found Kerrie’s podcast several months ago as I’ve been building my e-commerce beauty product business and I cannot thank you enough Kerrie! You’re a...
★★★☆☆
Kt....... 2024/02/09
I really tried
I wanted to like it. Because we need more podcasts with people who have product based business knowledge. BUT as the episodes went on I found myself b...
★★★★★
HandmadeinLA 2024/01/19
A must listen for all e-commerce businesses!
Seriously though! Kerrie possesses a wealth of knowledge that she shares so generously and with such clarity. I don’t even remember how I initially st...
★★★★★
BrooklynLia 2024/01/07
Valuable information
Useful tips for e-commerce businesses. She also has very informative guests.
★★★★★
Crystalyn Aucoin Jewelry 2023/12/12
The podcast every e-commerce start up needs
I absolutely love the insight and the interviews of brand owners. Thank you for producing a podcast specifically for e-commerce brands. I also appreci...
★★★☆☆
Colts/Raven Loyal 2024/01/04
Lots of infomercials
Little info, lot of sake pitches.
★★★★★
lizzy1828 2023/11/28
Love the realness! Feels like listening to a friend
This podcast has been great so far. Kerrie does a really awesome job at just being relatable and real. This is huge because it makes me feel like I ca...
★★★★★
Amy Bartko - chatterbox 2023/11/18
Insightful!
I loved listening to Kerrie, especially her recent episode with Christina Vanacore. There was so much valuable information. As a PR Pro that’s specia...
★★★★★
Jules-still learning 2023/11/18
Tactical real world e-commerce help
Kerrie mixes in her fun personality with useable advice and guidance on being successful with product e-commerce. As a 20 year veteran I continue to ...
★★★★★
Jenn3dy and Kerr 2023/11/10
Best podcast ever
This is an amazing podcast I got set on my business and it worked out so well thanks to Kerrie Fitzgerald so this is my new favorite podcast if there ...
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