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Description

This podcast is about setting yourself up for success when jumping into the fitness industry as either a gym owner or personal trainer or both. My name is Brad Williams and I have been an entrepreneur for over 10 years in the fitness industry. I have run 3 gyms here in Orange County, California, and have trained over 100 clients. My goal with this podcast is to help prepare someone before they even jump into the business.

Podcast episodes

Check latest episodes from Fitness Business 4 Dummies podcast

Future of The Fitness Business

2021/03/02

In this episode I take a step back and just forecast the future of the fitness business. We had just gone through one of the worst periods in our history especially for the fitness industry with Covid. This is just my two cents on what the next 10 years are going to look like.

Affiliate Marketing

2021/02/25

In this episode I go over affiliate marketing as being a secondary source income amongst others. This is very important as The fitness business as a whole is very volatile especially during down economies. I say this because the fitness business is a luxury and we are the first ones people will cut.

Content Marketing

2021/02/24

In this episode I break down what is content marketing and how can help your business. You need to master this so you can be able to scale yourself later.

Setting Up the inside of your gym.

2021/02/18

In this episode I go into all the different ways to set up the inside of your gym. This includes the weight equipment, accessories, flooring, sound system and much much more.

Finding Investment

2021/02/16

In this episode I go into finding investment for your fitness business. This is for the entrepreneur who wants to go to the route of getting brick and mortar businesses and going big. This is my advice on how to find that investment capital you need.

Pricing and Packages. Setting yourself up for success.

2020/12/18

This is another setup I wish I did right at the beginning of my career. Pricing, Packages, Referral programs as well as a overall CRM software. Listen to the episode to see my thoughts on each of these.

Power of Bartering.

2020/12/10

In this episode I talk about the power of bartering and offering your services to other professionals out there. One of the great things I've discovered early in my career was bartering for things I needed to help my business grow, introductions into other businesses networks and also just having cool services or products that I would not have normally been able to afford.

Know, Like, Trust. Marketing basics.

2020/12/03

In this episode I talk about marketing basics. One of the most important is the concept of: Know, Like and Trust. People need to Know who you are, Like you personally or like what you bring to the table and then Trust you through reviews and word of mouth. Check out this podcast for more detailed explanation.

Setting Up Your Business

2020/11/25

In this episode I go over all the parts of setting up your business. This includes the business plan, licenses, marketing etc... Every city is different and needs to go through the planning department.

Niche yourself away from your competition.

2020/11/20

In this episode I talk about having to niche yourself in the fitness industry whether you are a personal trainer or gym owner. A simple way to do this is to do a SWOT analysis of your local market and see what's out there. Make sure you stand out from the competition.