Advertise on podcast: Sounds Profitable

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★★★★☆

4.3

from

23 reviews

Description

The pace of change the podcast industry is undergoing is staggering. The implications for podcasters, hosting providers, podcast listening app developers, and advertisers and agencies are enormous. And so is the growth potential. Presented as a companion to the weekly newsletter of the same name, our podcast provides you with direct access to our narrated articles, interviews with industry experts, bleeding-edge research, and can't miss industry news recaps. That Sounds Profitable, right? Assumptions and conventional wisdom will be challenged. Easy answers with no proof of efficacy will be exposed. Because the thinking that got podcast advertising close to a billion dollars annually will need to be drastically overhauled to bring in the tens or hundreds of billions of dollars podcast advertising deserves.

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Check latest episodes from Sounds Profitable podcast

Triton Digital Upgrades Metrics, BBC Funding Digital-First Content, & More

2026/02/05

Today in the business of podcasting: YouTube's TV status, Adelicious becomes Audioboom, the BBC is closer to enriching four content creation companies, and Triton Digital has upgraded their podcast metrics offerings. Click here for all the links covered today! You can also find an archive of everything covered on this show by heading to The Download's section of SoundsProfitable.com

A Few Notes About Fixing Conference Panels

2026/02/05

Tom has hosted a lot of panels, here’s his strategy to make them valuable and engaging for all involved. Written by Tom WebsterEdited by Gavin GaddisAudio narration and editing by Gavin Gaddis Find the full article here on Sounds Profitable.

Super Bowl 2026 Budgeting, Hulu's First Podcast License, & More

2026/02/04

Today in the business of podcasting: what Super Bowl budgets could do with podcasting, NPR on smarter media allocation, Hulu signs their first video podcast licensing deal with Headgum, Sony patents AI-generated "podcasts," and The Golden Lobes are open for entries. Click here to find every link mentioned in today's episode.

IAB to Address AI Scraping, Podcasting's January Growth, & More

2026/02/03

Today in the business of podcasting: The IAB proposes new legislation protecting publishers from AI scraping, audio is not as visible in MMM as expected, January industry performance from Podscribe, indie podcasters are headed to the Radio France app, and the CBC is taking pitches for documentary podcast series ideas. Click here to find every link mentioned in today's episode.

Timbre Awards Announced, Measuring YouTube, & More

2026/02/02

Today in the business of podcasting: Nick Cicero talks about how audio fills existing time instead of fighting other hobbies, a look at a middle-class podcaster returning after seven years away, Google has C&D'd a company trying to measure them like TV, and Voxtopica has launched The Timbre Awards. Click here to read all the stories in full and find links to every article covered.

The State of Podcast Agencies, Evolutions Guests Announced, & More

2026/01/30

This week in the business of podcasting: CoHost's new State of Podcast Agencies, Podcast Movement Evolutions talent announced, podcasting's surprising "age of acquisition" potential, and The Ambies voting is live until February 5th. Click here for all the links covered today! You can also subscribe to the newsletter version of The Download on the front page of SoundsProfitable.com and get every link sent to directly each publication.

Podcast Movement SXSW Speakers Announced, Mid-Tier Influencer Potential, & More

2026/01/29

Today in the business of podcasting: why mid-tier creators are the industry's next big growth option, equity at podcast conferences, Podcast Movement SXSW talent announced, podcast growth health checks with Bumper, and the IAB has a 2026 outlook for US ad spend. Click here for all the links covered today! You can also subscribe to the newsletter version of The Download on the front page of SoundsProfitable.com and get every link sent to directly each publication.

Goalhanger's Video Journey, Podcasting's Demographic Powerhouse, & More

2026/01/28

Today in the business of podcasting: Signal Hill Insights points to podcasting's next big demographic to target, a look inside Goalhanger's video strategy, and 1 in 3 podcast creators have quit over time, let's talk about why (and how to help). Click here for all the links covered today! You can also subscribe to the newsletter version of The Download on the front page of SoundsProfitable.com and get every link sent to directly each publication.

The Microphone Is Democratized. The Platforms Are Not

2026/01/28

Dr. Byron Green-Calisch gives and overview of changes being made behind the scenes at Podcast Movement and Sounds Profitable to build equity in the industry event space. Written by Dr. Byron Green-Calisch Edited by Gavin Gaddis Audio narration and editing by Gavin Gaddis Find the full article here on Sounds Profitable.

Gen Alpha Buying Power, State of Podcast Agencies, & More

2026/01/27

Today in the business of podcasting: The Podcast Show London announces open submissions for panels and speakers, Podscribe discusses incrementality in their latest PPB, about half of UK and US consumer spending is driven by Gen Alpha, and CoHost published their annual State of Podcast Agencies report. Click here for all the links covered today! You can also find an archive of everything covered on this show by heading to The Download's section of SoundsProfitable.com

Programmatic Audio's Importance, Ambies Voting Now Live, & More

2026/01/26

Today in the business of podcasting: audio becoming more vital to programmatic buys, Netflix CEO says they compete with YouTube in "every dimension", Substack launches a streaming app for CTV, and The Ambies voting is live until February 5th. Click here for all the links covered today! You can also find an archive of everything covered on this show by heading to The Download's section of SoundsProfitable.com

Ambies Nominees Announced, Refuting 'Podcasting is Dead', & More

2026/01/23

Today in the business of podcasting: what would you do if you really loved podcasting, Ambies 2026 nominees announced, pushback to "Podcasting is dead" and Goalhanger crosses 250k subscriber milestone. Click here for all the links covered today! You can also find an archive of everything covered on this show by heading to The Download's section of SoundsProfitable.com

The WHY and WHO of Podcasting, Ambies 2026 Noms, & More

2026/01/22

Today in the business of podcasting: what would you do if you really loved podcasting, Ambies 2026 nominees announced, Netflix is rebuilding their app for vertical video scrolling, and Oxford Road takes a look at Health & Fitness podcast advertising data. Click here for all the links covered today! You can also find an archive of everything covered on this show by heading to The Download's section of SoundsProfitable.com

SXSW 2026 Podcasting Lineup, Video Isn't Killing the Podcast Star, & More

2026/01/21

Today in the business of podcasting: more added to the SXSW 2026, On Air Fest expands their February lineup, a reaction to "podcasts are dead," and Netflix doubled their ad revenue last year. Click here for all the links covered today! You can also find an archive of everything covered on this show by heading to The Download's section of SoundsProfitable.com

What Would You Do If You Actually Loved Podcasting?

2026/01/21

The WHO and WHY of podcasting are important, but you have to get them in the correct order. Written by Tom Webster Edited by Bryan Barletta and Gavin Gaddis Audio narration and editing by Gavin Gaddis Find the full article here on Sounds Profitable.

Podcast reviews

Read Sounds Profitable podcast reviews

4.3 out of 5

23 reviews

★★★★★

Bradford Swanson 2023/06/02

Critical information for the podcasting industry

Sounds Profitable’s series of podcasts have been so helpful to me as I’ve tried to keep up-to-speed with the changes across podcasting and media. I’ve...

★☆☆☆☆

gimmedatsammich 2025/12/02

Please Stop

Why does this show keep appearing on my screen? I’ve never searched for it. Have zero interest in the topic. Just this moment I was eating lunch, read...

★☆☆☆☆

~ Violet ~ 2025/06/11

Jolly Badvertising

Dude wants to turn personal podcast queue management into yet another media gavage? Wut? These people are why your phone is tracking everything you ...

★★★★★

consciousdave 2022/07/14

Great podcast for those interested in ad tech aka podcasters

Bryan and now Tom, are great researchers; been following them both for a while. Bryan is passionate about the podcast space and how ads fit into it. ...

★★★★★

Showbiz fan15 2021/09/05

0-100

I didn’t know anything about podcast ad tech before this show!

★★★★★

Courtneyisaboy 2021/02/02

Incredible ad tech learning

This has helped me understand the advertising side to podcasting. It’s put in such a way that even the dumbest of humans, me being that, can understa...

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