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Join our Spring event season: https://amschool.click/classinsession You’ve tried AI. It’s given you something. But it’s not quite what you meant. In this episode, Nick Crawford breaks down why AI outputs go beige (spoiler: it’s usually the brief), and how to get consistently useful results using his TWIST framework. BECOME A SMARTER MARKETER 👇 Get weekly lessons in your inbox for £0: Signup for the newsletter ABOUT YOUR TEACHER 👩‍🏫 Senior marketing consultant with over 20 years of experience helping brands overcome marketing challenges. Started using AI in 2017 and now focuses on training and deploying AI solutions in a non-technical way. Want the TWIST framework resources? Click hereAI for Non-Techies: Click hereNick’s website: Click hereNick’s AI Power Hour: Book herePlatforms mentioned: ChatGPT, Claude, Gemini, Copilot, Notion CONNECT WITH AMS 🤝 Our course library Our certification OUR SPONSORS 🪩 From Christmas to Valentine’s Day, access Billo's complete guide to winning holiday ad creatives: click here Create AI-driven surveys so your market research can reach the elite status with Survey Monkey: find out more View all sponsors and offers SUPPORT 🫶 Leave a review on Apple Podcasts Leave a rating on Spotify

New to auditing? Check out our short course on how to build audits that drive results: get a taster class In this episode, Fab breaks down why most content audits fall flat, and how to rebuild your content strategy after a big marketing push without spiralling into “post-campaign panic”. You will learn how to review what actually worked, balance your content across the funnel (so you are not stuck only doing top-of-funnel posts), and set a simple testing rhythm for the next quarter that keeps your audience engaged and your growth steady. BECOME A SMARTER MARKETER 👇 Get weekly lessons in your inbox for £0: Signup for the newsletter CONNECT WITH AMS 🤝 Our course library Our certification OUR SPONSORS 🪩 From Christmas to Valentine’s Day, access Billo's complete guide to winning holiday ad creatives: click here Create AI-driven surveys so your market research can reach the elite status with Survey Monkey: find out more View all sponsors and offers SUPPORT 🫶 Leave a review on Apple Podcasts Leave a rating on Spotify

If you’ve been feeling like you’re working harder for less (and somehow still one invoice away from a stress rash), this episode is going to feel like a cold glass of water. Fab is breaking down the Planable x SE Ranking 2026 Agency Profitability Report: and the data is honestly so juicy. And the difference between those two worlds isn’t “work harder” or “post more”. It’s hitting a few specific, very unsexy milestones that change the maths of your business. Planable x SE Ranking 2026 Agency Profitability Report: access here BECOME A SMARTER MARKETER 👇 Get weekly lessons in your inbox for £0: Signup for the newsletter CONNECT WITH AMS 🤝 Our course library Our certification OUR SPONSORS 🪩 From Christmas to Valentine’s Day, access Billo's complete guide to winning holiday ad creatives: click here Create AI-driven surveys so your market research can reach the elite status with Survey Monkey: find out more View all sponsors and offers SUPPORT 🫶 Leave a review on Apple Podcasts Leave a rating on Spotify

Marketing is changing FAST, and 2026 isn’t waiting for anyone. In this episode, we’re breaking down the skills that’ll keep you ahead of the chaos, like performance analysis (yes, numbers can be your bestie), AI literacy (so you’re driving the tools, not being dragged by them), showing up on social without selling your soul, and building a community that actually gives a damn. Post-Mortem Template: download here Skills on the Rise: The Fastest-Growing Skills in 2026: read here BECOME A SMARTER MARKETER 👇 Get weekly lessons in your inbox for £0: Signup for the newsletter CONNECT WITH AMS 🤝 Our course library Our certification OUR SPONSORS 🪩 From Christmas to Valentine’s Day, access Billo's complete guide to winning holiday ad creatives: click here Create AI-driven surveys so your market research can reach the elite status with Survey Monkey: find out more View all sponsors and offers SUPPORT 🫶 Leave a review on Apple Podcasts Leave a rating on Spotify

Catch up with the full class and grab your ticket for a whole season of learning over at: https://amschool.click/classinsession Fab is joined by copywriter and content strategist Gudrun Lauret to dive deep into the world of USPs, your Unique Selling Proposition. Whether you’re a marketer, freelancer, or small business owner, discover how to pinpoint what genuinely sets you apart, avoid sounding generic, and confidently attract (or repel!) the right clients. ABOUT YOUR TEACHER 💛A copywriter and content marketer, Gudrun had her first piece of writing published aged 14. Passionate about helping business owners to make the world a better place, she works with them to find their USP, to define what makes them different and to use these to inspire others to support their causes. She lives in rural France with her husband and a rescue dog, and can usually be found with her nose in a book. Connect with her over at gudrunlauret.com BECOME A SMARTER MARKETER 👇 Get weekly lessons in your inbox for £0: Signup for the newsletter CONNECT WITH AMS 🤝 Our course library Our certification OUR SPONSORS 🪩 From Christmas to Valentine’s Day, access Billo's complete guide to winning holiday ad creatives: click here Create AI-driven surveys so your market research can reach the elite status with Survey Monkey: find out more View all sponsors and offers SUPPORT 🫶 Leave a review on Apple Podcasts Leave a rating on Spotify

Join our Spring event season: https://amschool.click/classinsession In this episode, we’re diving into the essentials of writing a business plan with Fab and expert guest Vikkie Richmond. Whether you’re just starting out or looking to refresh your strategy, you’ll discover why having a solid business plan is more than just a tick-box exercise. If you’ve ever felt stuck or unsure where to start, this episode offers actionable advice and a dose of motivation to get you moving forward. Tune in and start building the business plan (and career) that’s right for you! ABOUT YOUR TEACHER 💛 Vikkie Richmond is CEO and founder of Red and White Media, helping small businesses and growing organisations communicate with consistency and clarity through brand-led copywriting and comms. She brings over ten years of experience in strategic and brand-led, tone-of-voice copywriting, marketing, and communications. This is her second business; the first saw five successful years as a marketing virtual assistant, specialising in content creation and strategy. Connect with Vikkie on her website and LinkedIn Book an online 'Business Blueprint: Planning and goal-setting' session and mention AMS for a special discount. You'll leave the two-and-a-half-hour session with a clear business plan, a set of clear goals for the next twelve months, and a much clearer idea of where you're going. Enquire on her website BECOME A SMARTER MARKETER 👇 Get weekly lessons in your inbox for £0: Signup for the newsletter CONNECT WITH AMS 🤝 Our course library Our certification OUR SPONSORS 🪩 From Christmas to Valentine’s Day, access Billo's complete guide to winning holiday ad creatives: click here Create AI-driven surveys so your market research can reach the elite status with Survey Monkey: find out more View all sponsors and offers SUPPORT 🫶 Leave a review on Apple Podcasts Leave a rating on Spotify

Join our Spring event season: https://amschool.click/classinsession Ready to turn your LinkedIn into a powerful tool for winning clients (without the ick)? In this episode, Fab Giovanetti is joined by Sarah Clay, author, keynote speaker, and employee advocacy expert, to share no-nonsense tips for marketers who want to show up authentically and use LinkedIn to build genuine business relationships. Whether you’re a LinkedIn pro, or just getting started, tune in for practical strategies, a bit of fun, and fresh ways to attract the right opportunities, no sleazy sales tactics required! Give this a listen and get ready to make your LinkedIn presence work for you. ABOUT YOUR TEACHER 💛 Sarah Clay is an author, keynote speaker, and Employee Advocacy trainer and consultant to B2C and B2B companies. Sarah offers a no-nonsense, accessible approach to LinkedIn that makes learning feel doable (and even a bit fun). Sarah helps business owners and teams get more leads from LinkedIn, whether that’s teaching them how, doing it for them, or a mix of both. Sarah’s work blends personal branding, content creation, and coaching, and it’s been described as part strategy, part confidence-building, part “finally someone said it out loud.” Sarah also supports students and early-career marketers, and is a guest lecturer at several UK universities. Connect with Sarah on LinkedIn, Instagram or her website Access Sarah Clay's easy peasy metrics chart where you can keep a record of how well you're doing on LinkedIn: click here BECOME A SMARTER MARKETER 👇 Get weekly lessons in your inbox for £0: Signup for the newsletter CONNECT WITH AMS 🤝 Our course library Our certification OUR SPONSORS 🪩 From Christmas to Valentine’s Day, access Billo's complete guide to winning holiday ad creatives: click here Create AI-driven surveys so your market research can reach the elite status with Survey Monkey: find out more View all sponsors and offers SUPPORT 🫶 Leave a review on Apple Podcasts Leave a rating on Spotify

Join our Spring event season: https://amschool.click/classinsession We’re bringing you a Q&A with Tania Gerard all about building marketing workflows that work with your neurodivergent brain, not against it. If you’ve ever tried to force yourself into a “just be consistent” content plan and ended up burnt out, behind, and convinced you’re the problem, this one’s for you. ABOUT YOUR TEACHER 👩‍🏫Tania Gerard is an Accessible Marketing Consultant, TEDx speaker, and founder of Tania Gerard Digital UK. They help companies improve accessibility, neuroinclusion, and digital marketing performance through practical strategies that work for all audiences. Tania is known as one of the UK’s first consultancies to specialise in accessible marketing, supporting brands to meet WCAG 2.2 standards, simplify user experiences, and integrate AI responsibly. Connect with Tania: LinkedIn or Instagram BECOME A SMARTER MARKETER 👇 Get weekly lessons in your inbox for £0: Signup for the newsletter CONNECT WITH AMS 🤝 Our course library Our certification OUR SPONSORS 🪩 From Christmas to Valentine’s Day, access Billo's complete guide to winning holiday ad creatives: click here Create AI-driven surveys so your market research can reach the elite status with Survey Monkey: find out more View all sponsors and offers SUPPORT 🫶 Leave a review on Apple Podcasts Leave a rating on Spotify

Join our Spring event season: https://amschool.click/classinsession In this episode, Fab shares a behind-the-scenes reset for 2026, and why you do not need a brand new personality to move your marketing forward. You will learn how to keep what is working, upgrade what needs more support, and make one simple data-led change instead of “vibing anxiously”. BECOME A SMARTER MARKETER 👇 Get weekly lessons in your inbox for £0: Signup for the newsletter CONNECT WITH AMS 🤝 Our course library Our certification OUR SPONSORS 🪩 From Christmas to Valentine’s Day, access Billo's complete guide to winning holiday ad creatives: click here Create AI-driven surveys so your market research can reach the elite status with Survey Monkey: find out more View all sponsors and offers SUPPORT 🫶 Leave a review on Apple Podcasts Leave a rating on Spotify

Enjoy this sneak peek from our all-access pass membership: Join the community Fancy a whistle-stop tour through the biggest marketing trends shaping 2026 and beyond? In this episode, Fab and Becca pull apart over 75 global reports to bring you the juiciest insights on the shifting world of AI, creators, social and search. and what they really mean for marketers like you. If you’ve ever wondered how brands are adapting to changing search habits, what’s really working with AI (and what isn’t), and why “dark social” matters more than ever, this one’s for you. ABOUT OUR TEACHER 👩‍🏫 Becca Holloway is an award-winning social media consultant with 8+ years of experience in paid social specialising in TikTok, Instagram and LinkedIn strategies. In her spare time, she runs a social media x tube related newsletter called The Social Line. Instagram: @beccasocialstudio TikTok: @beccasocial BECOME A SMARTER MARKETER 👇 Get weekly lessons in your inbox for £0: Signup for the newsletter CONNECT WITH AMS 🤝 Our course library Our certification OUR SPONSORS 🪩 Looking to slay the e-commerce game? Particl is the secret weapon of savvy marketers: click here Create AI-driven surveys so your market research can reach the elite status with Survey Monkey: find out more View all sponsors and offers SUPPORT 🫶 Leave a review on Apple Podcasts Leave a rating on Spotify

Missed our open week? You can access the replays of our sessions inside the All Access Pass: become a marketing rebel. Keen to kickstart your goal setting and execution in 2026? In this episode of Alt Marketing School, Fab recaps the highlights of their recent Open Week, sharing sneak peeks from live sessions that dive deep into the art of turning vision into action. Hear from Alexander Pemberton on his brilliant “success roadmap” for mapping out your dreams and from Alice Benham on overcoming the pressure for perfect consistency and building simple habits to keep your marketing momentum going. BECOME A SMARTER MARKETER 👇 Get weekly lessons in your inbox for £0: Signup for the newsletter CONNECT WITH AMS 🤝 Our course library Our certification ABOUT OUR TEACHERS 👨‍🏫 Alexander Pemberton is the Founder of Launch 7 & Tecric, a unique programme for pre-start-ups and start-ups that focuses on developing entrepreneurs, launching businesses, and acquiring customers as early on as possible. LinkedIn: https://www.linkedin.com/in/alexanderpemberton Instagram: https://www.instagram.com/alexdpemberton Website: alexanderpemberton.com Alice Benham is a marketing strategist who helps purpose-driven businesses transform big-picture plans into campaigns, launches, and experiments that actually get results. LinkedIn: https://www.linkedin.com/in/alice-benham/ Instagram: https://www.instagram.com/alice_benham/ Website: [email protected] OUR SPONSORS 🪩 Looking to slay the e-commerce game? Particl is the secret weapon of savvy marketers: click here Create AI-driven surveys so your market research can reach the elite status with Survey Monkey: find out more View all sponsors and offers SUPPORT 🫶 Leave a review on Apple Podcasts Leave a rating on Spotify

Fab sits down with Quarina Sultana to break down practical steps to embed accessibility and inclusion into every stage of your campaigns, from briefing and production, right through to reviewing and measuring impact. ABOUT OUR TEACHER 👩‍🏫 Quarina Sultana is the founder of Q&Co, a digital consultancy on a mission to make digital feel more human, more inclusive, and a little less overwhelming. With over a decade leading transformation across sectors like charity, legal, finance, and tech, she's helped organisations untangle the digital mess and find clarity, confidence, and a whole lot more sparkle online. Linkedin: https://www.linkedin.com/in/lifeofasultana/ Instagram: https://www.instagram.com/qandco_digital/ Website: qandco.uk BECOME A SMARTER MARKETER 👇 Get weekly lessons in your inbox for £0: Signup for the newsletter CONNECT WITH AMS 🤝 Our course library Our certification OUR SPONSORS 🪩 Looking to slay the e-commerce game? Particl is the secret weapon of savvy marketers: click here Create AI-driven surveys so your market research can reach the elite status with Survey Monkey: find out more View all sponsors and offers SUPPORT 🫶 Leave a review on Apple Podcasts Leave a rating on Spotify

Fab's new book is OUT NOW! Get your copy of the book at customerdriven.marketing Join Fab and Sophie Cross as they chat about embracing change, building genuine connections, and navigating the rise of AI and automation. Hear behind-the-scenes insights from Freelance Magazine and discover why prioritising what matters, and showing up authentically, are more important than ever. ABOUT OUR TEACHER 👩‍🏫  Creative, marketing & B2B freelancers. Get new clients, get support, make freelance friends - Freelancer Magazine is an affordable community of freelancers with its own magazine, directory and virtual coworking. Connect on LinkedIn: click here Join the freelancer live masterclass: click here BECOME A SMARTER MARKETER 👇 Get weekly lessons in your inbox for £0: Signup for the newsletter CONNECT WITH AMS 🤝 Our course library Our certification OUR SPONSORS 🪩 Looking to slay the e-commerce game? Particl is the secret weapon of savvy marketers: click here Create AI-driven surveys so your market research can reach the elite status with Survey Monkey: find out more View all sponsors and offers SUPPORT 🫶 Leave a review on Apple Podcasts Leave a rating on Spotify

Fab's new book is OUT NOW! Get your copy of the book at customerdriven.marketing Curious about what’s shifting and what’s here to stay in the world of marketing and social media?  In this episode, Fab sits down with Becca Holloway to explore the latest changes, from the ever-evolving social algorithms and AI-driven SEO to the rising importance of private communities and authentic paid strategies.  ABOUT OUR TEACHER 👩‍🏫 Becca Holloway is an award-winning social media consultant with 8+ years of experience in paid social specialising in TikTok, Instagram and LinkedIn strategies. In her spare time, she runs a social media x tube related newsletter called The Social Line. Instagram: @beccasocialstudio TikTok: @beccasocial BECOME A SMARTER MARKETER 👇 Get weekly lessons in your inbox for £0: Signup for the newsletter CONNECT WITH AMS 🤝 Our course library Our certification OUR SPONSORS 🪩 Looking to slay the e-commerce game? Particl is the secret weapon of savvy marketers: click here Create AI-driven surveys so your market research can reach the elite status with Survey Monkey: find out more View all sponsors and offers SUPPORT 🫶 Leave a review on Apple Podcasts Leave a rating on Spotify

Get your copy of the book at https://customerdriven.marketing In this episode, Fab  shares a reading from Chapter 7 of her Customer Driven Marketing Handbook, all about building emotional connection through personalisation.  BECOME A SMARTER MARKETER 👇 Get weekly lessons in your inbox for £0: Signup for the newsletter CONNECT WITH AMS 🤝 Our course library Our certification OUR SPONSORS 🪩 Looking to slay the e-commerce game? Particl is the secret weapon of savvy marketers: click here Create AI-driven surveys so your market research can reach the elite status with Survey Monkey: find out more View all sponsors and offers SUPPORT 🫶 Leave a review on Apple Podcasts Leave a rating on Spotify