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The doors for the All-Access Pass are closing soon for this round: if you’ve been thinking about joining us, now’s the time: Join here Coach Paulina Folaron joins Fab to talk holiday campaign planning: the timing mistakes marketers make every year, whether your brand even needs a “Christmas angle,” and a live reverse-engineering of three years of AMS’s own holiday campaigns. ABOUT YOUR TEACHER Paulina Folaron is passionate about anti-hustle ways of working while helping people scale their businesses and streamline operations. She specializes in analytics and creating sustainable marketing strategies that prevent the dreaded digital burnout, helping her clients build businesses without being on all the platforms, all the time. LinkedIn: Paulina Folaron BECOME A SMARTER MARKETER 👇 Get weekly lessons in your inbox for £0: Signup for the newsletter CONNECT WITH AMS 🤝 Our course library Our certification OUR SPONSORS 🪩 Collect and showcase testimonials effortlessly with Senja Stay ahead on everything social media with Annie-Mai’s newsletter The Social Tea by Girl Power Marketing Grab 3 months of Canva Pro free with code ALTMARKETING3: click here View all sponsors and offers SUPPORT 🫶 Leave a review on Apple Podcasts Leave a rating on Spotify

Meet Mel, our full speakers line up in a room of 100+ fellow marketing professionals on November 13th in London. Get your ticket here: click Fab brings speaker Mel on the podcast to chat why being interested beats trying to be interesting, why your marketing career doesn't need to be a straight line, and why you're always at least one week ahead of someone who needs what you already know. ABOUT YOUR TEACHER Mel is a freelance copywriter and Managing Partner and Brand Voice Lead at Copy Or Die, the copywriting agency for brands who wanna live forever. She also hosts the indie business club podcast for freelancers, founders and business owners, talking about all the issues that face people doing their own thing. Mel's a qualified careers advisor, event speaker and Freelancer Magazine columnist. She lives with her family in Northamptonshire, far too far from the sea. Instagram: click LinkedIn: click BECOME A SMARTER MARKETER 👇 Get weekly lessons in your inbox for £0: Signup for the newsletter CONNECT WITH AMS 🤝 Our course library Our certification OUR SPONSORS 🪩 Collect and showcase testimonials effortlessly with Senja Stay ahead on everything social media with Annie-Mai's newsletter The Social Tea by Girl Power Marketing Design like a pro — grab 3 months of Canva Pro free with code ALTMARKETING3 View all sponsors and offers SUPPORT 🫶 Leave a review on Apple Podcasts Leave a rating on Spotify

This one's a teaser. Fab's full, off-the-record conversation with Phill Agnew runs well over an hour and lives inside the AMS All-Access classroom, grab your ticket for a whole season of these: click here ABOUT YOUR TEACHER Phill Agnew hosts Nudge, the UK's #1 marketing podcast. It's a critically acclaimed behavioural science show that has featured world-renowned guests such as Richard Shotton, Rory Sutherland, Tali Sharot, Jonah Berger, Dan Pink, and Chris Voss. With a knack for demystifying complex psychological concepts, Phill translates cutting-edge behavioural science into actionable insights for marketers, business leaders, and everyday professionals. LinkedIn: Phill Agnew BECOME A SMARTER MARKETER 👇 Get weekly lessons in your inbox for £0: Signup for the newsletter CONNECT WITH AMS 🤝 Our course library Our certification OUR SPONSORS 🪩 SUPPORT 🫶 Leave a review on Apple Podcasts Leave a rating on Spotify

Meet Kalyl, our full speakers line up in a room of 100+ fellow marketing professionals on November 13th in London. Get your ticket here: click Fab brings speaker Kalyl on the podcast to chat sales page copywriting, the "so what" test, and building messaging that's distinctive without losing clarity. ABOUT YOUR TEACHER A former theatre-maker turned creative director & copywriter, Kalyl writes brands with bite, identities that feel alive under the skin, messaging with vertebrae, and stories that refuse to sit quietly in the corner. He has a decade and a half of experience directing performers on stage and nearly as long directing founders and creators on the page. He runs Words Hurt, where he helps businesses put more FUN in their fundamentals, and get booked out while causing a scene. Instagram: click LinkedIn: click BECOME A SMARTER MARKETER 👇 Get weekly lessons in your inbox for £0: Signup for the newsletter CONNECT WITH AMS 🤝 Our course library Our certification OUR SPONSORS 🪩 Collect and showcase testimonials effortlessly with Senja Stay ahead on everything social media with Annie-Mai's newsletter The Social Tea by Girl Power Marketing Grab 3 months of Canva Pro free with code ALTMARKETING3: click here View all sponsors and offers SUPPORT 🫶 Leave a review on Apple Podcasts Leave a rating on Spotify

Ready to build a smarter, more sustainable marketing strategy without burning out? Join our free Visibility Challenge and start showing up as yourself, not just your brand:join the challenge AI is quietly taking over paid social, and Fab kicks things off with a quiz for AMS coach Becca Holloway: what percentage of LinkedIn comments were entirely AI-generated between April and June this year? From there, they dig into Meta's brand-new Ads MCP connector, which lets AI agents build and manage Partnership Ads on your behalf, and Meta One, Meta's new paid subscription gatekeeping insights tools that used to be free. ABOUT YOUR TEACHER Becca Holloway is an award-winning social media consultant with 8+ years of experience in paid social, specialising in TikTok, Instagram and LinkedIn strategies. In her spare time, she runs a social media newsletter called The Social Line. LinkedIn: Becca Holloway Instagram: beccasocialstudio BECOME A SMARTER MARKETER 👇 Get weekly lessons in your inbox for £0: Signup for the newsletter CONNECT WITH AMS 🤝 Our course library Our certification OUR SPONSORS 🪩 Collect and showcase testimonials effortlessly with Senja Stay ahead on everything social media with Annie-Mai's newsletter The Social Tea by Girl Power Marketing Grab 3 months of Canva Pro free with code ALTMARKETING3: click here View all sponsors and offers SUPPORT 🫶 Leave a review on Apple Podcasts Leave a rating on Spotify

Our first-ever Visibility Challenge: three weeks, three prompts, running through September. Join in and share yours via All-Access Pass Rust out is coming for marketers next, burnout's sneakier, quieter cousin, and it's just as damaging. In this episode, Fab is joined again by AMS coach Paulina Folaron, aka the Solutions Sorceress Supreme, to unpack the anti-hustle trend taking over Gen Z's corner of TikTok: bare minimum Mondays, lazy girl jobs, and rust out. They get into why the old hustle-harder playbook stopped working, what sustainable performance actually looks like for marketers, and one genuinely practical way to start tracking your own impact. ABOUT YOUR TEACHER Paulina Folaron is an operations and digital marketing strategist, self-styled "Solutions Sorceress Supreme," who brings a bit of witchy, a bit of whimsy, and a lot of anti-hustle energy to everything she does. She's a coach at Alt Marketing School, helping people scale their businesses and build sustainable, analytics-driven marketing without the burnout. Website: paulinafsolutions.com LinkedIn: Paulina Folaron BECOME A SMARTER MARKETER 👇 Get weekly lessons in your inbox for £0: Signup for the newsletter CONNECT WITH AMS 🤝 Our course library Our certification OUR SPONSORS 🪩 Collect and showcase testimonials effortlessly with Senja Stay ahead on everything social media with Annie-Mai's newsletter The Social Tea by Girl Power Marketing Grab 3 months of Canva Pro free with code ALTMARKETING3: click here View all sponsors and offers SUPPORT 🫶 Leave a review on Apple Podcasts Leave a rating on Spotify

Our first-ever Visibility Challenge: three weeks, three prompts, running through September. Join in and share yours via All-Access Pass In this episode, Fab is joined by AMS ambassador Lara Parry, better known in the community as the "AMS Gossip Girl" for her eye for a brilliant campaign before anyone else clocks it: to break down three brand collabs that shouldn't have worked, and did: Seep's nostalgic "Overheard in Waitrose" billboard, KFC's unlikely chicken-and-wine pop-up with La Vieille Ferme, and the Huda Beauty TikTok ad that stopped Lara's scroll cold. ABOUT YOUR TEACHER About your teacherLara Parry is a brand marketing and commercial strategist working with purpose-led and creative brands auditing the whole business for revenue leaks, new revenue streams and offers, and building out the brand ecosystem around them. She's the founder of LIP Studio, a brand strategy consultancy, and The Creative Collective Brighton, a 1,000+ member creative community built in eight months through organic, audience-led strategy. Her results include a 57% LinkedIn click-through rate against a 0.4% industry benchmark and 19.7% Instagram growth in under a month, entirely organic. LinkedIn: Lara Parry Instagram: l.i.pstudio BECOME A SMARTER MARKETER 👇 Get weekly lessons in your inbox for £0: Signup for the newsletter CONNECT WITH AMS 🤝 Our course library Our certification OUR SPONSORS 🪩 Collect and showcase testimonials effortlessly with Senja Stay ahead on everything social media with Annie-Mai's newsletter The Social Tea by Girl Power Marketing Grab 3 months of Canva Pro free with code ALTMARKETING3: click here View all sponsors and offers SUPPORT 🫶 Leave a review on Apple Podcasts Leave a rating on Spotify

Meet Margaret, our full speakers line up in a room of 100+ fellow marketing professionals on November 13th in London. Get your ticket here: click Fab and Margaret get into what actually makes a pitch land: context switching between totally different clients without losing your edge, and figuring out who's really signing off on the budget (hint: it's not always the person sat across from you). ABOUT YOUR TEACHER Margaret Ward is the Founder and Managing Director behind CC Consultancy, an email marketing agency helping e-commerce brands turn their email list into their most valuable asset. Known for blending bold strategy with creative storytelling, Margaret and her team have worked with brands across fashion, wellness, homeware, and gifting to design high-converting emails that feel human and drive real results. Instagram: click LinkedIn: click BECOME A SMARTER MARKETER 👇 Get weekly lessons in your inbox for £0: Signup for the newsletter CONNECT WITH AMS 🤝 Our course library Our certification OUR SPONSORS 🪩 Collect and showcase testimonials effortlessly with Senja Stay ahead on everything social media with Annie-Mai's newsletter The Social Tea by Girl Power Marketing Grab 3 months of Canva Pro free with code ALTMARKETING3: click here View all sponsors and offers SUPPORT 🫶 Leave a review on Apple Podcasts Leave a rating on Spotify

Meet Mercy, our full speakers line up in a room of 100+ fellow marketing professionals on November 13th in London. Get your ticket here: click Fab brings speaker Mercy back on the podcast to chat career rules, process improvement for better outcomes. ABOUT YOUR TEACHER Mercy is a multi-award-winning marketer and the founder of Who You Know (WYK), a future workforce consultancy shaping the talent of tomorrow through learning. WYK provides a learning ecosystem to support organisations in understanding, connecting with, and recruiting incoming talent through intergenerational learning, mentorship, and strategic insight. She is passionate about platforming talent, building community and connecting people to opportunity. Instagram: click LinkedIn: click BECOME A SMARTER MARKETER 👇 Get weekly lessons in your inbox for £0: Signup for the newsletter CONNECT WITH AMS 🤝 Our course library Our certification OUR SPONSORS 🪩 Collect and showcase testimonials effortlessly with Senja Stay ahead on everything social media with Annie-Mai's newsletter The Social Tea by Girl Power Marketing Grab 3 months of Canva Pro free with code ALTMARKETING3: click here View all sponsors and offers SUPPORT 🫶 Leave a review on Apple Podcasts Leave a rating on Spotify

Join us in person for the Business of Marketing — 100+ fellow marketing professionals, November 13th in London. Get your ticket here: click Fab and Becca get into why ad disclosure isn't actually what tanks a sponsored campaign's performance (spoiler: it's thin content and short watch time doing the damage), how to brief creators without over-scripting them, and close things out with New Bedford Whaling Museum's brilliantly petty "worst aquarium ever" merch stunt. ABOUT YOUR TEACHER Becca Holloway is an award-winning social media consultant with twelve years of experience in paid social, specialising in TikTok, Instagram and LinkedIn strategies. In her spare time, she runs a social media newsletter called The Social Line. Instagram: click LinkedIn: click BECOME A SMARTER MARKETER 👇 Get weekly lessons in your inbox for £0: Signup for the newsletter CONNECT WITH AMS 🤝 Our course library Our certification OUR SPONSORS 🪩 Collect and showcase testimonials effortlessly with Senja Stay ahead on everything social media with Annie-Mai's newsletter The Social Tea by Girl Power Marketing Grab 3 months of Canva Pro free with code ALTMARKETING3: click here View all sponsors and offers SUPPORT 🫶 Leave a review on Apple Podcasts Leave a rating on Spotify

There is a new co-host in town, and it's our lovely coach Paulina. We talk about the rise of influencer marketing, the legitimacy of influencer as a career, gender dynamics in the industry plus a feel-good campaign to finish it all off. About your teacherPaulina Folaron is passionate about anti-hustle ways of working while helping people scale their businesses and streamline operations. She specializes in analytics and creating sustainable marketing strategies that prevent the dreaded digital burnout, helping her clients build businesses without being on all the platforms, all the time. Website: click here Podcast: listen here Instagram: paulinaf_solutions BECOME A SMARTER MARKETER 👇 Get weekly lessons in your inbox for £0: Signup for the newsletter CONNECT WITH AMS 🤝 Our course library Our certification SUPPORT 🫶 Leave a review on Apple Podcasts Leave a rating on Spotify

Timon Spiesschaert talks about his journey from employee to freelance consultant, sharing how his unique mix of history, HR, and marketing helps companies craft human‑focused stories. Catch up with the full class and grab your FREE ticket for Summer School: https://amschool.click/summerschool ABOUT YOUR TEACHER Timon Spiesschaert is a copywriter and marketing consultant focused on one thing: getting people to actually read (and act on) the words in front of them. When Timon isn’t writing blog posts, emails, and web copy, Timon is building campaigns, ads, and funnels — the full Awareness-to-Delight journey — grounded in thorough client research, customer journeys, and targets you can actually track. Timon is always up for a challenge, an exciting partner, or an opportunity. Connect on Linkedin: LinkedIn Check out Website: Website BECOME A SMARTER MARKETER 👇 Get weekly lessons in your inbox for £0: Signup for the newsletter CONNECT WITH AMS 🤝 Our course library Our certification OUR SPONSORS 🪩 From Christmas to Valentine’s Day, access Billo's complete guide to winning holiday ad creatives: click here Create AI-driven surveys so your market research can reach the elite status with Survey Monkey: find out more View all sponsors and offers SUPPORT 🫶 Leave a review on Apple Podcasts Leave a rating on Spotify

Fab enlists one of the big guns (the wonderful Sooz Young) to discuss the the impact of the EU AI Act on small businesses and marketers, the need for AI governance, and the ethical and legal implications of AI usage. ABOUT YOUR TEACHER Sooz Young for technology coaching, digital skills training and AI strategy for businesses across Scotland and the UK. Website: click here Join the free masterclass for small businesses, startups and sole traders across Scotland and the UK who need to understand where they actually stand, without wading through material built for organisations ten times their size: RSVP here BECOME A SMARTER MARKETER 👇 Get weekly lessons in your inbox for £0: Signup for the newsletter CONNECT WITH AMS 🤝 Our course library Our certification SUPPORT 🫶 Leave a review on Apple Podcasts Leave a rating on Spotify

Skip Wilson shares expert insights on modern advertising and offers a free marketing audit plus a go‑to‑market plan to help listeners boost their omnichannel strategies. Catch up with the full class and grab your FREE ticket for Summer School: https://amschool.click/summerschool ABOUT YOUR TEACHER Skip Wilson is the founder and CEO of DRAFT Media Partners and former Vice President of Digital Media at iHeartMedia. His work in marketing technology and advertising strategy has been featured in Forbes, and he was named a Top 100 Innovator & Entrepreneur in 2026. He hosts The Advertising Podcast and helps agencies and brands scale modern advertising. Links: LinkedIn | Instagram | Website BECOME A SMARTER MARKETER 👇 Get weekly lessons in your inbox for £0: Signup for the newsletter CONNECT WITH AMS 🤝 Our course library Our certification OUR SPONSORS 🪩 From Christmas to Valentine’s Day, access Billo's complete guide to winning holiday ad creatives: click here Create AI-driven surveys so your market research can reach the elite status with Survey Monkey: find out more View all sponsors and offers SUPPORT 🫶 Leave a review on Apple Podcasts Leave a rating on Spotify

Join Ben for our live Q&A in a few weeks and grab your FREE ticket for Summer School: https://amschool.click/summerschool Small agency or consultant? Join Fab and a whole line up of marketing rockstars of November 13th at the Business of Marketing: https://amschool.click/business If you’re a small agency trying to compete with bigger brands, this episode is for you. We’re diving into how indie agencies can win by leaning into personality, sharpening their niche, and building simple systems that actually bring in leads with the great Ben Abbott, who’ll be joining us for our Summer School Grand Finale. ABOUT YOUR TEACHER Ben Abbott is the co-founder of White Tiger Digital, a performance-driven digital marketing agency helping businesses generate measurable growth through SEO, paid advertising, lead generation and web development. Known for his straight-talking, commercially focused approach, Ben specialises in building marketing strategies that drive enquiries, revenue and long-term visibility — with a particular focus on AI-driven search and local lead generation. LinkedIn: linkedin.com/in/thebenabbott BECOME A SMARTER MARKETER 👇 Get weekly lessons in your inbox for £0: Signup for the newsletter CONNECT WITH AMS 🤝 Our course library Our certification SUPPORT 🫶 Leave a review on Apple Podcasts Leave a rating on Spotify