Advertise on podcast: Kickoff Sessions

Watch this next: https://www.youtube.com/watch?v=KvkldfWDCuM "Businesses make money when they make the first sale, but where businesses make a lot of money is where they make the second and third sale." Charlie Johnson took his business from $10M to $30M in revenue in about two and a half years, mostly on paid traffic. He runs two big fitness offers and a software business, Lead Wizard. At the start of this year he fired his media buyer and took the ads back himself, and in the last couple of months automating with AI has cut $30K in payroll. I wanted to know how he actually runs the machine. His answer: protect the pixel, even if it means turning off your most profitable ads. Reset tired ad sets every five to seven days. Stop polishing a VSL when only 7% of people press play. And fix the offer and the sales team before you crank traffic, because a VSL funnel only works if someone can close. If you've taken a follower funnel as far as it goes and you're weighing up paid ads, this is the conversation. Apply to Work with Voics: https://events.voics.co/coaches Join Aura: https://aurasales.io 0:00 Intro 1:32 From $10M to $30M on paid traffic 3:05 Getting clients to buy a second time 6:28 Going broader than fitness 9:20 How to sell high ticket on paid ads 11:33 Join Aura 13:11 Why he fired his media buyer 14:54 The AI that runs his ad account 17:42 Why you still need to know every skill 20:52 VSL funnel vs free course funnel 23:06 Nobody watches your VSL 25:15 Why he turned off his most profitable ads 28:34 Why cheap ad agencies fail 30:10 Hire brains, not bodies 31:21 Why overbooked closers stop closing 32:56 Where the money actually goes 36:29 Getting AI to learn every role in the team 37:49 What AI can't replace in a sales manager 40:52 The curse of capability 44:20 Why the middle of the coaching market is dying 47:34 The smartest move he made in 2026 50:04 What Acquisition.com taught him 53:59 Why a VSL fails if you can't close 56:59 Webinars vs VSLs 59:43 Final takeaways Support the show

Watch this next: https://www.youtube.com/watch?v=KvkldfWDCuM "My mentor gave me four of his calls, the recordings, and I listened to them 500 times over the course of the first six months." Josh Lyons never learned sales from a script. No course, no manual, no book of questions. He's since taken four other closers to $100K a month in commissions the same way, two of them brand new to high-ticket sales, and three of his closers did $4.3M a month in cash collected on a single offer. I wanted to know why great reps still plateau. His answer: past a certain point it stops being a skill problem. Who you are shows up on every call, and most closers are being trained on the wrong layer. If you're good on calls and can't work out why you're not great yet, or you're an owner who can't find closers worth keeping, this is the conversation. Apply to Work with Voics: https://events.voics.co/coaches Join Aura: https://app.aura-app.ai/sign-up 0:00 Intro 1:11 Why sales starts with who you are 2:45 Why reps avoid the inner work 5:13 When prospects get defensive 6:48 Holding the line on truth 8:50 Truth vs falsehood on a sales call 12:16 Join Aura 13:53 The call review that changed everything 18:44 Do you need a script to start? 22:31 Why the best closers leave the market 24:17 Five closers at $100K a month, no script 27:29 The unicorn closer trifecta 29:16 What makes an offer worth closing 30:34 Why paying 3% gets you average closers 32:40 $4.3M a month with three closers 34:26 Price vs call volume 39:04 Money vs lifestyle: make it a conscious choice 42:33 Stress vs being out of alignment 46:38 How to actually find a mentor 50:30 "Girls like me don't date guys like you" 53:42 State, frequency and the pre-call checklist 59:36 What's on his pre-call checklist 1:04:03 Why closers check out after a few years 1:07:30 Stretch experiences: private jets and a $78M mansion 1:10:49 Final takeaways Support the show