Advertise on podcast: It's a Customer's World with Andy Murray

In this episode of 'It's a Customer's World,' Andy Murray is joined by co-host Professor Molly Rapert to interview Rishad Tobaccowala, a globally recognized strategist and author. The conversation spans various topics including leadership mindset shifts, the evolving landscape of work, and the role of technology in shaping the future. Rishad offers deep insights into how businesses can thrive by focusing on employee satisfaction and continuous learning. Practical advice is given on how to build a successful career, emphasizing the value of mentorship, collaboration, and lifelong learning. The discussion also delves into the role of AI and the need for in-person interactions in the hybrid work environment. Rishad shares actionable recommendations for students and professionals, stressing the significance of curiosity, creativity, and generosity. 00:00 Introduction and Special Co-Host Announcement 00:49 Introducing Rishad Tobaccowala 02:16 Defining Customer-Centric Organizations 04:01 Shifting Leader Mindsets 05:23 The Age of De-Boss-ification 08:34 The Importance of Lifelong Learning 18:06 The Role of Passion and Side Hustles 25:52 The Importance of In-Person Interaction 27:17 Mentorship and Learning in a Modern World 31:09 Career Advice for Young Professionals 34:00 Building a Strong Professional Reputation 36:07 Defining Personal Purpose in Education 39:16 Future-Proofing and Leadership 45:31 The Power of Generosity and Continuous Learning 46:50 Concluding Thoughts and Final Advice

Show Notes In this insightful episode of 'It's a Customer's World' podcast, host Andy Murray explores the evolving intersection of mobile gaming and retail media with Nassir Wajihuddin, CEO of Engago.   They delve into Wajihuddin's journey from marketing iconic brands like Skittles and Oreo to innovating in the mobile game space, and discuss how mobile games can significantly enhance customer engagement and offer new advertising avenues for retailers.   Key discussions include the impact of Wordle on the New York Times' business model, the vast potential of casual mobile games for user engagement, and the strategic integration of games into retail media to bolster customer loyalty programs and drive significant ad revenue. This episode sheds light on the untapped synergies between mobile gaming and retail, offering valuable insights for marketers and retailers alike.  Questions and Topics:  03:23 Nasir Wajihuddin's Background and Entry into Gaming  06:36 Defining the Mobile Game Market  08:18 The Business Model and Impact of Wordle  17:28 Enhancing Retail Media with Mobile Games  23:01 Challenges and Advantages in Retailer Adoption  30:06 Entrepreneurial Advice and Closing Thoughts 

Show Notes In this episode of 'It's a Customer's World' podcast, host Andy Murray talks with Steve Dennis, a seasoned leader and author, about the challenges and necessities of transforming organizations to become truly customer-centric. With insights from Dennis' new book 'Leaders Leap,' they discuss the critical leadership mindset needed for such transformations. The conversation delves into Dennis' personal reflections on past experiences, notably his time at Sears, and how moments of crisis can lead to significant professional growth and the imperative for courage in leadership.   Dennis emphasizes the importance of being customer-focused, not just in marketing but across all aspects of an organization, and how fear and ego can impede innovation. They touch on various aspects of leadership and the necessity of adopting new mindsets to succeed in today's rapidly changing retail landscape.   The episode is rich with advice on personal and organizational transformation, highlighting the journey towards more dynamic, customer-centered leadership.  Questions and Topics:  00:00 Welcome to It's a Customer's World Podcast  01:05 Deep Dive with Steve Dennis: Leadership and Transformation  02:27 The Sears Strategy Story: A Leadership Reflection  07:20 Pivoting Perspectives: The Power of Leadership Mindset  11:10 The Courage to Innovate: Overcoming Fear and Embracing Change  26:31 Leadership Leaps: The Seven Mindset Shifts for Transformation  31:19 Personal Journey: Embracing Vulnerability and Courage in Leadership  40:35 Closing Thoughts and the Path Forward  Additional Links Leaders Leap by Steve Dennis

Show Notes This episode of It's a Customer's World podcast focuses on the shift towards customer centricity in retail and the broader implications for brands and advertisers. Andy Murray talks with Sharon Gai, an expert in e-commerce, digital transformation, and AI with significant experience at Alibaba, to explore how China-based companies prioritize customer experience in developing their platforms.   They discuss the importance of first-party data and closed-loop reporting in creating more relevant consumer experiences and the challenges brands face in accurately defining and achieving these experiences.   Sharon shares insights into the 'golden triangle' framework of product, merchandise, and context used by Chinese e-commerce companies, emphasizing the role of hyper-personalization and the use of extensive consumer data in crafting targeted marketing strategies.   The conversation also delves into the potential impact of generative AI on e-commerce and the need for brands to experiment and adapt to remain competitive.   Questions and Topics:  0:00 Episode Introduction  2:38 Introducing Sharon Gai  3:26 Discussion on China’s E-commerce Approach  13:01 Exploring the Future of Consumer Experience  17:46 The Role of Reviews in E-commerce  22:39 The Impact of Data Privacy on Consumer Experience  26:03 The Future of E-commerce and AI  Additional Links Sharon Gai's website Sharon Gai's book

Show Notes In this episode of It's a Customer's World Podcast, Andy Murray takes on the role as guest alongside Molly Rapert and Rod Thomas. Special host, Brent Williams, leads the trio through a lively conversation over their latest whitepaper on Retail Media Networks.  The Retail Media Networks whitepaper discussed in this episode is the second release of academic research on the topic, conducted by the Sam M. Walton College of Business's Customer Centric Leadership Initiative and research team.  Join Andy Murray and the Walton College research team as they discuss significant developments in Retail Media Networks over the last year and how crucial strategic clarity, alignment, and standardization will be vital for future success.  Questions and Topics:  0:00 Episode Introduction  1:15 Guest Introductions  3:26 Macro view on the changes in Retail Media Networks from last year  6:21 How do you distill all the expert interviews and insights  7:59 What did you find: a bullish or bearish perspective on Retail Media Networks?  13:33 Where have gaps closed vs where they have not in terms of strategic clarity  15:48 How value is created and whether it has changed from the previous year  19:58 The way forward 

In this episode of It’s a Customer’s World Podcast, Andy Murray is joined by Chris Riegel. Founder and CEO of STRATACACHE. Chris is an expert in emerging technologies with 20 years of experience in systems and networking technology ventures, including acquisitions of technologically advanced companies to build the STRATACACHE family. STRATACACHE offers retail transformation and exceptional customer experiences through advanced marketing technology solutions. In their conversation, Andy and Chris trade thoughts on the current state of in-store digital signage, the future of retail technology, the evolution of retail media networks, how retailers can become more customer-centric, and much more. Questions and Topics00:00 Episode Introduction 01:00 Guest Introduction 03:00 Viewing digital signage from the perspective of the consumer 09:33 What is driving the pendulum swing back to in-store digital displays?  12:28 What shoppers using a phone in-store tells us about the customer experience  20:12 The importance of customer data 25:00 Where is the line between relevant ad personalization and “creepiness”? 27:52 What have you learned about executing Retail Media effectively? 32:37 Looking at European trends  34:10 Forecasting the evolution and growth of RMNs 36:06 The benefit of a customer-centric approach when entering an emerging space 43:58 Why retailers need to stay true to their core mission of serving customers

In this episode of It’s a Customer’s World Podcast, Andy Murray is joined by Katie Hotze. Katie is the CEO & Founder of Grocery Shopii, a Charlotte-based tech startup that uses machine learning to fuel online grocery shopping. With over 20 years of experience in digital marketing, data analytics, and business strategy, Katie was able to turn a personal frustration with online grocery shopping into a nationally-recognized retail tech disrupter that’s rapidly expanding in North America. In their conversation Andy and Katie explore the problem she is solving for consumers and retailers, the power of shoppable recipes, the impact of generative A.I., what is next in the world of retail technology, and much more. Questions and Topics 02:25 What led to the creation of Grocery Shopii? 06:10 How did you know you had a customer problem worth solving? 11:00 How big is the space for shoppable recipes? 15:30 What makes Shopii standout? 21:38 Special use cases for Shopii 24:40 What impact has this had for retailers? 31:24 How do you see generative A.I. shaping the future of shopping? 37:22 What is next for Grocery Shopii?

In this episode, Andy is joined by J.K. Symancyk, CEO of PetSmart. J.K. has spent the last two decades as a senior leader for large retailers such as PetSmart, Academy Sports + Outdoors, Meijer, and Sam’s Club. In each of these leadership positions he has relied on a customer-centric mindset that stems from his unique background as a Theatre student at the University of Arkansas.  In their conversation, Andy and J.K. discuss how to truly listen to customers through store walks, identifying customer problems that are worth solving, advice for students and young professionals, the power of human connection in a tech-focused world, and much more.

In this episode, Andy Murray is joined by Despina Kokkaraki, CMO at strategy Tonic. Despina has spent decades in the customer experience and customer data space. In their conversation Andy and Despina explore characteristics of a successful customer data strategy, the upskilling deficiency in retail today, ethics surrounding personalization and data privacy, the future of data privacy in the United States and how retailers can prepare for a cookieless world, and much more. Despina also fields a few questions from senior marketing students at the University of Arkansas. Topics & Questions 01:32 Guest Introduction 04:03 What experiences built competencies to be successful in this space? 06:51 Why is there such a movement towards first party data? 10:06 How can retailers obtain actionable and valuable first party data? 13:49 What role does upskilling play in this evolving space? 15:58 What makes up a successful customer data strategy? 18:09 Understanding personalization and boundaries that need to be addressed 21:17 What is a RFM model? 24:30 The power of segmenting customer data 25:47 What US retailers can learn from European retailer’s approach to customer data strategy  29:52 Questions from Walton College Marketing students 30:23 How can companies measure emotional reactions in a privacy appropriate manner? 32:28 How can marketers better understand ethical boundaries related to data privacy? 34:46 How students and young professionals can build competencies in the customer data space 36:17 The importance of having a specific strategy for the data you are collecting 38:10 What gives you hope for the future of customer data? Show LinksConnect with Despina: https://www.linkedin.com/in/despinakokkaraki/ Connect with Andy: https://www.linkedin.com/in/andrewlmurray/ Follow CCLI: https://www.linkedin.com/company/customer-centric-leadership-initiative-sam-m-walton-college-of-business/ Check Out Strategy Tonic: https://www.strategytonic.com/

Andy is joined by Simon Hathaway, Group Managing Director of EMEA at Outform. Simon has decades of experience in retail, with a deep understanding of the digitization of the industry and a proven track record in building businesses, transforming capability, and growing reputation. Their conversation explores the increasingly digitized retail space, differing views on mobile devices in-store, the relationship between retail technology and CX, and much more. Topics & Questions 00:00 Episode Introduction 01:02 Guest Introduction 02:02 The current landscape of the physical retail space 03:06 What current retail innovations are scalable? 05:34 The impact of mobile devices in-store 08:37 Retail innovation in Europe vs United States 13:09 How innovation can impact discovery in-store 15:25 How is investment in retail technology perceived? 20:08 Retail technology and Retail Media Networks 21:37 What technology innovation is most promising in physical retail? 24:29 How will the creative ecosystem shape the future of retail technology? 27:41 The relationship between retail digitization and CX 31:10 How does Outform help their clients? 32:30 Questions from Walton College of Business Students 39:24 A new era of shopper insights Show LinksSimon Hathaway: https://www.linkedin.com/in/simon-hathaway-7229394/ Outform: https://www.outform.com/ Digital Mannequin Demo: https://vimeo.com/outform/digitalmannequin  Andy Murray: https://www.linkedin.com/in/andrewlmurray/ bigQUEST LinkTree: https://linktr.ee/thebigquest

In this episode of “It’s a Customer’s World” podcast, @Andy Murray is joined by @Chris Wallace, Co-Founder and President of @InnerView Group. Chris has a rich background as customer experience (CX) strategist and is frequently published in popular outlets including Harvard Business Review, Forbes, and Ad Age.  In this show, Andy and Chris take a deep dive into customer experience strategy. Listen in to the full conversation as they define CX, why it is important for businesses today, the biggest challenges organizations face today in finding alignment around CX, and much more.  Topics and Questions00:00 Podcast Introduction 01:17 Introducing Chris Wallace 02:22 Getting started in Customer Experience (CX) 03:36 Defining CX 05:00 Identifying if a brand is truly customer centric 06:06 What are the greatest challenges in becoming customer centric today? 08:15 Where does CX live within an organization? 11:16 How to measure the impact of CX 14:38 How brands can listen and understand their customer 16:52 The importance of a human touch in CX 19:50 What is the most important aspect of CX? 23:23 Trying to understand consumer sentiment at scale 26:01 The strong correlation between company culture and CX 31:03 What is the role of technology in-store? 36:00 Companies that are currently excelling at CX 38:00 What does InnerView do for their clients? 40:52 What insights have been uncovered through the work of InnerView? 42:42 Advice for students and young professionals Show LinksChris Wallace: https://www.linkedin.com/in/christopherewallace/ InnerView Group LinkTree: https://linktr.ee/innerviewgroup Andy Murray: https://www.linkedin.com/in/andrewlmurray/ bigQUEST LinkTree: https://linktr.ee/thebigquest

Andy is joined by Simon Francis, Executive Chair of Flock Associates. Simon has extensive experience leading transformation through integrated and effective marketing and communications. Since founding Flock Associates, Simon has helped brands like Amazon, Ford, Shell, Toyota, McDonalds, and ASDA navigate marketing transformation at many levels. Their conversation covers a wide range of topics including the entrepreneurial journey, navigating the growing complexity of MarTech, practices that drive successful transformation, the potential impact marketing has on society, and much more. Topics and Questions00:17 Guest Introduction 03:30 Simon’s entrepreneurial journey 04:58 What new challenges do marketers face today? 06:11 Dealing with variable challenges in marketing today 09:30 The fundamental underpinning of technology and DEI at Flock Associates  11:15 Flock Associates Pillar 1: People 14:04 The blurred lines between marketing and commerce 16:45 Handling the growing complexity of MarTech and AdTech 20:35 Flock Associates Pillar 2: Partners 24:53 Flock Associates Pillar 3: Procurement 27:30 Bringing in finance 31:16 The power of testing 32:04 Flock Associates Pillar 4: Process 39:02 Advice for students 42:36 The need for leadership today 44:12 Hope for the future

Andy Murray is joined by Ted Wright who currently serves as CEO of Fizz, a global leader in Word of Mouth Marketing. Ted is recognized as a top thought leader in the space and has won numerous public speaking awards for his talks on Word of Mouth Marketing. In their conversation, the two explore the power of WOMM, key differences between an advocate and an influencer, misconceptions around measurement, and much more. Topics and Questions: 01:14 Guest Introduction 03:32 When did you first see success with Word of Mouth Marketing? 07:00 Re-igniting the Pabst Blue Ribbon brand 14:40 The connection between advocacy and culture 17:22 Misconceptions around brand advocacy  25:12 How advocates differ from influencers 28:35 Taking on attribution in WOMM 35:46 Ratings and reviews 40:06 How you can learn more about WOMM

Andy Murray is joined by long-time CPG expert, Kelly Downey. Kelly currently serves as a strategic consultant at Oxford SM and has over 30 years of experience working within the CPG industry. Her career has driven change in field and headquarter sales, trade planning, shopper marketing, and digital/agile transformation. Their conversation explores the strategic challenges facing the CPG industry as Retail Media Networks continue to transform the way business is done both internally and externally. Topics and Questions 00:50 Guest Introduction 03:59 Consistent themes and challenges across Retail Media Networks 6:54 How the complexity of RMNs has changed the way leaders are viewing the industry 10:02 The recent shift in expectations and investment in Retail Media Networks 13:27 Where should leadership come from internally on Retail Media Networks? 15:41 How RMNs will impact investment in Shopper Marketing 21:12 What should senior leaders know about the current reality of RMNs 26:04 Reorganization in a rapidly changing Retail Media environment 29:04 Setting boundaries in how you approach spending 30:22 Discussing ownership of RMN dollars 32:45 What senior leaders can learn from those with hands on keyboard 38:26 The power of collaborating with the finance team 41:27 Being strategic vs reactive in an emerging RMN space 43:20 Managing varying brand expectations 44:21 Advice for senior leaders 47:18 The benefit of industry share groups and collaboration Show Links Kelly Downey: https://www.linkedin.com/in/kelly-dow... Andy Murray: a...

Andy Murray is joined by industry expert, John Sheehy. John has over 30 years of experience in media and technology and recently served as Global Brand President for Starcom Worldwide. Their conversation addresses how the emergence of retail media networks will shape the media industry of the future, and wraps up with John sharing sage advice to graduating seniors. Topics and Questions 00:00 Welcome to the show 00:50 Guest introduction 04:10 Characterizing the change we see in media today 06:13 How have clients adapted to a changing retail landscape? 08:09 What challenges do new brands face in terms of discovery? 12:20 Are marketing fundamentals still relevant today? 15:01 Any advice to mid-tier brand CMO’s? 18:23 What is New Road Capital? 23:29 Where do you see opportunity in an emerging RMN space? 27:36 The importance of collaboration 30:09 Questions from Walton College students 30:33 Leveraging varying expertise to take on new challenges 35:14 What moment in your career has refined you the most? 36:45 How early did you know what you would be passionate about? Show Links John Sheehy: https://www.linkedin.com/in/john-sheehy-a97b1275/ Andy Murray: https://www.linkedin.com/in/andrewlmurray/ CCLI: https://www.linkedin.com/company/customer-centric-leadership-initiative-sam-m-walton-college-of-business/ bigQUEST: https://www.bigquest.com New Road Captial: https://newroadcp.com/ RMN White Paper: https://tinyurl.com/ymjaxuch