Advertise on podcast: Accidentally Starting a Food Business by Condimaniac

It's been another year and Kier and Jen dust off the cobwebs to chat once again about everything that happened. This episode focuses on public perceptions of growing businesses as well as whether or not it's a good idea to outsource production, fulfilment and marketing.

In this episode Kier and Jen talk about their move into their new HQ. A lot of investment and high overheads... Also, Kier turned the mic the wrong way in this episode, so please complain to him about the audio quality.

Club Maniac is the members club for condiment enthusiasts. However Kier and Jen weren't always sure it would be a success. In this episode they discuss why they wanted to start a subscription service and how the launch went. There were hurdles and surprises all around!

In this episode Kier and Jen talk about Kier's experience on a BBC1 prime time TV show and what it did for the business, live-streaming on TikTok, wholesale and why it's not for everyone, a subscription box, loans, hiring their first employee and much more...

Kier and Jen are back after nearly 10 months. Whilst the bad luck streak did eventually end, many new challenges also surfaced - one of them being the fact that the whole of the UK has entered into a dire cost of living crisis and it's harder than ever to sell direct to consumer.

Stuff has gone too well lately, so maybe it was inevitable: Bad Luck. Kier and Jen are having a moan and sharing their not-so-great experiences.

Musings about marketing. Both Kier and Jen have had careers in marketing but Condimaniac was actually founded before any of that. How did they start their brand journey? Find out in this episode.

Dealing with customers means both good and not so good feedback. As a small business it can be tricky to navigate customer service and whilst not perfect, Kier and Jen try to give some advice through their experiences and anecdotes.

In this episode Kier and Jen go over how they typically come up with new product ideas and how they actually bring them to market - including all steps of the process.

Pricing one's products is one of the trickiest things to do, especially in the beginning. In this episode Kier and Jen talk about how they first came up with the prices for their condiments, how these prices have changed over time as well as all the hidden costs that have to be considered when looking at pricing in general.

I mean, what can we say - 2020 aye? You were all there, too, so you know what kind of year it has been. However, Condimaniac did grow a lot in this year and we achieved more than we thought we could, for example getting our first commercial unit and being featured in mainstream media. Therefore, this is a long old episode, so grab a tea or coffee and get comfy for this one!

2019 saw Condimaniac release a whopping four sauces, sell at their first market and become stocked in various London outlets. Kier and Jen take you through the year in which Condimaniac really started to become a business, rather than just a hobby.

Kier and Jen, the founders of Condimaniac, take you through how their food business came to be (spoiler, it was accidental). From just a fun hobby to actually producing and selling their own product in a few months.