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Send us Fan Mail Dawn talks with financial architect Linda Hunt about “financial architecture” and why a P&L alone can hide what’s really happening in a growing business. Linda explains that many companies operate with disconnected financial pieces and misaligned workflows, causing inaccurate revenue, inventory, and cost of goods data—especially when industry-specific systems integrate poorly with accounting tools like QuickBooks. Using a multi-location medical spa example, she describes how standard costs, consistent delivery processes, and tighter financial operations reveal true profitability by offering or location and stabilize commissions. She distinguishes layers of a well-structured financial function—money operations, accounting/reporting, oversight, and strategy—and notes businesses often need fractional roles (controller/CFO/COO) plus internal ownership of key processes like invoicing. She advises owners to map delivery steps, identify financial impacts, and “nourish” operations instead of defaulting to cost-cutting, and shares how to contact her at SUMSolutions.com for a Financial Clarity Consult. In this episode... Who is Linda Hunt and whom does she served? (00:52) Why P&L Can Mislead (01:29) Profit by Offering or Location (02:20) Financial Operations Explained (03:04) Inventory and Data Lag Pitfalls (04:07) Hidden Number Feeders (06:27) Fleet Costs and Budget Assumptions (08:03) Layers of the Finance Function  (11:29) Industry Software and Workflow Fit (14:09) Standardized Delivery and Pricing (16:51) Med Spa Operational Money Touchpoints (17:55 ) Service Cost Breakdown (19:13) Pricing Meets Marketing (20:39) Map Steps to Costs (21:46) Standard Costs Fix Leaks (24:04) Why Teams Resist Standards (25:33) Fractional Finance Roles (26:58)  When to Upgrade Ops (31:22) Nourish Not Cut Costs (33:04) Where to Find Help (34:22) Linda Hunt's  Information: For a financial clarity consult:  Support the show Thanks for listening. If you liked what you heard and want more, please visit and subscribe: Subscribe to our Youtube Channel: https://youtube.com/@dawnkkennedyxo?si=DcRcjv7H0KN5_vFP Follow us on Instagram https://www.instagram.com/dawnkkennedyxo Follow us in Tiktok: https://tiktok.com/dawnkkennedy For weekly in-depth articles, tips, and strategies: https://getinweredoingbusiness.substack.com  Dawn’s Website: https://dawnkkennedy.com/ Links and Freebies: https://dawnkkennedy.com/resources  Support the show SUPPORT THE SHOW Order Dawn’s book, The Profit Accelerator for Small Business ...

Send us Fan Mail Dawn talks with Leisa Reid, founder of GetSpeakingGigsNow.com and the author of Get Speaking Gigs Now. Dawn and Leisa talk about how you can use speaking engagements to enhance the credibility of your business.  Lisa explains that “speaking” isn’t only keynotes; it can include facilitation, workshops, and even Facebook Lives, and she shares early steps for local businesses such as leveraging chambers of commerce and addressing common questions or myths in an industry. She outlines a simple process for creating a signature talk by starting with the desired audience action step, then building around three main points. They discuss monetizing speaking through paid engagements or “waive your fee” talks that generate clients, plus the personal fulfillment and content-repurposing benefits of speaking. In this episode… Who is Leisa and whom does she serve? (0:50).  Speaking Styles Explained (01:48)   Local Speaking Ideas (2:46). Build Your Signature Talk (5:53).  Monetize Your Message (8:23).   Modern Speaking Myths(11:09).  Personal Benefits of Speaking (12:08).   Repurpose Your Content (15:26).   Leisa’s Information.  Website- https://getspeakinggigsnow.com/ Leisa’s Books-  https://getspeakinggigsnow.com/get-speaking-gigs-now-book https://getspeakinggigsnow.com/manage-to-success-book Speaker Readiness Assessment- https://getspeakinggigsnow.com/speaker-assessment Facebook- https://www.facebook.com/groups/getspeakinggigsnow Support the show Thanks for listening. If you liked what you heard and want more, please visit and subscribe: Subscribe to our Youtube Channel: https://youtube.com/@dawnkkennedyxo?si=DcRcjv7H0KN5_vFP Follow us on Instagram https://www.instagram.com/dawnkkennedyxo Follow us in Tiktok: https://tiktok.com/dawnkkennedy For weekly in-depth articles, tips, and strategies: https://getinweredoingbusiness.substack.com  Dawn’s Website: https://dawnkkennedy.com/ Links and Freebies: https://dawnkkennedy.com/resources  Support the show SUPPORT THE SHOW Order Dawn’s book, The Profit Accelerator for Small Business ...

Send us Fan Mail Dawn talks with George Csahiouni. With over 23 years of experience in sales to the fintech industry,  with a specialized focus on payment processing, and as a sales expert and chief revenue lead, George has been instrumental in driving sales and revenue growth for ISOs and various businesses. Dawn and George talk about payment processing costs and small-business financing In this episode… Who is George and whom does he serve? (00:59).    Processing Fees Explained  (1:19). Surcharging vs Cash Discount (4:19) Customer Pushback Factors  (6:19). Getting Better Rates (10:09).  Shopping Your Processor (15:31) Financing Market Shift (16:34).  Equipment Financing Basics (19:21) Line of Credit Strategy(23:53) Fast Cash Options (29:52) George Csahiouni’s Information. LinkedIn: www.linkedin.com/in/george-c-43277758 Youtube: https://www.youtube.com/@GeorgeCsahiouni/about Website: https://swoopbusinesssolutions.com/ Facebook: https://www.facebook.com/swooppay/ Landline: +1 877-707-9667 Support the show Thanks for listening. If you liked what you heard and want more, please visit and subscribe: Subscribe to our Youtube Channel: https://youtube.com/@dawnkkennedyxo?si=DcRcjv7H0KN5_vFP Follow us on Instagram https://www.instagram.com/dawnkkennedyxo Follow us in Tiktok: https://tiktok.com/dawnkkennedy For weekly in-depth articles, tips, and strategies: https://getinweredoingbusiness.substack.com  Dawn’s Website: https://dawnkkennedy.com/ Links and Freebies: https://dawnkkennedy.com/resources  Support the show SUPPORT THE SHOW Order Dawn’s book, The Profit Accelerator for Small Business ...

Send us Fan Mail Dawn talks with Mike Matalone, founder of the XP3 Talent System and author of “Hire, Train, Retain,” about creating a “people operating system” that improves hiring, onboarding/training, daily management, and retention so other business systems execute effectively. Mike argues many business problems presented as financial, marketing, or operations issues are often people issues in disguise, and success starts with defining roles granularly (clear results, KPIs, and timeframes) rather than vague job descriptions. He emphasizes hiring for culture using mission, vision, and values, testing coachability and fit through open-ended questions and follow-up assignments, and retaining talent by identifying candidate needs, creating clear career paths, and intentionally building workplace relationships.  In this episode… Who is Mike Matone and whom does he serve? (00:48) Why People Need Systems (01:38) People Problems Disguised (04:05) Define Success Clearly (07:04) Granular Job Requirements (08:22) Roles Evolve Over Time(10:52) Success Formula KPIs Timing (11:59) Workforce Planning Backwards (13:40) 63M QuickBooks Cautionary Tale (15:36) Owner Expertise Five Pillars (18:02) Enjoyment Versus Skill Fit (23:04) Consistency Formula (25:07) Hiring for Culture (27:12) Mission Vision Values (27:20) Two-Way Interviews (29:49) Values-Based Questions (32:19) Retention Starts Hiring (34:20) Career Path Planning (36:50) Relationships Drive Retention (39:40) Book and Contact Info (42:52) Turnaround Success Story (45:09) Mike Matalone’s Information: Website: https://www.xp3talent.com/ LinkedIn: https://www.linkedin.com/in/mike-matalone-6029b87/ BOOK: "Hire, Train, Retain" Support the show Thanks for listening. If you liked what you heard and want more, please visit and subscribe: Subscribe to our Youtube Channel: https://youtube.com/@dawnkkennedyxo?si=DcRcjv7H0KN5_vFP Follow us on Instagram https://www.instagram.com/dawnkkennedyxo Follow us in Tiktok: https://tiktok.com/dawnkkennedy For weekly in-depth articles, tips, and strategies: https://getinweredoingbusiness.substack.com  Dawn’s Website: https://dawnkkennedy.com/ Links and Freebies: https://dawnkkennedy.com/resources  Support the show SUPPORT THE SHOW Order Dawn’s book, The Profit Accelerator for Small Business ...

Send us Fan Mail Dawn talks with James M. Powell, an expert on the science of intuition, about tapping into our intuition and using it to make better business decisions.               In this episode… Who is James M. Powell and whom does he serve? (00:57).  In everything we learn about running a business, why don’t we learn about tapping into our intuition in business school? (2:26) The meaning of “everyone is a spiritual being” (Cliff’s Notes Version). (4:12). What is intuition, where does it come from, and why do we need to have it? (7:03).  How do we know we are getting into our intuition? (9:08).  Since we have intuition as children, why do we “grow out of” using it as adults to make decisions? (12:10). To make better decisions, in what ways can we step back into our intuition? (15:23).  How can we differentiate between intellectualizing and being more intuitive? (19:16). Feel it first, then think about it, then take action. (23:11). James M. Powell's Information:  James’ Podcast Website- www.thespiritualitypodcast.com Intuition Hacks- www.thespiritualitycoach.com Facebook: https://facebook.com.james.m.powell Entre Money Coach Website: https://entremoneycoach.com/ Links and Freebies- https://entremoneycoach.com/linktree/ What Clients Say About Working with Dawn- https://entremoneycoach.com/about-dawn/ In-Depth Information, Tips, and Strategies- https://entremoneycoach.com/blog/ Facebook: https://www.facebook.com/entremoneycoach  Instagram: https://www.instagram.com/entremoneycoach Entre Pay Day Newsletter: Entre Pay Day | Entre Money Coach Support the show Thanks Support the show Thanks for listening. If you liked what you heard and want more, please visit and subscribe: Subscribe to our Youtube Channel: https://youtube.com/@dawnkkennedyxo?si=DcRcjv7H0KN5_vFP Follow us on Instagram https://www.instagram.com/dawnkkennedyxo Follow us in Tiktok: https://tiktok.com/dawnkkennedy For weekly in-depth articles, tips, and strategies: https://getinweredoingbusiness.substack.com  Dawn’s Website: https://dawnkkennedy.com/ Links and Freebies: https://dawnkkennedy.com/resources  Support the show SUPPORT THE SHOW Order Dawn’s book, The Profit Accelerator for Small Business ...

Send us Fan Mail Dawn Kennedy talks with George Bakalov, a cybersecurity professional and virtual CISO, and founder of Executive Solutions USA. They talk about small business “information security,” emphasizing that risk extends beyond phishing to protecting all business assets, reputation, and expanding attack surfaces across devices, cloud, and email. George explains common scenarios such as criminals hijacking domains or infrastructure to run malicious campaigns, identity-based attacks that compromise user accounts to access third-party systems, and the high recurrence rate of breaches. He recommends requesting vendor security certifications, using company-wide password managers, enabling multi-factor authentication, and running measurable employee awareness training since most attacks use email. He stresses starting with a security assessment, asset inventory, and prioritized risk-reduction plan, noting cyber insurance is increasingly standard and AI is already enabling more sophisticated attacks. In this episode…. Who is George Bakalov, and whom does he serve? (00:57) What InfoSec Covers (02:11) Universal Business Risk (04:13) Real Breach Stories (07:24) Third Parties and Identity (11:03) Password Manager Basics (14:07) MFA and Training (17:59) Too Many Security Tools (21:42) Incident Response Planning (25:03) AI and Future Threats (29:35) Where to Find George (32:52) Final Takeaways (34:66) George Bakalov's Information: Website: https://executivesolutions.us/ 10% off for initial security assessment with coupon: DAWN10 LinkedIn: https://www.linkedin.com/in/georgebakalov/ Support the show Thanks for listening. If you liked what you heard and want more, please visit and subscribe: Subscribe to our Youtube Channel: https://youtube.com/@dawnkkennedyxo?si=DcRcjv7H0KN5_vFP Follow us on Instagram https://www.instagram.com/dawnkkennedyxo Follow us in Tiktok: https://tiktok.com/dawnkkennedy For weekly in-depth articles, tips, and strategies: https://getinweredoingbusiness.substack.com  Dawn’s Website: https://dawnkkennedy.com/ Links and Freebies: https://dawnkkennedy.com/resources  Support the show SUPPORT THE SHOW Order Dawn’s book, The Profit Accelerator for Small Business ...

Send us Fan Mail Dawn Kennedy talks with Francie Jain, founder of Terawatt, a platform that connects employers with coaches for group coaching and training, to discuss psychological safety and its ROI through reduced turnover. Francie defines psychological safety using Dr. Amy Edmondson’s work as a group-level climate where people can speak up without fear of repercussions, enabling error reporting and process improvement; reported errors may initially rise before declining as processes improve. They discuss how rigid hierarchy and leaders needing to be “right” undermine safety, generational shifts that make employer-provided development expected, and how psychological safety improves team performance, innovation, and customer outcomes. In this Episode... Who is Francie Jain, and whom does she serve? (00:45) ROI of Psychological Safety (01:20) What Psychological Safety Means (02:27) Leadership and Generational Shifts (04:34) Hiring and Culture Signals (07:26) Google Study and Groupthink (09:16) Hierarchy and Team Differences (14:09) How to Implement Training (18:13) DIY Tools and Measuring Impact (26:09) Self Check Questions (31:58) Resources and Where to Find Fran (33:11) Military Case Study (35:08) Final Takeaways and Goodbye (37:30) Francie Jain's Information: LinkedIn: https://www.linkedin.com/in/franciejain/ Website: http://terawatt.co/ Book: Turn the Ship Around (U.S. Military)  Google's Project Aristotle (U.S. Technology Company)  Dr. Amy Edmondson's "Psychological Safety and Learning Behavior in Work Teams" (Academic Research on Hospital Team Behavior)  Support the show Thanks for listening. If you liked what you heard and want more, please visit and subscribe: Subscribe to our Youtube Channel: https://youtube.com/@dawnkkennedyxo?si=DcRcjv7H0KN5_vFP Follow us on Instagram https://www.instagram.com/dawnkkennedyxo Follow us in Tiktok: https://tiktok.com/dawnkkennedy For weekly in-depth articles, tips, and strategies: https://getinweredoingbusiness.substack.com  Dawn’s Website: https://dawnkkennedy.com/ Links and Freebies: https://dawnkkennedy.com/resources  Support the show SUPPORT THE SHOW Order Dawn’s book, The Profit Accelerator for Small Business ...

Send us Fan Mail Dawn Kennedy talks with Jake Isham,a filmmaker-turned-brand strategist and creative director who helps founders and entrepreneurs turn their expertise into authority through powerful storytelling. They  delve into the significance of personal branding, especially in today's low-trust environment. The discussion highlights the impact of social media posts on perceptions, the importance of consistency, and the idea that 'who you are is what you post.' Jake stresses the value of authenticity and the need to tackle the challenge of building a personal brand, even if it means starting small and unpolished. The episode concludes with practical advice on creating and distributing content across platforms, aiming for a consistent presence rather than immediate perfection. In this episode.... Who is Jake Isham, and whom does he serve? (01:07) The Importance of Social Media Presence (01:15) Personal Branding: Lessons from Experience (03:49) The Role of Personal Brand in Business Success (07:01) Evolving Your Personal Brand (10:54) Building a Personal Brand: Practical Tips (15:09) Navigating Social Media Platforms (20:43) Finding Your Preferred Content Creation Platform (22:50) The Importance of Consistency in Social Media (25:35) Leveraging Multiple Platforms for Maximum Reach (27:45) Building a Personal Brand in the Age of AI (30:56) The Value of a Loyal Audience (36:03) Final Thoughts and Where to Find More Information (40:45) Jake Isham’s Information: Website: http://www.jakeisham.com/ LinkedIn: https://www.linkedin.com/in/jakeisham/ Facebook: https://www.facebook.com/jakeAisham Support the show Thanks for listening. If you liked what you heard and want more, please visit and subscribe: Subscribe to our Youtube Channel: https://youtube.com/@dawnkkennedyxo?si=DcRcjv7H0KN5_vFP Follow us on Instagram https://www.instagram.com/dawnkkennedyxo Follow us in Tiktok: https://tiktok.com/dawnkkennedy For weekly in-depth articles, tips, and strategies: https://getinweredoingbusiness.substack.com  Dawn’s Website: https://dawnkkennedy.com/ Links and Freebies: https://dawnkkennedy.com/resources  Support the show SUPPORT THE SHOW Order Dawn’s book, The Profit Accelerator for Small Business ...

Send us Fan Mail Dawn Kennedy talks with Cat Holt, Founder, CEO & Pres @ Coologee, Inc. They delve into the essential strategies for building a durable, sustainable brand. Cat Holt, shares her extensive experience in marketing, consulting, and branding, along with insights from her work with Progressive Insurance. They discuss the evolution of branding, the importance of customer retention, and the transition from awareness to trust in branding. They also explore the role of in-person engagement, digital trust issues, and the significance of maintaining a welcoming and consistent onboarding experience, even as brands grow and evolve. The discussion provides valuable perspectives for business owners looking to adapt and thrive in a changing marketplace. In this episode.... Who is Cat Holt, and whom does she serve? (01:02) The Evolution of Progressive Insurance (01:54) The Importance of Customer Retention (06:56) Onboarding and Customer Experience (09:43) Creating a Sense of Community (18:14) Navigating Real Estate Transactions (23:56) The Power of Niche Communities Online (24:26) Evolving Trust in Digital Spaces (25:26) Rediscovering Human Connections (26:18) Generational Shifts in Business (31:33) Cracker Barrel's Rebranding Journey (32:34) Lessons from Restaurant Industry (36:21) The Importance of Connection in Business (41:58) Where to Find More Insights (42:34) Cat Holt's Information: Website: http://coologee.com/ SUBSTACK: https://catholtcoologee.substack.com/ LinkedIn: https://www.linkedin.com/in/catkolodij/ Support the show Thanks for listening. If you liked what you heard and want more, please visit and subscribe: Subscribe to our Youtube Channel: https://youtube.com/@dawnkkennedyxo?si=DcRcjv7H0KN5_vFP Follow us on Instagram https://www.instagram.com/dawnkkennedyxo Follow us in Tiktok: https://tiktok.com/dawnkkennedy For weekly in-depth articles, tips, and strategies: https://getinweredoingbusiness.substack.com  Dawn’s Website: https://dawnkkennedy.com/ Links and Freebies: https://dawnkkennedy.com/resources  Support the show SUPPORT THE SHOW Order Dawn’s book, The Profit Accelerator for Small Business ...

Send us Fan Mail Dawn Kennedy talks with Adrienne Wilkerson, Co-Founder and CEO of Beacon Media + Marketing, to discuss the transition from being a business founder to taking on the CEO role. The conversation touches on the challenges of moving from a practitioner to a leader, the importance of delegation, the evolution of company culture, and the necessity of trust and communication in building a sustainable business. The episode emphasizes the ongoing evolution of leadership mindsets and the balance between control and freedom in effective business management. In This Episode.... Who is Adrienne Wilkerson, and whom does she serve? (00:57) Starting a Business in Anchorage: The Early Years (01:34) Merging Businesses and the Birth of Beacon Media and Marketing (01:56) Navigating the Wild West of Digital Marketing (02:44) From Founder to CEO: The Identity Shift (03:39) Delegating Tasks and Overcoming Control Issues (06:50) Strategic Coach and the Four Quadrants Tool (10:00) Hiring the Right People and Maintaining Company Values (17:21) The Transition to Ownership (20:23) Lessons from High School Leadership (21:51) Delegation and Team Support (23:11) Evolving Company Dynamics (25:15) Building Middle Tier Leadership (27:22) Navigating Employee Turnover (30:45) Trusting Your Team (35:58) Adrienne Wilkerson's Information:  Instagram: https://www.instagram.com/beaconmm/ LinkedIn: https://www.linkedin.com/in/adriennewilkerson/ YouTube: https://www.youtube.com/@BeaconWayPodcast Facebook: https://www.facebook.com/beaconmm X: https://x.com/beaconmm Podcast: https://www.beaconmm.com/the-beacon-way/ Her book Support the show Thanks for listening. If you liked what you heard and want more, please visit and subscribe: Subscribe to our Youtube Channel: https://youtube.com/@dawnkkennedyxo?si=DcRcjv7H0KN5_vFP Follow us on Instagram https://www.instagram.com/dawnkkennedyxo Follow us in Tiktok: https://tiktok.com/dawnkkennedy For weekly in-depth articles, tips, and strategies: https://getinweredoingbusiness.substack.com  Dawn’s Website: https://dawnkkennedy.com/ Links and Freebies: https://dawnkkennedy.com/resources  Support the show SUPPORT THE SHOW Order Dawn’s book, The Profit Accelerator for Small Business ...

Send us Fan Mail Dawn Kennedy talks with Kevon Saber, a partner and transition architect at Legacy Outcomes, to discuss the intricacies of selling a business. They delve into the importance of succession planning, the differences between mergers, acquisitions, and outright sales, and the critical red flags to watch for. Kevon shares his experience selling two mobile software companies and the lessons learned from those sales. The conversation covers the emotional aspects of selling a business, how to prepare a business for sale, and the importance of a proper valuation. They also discuss seller-side financing, the role of SBA loans, and the significance of confidentiality during the sale process. Kevon emphasizes the need for a solid preparation phase, including clarifying goals, forensic analysis, and getting the right people on the team to ensure a successful and regret-free sale of the business. In this episode…. Who is Kevon Saber, and whom does he serve? (00:48) Understanding Mergers, Acquisitions, and Sales (02:43) The Scary Statistics of Business Sales (04:07) Preparing Your Business for Sale (06:06) The Emotional Side of Selling a Business (16:30) Navigating Financing and Red Flags (21:06) Understanding the Risks of Time in Business (26:42) SBA Policies and Seller Financing (27:07) Valuation and Seller's Path to Regrets (31:25) Steps to Prepare for Selling a Business (33:41) Clarifying Goals and Building the Right Team (35:23) Confidentiality and Screening Buyers (44:57) Final Thoughts and Resources (46:53) Kevon Saber’s Information: LinkedIn: https://www.linkedin.com/in/kevonsaber/ Website: https://legacyoutcomes.com/ Support the show Thanks for listening. If you liked what you heard and want more, please visit and subscribe: Subscribe to our Youtube Channel: https://youtube.com/@dawnkkennedyxo?si=DcRcjv7H0KN5_vFP Follow us on Instagram https://www.instagram.com/dawnkkennedyxo Follow us in Tiktok: https://tiktok.com/dawnkkennedy For weekly in-depth articles, tips, and strategies: https://getinweredoingbusiness.substack.com  Dawn’s Website: https://dawnkkennedy.com/ Links and Freebies: https://dawnkkennedy.com/resources  Support the show SUPPORT THE SHOW Order Dawn’s book, The Profit Accelerator for Small Business ...

Send us Fan Mail Dawn Kennedy talks with Adam O'Connor, the Chief Commercial Officer at Gear Inc., about the intricacies and benefits of outsourcing customer service and integrating AI solutions. The discussion covers the pitfalls of implementing AI in flawed systems, the irreplaceable value of human empathy in customer service, and the importance of balancing AI with human intervention to maintain high customer satisfaction. The conversation also delves into how outsourcing can extend business hours, improve efficiency, and help businesses scale effectively. They discuss the ethical considerations of outsourcing, stressing the importance of partnering with reputable firms that treat their employees well.  In This Episode.... Who is Adam O'Connor, and whom does he serve? (00:46) The Rise of AI in Customer Service (1:30) Challenges and Limitations of AI (02:25) The Importance of Human Touch in Customer Service (03:29) Consumer Expectations in the Digital Age (04:35) The Role of Outsourcing in Modern Business (09:34) Overcoming Resistance to Outsourcing (17:20) Ethical Considerations in Outsourcing (27:08) Conclusion and Contact Information (31:50) LinkedIn: https://www.linkedin.com/in/adam-o-connor-54766048/ Website: https://gearinc.com/why-gear/leadership/ Support the show Thanks for listening. If you liked what you heard and want more, please visit and subscribe: Subscribe to our Youtube Channel: https://youtube.com/@dawnkkennedyxo?si=DcRcjv7H0KN5_vFP Follow us on Instagram https://www.instagram.com/dawnkkennedyxo Follow us in Tiktok: https://tiktok.com/dawnkkennedy For weekly in-depth articles, tips, and strategies: https://getinweredoingbusiness.substack.com  Dawn’s Website: https://dawnkkennedy.com/ Links and Freebies: https://dawnkkennedy.com/resources  Support the show SUPPORT THE SHOW Order Dawn’s book, The Profit Accelerator for Small Business ...

Send us Fan Mail Dawn Kennedy talks with  Jimi Gibson to delve into the challenges and solutions that businesses face in the age of AI-driven search engines. Jimi, the VP of Brand Communication at Thrive Internet Marketing Agency, returns to discuss how the advent of AI like Chat GPT and other large language models (LLMs) is reshaping the way people find websites. Key topics include the shift from traditional SEO keywords to the EEAT (Experience, Expertise, Authoritativeness, Trustworthiness) approach, the importance of customer reviews, the value of an FAQ section on websites, and the impact of social media and local directories. Practical steps for improving your site's relevance and visibility in this new landscape are also covered, ensuring businesses can continue to thrive online. In this episode…. Who is Jimi Gibson, and whom does he serve? (00:48) Understanding the Shift in Search Engines (01:19) The Importance of EEAT (03:14)  Impact of AI on Search Rankings (04:55) The Role of YouTube and Other Platforms (07:21) Adapting to New SEO Strategies (10:58) Tactics for Improving Online Presence (23:45) Answering FAQs on Your Website (26:39) Technical Aspects of FAQ Placement (27:52) Creating Effective Content for Answer Engines (30:5) Email Marketing vs. Answer Engine Optimization (31:59) Optimizing Content for AI and Search Engines (35:37) Practical Steps for EEAT and Content Freshness (39:07) First 30 Days Strategy for SEO (44:43) Final Thoughts and Encouragement (50:43) Jimi Gibson’s Information: LinkedIn:https://www.linkedin.com/in/jimi-gibson/ Website: https://thriveagency.com/about/ Podcast: https://podcasts.apple.com/us/podcast/the-thumbody-show/id1668588107 Support the show Thanks for listening. If you liked what you heard and want more, please visit and subscribe: Subscribe to our Youtube Channel: https://youtube.com/@dawnkkennedyxo?si=DcRcjv7H0KN5_vFP Follow us on Instagram https://www.instagram.com/dawnkkennedyxo Follow us in Tiktok: https://tiktok.com/dawnkkennedy For weekly in-depth articles, tips, and strategies: https://getinweredoingbusiness.substack.com  Dawn’s Website: https://dawnkkennedy.com/ Links and Freebies: https://dawnkkennedy.com/resources  Support the show SUPPORT THE SHOW Order Dawn’s book, The Profit Accelerator for Small Business ...

Send us Fan Mail Dawn Kennedy talks with Jimi Gibson, VP of Brand Communication at Thrive Internet Marketing Agency, to explore the critical importance of personal branding. The discussion delves into the evolution of the internet from 2005 to the present, highlighting key changes in digital marketing strategies, including the shift from traditional SEO to leveraging AI and large language models (LLMs). Jimi emphasizes the necessity for founders and business owners to develop personal brands to maintain visibility and engagement in an AI-driven market. The conversation also covers the impact of AI on customer interactions, the importance of adding human elements to digital content, and actionable steps businesses can take to adapt.  In this episode…. Who is Jimi Gibson, and whom does he serve? (00:45) The Evolution of Internet Marketing (01:37) Why personal branding is essential for founders and business owners. (4:34) AI's Impact on Content Creation and SEO (06:18) The Role of Personal Stories in Business (14:03) What the future of AI looks like for business and marketing. (19:03) Practical steps business owners can take to stay relevant in an AI-driven world. (33:42) Conclusion and Next Steps (39:54) Jimi Gibson’s Information: LinkedIn:https://www.linkedin.com/in/jimi-gibson/ Website: https://thriveagency.com/about/ Podcast: https://podcasts.apple.com/us/podcast/the-thumbody-show/id1668588107 Support the show Thanks for listening. If you liked what you heard and want more, please visit and subscribe: Subscribe to our Youtube Channel: https://youtube.com/@dawnkkennedyxo?si=DcRcjv7H0KN5_vFP Follow us on Instagram https://www.instagram.com/dawnkkennedyxo Follow us in Tiktok: https://tiktok.com/dawnkkennedy For weekly in-depth articles, tips, and strategies: https://getinweredoingbusiness.substack.com  Dawn’s Website: https://dawnkkennedy.com/ Links and Freebies: https://dawnkkennedy.com/resources  Support the show SUPPORT THE SHOW Order Dawn’s book, The Profit Accelerator for Small Business ...

Send us Fan Mail Dawn Kennedy talks with Ruth Mannschreck, a dentist by profession, who shares her personal journey of compressing her workweek from five days to two and a half days following a family crisis. They dive into how licensed professionals in highly regulated industries, like dentistry, can effectively reduce their working hours without sacrificing revenue. The conversation covers the importance of building robust systems, leveraging team strengths through an A, B, C skillset approach, and establishing clear communication and business processes. They also discuss the benefits of culture-driven practice management and the use of technology to maintain compliance, efficiency, and team productivity. Ruth offers a free PDF checklist for listeners to start applying these insights in their own businesses. In this episode…. Who is Ruth Mannschreck, and whom does she serve? (00:42) Transforming the Business Model (01:39) Why strong systems are the foundation for working fewer hours. (4:05) Delegation and Team Roles (05:33) Creating a Culture of Excellence (10:04) Using communication and technology to stay compliant and productive. (29:34) Final thoughts, resources, and Ruth’s free PDF checklist. (32:33) Ruth Mannschreck’s Information: GET THE FREE FRAMEWORK HERE: https://workfewerhours.com/ Website: https://shorelinestrategies.com/ LinkedIn: https://www.linkedin.com/in/ruthmannschreck/ Instagram: https://www.instagram.com/ruthmannschreck/ Support the show Thanks for listening. If you liked what you heard and want more, please visit and subscribe: Subscribe to our Youtube Channel: https://youtube.com/@dawnkkennedyxo?si=DcRcjv7H0KN5_vFP Follow us on Instagram https://www.instagram.com/dawnkkennedyxo Follow us in Tiktok: https://tiktok.com/dawnkkennedy For weekly in-depth articles, tips, and strategies: https://getinweredoingbusiness.substack.com  Dawn’s Website: https://dawnkkennedy.com/ Links and Freebies: https://dawnkkennedy.com/resources  Support the show SUPPORT THE SHOW Order Dawn’s book, The Profit Accelerator for Small Business ...