Advertise on podcast: Believe you can because you can!

Marketing strategy often looks simple on the surface, but understanding why it works is what separates strong companies from the rest. Rich M. Smith, MBA, joins the conversation to share lessons from more than 30 years in marketing leadership, including roles as CMO, advisor, investor, and founder. Throughout his career, Rich has helped companies in…

Your Shopify store is a vanity metric. Your Amazon listing is a bank account. Nik Hall, founder of Vitafive and now a partner at 1984 Ventures, learned this the hard way. When he launched his gummy vitamin brand, he followed the standard playbook: expensive Facebook ads driving traffic to a custom D2C site. The result?…

The “Publish and Pray” era is over. Welcome to the era of Distribution. Lars Lofgren, former Director of Growth at KISSmetrics and I Will Teach You To Be Rich, has a brutal reality check for B2B marketers: The “HubSpot Playbook” (write generic SEO posts gate with an ebook nurture via email) is dead. Why? Because…

In this episode of the UNmiss podcast, host Anatolii Ulitovskyi sits down with Alisa Sparks, the powerhouse behind Linden Creek. We’re stripping away the “fluff” to look at the gears behind a luxury brand. Alisa breaks down how she simultaneously scaled a high-end design aesthetic while building a rigorous operational ecosystem through the Linden Creek…

Ian Lurie, founder of Portent and a 30-year veteran of the digital trenches, believes the industry is panicking for the wrong reasons. While everyone is clamoring to “automate everything” with AI, Ian argues that the most discoverable sites in 2026 are actually leaning harder into human psychology. In this episode, Ian breaks down his “Golden…

While the enterprise giants fight over AI agents, local businesses just need the phone to ring. Shannon Kinney, Founder of Dream Local Digital and a veteran of the newspaper-to-digital transition, argues that for 90% of businesses, “Global SEO” is a distraction. In 2026, the battle for local dominance isn’t won by keywords—it’s won by Trust…

Google is no longer just a library of links—it’s a child that needs to be educated. Jason Barnard, the “Brand SERP Guy” and CEO of Kalicube, argues that the traditional SEO model is broken. In 2026, we have entered the era of Brand Entity SEO, where algorithms don’t just match keywords; they “understand” who you…

Adrian Newman, President of Numero Uno Web Solutions and a 25-year veteran of the digital trenches, has a warning for 2026: If you are still chasing “search volume,” you are fighting a losing war. With AI Overviews and ChatGPT now acting as “Answer Engines” (AEO), the metric that matters most is no longer traffic—it is…

The old SEO rulebook isn’t just outdated—it’s dangerous. Adrian Newman, President of Numero Uno Web Solutions and a 25-year veteran of the digital trenches, has a warning for 2026: If you are still chasing “search volume,” you are fighting a losing war. With AI Overviews and ChatGPT now acting as “Answer Engines” (AEO), the metric…

AI is everywhere in marketing right now. But here’s the truth — it’s not a solution. It’s a tool. And like any tool, it’s only as powerful as the person using it. Our guest, Kaspar Szymanski, knows this better than most. A former Google Search team member and one of the world’s leading SEO experts,…

Link building isn’t dead. But it’s no longer about volume, tricks, or chasing metrics in isolation. In an AI-driven search world, links are becoming signals of trust, context, and credibility – not just ranking levers. AI systems don’t look at links the way old algorithms did. They interpret who is citing whom, in what context,…

Is your website ready for the “Answer Engine” era?Daniel Horowitz, Senior Manager of SEO at Informatica, joins us to reveal how enterprise giants are adapting to AI search. Daniel has moved from tactical link building to managing SEO for a global data company, and he has a warning: The old tricks don’t work on robots.Think…

The old SEO playbook is burning. Do you have a survival kit? David Quaid, a veteran of the technical SEO trenches, argues that we have entered a new phase of search where “keywords” are dying and “entities” are taking over. With Google’s algorithm updates becoming more volatile and AI (SGE) rewriting the rules, relying on…

Most businesses are built to demand more time as they grow. More meetings. More pressure. More dependency on the founder. Dmitry Dragilev took a different path. His mission is clear: build high-margin businesses that run themselves and give founders time freedom, not burnout. That philosophy isn’t theoretical. It’s been validated four times through acquisitions by…

Most businesses don’t have a traffic problem. They have a “Leaky Bucket” problem.Tim Woda, Founder and CEO of White Peak, has built a career on a single truth: Traffic $\neq$ Revenue. While most agencies obsess over “vanity metrics” (likes, impressions, and clicks), Tim’s agency focuses on the unsexy but profitable work of Lifecycle Marketing—optimizing what…