Advertise on podcast: StartUp FASHION: Do It Your Way

You’ve most likely thought about working with influencers to grow your fashion brand but have you considered implementing a brand ambassador program? Brand ambassadors differ from influencers because rather than being paid a substantial amount of money for promoting your brand as a job, they are excited about what you offer and see their work as a fun thing to do for perks like early access, insider opportunities, free products, and small stipends.  While being an influencer is a career, being a brand ambassador is a fun activity. Are you prepared to create a brand ambassador program for your fashion business? Try out these tips to help you choose the right ambassadors.

Finding the right marketing combination for your brand is an ongoing process. And SMS marketing might be exactly what you need to add to the mix. Text-based marketing, also known as SMS marketing, is a powerful tool that has the potential to help take your fashion brand to the next level. Take a look at these SMS marketing tips.

One crucial way to grow your fashion business in a competitive industry is by creating various revenue streams for your fashion business. Multiple revenue streams not only help you to diversify but also provide a measure of financial security which is otherwise not possible.  Let’s take a look at 8 effective ways to add more revenue streams to your business. 

We all know that your online presence is a critical part of making it possible for interested customers to find your brand. In order to put it in front of the right people, however, you need to optimize your search engine ranking.  Here are 5 SEO tips for fashion brands to increase your search ranking and the odds that interested customers will find your brand.

In the world of fashion, having a thoughtful approach to marketing is key to staying ahead of the competition.   By playing off of pop culture trends, experimenting with new tactics, and leveraging creativity, you can design an effective marketing strategy for your fashion business. Here are some tips you can take advantage of to improve your fashion marketing game today.

Fashion is a highly competitive industry, so that means that each loyal customer is extremely valuable.  With 80% of future profits coming from 20% of existing clients, nurturing brand loyalty should be on top of your list.  So, how do you make your brand appealing enough for the clients to come back over and over AND for them to recommend it to others? Listen in to learn all about how to build brand loyalty and grow your fashion business. 

Abandoned Cart emails have the potential to greatly impact your fashion business sales conversions.  Even if you’re running a successful ecommerce shop for your fashion brand- which is a major win!- if you don’t have this email sequence set up, then you’re leaving a lot of money on the table.  Shopping cart abandonment is often an untapped space for increasing your sales. Listen in to learn about how to create an effective abandoned cart email strategy and how you could use it to boost your fashion brand.

If you’ve followed me for any period of time, you probably know that I love a good mindset chat.  Because as you work to grow your fashion brand, you have to be more than a designer. You have to run a business. And to do that effectively, you need to have a CEO mindset: it’s that vital attitude that helps you deal with the “business” side of your fashion brand.  Listen in to hear about some strategies for getting there. 

Learning how to attract customers to your website is most likely one of your top priorities as an emerging fashion brand.  Which makes sense, because if customers can’t find you, they can’t buy from you. But the thing is, I often hear “I need to make more sales”, which is a statement that doesn’t really get at the root of the issue.  If you are lacking in sales, you either aren't reaching people to drive to your website or you’re not converting them to customers once they visit. Or perhaps both.  In this episode I want to talk about the first part-- attracting customers to your fashion brand website. I touch on 5 strategies to help you attract customers to your website, both new and returning.

In this episode, I talk about video marketing for your fashion brand.  I  wouldn’t be doing my job if I didn’t talk about the impact that video can have on helping you sell more in your fashion business.  Whether we’re talking about Reels or YouTube, Website content, or any other form of video, seeing your products in motion, as well as seeing your face and hearing your voice affects your customers in a way that still images just do not.  Listen in to learn how to create a video marketing strategy for your fashion business.

In today's podcast, I'm talking  about improving your email open rates so that all the time you’re putting into writing emails is actually worth it! Here’s something you need to understand -- building relationships with customers doesn’t end with a purchase.  Post-purchase email strategy is a really important aspect of the customer journey. Let’s talk about why a post-purchase email strategy is important for your brand and tips for creating effective post-purchase emails.

Strong email open rates are a big part of your marketing KPIs (key performance indicators).  You don’t want to ignore this if you want to see those sales. But with so many emails landing in everyone’s inboxes every day, it can be really challenging to cut through the noise and grab the attention of your subscribers. So, how can you make sure that your emails get opened by your newsletter subscribers? Listen in for some tips to help you improve your email open rates.