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Career bets shouldn’t hinge on hopeful demos. We sit down with enterprise sales veteran Leon Treffler to examine why the traditional software deal stacks the deck in favor of the seller, leaving buyers to absorb the delivery risk, the politics, and the career fallout. From RFP theater to pocket vetoes, Leon breaks down the quiet mechanics that turn a straightforward purchase into a political campaign—and why so many projects slip, overrun, or stall completely. We dig into the missing half of the “win-win”: how the seller gets a commission while the buying committee gets only their regular paycheck, plus the reputational risk of a failed implementation. Leon argues for flipping the script with a blueprint-first model that delivers certainty of outcome and ties the statement of work directly to that blueprint, creating certainty of cost and higher odds of success. We talk about how AI can model processes, validate requirements, and expose risks before contract signature, giving stakeholders real evidence rather than slideware and giving champions the artifacts they need to overcome skepticism. Along the way, we map the frozen middle and the internal competitor—those quiet forces that slow change to protect territory. Leon shares practical ways to read the political base behind the org chart, build coalitions, and give buyers a visible stage to claim their win through measurable results and public case stories. The payoff is more than a smoother implementation; it’s a fair value exchange where buyers gain career momentum and organizations gain reliable outcomes. If you care about enterprise software that actually lands value, this conversation offers a clearer path: replace promises with proof and turn risky bets into predictable wins. If the ideas resonate, follow the show, share with a colleague who signs big checks, and leave a quick review to tell us what shifted your thinking.

Welcome to Digital First Leadership! I'm your host, Richard Bliss, and today we're diving into the essentials of effective online engagement for leaders of all stripes—from large corporations to solopreneurs. Joining me is a uniquely special guest, Austin Grammon, cofounder and president of SpeakerFlow, a CRM package tailored specifically for the professional speaking industry. In this episode, Austin and I explore the challenges small businesses and solopreneurs face in tracking and engaging with sales. We discuss the limitations of traditional methods like Rolodex cards and spreadsheets and how a CRM can revolutionize your business by helping you manage relationships at scale. Austin shares valuable insights into the importance of consistency and documentation in business operations, and he presents compelling evidence showing that regular follow-ups can significantly boost revenue. We'll also touch on how small, consistent actions—like three comments a day on LinkedIn—can build meaningful relationships that drive business success. Whether you're struggling to keep track of your contacts or looking to fine-tune your sales processes, this episode packed with practical advice and personal anecdotes has something for everyone. So tune in now to learn how to get into the flow of your business with SpeakerFlow and take your digital-first leadership to the next level!

In this episode, Richard Bliss is joined by Zach Seipert, a marketing and communication specialist with a wealth of knowledge in word-of-mouth marketing. Together, they delve into the powerful impact of word-of-mouth marketing, emphasizing its influence on consumer decision-making, the importance of authenticity, and the strategic opportunities it presents for businesses. From dissecting influential research to sharing real-life examples, this episode is a deep dive into the art and science of word-of-mouth marketing. So, sit back, listen in, and discover the keys to leveraging this potent form of consumer engagement. Zack Seipert is a marketing enthusiast and avid learner who believes in the power of word of mouth in business. He is an active member of Mark Schaefer's Rise community and has gained valuable insights on how to stand out in a competitive market. Zack emphasizes the importance of being unique and innovative in marketing to capture customers' attention and generate positive word of mouth. He also recognizes the potential harm of negative word of mouth and is dedicated to finding ways to mitigate its impact. Zack's passion for marketing and commitment to staying ahead of the game make him a valuable asset in the business world. Richard shares a weekly LinkedIn tip through text message. Sign up by texting the hashtag LinkedIn to 415-534-9722. OR sign up for his weekly LinkedIn tip by texting the hashtag #LinkedIn to 415-534-9722. Stay updated on the latest changes and make the most out of your LinkedIn presence. In The Most Amazing Marketing Book Ever, Zack Seipert wrote Chapter 27: The Secret Power of Word-of-Mouth Marketing. Host: Richard Bliss Guest: Zack Seipert Purchase The Most Amazing Marketing Book Ever Podcast Manager: Kimberly Smith

In today’s episode, Richard is joined by Karine Abbou, a content marketing consultant and a former lawyer and entrepreneur. She has years of experience in conceiving, launching, and implementing B2B content projects and marketing strategies. Karine is the founder of the French Content Marketing Academy, and the author of the book, Content Marketing, The American Methodology. Richard and Karine discuss creating a powerful content marketing strategy by understanding the three phases to get customers, identifying your main content topic, and approaching content creation with help from AI. A major change is coming with AI. Are you ready? Listen in to learn different ways to start approaching AI for now and in the very near future. In The Most Amazing Marketing Book Ever, Karine Abbou wrote Chapter 8: Creating a Powerful Content Marketing Strategy Host: Richard Bliss Guest: Karine Abbou Purchase The Most Amazing Marketing Book Ever Podcast Manager: Kimberly Smith

This crossover episode brings together two powerhouse podcasts. Join our hosts Richard Bliss from “Digital-First Leadership” and Lia Bliss from “Master Your Bliss Life” as they unravel game-changing concepts that will redefine how you present yourself personally and professionally. Ever wondered why some LinkedIn profiles grab your attention while others fade into the background? Richard and Lia discuss the importance of crafting a compelling 'About' section that resonates with your values, because here’s a mind-blowing revelation: it's not just about the jobs you've had, but the values that drive you. Learn how to create a lasting impact on how you present yourself to the professional world, and gain insights on the crucial hiring process for cultural fit and cultivating intentional growth within your team. Richard shares a weekly LinkedIn tip through text message. Sign up by texting the hashtag LinkedIn to 415-534-9722. OR sign up for his weekly LinkedIn tip by texting the hashtag #LinkedIn to 415-534-9722. Stay updated on the latest changes and make the most out of your LinkedIn presence. Hosts: Richard Bliss and  Lia Bliss Richard on LinkedIn Lia on LinkedIn and Instagram Richard’s Books: Digital-First Leadership And The Most Amazing Marketing Book Ever Podcast Manager: Kimberly Smith

In this episode, Richard is joined by Sandee Rodriguez, a promotional marketing consultant and the owner of D and S Designs. She's also the founder and business advisor of Sandee Solves and leads the CEO Council's high-level masterminds for successful women founders. Listen in as they cover promotional marketing and uncover strategies to elevate your branding efforts. In the world of promotional products, it's not just about offering the lowest price. It’s about delivering effective products that yield results and provide value. Take advantage of this valuable conversation. Richard shares a weekly LinkedIn tip through text message. Sign up by texting the hashtag LinkedIn to 415-534-9722. OR sign up for his weekly LinkedIn tip by texting the hashtag #LinkedIn to 415-534-9722. Stay updated on the latest changes and make the most out of your LinkedIn presence. In The Most Amazing Marketing Book Ever, Sandee Rodriguez wrote Chapter 25: How to Make Promotional Products Sing Purchase The Most Amazing Marketing Book Ever Host: Richard Bliss Guest: Sandee Rodriguez on LinkedIn and her websites D and S Designs and Sandee Solves Podcast Manager: Kimberly Smith

On this episode, Richard is joined by Lisa Apolinski, co-author of The Most Amazing Marketing Book Ever, along with Richard and over 30 other experts in marketing. Lisa shares her insights on the importance of customer experience in the digital world, emphasizing the need to make customer experiences personal and build trust through human connection. They discuss the risks of underestimating the power of micro-influencers and the impact of corporate culture on brand messaging. Tune in to this inspiring episode of Digital-First Leadership with Lisa Apolinski. Richard shares a weekly LinkedIn tip through text message. Sign up by texting the hashtag LinkedIn to 415-534-9722. OR sign up for his weekly LinkedIn tip by texting the hashtag #LinkedIn to 415-534-9722. Stay updated on the latest changes and make the most out of your LinkedIn presence. Lisa Apolinski wrote Chapter 6: Moving Customer Experience to the Digital Front in The Most Amazing Marketing Book Ever Host: Richard Bliss Guest: Lisa Apolinski - Lisa's website at www.threedogwrite.com for additional resources. Purchase The Most Amazing Marketing Book Ever Podcast Manager: Kimberly Smith

In this episode, Richard sits down with guest Ian Anderson Gray, who collaborated with over 30 experts to write The Most Amazing Marketing Book Ever. If you're a beginner in live streaming, this episode is a must-listen. Ian's most basic advice is to keep it simple and start without waiting for fancy equipment. Join the conversation as they tackle the importance of authenticity, overcoming nervousness, and avoiding comparison traps. Gain expert advice on technology, equipment, engaging your audience, and using live video as a content creation tool. Dive into Ian's journey as an author and uncover the secrets to authentic on-camera presence. Discover the art of connecting in the digital age and tap into Ian's live video marketing expertise. With practical tips and valuable insights, this episode is essential for digital-first leaders navigating the world of live video. In The Most Amazing Marketing Book Ever, Ian Anderson Gray wrote Chapter 12:The Extraordinary Power of Live Streaming Host: Richard Bliss Guest: Ian Anderson Gray and his website IAG.me Purchase The Most Amazing Marketing Book Ever Podcast Manager: Kimberly Smith

In this episode, Richard Bliss is joined by Katelyn Richards, founder of Crafted Careers. Katelyn’s focus and expertise are in employee retention, advocacy, and talent acquisition using the LinkedIn platform. Companies that have succeeded on LinkedIn have utilized LinkedIn’s untapped potential as a platform for turning employees into brand advocates. Richard and Katelyn’s discussion includes finding and placing candidates, highlighting traditional job ad limitations, and LinkedIn's power to engage with potential hires. Uncover the true essence of LinkedIn as a social platform where authenticity prevails and information can be easily verified. Gain valuable insights on employer branding, relationship building, and expanding your audience through meaningful conversations and comments. Avoid common LinkedIn pitfalls, such as immediately pitching products or services without establishing a connection. Discover why empowering employees on LinkedIn leads to higher retention rates and attracts top talent. This episode is a must-listen for professionals seeking growth and success.  Host: Richard Bliss Guest: Katelyn Richards Podcast Manager: Kimberly Smith

In this episode of Digital-First Leadership, Richard’s guest is Jeff Tarran, the COO of Gunderson Direct, one of the US's largest independent direct mail agencies. For over 25 years, he's helped businesses of all sizes, from startups to Fortune 500 companies, start and grow successful mail programs. Today's discussion with a co-author of The Most Amazing Marketing Book Ever emphasizes crafting compelling offers and calls to action and optimizing landing environments for customer research. They also explore the unique advantages of direct mail, such as its engagement of eye-hand coordination and its ability to complement digital media to make products feel more real. Tune in to this episode of Digital-First Leadership to hear Jeff Tarran's expert insights on the power of personalized direct mail. Jeff wrote chapter 21 of The Best Marketing Book Ever, called Building Your Business With Direct Mail Host: Richard Bliss Guest: Jeff Tarran Purchase The Most Amazing Marketing Book Ever Podcast Manager: Kimberly Smith

On this episode of Digital-First Leadership, host Richard Bliss welcomes award-winning Corporate Communications and Marketing Innovator, Dan Nestle. Dan emphasizes the importance of companies becoming a publisher and being able to tell their own stories, as traditional PR methods of getting media coverage are becoming less effective and costly. By focusing on publishing their own stories through owned media channels, companies can gain more validity and attract interest from others. Dan and Richard have known each other for a while and recently met in person while working together on a book called "The Most Amazing Marketing Book Ever." Dan leads communications for a Japanese manufacturing and retail company in North America and hosts a biweekly podcast called "The Dan Nestle Show." Tune in to this episode of Digital-First Leadership to learn more about the power of becoming a publisher, crisis management, fostering trust, and the intersection of technology and communication. Dan wrote chapter 26 of The Best Marketing Book Ever called Strategic Communications: Trust Can Be Your Competitive Advantage Host: Richard Bliss Guest: Dan Nestle The Dan Nestle Show Podcast is available here, and anywhere you listen to podcasts. Purchase The Most Amazing Marketing Book Ever Podcast Manager: Kimberly Smith

In this episode, Richard is joined by Giuseppe Fratoni & Al Boyle, who co-authored a chapter in The Most Amazing Marketing Book Ever in collaboration with Richard and other experts in marketing. Giuseppe and Al wrote Chapter 13: Create a Powerful Marketing Message to Grab Your Ideal Client's Attention. Their chapter covers the differences and similarities between copywriting and messaging with actionable steps to improve your marketing. Listen in as Richard, Giuseppe, and Al discuss key messaging factors, like the importance of pointing out your customer's pain points, crafting your messaging to tell your customer exactly how you solve their problem,  and using language your customer understands. Host: Richard Bliss Guests: Giuseppe Fratoni & Al Boyle Purchase The Most Amazing Marketing Book Ever Podcast Manager: Kimberly Smith

In this episode, Richard Bliss is joined by Patricia Fripp. Patricia, the author of “Deliver Unforgettable Presentations,” specializes in turning brilliant executives, engineers, and experts in all fields into corporate rock stars. As Patricia says in the interview, “The most important part is building your confidence that you are a charismatic speaker. You cannot expect to be good at any skill that you haven't focused attention on. And if anybody says, "I'm not a good speaker," I say, No, that isn't true. You are an untrained speaker. We are all untrained until we learn what we have to know. Don't focus on what you can't do. Focus on the magnificent speaker we are uncovering.” Host: Richard Bliss  at https://blisspointconsult.com Guest: Patricia Fripp at Fripp.com Podcast Manager: Kimberly Smith

In this episode of Digital-First Leadership, Keith Gilbert joins Richard. Keith is a specialist in sales enablement. One of the things that leaders find challenging today, particularly in this selling environment, is how to teach their team to find their customers, engage with them, and talk to them. There are three key elements for companies to build a comprehensive sales enablement program, and Richard and Keith deep dive into each of these three areas: build trust and credibility with the sales and marketing teams you’re training and coaching, reinforce the training, and set up ongoing coaching for the sales teams. Catch this episode today to improve the overall performance of your sales teams, increase win rates, and achieve higher quota attainment. Host: Richard Bliss Guest: Keith Gilbert Podcast Manager: Kimberly Smith

If you want to find a platform to share your message with the world, look no further than Podcast Hawk, co-founded by the dynamic Stewart Townsend, who joins me today on Digital First Leadership. While LinkedIn is an excellent platform for sharing your ideas, nothing beats having a genuine conversation with your audience, and that's exactly what a podcast offers. Whether you're a solopreneur, an author, a public speaker, or an executive, getting your message in front of the right people can be daunting. Fortunately, PodcastHawk.com has you covered. Their SaaS service promotes you as a guest on hundreds of podcasts without the hassle of doing it all yourself. With a simple subscription fee, you'll have access to around 2.5 million active podcasts and a captive audience eager to hear what you have to say. Tune in and discover the secrets to becoming an exceptional podcast guest. Host: Richard Bliss Guest: Stewart Townsend Podcast Manager: Kimberly Smith