Advertise on podcast: Happy Business Radio

Business is built on relationships, but how much thought do we give to the people we want to connect with and the relationships we want to create? In this episode of Happy Business Radio, Peter Salerno sits down with Karina Chapman, an author, professional speaker, conscious connection expert and dating coach. Together, they explore how the same principles that support meaningful personal relationships can help business owners build stronger connections with clients, staff, suppliers and collaborators. Karina explains why connection starts with understanding yourself: your values, your priorities and your vision for the future. Peter draws parallels with choosing your audience and promoting your business in places where the right people are likely to be. Their conversation also explores how assumptions and familiar habits can limit opportunities, and why wanting something to change needs to be followed by action. The discussion moves from clarity to practical networking. Karina shares the thinking behind Aligned Networking, an Adelaide initiative discussed in the episode that helps women in business meet through guided activities. Peter explains why knowing people is only part of the picture: people also need to understand what you do and trust you enough to recommend you. Clear communication, boundaries and helpful introductions all feature in their approach to stronger relationships. With personal stories, business examples and an encouraging outlook, Peter and Karina invite listeners to think about success beyond the balance sheet. The episode offers a reminder that building a business you enjoy includes building relationships you value. Happy Business Radio is part of Podcast City Radio and the Podcast City Podcast Network. Host: Peter Salerno Mobile: ‭0408 811 567‬ Email: [email protected] Guest: Karina Chapman Karina Chapman is an Author, Professional Speaker, Conscious Connection Expert, and Dating Coach. She is passionate about teaching others how to attract the relationships they dream of into their lives. With over 30 years experience in connection and communication industries, as well as helping others to connect as a dating coach for over 10 years, Karina is the right person to help you date successfully and attract love into your life.  She also has a tremendous amount of experience with the media, and to date has done over thirty radio interviews on the subject of connection and dating, as well as having had many articles published in magazines, online and in newspapers. Whether it’s finding Mr or Ms Right, or connecting with new quality friends, Karina is the expert authority on helping you gain clarity and knowledge around the relationships you want to attract, then helps you to use that clear vision to connect with others to create new, lasting connections. Author of the fictional series 'The Vixen's Secret Handbook' and creator of several courses and programs like Finding Mr Right, Aligned Connections and Finding Your Tribe, Karina helps you to attract quality relationships into your life, and also works with her clients on a one-on-one basis, as well as in her group programs. Website: https://karinachapman.com/ LinkedIn: https://www.linkedin.com/in/karina-chapman-6a48b19/?_l=en_US Linktree: https://linktr.ee/KarinaChapman Producer: Ron Fiedler, Podcast City

For John Caporaso, the family deli was much more than a shop.  It was where he grew up, did his homework, ate dinner and absorbed the everyday lessons of business.  In Episode 12 of Happy Business Radio, Peter Salerno reconnects with someone he has known since childhood to explore how those early experiences helped shape Mercato’s development. John reflects on working outside the family business at Bianco before returning to take ownership.  With support from his parents and trusted advisers, he began building on an established reputation for quality, freshness and service.  He explains how direct importing opened the door to wholesale opportunities, and why sourcing from family businesses mattered more than simply finding the cheapest products. The conversation then turns to Mercato’s move from Campbelltown to North Adelaide and the thinking behind its evolving mix of retail and hospitality.  John discusses changing shopping habits, the demand for convenience and his ambition to create a business relevant for the next 20 to 25 years.  His story offers a useful perspective on expanding into related activities while staying connected to a clear purpose. At the heart of the episode is the human side of business. Peter and John discuss learning from mistakes, treating staff with kindness and creating a workplace where people feel safe and valued.  From protecting a family legacy to making decisions that support staff, customers and suppliers, John’s message is encouraging and straightforward: keep evolving, care for people and always do the right thing. Host: Peter Salerno Mobile: ‭0408 811 567‬ Email: [email protected] Guest: John Caporaso John Caporaso is the Managing Director of Mercato, an Adelaide family business centred on Italian food, wine and culture. Founded by his parents, Imma and Mario Caporaso, in 1972, the business became part of John’s upbringing. John and his wife, Rose, took ownership in 1999, continuing its development while maintaining a strong connection to its family roots. Mercato In this episode, John shares his experiences of business succession, importing, wholesale and Mercato’s move to North Adelaide. His approach combines a commitment to quality and service with care for staff, customers, suppliers and the wider community. Phone: ‭(08) 8337 1808 Email: [email protected] Producer: Ron Fiedler, Podcast City

In this episode of Happy Business Radio, Peter Salerno welcomes Adelaide-born designer, educator and expeditor Garrie Hisco for a fascinating conversation about curiosity, creativity and recognising opportunities others might miss. Garrie shares how his background in product and industrial design, his interest in Japanese culture, his love of classic cars and his international travels led him into the world of importing and exporting. He explains what an expeditor does and how specialist knowledge can help someone discover valuable products, ideas and opportunities around the world. The conversation explores the importance of communication, building relationships and approaching people in a friendly, non-threatening way. Garrie and Peter discuss why successful business is not only about having a good idea. It also requires passion, knowledge, commitment and the confidence to talk to people. They also examine creativity as a practical skill that can be taught and developed. From the influence of mentors and role models to the difference between convergent and divergent thinking, this episode encourages listeners to remain curious, explore different possibilities and build a business and life they genuinely enjoy. Host: Peter Salerno Mobile: ‭0408 811 567‬ Email: [email protected] Guest: Garrie Hisco Producer: Ron Fiedler, Podcast City

In this episode of Happy Business Radio, Peter Salerno challenges listeners to stop limiting their ambitions and start approaching business with the mindset of an elite athlete. Rather than simply deciding what you want to do, Peter encourages business owners to determine what they ultimately want to achieve. Just as an Olympic athlete prepares for the gold medal rather than simply hoping to participate, business owners need a clear destination and a plan for reaching it. Peter explores the value of coaching, mentoring and learning from people who have already achieved results. His message is simple: learn from everybody, but don't blindly follow anybody. Take the lessons, strategies and experience of others and then find a way to improve upon them, developing your own style, standards and competitive advantage. He also discusses the importance of remaining human in an increasingly AI-driven world, arguing that personalised communication and genuine relationships remain enormously powerful business tools. Through personal stories from his years in insurance, real estate, training and professional speaking, Peter demonstrates how service, attitude and confidence can dramatically change business outcomes. From treating every potential customer with respect regardless of how they appear, to realising that he had once dramatically undervalued his own speaking fees, Peter shows how seemingly small changes in thinking can create substantial opportunities. The episode also looks beyond financial success. Peter discusses happy staff, happy customers, purposeful breaks, hobbies, learning, relaxation and the value of helping others. His ultimate challenge is for listeners to consider where they are today, where they genuinely want to be and whether their current goals are big enough. Success is not simply about what you accumulate; it is also about the people you help, the reputation you build and the mark you leave behind. Host: Peter Salerno Mobile: ‭0408 811 567‬ Email: [email protected] Producer: Ron Fiedler, Podcast City

Technology has transformed virtually every part of business, and artificial intelligence is accelerating that transformation even further. But while many business owners feel pressure to understand every app, system and AI platform, Nadia Bakhos believes the bigger challenge isn't necessarily technology itself — it's our relationship with technology. Drawing on approximately 27 years in IT, Nadia explains why her focus has shifted from simply “fixing computers” to helping people change their mindset and processes around technology.  Peter and Nadia compare learning technology to learning how to drive. You don't need to understand every mechanical component of a car before you can drive it; you need to develop confidence, learn the fundamentals and improve through experience. The same applies to AI. Rather than becoming overwhelmed by every new tool, they encourage listeners to identify what they actually need, start learning and continue adapting.  The conversation also explores one of AI's biggest challenges: not everything it produces is necessarily accurate. Nadia reminds listeners that information found online can feed into AI systems, while Peter discusses AI-generated content and the difficulties people can face distinguishing authentic material from generated information. Their message is clear: artificial intelligence still requires judgement, verification and what Peter calls “actual intelligence”.  Ultimately, this milestone episode isn't simply about AI. It's about remaining curious, teachable and human. Peter and Nadia discuss networking, positive energy, business relationships, referrals, confidence and the importance of continuing to learn. As Nadia puts it, it comes back to learning how to learn.  Host: Peter Salerno Mobile: ‭0408 811 567‬ Email: [email protected] Guest: Nadia Bakhos Nadia Bakhos is the business owner behind Chill Technology and describes her work in the technology and innovation space through a combination of technology and business analysis.  With around 27 years of experience in IT, Nadia explains that her work has evolved beyond simply fixing computers. Today, she focuses on helping people address the mindset, processes and fear that can surround technology, particularly as businesses navigate rapid digital change and artificial intelligence.  Her approach centres on making technology more approachable and helping people develop the confidence and willingness to learn rather than feeling overwhelmed by constant change. Website: https://chilltechnology.com.au/c/ Producer: Ron Fiedler, Podcast City

In this business-focused and inspirational episode, Peter Salerno welcomes Karen Fiedler and Ron Fiedler from Podcast City and Adelaide Networking Connections to discuss what it really takes to move a business to the next level. The conversation begins with the importance of personal growth, helping others and understanding that every level of success requires a matching level of commitment, responsibility and work. Karen shares her experience in telemarketing, sales training and helping people improve their phone communication. She explains why sales is not just about reading a script or getting through calls quickly. It is about listening, building rapport, knowing the product and understanding how to guide a potential customer towards the next step. Her message is clear: if you are speaking to customers, you need to understand what you are selling. Ron brings a strong business perspective, encouraging business owners to reset, look at what others are doing and then find a meaningful point of difference. He uses Podcast City as an example, highlighting 24-hour DIY studio access and white-label podcasting services as ways to create value in the market. He also discusses collaboration, premium service delivery and the importance of saying yes to opportunities while still being properly paid for your time and expertise.  The episode also explores business ownership through real-world examples, including the difference between running a business with an owner’s mindset and simply buying yourself a job. Peter, Ron and Karen discuss contracts, non-compete clauses, customer relationships, product knowledge and the value of working with the right specialists. The conversation closes with a reminder that success comes from knowing what you do, knowing how to do it and getting the right support when needed. Host: Peter Salerno Mobile: ‭0408 811 567‬ Email: [email protected] Guest: Karen and Ron Fiedler Karen Fiedler is part of Podcast City and Adelaide Networking Connections, bringing experience in telemarketing, sales communication, customer rapport and practical business support. In this episode, Karen shares valuable insights into phone-based sales, product knowledge, scripts, listening skills and the importance of helping sales teams improve before writing people off. Ron Fiedler is from Podcast City and Adelaide Networking Connections. Through Podcast City, Ron helps business owners, professionals and creatives plan, produce, record, distribute and promote podcasts and radio-style content. In this episode, Ron shares business insights around creating a point of difference, collaboration, white-label services, customer trust, pricing and building a business that delivers real value. Website: https://podcastcity.com.au/ https://www.anc.business/ Producer: Ron Fiedler, Podcast City

What happens if you pass away without a will? Who manages your assets? What exactly is probate, and why do families often end up in conflict after someone dies? In this highly educational and practical episode of Happy Business Radio, Peter Salerno sits down with respected Western Australian estate lawyer Maria Fifield from Avon Legal to unpack the often misunderstood world of wills, estate planning, probate, and executors. While many people avoid discussing these topics, Maria explains why having the right legal structures in place is one of the most important things you can do for your loved ones.  Throughout the conversation, Maria breaks down the fundamentals of estate planning in clear and relatable language. She explains the role of executors and substitute executors, why blended families require special consideration, and how failing to prepare a valid will can create significant delays, legal costs, and family disputes. Real-world examples shared during the episode demonstrate how easily complications can arise when estates are not properly structured.  Peter and Maria also explore the legal process of probate — explaining how the courts verify wills, appoint executors, and authorise individuals to manage estates. The discussion highlights why estate administration can sometimes take months, particularly where there are large or complex assets involved, including overseas property holdings.  More importantly, this episode is not just about legal documents — it’s about protecting families, reducing stress during difficult times, and ensuring your wishes are carried out correctly. Whether you own a modest home or a multimillion-dollar property portfolio, this conversation is packed with valuable insights every Australian should hear. 🤠 Proud Sponsor – Ringers Western A big thank you to our proud sponsor, Ringers Western — built for the Australian lifestyle. From the paddock to the pub, Ringers Western delivers high-quality apparel designed for real people, real work, and real adventure. Their range includes durable workwear, stylish casual clothing, boots, hats, bags, and accessories made to handle the demands of everyday Australian life. As a listener of Happy Business Radio, you can receive: 🎉 20% OFF your purchase 🎉 Simply visit: 👉 Ringers Western Website And use the promo code: HBR20 at checkout to save 20% off full-priced items. Support the businesses that support independent media and podcasts like Happy Business Radio. Host: Peter Salerno Mobile: ‭0408 811 567‬ Email: [email protected] Guest: Maria Fifield Maria Fifield is an experienced estate lawyer and director of Avon Legal in Western Australia. She specialises in wills, probate, estate administration, and succession planning, helping individuals and families navigate complex legal matters with clarity and compassion. With extensive experience in estate law and a strong reputation across Western Australia, Maria regularly advises clients on probate applications, blended family estates, executor responsibilities, and protecting family assets. She is passionate about educating people on the importance of proper estate planning and ensuring clients’ wishes are carried out effectively. Website: https://avonlegal.com.au/ Producer: Ron Fiedler, Podcast City

What if the only thing standing between talent and success was opportunity? In this inspiring and globally focused episode of Happy Business Radio, Peter Salerno speaks with an extraordinary group of leaders and changemakers from Nigeria and beyond, who are working together to empower the next generation through the Initiative for Bright Minds Knowledge Propagation (IBM KP Global). At its core, IBM KP Global is built on a simple but powerful belief: Africa does not have a talent problem — it has an access problem. Across the continent, millions of young people wake up every day with ideas, ambition, creativity, and intelligence. Yet without access to education, digital tools, mentorship, and global opportunities, much of that potential remains untapped.  This episode explores how IBM KP is actively working to bridge that gap. Through STEM education, digital skills training, entrepreneurship programs, and strategic partnerships, the organisation is creating pathways for young people to step into the global economy. From solar energy training programs to digital skill development, the initiative is already impacting lives — and it’s only just getting started. The conversation also highlights a powerful message for business owners and leaders worldwide: real change happens through collaboration. With the right support, funding, and partnerships, this initiative has the potential to scale globally, creating opportunities not just in Nigeria but across Africa and beyond. This is more than a conversation — it’s a call to action. A reminder that success is not just about building your own business, but about helping others rise along the way. Host: Peter Salerno Mobile: ‭0408 811 567‬ Email: [email protected] Producer: Ron Fiedler, Podcast City

What does it truly mean to build a successful life? In this powerful and deeply moving episode, Peter Salerno sits down with Australian music legend Johnny Mac, a man whose journey proves that where you start does not determine where you finish. Born into poverty in Adelaide during the Great Depression, Johnny’s early life was filled with hardship, sacrifice, and resilience. Growing up in a large family with very little, he learned the value of hard work from a young age — working multiple jobs as a teenager to support his family. Yet even in those challenging times, there was always something stronger driving him forward: belief, determination, and a passion for music.  Taking a leap of faith, Johnny travelled overseas with no guarantees, no manager, and no clear roadmap — just belief in himself. What followed was an extraordinary career that saw him perform alongside some of the biggest names in music history, including Johnny Cash, Roy Orbison, and The Everly Brothers. From forming his band in Canada to opening for international superstars, Johnny’s story is one of courage, opportunity, and taking action when it matters most.  But beyond the music, this episode is about something deeper. It’s about resilience, kindness, discipline, and the power of giving back. Johnny reflects on life lessons learned through decades of experience, from staying grounded in the face of success to the importance of relationships, gratitude, and helping others. His commitment to charity work and supporting communities highlights a life not just lived for success, but for purpose.  This conversation is a reminder that success is not defined by fame or fortune, but by the impact you have on others and the life you build along the way. No matter your background, your circumstances, or your challenges, there is always a path forward. Host: Peter Salerno Mobile: ‭0408 811 567‬ Email: [email protected] Guest: Johnny Mac Johnny Mac OAM is an Australian country music legend, performer, and Hall of Fame inductee with a career spanning decades. Born in Adelaide during the Great Depression, he rose from humble beginnings to perform alongside some of the world’s greatest music icons, including Johnny Cash, Roy Orbison, and The Everly Brothers. Johnny built his career independently, managing his own path and creating opportunities through persistence and determination. Beyond music, he is deeply respected for his charity work, including performances for troops during the Vietnam War. Today, he continues to inspire audiences with his story, his music, and his unwavering passion for life. Facebook: johnnymacsturt Producer: Ron Fiedler, Podcast City

What does it truly take to build a successful business in an ever-changing world? In this insightful episode, Peter Salerno welcomes Michael Santagata, a highly experienced building designer and draftsman, to unpack the realities of working in a complex and highly regulated industry. With decades of experience behind him, Michael shares how the building landscape has evolved significantly over the years. What was once a more straightforward process has now become increasingly driven by compliance, council regulations, and environmental considerations. These challenges have reshaped how businesses operate and forced many professionals to continuously adapt. A key theme throughout the conversation is resilience and adaptability. Michael explains how staying informed, evolving with industry changes, and maintaining a practical mindset are essential to long-term success. Rather than resisting change, successful business owners learn to work with it—finding smarter, more efficient ways to deliver value to their clients. Peter and Michael also explore broader business lessons that extend beyond construction. From trusting your instincts and maintaining a positive mindset to investing in people and building strong relationships, this episode delivers powerful insights for anyone in business. It reinforces the idea that success is not just about profit, but about building something sustainable, meaningful, and enjoyable. Host: Peter Salerno Mobile: ‭0408 811 567‬ Email: [email protected] Guest: Michael Santagata Michael Santagata is an experienced building designer and draftsman with over two decades in the industry. As the owner of Grand Vision Design, he specialises in residential, commercial, and industrial building plans, guiding clients through design, approvals, and compliance processes. With a builder’s licence and accreditation as a professional in building assessment, Michael brings a wealth of practical knowledge and real-world experience. He is passionate about helping clients navigate complex regulations while delivering innovative, efficient, and high-quality design solutions. Office Phone: (08) 8364 4480 Producer: Ron Fiedler, Podcast City

In business, success rarely comes from a single breakthrough moment. More often, it is the result of consistent leadership, strong values, and a commitment to delivering genuine service. In this episode of Happy Business Radio, Peter Salerno welcomes Paul Rowse from ServiceFM to discuss the realities of building and leading a growing organisation in the facilities management sector. Paul shares the story behind ServiceFM and how the business has evolved into a major player in facilities management and property services. At its core, the company’s success has been driven by a simple but powerful principle — putting service first. By focusing on reliability, professionalism, and long-term relationships, ServiceFM has built trust with clients across industries. Throughout the conversation, Paul reflects on the challenges that come with scaling a service-based business. From recruiting and leading teams to maintaining operational consistency across multiple sites, he explains how leadership and culture play a crucial role in sustainable growth. Building the right team, empowering people to perform at their best, and maintaining clear systems and processes are key ingredients for success. Peter and Paul also explore the broader business lessons that come from working in industries where service quality directly impacts reputation. The discussion highlights the importance of accountability, continuous improvement, and staying focused on delivering value to customers. This episode is a powerful reminder that great businesses are built not only on strategy and systems, but on the people who bring those systems to life. For business owners, entrepreneurs, and leaders, Paul’s insights offer practical wisdom about building organisations that grow steadily while maintaining strong values and a clear sense of purpose. Host: Peter Salerno Mobile: ‭0408 811 567‬ Email: [email protected] Guest: Paul Rowse from Service FM Paul Rowse is a senior leader at ServiceFM, one of Australia’s leading facilities management and property services companies. With extensive experience in operations, leadership, and service delivery, Paul has played an important role in helping the organisation grow into a trusted partner for businesses across Australia. Known for his focus on people, systems, and service excellence, Paul brings practical leadership insights gained from years of building and managing high-performing teams. Producer: Ron Fiedler, Podcast City

What does success really mean if you’re not happy? In this heartfelt episode of Happy Business Radio, Peter Salerno welcomes Evan Jackson — a respected insurance broker, leader, and mentor — for a raw, inspiring conversation about happiness, purpose, and showing up fully in business and life. Evan shares the defining moment when he walked away from a high-powered corporate role, not because he failed, but because he wasn’t happy. With nothing more than conviction, values, and belief in himself, he built what has become one of Australia’s most respected insurance brokerages — earning Large Broker of the Year and leading a team of more than 35 people. Together, Peter and Evan explore what it truly means to lead: understanding risk, building teams around shared values, letting go of ego, and measuring success by effort rather than outcomes. Evan’s stories — from coaching underdog soccer teams to mentoring staff — reveal a powerful truth: people thrive when they feel valued, purposeful, and aligned with what they do. This episode is a reminder that business isn’t just about profit, policies, or performance — it’s about people, purpose, and creating a life you actually enjoy. If you’ve ever questioned your path, felt stuck in a role that no longer fits, or wondered what success should really look like, this conversation will stay with you long after it ends. Host: Peter Salerno Mobile: ‭0408 811 567‬ Email: [email protected] Guest: Evan Jackson, Guardian Insurance Brokers Evan Jackson is an award-winning insurance broker and business leader with decades of experience helping businesses understand and manage risk. After walking away from corporate life to build his own brokerage, Evan grew his business into one of Australia’s most respected firms, recently recognised as Large Broker of the Year. Known for his honesty, leadership philosophy, and people-first approach, Evan believes success begins with happiness, effort, and integrity. Website: https://guardian.com.au/team-evan-jackson/ Producer: Ron Fiedler, Podcast City

In a world that feels louder, faster, and more divided than ever, meaningful conversation has become both rare and essential. This episode of Happy Business Radio invites listeners to slow down, lean in, and reconnect with the power of thoughtful communication — not just in business, but in life. Peter Salerno is joined by Jeremy Cordeaux AM, one of Australia’s most trusted and recognisable voices, for a conversation shaped by decades of lived experience, curiosity, and human connection. Jeremy’s journey through broadcasting, public life, and community engagement offers a powerful reminder that real influence isn’t about being the loudest voice in the room — it’s about listening, understanding, and responding with integrity. Throughout the discussion, Jeremy reflects on the responsibility that comes with communication. He shares how trust is built slowly, how credibility is earned through consistency, and why authenticity has never been more important. In an age of instant opinion and digital noise, this episode highlights the value of calm, respectful dialogue and the impact it can have on relationships, leadership, and decision-making. The conversation also explores change, not as something to fear, but as something to approach with curiosity and humility. Jeremy speaks openly about staying relevant across decades, adapting without losing core values, and remaining open to learning at every stage of life. His reflections resonate deeply with business owners, professionals, and community leaders navigating uncertainty while striving to remain grounded and purposeful. This episode is ultimately a reminder that success is not measured solely by achievements or recognition, but by the quality of our conversations and the way we treat people along the way. It encourages listeners to pause, reflect, and consider how they communicate — with colleagues, clients, communities, and themselves. Warm, insightful, and deeply human, this discussion leaves listeners with a renewed appreciation for listening, leadership, and the quiet power of thoughtful conversation. Host: Peter Salerno Mobile: ‭0408 811 567‬ Email: [email protected] Guest: Jeremy Cordeaux AM Jeremy Cordeaux AM is a highly respected Australian broadcaster, speaker, author, and communicator. With a career spanning several decades, Jeremy has become known for his thoughtful, engaging style and his ability to connect deeply with audiences. Awarded the Order of Australia (AM) for his contribution to broadcasting and the community, Jeremy’s work extends beyond radio into public speaking, mentoring, and advocacy. His passion for meaningful conversation, curiosity, and integrity continues to inspire professionals, leaders, and listeners across Australia. Website: https://jeremycordeaux.com/ Producer: Ron Fiedler, Podcast City

In this heartfelt and insightful episode, Peter Salerno welcomes a very special guest — his brother, Tony Salerno — for a wide-ranging conversation that blends business wisdom with life experience. With more than five decades in the building and construction industry, Tony reflects on a career shaped by curiosity, resilience, and a refusal to stay still. Tony shares his journey through engineering, construction, renovations, steel framing, training, inspections, and specialist services, highlighting how diversification within an industry can create opportunity and longevity. Rather than remaining in one role or trade, Tony explains how learning from others, seeking mentors, and stepping into unfamiliar territory allowed him to grow both professionally and personally. The conversation explores the realities of failure, the value of practical experience over theory, and why “having a go” is often the difference between regret and fulfilment. Peter and Tony discuss mindset, motivation, partnerships, support networks, and why asking for help is a strength — not a weakness. This episode is not just about business or building — it’s about life. It encourages listeners to stay curious, keep learning, surround themselves with the right people, and remember that happiness, purpose, and contribution matter just as much as financial success. Host: Peter Salerno Mobile: ‭0408 811 567‬ Email: [email protected] Guest: Tony Salerno Master Builder | Construction Specialist | Mentor Tony Salerno is a highly experienced master builder with over 50 years in the building and construction industry. Across his career, Tony has worked in multiple facets of construction, including engineering, general building, renovations, steel framing, project management, inspections, training, and specialist services. Known for his practical wisdom, curiosity, and hands-on approach, Tony’s journey reflects a lifelong commitment to learning, adaptability, and having the courage to “have a go". Producer: Ron Fiedler, Podcast City

Success in business today requires more than tools and tactics — it requires clarity, adaptability, and the confidence to challenge outdated thinking. In this episode, Peter Salerno welcomes Ralph Ayoub, Founder and Director of DSRPT, to explore what it truly means to disrupt the status quo in business and digital strategy. Ralph shares his journey working with business owners across Australia, explaining how DSRPT helps organisations gain traction by focusing on strategy before execution. Rather than chasing trends or quick wins, Ralph emphasises the importance of understanding purpose, audience, and long-term goals when building a digital presence. The conversation demystifies digital strategy, including Google optimisation and online visibility, in plain English. Ralph explains how a strong digital footprint must support real-world relationships — not replace them — and why trust and consistency remain the foundation of business growth. This episode is a reminder that disruption doesn’t mean chaos. It means intentional change, smarter decisions, and the courage to evolve. Ralph’s insights offer business owners a grounded, people-first approach to navigating digital growth with confidence. Host: Peter Salerno Mobile: ‭0408 811 567‬ Email: [email protected] Guest: Ralph Ayoub Website: https://www.dsrpt.com.au/home Ralph Ayoub is the Founder and Director of DSRPT, a digital strategy and marketing agency helping Australian businesses stand out, scale sustainably, and adapt in an ever-changing digital environment. With a strong focus on strategy-led, people-first digital solutions, Ralph works closely with business owners to build clarity around their goals, improve online visibility, and create meaningful engagement with their audiences. His approach prioritises long-term outcomes over short-term hype, ensuring digital efforts align with real business objectives. Ralph is an active member of professional business networks, including BNI, and is known for his collaborative mindset and commitment to helping businesses grow through trust, consistency, and smart execution. His work reflects a belief that true disruption comes from intentional change, not noise. Wedsite: https://jancocks-salvemini.au Producer: Ron Fiedler, Podcast City