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The pursuit of growth is never-ending for any business - from a small startup all the way to a large global corporation. The Growth Multiplier podcast examines pathways, strategies, and hacks companies have explored and tested in their efforts to scale up their businesses. In each episode, host Ricky Willianto - co-founder of Ravenry - speaks with CEO's, growth hackers, product managers, and marketers all around Asia to find nuggets of wisdom and insights from their journey multiplying growth. Ricky and his guests discuss viral marketing, community building, pricing strategies, channel development, and also company culture and people. Growth Multiplier explores not only replicable successes, but also phenomenal failures that we all can learn from.

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Check latest episodes from Growth Multiplier podcast

Building a mental health startup in Asia with Joan Low (ThoughtFull)

2021/07/15

In this episode, Joan Low (ThoughtFull) talks about: The importance to building a strong fundamental understanding of jobs to be done, especially in a startup that affects people's wellbeing directlyFocusing on her purpose and refusing to compromise on quality and positive impact over growth at all costsWhy timing plays a big part in helping skyrocket Thoughtfull's growthWhy founders need to have hands-on involvement in the problem discovery processThe importance of creating a great experience for your first customers, especially when you are in a B2B industry that relies on word-of-mouth.Connect with Joan Low here: https://www.linkedin.com/in/joan-low-thoughtfull/ Podcast information: WebsiteLinkedInFeedHost: Ricky Willianto

Ethical and sustainable design with Sebastian Mueller (Ming Labs)

2021/07/08

In this episode, Sebastian Mueller (MING Labs) talks about: How UI/UX framework in China and the rest of Asia are unique and highly localisedDesign strategies for early startups and ideas that have not achieved product-market fit.Why revealed preferences provide better insights for designers than reported preferences.How design is a powerful driver for growth in any business.How designers have the power to reshape the world, and change human behaviours.How and why Ming Labs bootstrapped its way to become a global design services agency.Connect with Sebastian Mueller here: https://www.linkedin.com/in/smueller1512/ Podcast information: WebsiteLinkedInFeedHost: Ricky Willianto

Bootstrapping a tech startup with a non-tech founder with Rajiv Lamba (SurveySensum & NeuroSensum)

2021/06/24

In this episode, Rajiv Lamba (SurveySensum & Neurosensum) talks about: How he built a tech company as a non-tech founder The counterintuitive concept of the importance of keeping your core product simple Why he chooses to focus on sustainable rather than aggressive growth How he makes the most of the synergies between his two brands to maximise sales The importance of lifelong learning in setting the direction for your business’s growth Connect with Rajiv Lamba here: https://www.linkedin.com/in/rajiv-lamba/ Podcast information: WebsiteLinkedInFeedHost: Ricky Willianto

Scaling while staying true to your startup’s vision with Jeremy Au (Monk's Hill Ventures)

2021/06/17

In this episode, Jeremy Au (Monk's Hill Ventures) talks about: His experience building Conjunct Consulting and CozyKinHow to balance business and cultural growthWhy founders are 100% accountable for the culture and the environment of the business they built His views on the difference between running a VC-funded versus a bootstrapped startup His personal development tips and tricksConnect with Jeremy Au here: http://www.jeremyau.com/ Podcast information: WebsiteLinkedInFeedHost: Ricky Willianto

Turning your early adopters into brand ambassadors with Allan Teng (Workato)

2021/06/10

In this episode, Allan Teng (Workato APJ) talks about: How engaging in conversations allowed him to stumble upon the company’s MVP target segment Why personal touch is important for enhanced customer adoption How he focuses on net retention revenue and strategically targeting the right customers to grow the business How he keeps pace with the company’s growth How creating opportunities for customers and prospects to interact improves sales

Growing iVS by 500% in 1 year with Milan Reinartz (iVS and Postr)

2021/06/03

In this episode, Milan Reinartz (Intelligent Video Solutions) talks about: How and why he became an entrepreneurHis journey building two media startups: Postr and iVSThe strategy he's used at Postr to increase user retention and speed up growthHow he's built an organisational culture that is focused on pace of workWhy transparency in a startup is key in aligning priorities and helps everyone determine how to do their workHow he's grown iVS by 500% in less than 1 yearPodcast information: WebsiteLinkedInFeedHost: Ricky Willianto

Turning a lifelong habit and passion into a business with Jamie Lee (The Kind Friend)

2021/05/27

In this episode, Jamie Lee (The Kind Friend) talks about: The importance of mental wellness and journaling How she turned an Instagram account into a business with multiple revenue streams How listening to customers ensures excellent product market fit How she achieves harmony between work and personal life Who her biggest role model is and why Podcast information: WebsiteLinkedInFeedHost: Ricky Willianto

Building a B2B SaaS startup in Indonesia with Irzan Raditya (Kata.ai)

2021/05/20

In this episode, Irzan Raditya (Kata.ai) talks about: How he took Kata.ai from the brink of death to having processed 1 billion customer conversationsWhy channel-market fit is as important as product-market fitWhy being laser-focused in your vision is key for a startup founderHow he learned to let go of a profitable business in favour of a scalable businessThe importance of building a strong customer relationship that survives product pivots and near deathsFocusing on collaboration rather than competition in the SaaS market in IndonesiaPodcast information: WebsiteLinkedInFeedHost: Ricky Willianto

Growth strategies in Asia with David Fallarme (HubSpot)

2021/05/06

In this episode, David Fallarme (Asia Head of Marketing at HubSpot) talks about: How HubSpot has built a blog that generates more visitors that Harvard Business Review and TechCrunch combinedLooking at content as a long term growth strategyWhy Asia requires a portfolio of growth strategies due to its fragmented natureWhy it is important to make bold movesHow your employees can become your marketing channelsHow he manages his information diet to ensure personal growthHis personal productivity and personal growth stackPodcast information: WebsiteLinkedInFeedHost: Ricky Willianto

Finding growth using adjacency strategy with Junwen Lee (CardUp)

2021/04/29

In this episode, Junwen Lee (Head of Product at CardUp) talks about: How finding adjacent problems to solve for your customers is key to growthWhy it is important to tap into your early adopters as a word-of-mouth channelHow you can ensure the early stage growth does not wane by coupling awareness campaign with referral strategiesHow to optimise your viral loop based on your customer segmentsThe difference between the B2B and B2C buying cycle and buying psycheUsing context as a way to accelerate product adoptionPodcast information: WebsiteLinkedInFeedHost: Ricky Willianto