Advertise on podcast: Powered x Melanin

The girls from Marketing X Melanin talks about reading the fine print when it come to your business. Some mistakes are unavoidable, but you can help yourself by doing your research and due diligence on the front end. 0:50 -  The ladies share good news about their individual businesses. #WhereTheMoneyResides 2:13 - “Hot Topic” Gorilla Glue done wrong: The girls talk about the woman Tessica Brown and the incident that has been all over the internet of Brown mistakenly using Gorilla Glue on her hair. #GorillaGlueGirl As a hair stylist and salon owner, Simone wasn’t as shocked as the rest of the girls. #StorytimeWithSimone 11:13 - What’s a time in your life when you didn’t read the fine print? On the list, we’ve got: children, homeownership, entrepreneurship, etc. Just because it looks appealing doesn’t mean it is what it appears to be. 14:04 - All money isn’t good money. Jordan talks about being wary of entering into business relationships for the money that won’t benefit you long-term. Simone shares about sometimes you don’t learn your lesson after getting burned. 17:02 - Do you have an attorney created contract? The girls share from experience some clauses that are important to include in your contract. Ownership, revisions, publicity and more. No Native Files! 24:50 - A contract should include consequences for failure to comply. Toni shares that she’s had success in including consequences in her contracts. The clause means nothing without a consequence. 29:22 - “There are no guarantees in business.” - Toni 32:15 - What part of business relationship require you to read the fine print? Simone said read the “car fax” on the people you engage with business with. Ignore the friends in the comments and look at how effective they are with their actual clients. 38:30 - Contract calls! Helping your clients to know what they are are signing. This shows they are interested in providing real value to you and aren’t trying to just take your money. They shouldn’t want you to be in the dark with the terms of your agreement. 39:43 - Beware of scope creep. Lateasa talks about being clean on what the contract is for.

The girls from Marketing x Melanin join to talk about their origin story. 4 women from varying backgrounds and skills have come together to fulfill gap they saw in the market. 3:58 - “Hot Topic” Beyonce's Ivy Park Drop : the girls talk about the marketing strategy and timing of how her team plans the brand and its product drops. Simone gave the "Bey-hive" ammunition to come for her and Lateasa mentions Tabria Majors, creator of "Beylloween". 8:25 - Toni begins to share about her journey into the industry and the path she took which prompts the rest of the girls to share how they got here, from Lateasa changing her major to design and her dad finding out on her graduation day to Toni coding websites at her day job in the law office. 16:08 - Everyone shares their account of how Marketing x Melanin came together over a random call connecting and talking about their goals/aspirations. 25:04 - Sharing some “red flags” when it comes to collaborating in business. 33:26 - Toni lets the cat out of the bag on the girls’ nicknames - The Wildcard, The Organizer, The Planner, and The Enforcer…can you guess who is which? 46:57 - Quarantine gets the best of us. Toni was missing the girls so she surprised Lateasa and Simone with some parking lot drive bys.