Advertise on podcast: The Neighborhood Real Estate Agent

What if nearly losing everything taught you the secret to building a thriving real estate business without sacrificing your life? In this episode, I sit down with Michael Coxen, a Las Vegas broker who went from being bedridden at 115 pounds to running a 20-agent brokerage while maintaining $20-25 million in personal production. We unpack how Michael built his career by accident through a wedding invitation business, discovered the power of asking questions over selling, and learned why focusing on process beats chasing outcomes every time—lessons that became crystal clear when ulcerative colitis nearly ended his career. Inside this episode: The FORD method that turned wedding vendors into real estate clientsWhy saying yes to every meeting for 10 years changed everythingHow Tai Chi in a pool with seniors led to running a brokerageThe 3-item daily success list that beats comparison trapWhy great agents explain the market while good ones just understand itConnect with Michael: Website: magenta.realestate Join his brokerage: joinmagenta.realestate Coaching: michaelcoxon.com Social: @michaelcoxon Whether you're struggling with work-life balance, rebuilding from setback, or looking to scale without losing yourself, this episode reveals why true success comes from defining it on your own terms. Subscribe, share, and follow for more conversations with agents who've discovered what really matters. The Neighborhood Realtor is proudly sponsored by Treadstone Funding and Neighborhood Loans. For more tangible tips in real estate marketing, check out Matt's book, The Tangible Action Guide for Real Estate Marketing available on Amazon. 🔑 Treadstone Funding: https://www.treadstonemortgage.com/ 🔑 Neighborhood Loans:https://neighborhoodloans.com 🔑 Real Estate Marketing Guide: https://www.amazon.com/TAG-Tangible-Action-Guide-Marketing/dp/1698339747 📲 Learned something new, or have a suggestion? Message Matt Muscat on Instagram! 🏛️ Treadstone Funding propelled by Neighborhood Loans NMLS 222982 “Illinois Residential Mortgage Licensee No. MB.6759826. neighborhoodloans.com/licensing For licensing information, go to www.nmlsconsumeraccess.org

What if focusing on listings could transform your real estate business from chasing clients to having them chase you? In this episode I sit down with Maria Quattrone, Philadelphia's "expired queen," who's built a machine that consistently delivers over 100 transactions per year. We unpack the exact strategies behind her listing-focused approach, from her three-step expired letter system to the relationship-building tactics that turned cold leads into a thriving referral network.   Inside this episode: How Maria transitioned from radio sales to real estate powerhouse in 22 yearsThe expired listing system that made her Philadelphia's go-to agentHer three-step letter strategy that gets sellers calling herWhy perceived value matters more than actual value in today's marketHow to build genuine relationships that lead to repeat business and referrals  Want the resources Maria mentioned? Follow Maria on Instagram: @mariaquattrone .     https://mqrealestate.com/ The Neighborhood Real Estate Agent is proudly sponsored by Treadstone Funding and Neighborhood Loans. For more tangible tips in real estate marketing, check out Matt's book, The Tangible Action Guide for Real Estate Marketing available on Amazon. 🔑 Treadstone Funding: https://www.treadstonemortgage.com/ 🔑 Neighborhood Loans:https://neighborhoodloans.com 🔑 Real Estate Marketing Guide: https://www.amazon.com/TAG-Tangible-Action-Guide-Marketing/dp/1698339747 📲 Learned something new, or have a suggestion? Message Matt Muscat on Instagram! 🏛️ Treadstone Funding propelled by Neighborhood Loans NMLS 222982 “Illinois Residential Mortgage Licensee No. MB.6759826. neighborhoodloans.com/licensing For licensing information, go to www.nmlsconsumeraccess.org

Most agents treat online leads like a necessary evil. Mickey Larson turned them into a $15 million business in just two years. In this episode, I sit down with Mickey, a former attorney and entrepreneur who ditched the courtroom stress for real estate and never looked back. While other agents complain about lead quality, Mickey has built an 85% online lead-based business with almost zero no-shows, consistent referrals, and a simple goal: one deal per week under contract. We break down his counterintuitive approach to working leads, why he spends more time talking clients out of buying than into it, and how treating every lead like a lifelong relationship turned Zillow clicks into a thriving referral machine. Inside this episode: •Why Mickey keeps his first contact minimal and gets to the showing fast  • The psychology behind earning trust by saying no  • How to turn vacant land leads and long nurture cycles into goldmines  • Why he counts contracts, not closings, for instant gratification  • His plan to scale by bringing his family into the business Follow Mickey on Instagram: @larsmd09 Whether you’re buying leads and struggling to convert, or wondering if paid traffic is worth it, this episode will change how you think about online lead generation. Subscribe, share, and follow for more interviews like this.​​​​​​​​​​​​​​​​ The Neighborhood Real Estate Agent is proudly sponsored by Treadstone Funding and Neighborhood Loans. For more tangible tips in real estate marketing, check out Matt's book, The Tangible Action Guide for Real Estate Marketing available on Amazon. 🔑 Treadstone Funding: https://www.treadstonemortgage.com/ 🔑 Neighborhood Loans:https://neighborhoodloans.com 🔑 Real Estate Marketing Guide: https://www.amazon.com/TAG-Tangible-Action-Guide-Marketing/dp/1698339747 📲 Learned something new, or have a suggestion? Message Matt Muscat on Instagram! 🏛️ Treadstone Funding propelled by Neighborhood Loans NMLS 222982 “Illinois Residential Mortgage Licensee No. MB.6759826. neighborhoodloans.com/licensing For licensing information, go to www.nmlsconsumeraccess.org

The market has shifted. Homes that used to fly off the market in days are now sitting for months. Sellers are frustrated. Agents are stuck. And the old playbook isn't working anymore. In this episode I sit down with Kevelyn Guzman, Regional Vice President at Coldwell Banker Warburg, who's spent 18 years navigating every kind of market in New York City. Kevelyn shares how her team recently sold a penthouse after 14 months on the market, why agents need to think beyond their neighborhood to stay relevant, and how becoming a connector rather than just a closer is the key to long-term success in real estate. Inside this episode: What's really happening with luxury inventory and how long properties are actually sittingThe listing presentation framework that sets expectations and prevents seller meltdownsHow to expand your business geographically without confusing your brandWhy your database shouldn't change just because someone moves out of stateThe psychology behind multiplex connections and why being known for more than real estate mattersHow to find and launch events that build relationships and generate referrals  This episode will challenge how you think about positioning, marketing, and building a real estate business that thrives in any market condition.   https://www.instagram.com/kevelynguzman/ https://cbwarburg.com/  

What if the biggest opportunity in your real estate business isn't the next lead you buy, but the database you already have sitting in your CRM? In this episode, I sit down with Ryan Young, who scaled his family's real estate team from 30 homes a year to over 500, and then built one of the hottest CRM companies in real estate. Ryan shares the exact mindset shift that took him from grinding through open houses and door knocking in 2009 to building a systematic, data-driven approach that extracts maximum value from every contact in your database. We dive deep into why most agents are terrible at database marketing and how the right technology can find hidden opportunities you never knew existed. Inside this episode: How Ryan muscled through the 2009 recession to build unshakeable lead generation skillsThe psychology difference between working with buyers vs sellers that most agents missWhy "spray and pray" database outreach kills your conversion ratesThe segmentation strategy that turns cold contacts into warm opportunitiesHow AI can identify which contacts in your database are actively shopping with your competitionWhy leading with value beats asking for referrals every single timeThe exact conversation framework Ryan uses to create off-market opportunitiesWant to connect with Ryan? Check out Fello AI: https://fello.ai/ Contact The Young Team: theyoungteam.com Whether you're struggling to get past 30 transactions or looking to scale beyond 100, this episode will change how you think about the goldmine sitting in your CRM. Subscribe, share, and follow for more interviews like this.

What if you could win nearly every competitive offer by simply including one overlooked piece of data? In this episode, I sit down with Steven Wynands, a top-producing Washington DC agent who cracked the code on using data to build trust through transparency in one of the nation's most competitive real estate markets. Steven shares the exact strategy that helped him secure million-dollar listings and get his buyers' offers accepted within the first three attempts, even when competing against 20+ bids. From there, he scaled this data-driven approach into RETR, a mortgage and real estate data platform that helps real estate professionals to work smarter. Inside this episode: The "agent resume" strategy that gets offers accepted in competitive marketsHow to research and vet other agents to protect your clientsWhy new agents should leverage their mentor's track recordThe data points hiding in your MLS that you're not using for marketingHow to set realistic expectations using comparable sales dataWhy automated marketing is failing agents and what to do insteadWant to connect with Steven? Check out RETR for real estate data insights Follow Steven's strategies for data-driven real estate success Whether you're a new agent looking to compete or a veteran wanting to leverage data better, this episode will change how you think about using information to win more business. Subscribe, share, and follow for more tactical real estate interviews like this. https://retr.app/

What if the real estate industry’s definition of success is completely wrong? In this episode, I reconnect with Garrett Maroon, who’s back after a couple years with a radically different approach to building a real estate business. With five kids at home and a book launching soon, Garrett has cracked the code on maintaining high production while actually working less. We dive into how Garrett intentionally downsized from a large team to just one agent and a part-time assistant, yet still closed 60 homes in the past 12 months through pure referral business. More importantly, we explore his “scoreboard revolution” and why he measures success by profit goals, wife goals, and family time instead of just transaction counts. Inside this episode: • Why Garrett fired his entire team except one agent to gain simplicity over complexity • His custom scoreboard that tracks two dates per month with his wife and every seventh week off • How to redefine winning in real estate beyond just transactions and volume • The market reality check both buyers and sellers need to hear right now • Why 50% more homes are being delisted this year and what it means for agents • His PDA formula for building predictable, profitable businesses that align with who you are • How to craft win-win situations that bring enjoyment back to your business Want Garrett’s resources? Follow him on Instagram: @garrettmaroon Download his free PDA formula: thebalancebreakthrough.com Text him directly: 757-266-2876 Whether you’re burning out from the grind, trying to build a business around your family, or questioning what success really means in real estate, this episode will challenge everything you think you know about winning in this industry.

What if forgetting someone's name accidentally created the perfect real estate brand? In this episode, I sit down with Erwin Nicholas II, better known as "Mr. Real Estate," whose journey from nightclub networking to listing Tony Parker's $20 million estate proves that sometimes the best business strategies come from the most unexpected moments. We dive deep into how Erwin turned a client's forgotten name into a memorable brand, built relationships with NBA stars and high-net-worth individuals, and created viral marketing campaigns that generated over 50 million views using platforms like Twitch that most realtors have never heard of. Inside this episode: How an NBA client forgetting his name became a million-dollar brandThe nightclub networking strategy that landed his first major dealWhy he focuses on making clients the star instead of himselfHow he used Twitch streamers to create a 30-day open house generating 50M+ viewsHis transition from sports management to luxury real estateThe mindset shift that let him build a $150M business around family timeWhy he only invests in opportunities he puts his own money into firstCheck out the Tony Parker Property https://robbreport.com/shelter/celebrity-homes/nba-star-tony-parker-house-san-antonio-texas-1236885916/ Want to connect with Erwin? Follow him on Instagram: @MrRealEstate Visit his website: MrRealEstate.global Whether you're trying to break into luxury real estate, looking for innovative marketing strategies, or want to build a business that works around your life instead of consuming it, this episode will change how you think about branding, networking, and what it really means to add value to your clients' lives

What if your clients became raving fans for life and your real estate business paid you before you even closed a deal. In this episode I sit down (again) with Amy Stockberger whose team ranks #33 in the U.S. for units sold , not in L.A., not in Miami, but in tiny Sioux Falls, South Dakota. We unpack the exact strategy behind her Serve First, Scale Forever model, the same framework that helped her dominate a 10% market share, build a 90% referral-based business, and launch multiple scalable revenue streams that agents everywhere can plug into. Inside this episode: How Amy turned party supplies and power tools into a repeat/referral machineThe VIP Club that keeps clients coming back for lifeHer step-by-step method to monetize your vendor networkWhy most real estate businesses can’t be sold — and how Amy built one that couldHow to become a “Servipreneur” in an AI-driven, tech-threatened marketWant the resources Amy mentioned? Follow Amy on Instagram: @amystockberger Get the Lifetime Home Support Roadmap: DM “Vendor” on Instagram Get Access to Amy’s Vendor Program Playbook:https://lifetimehomesupport.com/ Whether you’re an agent, team leader, or entrepreneur looking to future-proof your business, this episode will flip the way you think about service, scale, and selling. Subscribe, share, and follow for more interviews like this. The Neighborhood Agent is proudly sponsored by Treadstone Funding and Neighborhood Loans. For more tangible tips in real estate marketing, check out Matt's book, The Tangible Action Guide for Real Estate Marketing available on Amazon. 🔑 Treadstone Funding: https://www.treadstonemortgage.com/ 🔑 Neighborhood Loans:https://neighborhoodloans.com 🔑 Real Estate Marketing Guide: https://www.amazon.com/TAG-Tangible-Action-Guide-Marketing/dp/1698339747 📲 Learned something new, or have a suggestion? Message Matt Muscat on Instagram! 🏛️ Treadstone Funding propelled by Neighborhood Loans NMLS 222982 “Illinois Residential Mortgage Licensee No. MB.6759826. neighborhoodloans.com/licensing For licensing information, go to www.nmlsconsumeraccess.org

There are problems in every profession but often times in Real Estate the biggest headaches are completely avoidable. Matt chats with Briggs Elwell, the CEO and Co-Founder of RLTYCO . Briggs is a veteran agent, broker and entrepreneur who has the commonalities where agents lose most often. We discuss how most agents want to operate as employees and don’t ever really build a business and how to fix this. We also discuss how agents can operate their own business while also taking advantage of some of the benefits that “normal” w2 employees have. From tax savings ideas for Realtors to how to properly set up the structure of their business from the beginning Briggs is a wealth of knowledge. We also discuss the growing American Real Estate Association and what its mission is. https://rltyco.com/about/ https://americanrea.org/membership/ The Neighborhood Realtor is proudly sponsored by Treadstone Funding and Neighborhood Loans. For more tangible tips in real estate marketing, check out Matt's book, The Tangible Action Guide for Real Estate Marketing available on Amazon. 🔑 Treadstone Funding: https://www.treadstonemortgage.com/ 🔑 Neighborhood Loans:https://neighborhoodloans.com 🔑 Real Estate Marketing Guide: https://www.amazon.com/TAG-Tangible-Action-Guide-Marketing/dp/1698339747 📲 Learned something new, or have a suggestion? Message Matt Muscat on Instagram! 🏛️ Treadstone Funding propelled by Neighborhood Loans NMLS 222982 “Illinois Residential Mortgage Licensee No. MB.6759826. neighborhoodloans.com/licensing For licensing information, go to www.nmlsconsumeraccess.org

When you are about to become a single mom but are almost done with college and need money what do you do? If you think like Bethany you quit school despite being almost done, hustle your heart out and sell 47 homes in your first year! In this episode Matt talks to Bethany Brokaw, a top 1% Realtor in MI who got into real estate by accident and over the last 10 years has built the real estate business that all agents covet. She lives her life by design and offers true value to clients. She believes that it's not sales if you are helping people.  Takeaways: Starting in real estate while raising young kidsReal estate rewards hard work and dedication, unlike many other careers.Building a referral-based business is crucial for long-term success.Creating memorable client experiences can lead to repeat business and referrals.Networking with other agents can significantly increase referral opportunities.Business-to-business referrals are a valuable source of leads.New agents must have grit and perseverance to succeed in real estate.Mentorship and being part of a team can accelerate an agent's growth.Agents should focus on where their leads are coming from to ensure sustainability.Connect with Bethany: https://www.brokawgroup.com/bethany-brokaw The Neighborhood Realtor is proudly sponsored by Treadstone Funding and Neighborhood Loans. For more tangible tips in real estate marketing, check out Matt's book, The Tangible Action Guide for Real Estate Marketing available on Amazon. 🔑 Treadstone Funding: https://www.treadstonemortgage.com/ 🔑 Neighborhood Loans:https://neighborhoodloans.com 🔑 Real Estate Marketing Guide: https://www.amazon.com/TAG-Tangible-Action-Guide-Marketing/dp/1698339747 📲 Learned something new, or have a suggestion? Message Matt Muscat on Instagram! 🏛️ Treadstone Funding propelled by Neighborhood Loans NMLS 222982 “Illinois Residential Mortgage Licensee No. MB.6759826. neighborhoodloans.com/licensing For licensing information, go to www.nmlsconsumeraccess.org

In this conversation, Kate D'Addabbo, a seasoned real estate agent, shares her journey in securing a luxury condo listing, the importance of asking for what you want, and her extensive experience in renovation and design. She discusses the challenges and lessons learned from flipping homes, the intricacies of the real estate process, and the significance of maintaining large properties. Kate emphasizes the value of building lasting relationships with clients and provides insights into the future of her real estate career, including promoting new developments in Connecticut. Takeaways You have to ask for what you want in real estate.Being direct is crucial in negotiations.Understanding renovation can significantly benefit clients.The visual appeal of a property is paramount.Knowledge empowers buyers and sellers in the market.Maintaining a large property can be costly and complex.Building relationships with clients leads to repeat business.The real estate process requires a comprehensive understanding.Investing in quality renovations yields better returns.New developments in desirable locations attract diverse buyers. The Neighborhood Realtor is proudly sponsored by Treadstone Funding and Neighborhood Loans. For more tangible tips in real estate marketing, check out Matt's book, The Tangible Action Guide for Real Estate Marketing available on Amazon. 🔑 Treadstone Funding: https://www.treadstonemortgage.com/ 🔑 Neighborhood Loans:https://neighborhoodloans.com 🔑 Real Estate Marketing Guide: https://www.amazon.com/TAG-Tangible-Action-Guide-Marketing/dp/1698339747 📲 Learned something new, or have a suggestion? Message Matt Muscat on Instagram! 🏛️ Treadstone Funding propelled by Neighborhood Loans NMLS 222982 “Illinois Residential Mortgage Licensee No. MB.6759826. neighborhoodloans.com/licensing For licensing information, go to www.nmlsconsumeraccess.org

In real estate and in life spotting opportunities before the rest of the market and your competitors can be a huge edge. Our guest today Andrew McCarthy found an edge, and moved his family across stateliness to capitalize all while creating value for both his former and new community. Andrew was an architect turned real estate developer who while living in the big apple spotted the small vacation town of Traverse City, MI as a major opportunity that others were ignoring. From a direct airport route from NYC to a community of people who keep the city alive and thriving all year round, Andrew took these advantages and used them to begin developing the specific type of properties that his target market was looking for. We discussed the idea of planning homes with a very specific target customer in mind, to looking at data and migration patterns to plan future developments. He emphasizes a design-driven approach, the importance of strategic site selection, and the focus on boutique luxury homes. Andrew shares insights on identifying emerging market opportunities, growth strategies for real estate development, and the significance of providing white glove service to clients post-purchase. Takeaways We focus on the design upfront and construction execution.Quality of what we build should be at the highest standards.Traverse City has a lot of growth potential due to accessibility.Site selection is crucial; we focus on prime corners.We are focused on boutique luxury homes, not mass production.Our growth strategy is cautious and quality-driven.Emerging trends include the impact of tariffs on construction costs.White glove service is essential for client satisfaction.We offer seamless transitions for buyers post-purchase.Understanding market needs is key to successful development.https://freshwaterdevelopments.com/ The Neighborhood Realtor is proudly sponsored by Treadstone Funding and Neighborhood Loans. For more tangible tips in real estate marketing, check out Matt's book, The Tangible Action Guide for Real Estate Marketing available on Amazon. 🔑 Treadstone Funding: https://www.treadstonemortgage.com/ 🔑 Neighborhood Loans:https://neighborhoodloans.com 🔑 Real Estate Marketing Guide: https://www.amazon.com/TAG-Tangible-Action-Guide-Marketing/dp/1698339747 📲 Learned something new, or have a suggestion? Message Matt Muscat on Instagram! 🏛️ Treadstone Funding propelled by Neighborhood Loans NMLS 222982 “Illinois Residential Mortgage Licensee No. MB.6759826. neighborhoodloans.com/licensing For licensing information, go to www.nmlsconsumeraccess.org

It might not be the strategy that everyone uses but you have to respect the hustle! In this episode Matt chats with Libby McKinney Tritschler in Connecticut and discusses the strategies and tactics that have helped her build a $40,000,000+ business. Libby is a 6th generation resident of her town and she leverages her local knowledge to push clients into the homes that are right for them VS the homes they think they want. She discusses her journey from being a stay-at-home mom to a successful realtor, highlighting the significance of building relationships within the community and understanding buyer needs. Libby also addresses the challenges of navigating a competitive market and the emotional aspects of buying and selling homes, ultimately showcasing how genuine connections and expertise can lead to success in real estate. Takeaways Local knowledge is a key differentiator in real estate.Consistency in strategies like door knocking can lead to sustained success.Building relationships within the community is essential for realtors.Understanding buyer needs goes beyond just showing homes.Managing emotions is crucial during the buying and selling process.Innovative marketing strategies can set you apart from competitors.Being present in the office can positively impact business performance.Real estate is about connecting with diverse clients and their needs.It's important to educate clients about the market and their options.Normal people are still buying homes, and realtors should market to all demographics.Connect with Libby: https://ontheharborrealestate.com/about The Neighborhood Realtor is proudly sponsored by Treadstone Funding and Neighborhood Loans. For more tangible tips in real estate marketing, check out Matt's book, The Tangible Action Guide for Real Estate Marketing available on Amazon. 🔑 Treadstone Funding: https://www.treadstonemortgage.com/ 🔑 Neighborhood Loans:https://neighborhoodloans.com 🔑 Real Estate Marketing Guide: https://www.amazon.com/TAG-Tangible-Action-Guide-Marketing/dp/1698339747 📲 Learned something new, or have a suggestion? Message Matt Muscat on Instagram! 🏛️ Treadstone Funding propelled by Neighborhood Loans NMLS 222982 “Illinois Residential Mortgage Licensee No. MB.6759826. neighborhoodloans.com/licensing For licensing information, go to www.nmlsconsumeraccess.org

In this conversation, Peter Michael shares his remarkable journey from a marketing professional to a successful real estate agent in the Miami market. He discusses the importance of understanding marketing as a core component of real estate, his strategies for building a network in a new city, and how he approaches real estate as a business. Peter emphasizes the significance of intentionality in networking, tracking business metrics, and evolving marketing strategies to target high net worth individuals effectively. His insights provide valuable lessons for aspiring real estate agents and entrepreneurs alike. In this conversation, Peter Michael discusses his approach to real estate, emphasizing humility, the importance of client relationships, and the challenges of property management. He shares insights on developing a niche in Airbnb investments and the significance of creating a seamless experience for clients. Additionally, he highlights the necessity of building a personal brand in real estate and provides an update on the current trends in the Florida market. Takeaways You don’t need to sell a high cap rate to lure in investors.You can sell to people who want a funvestment.Marketing is the core of everything in real estate.Transitioning into real estate requires understanding the conversion process.Building a network in a new city involves hustling and leveraging marketing skills.Real estate should be approached as a business, knowing your numbers is crucial.Intentional networking can lead to better opportunities and results.Time management is essential; prioritize activities that yield ROI.Evolving marketing strategies is key to staying relevant in the market.Targeting specific demographics can enhance marketing effectiveness.Understanding the sales cycle helps in planning and executing strategies.Most agents lack the knowledge of their business metrics, which hinders success.Moving silence, it's an underrated skill.Why property management sucksYou need to find a way to take some friction out.You could be the worst realtor and have the best brand.Florida prices are going to finally come down due to more inventoryConnect with Peter https://www.instagram.com/whoispmb/ https://thepmbgroup.com/ The Neighborhood Realtor is proudly sponsored by Treadstone Funding and Neighborhood Loans. For more tangible tips in real estate marketing, check out Matt's book, The Tangible Action Guide for Real Estate Marketing available on Amazon. 🔑 Treadstone Funding: https://www.treadstonemortgage.com/ 🔑 Neighborhood Loans:https://neighborhoodloans.com 🔑 Real Estate Marketing Guide: https://www.amazon.com/TAG-Tangible-Action-Guide-Marketing/dp/1698339747 📲 Learned something new, or have a suggestion? Message Matt Muscat on Instagram! 🏛️ Treadstone Funding propelled by Neighborhood Loans NMLS 222982 “Illinois Residential Mortgage Licensee No. MB.6759826. neighborhoodloans.com/licensing For licensing information, go to www.nmlsconsumeraccess.org