Advertise on podcast: Podcast My Brand

I had the pleasure of speaking with Britta Newly, a rising star in the podcasting world. Britta shares her journey from designing a podcast to attract ideal clients to the amazing results she achieved at a national conference. Here are some key takeaways from our discussion: The myth of oversaturation in podcasting: Britta challenges this idea, emphasizing the value of consistent lead sources and the importance of not being afraid to make mistakes and iterate in public.In-house production vs. outsourcing: Britta provides valuable insights for mid-sized companies, suggesting that they start by bootstrapping and then bring in an agency as they prove the concept and generate revenue.Leveraging technology for efficiency: Britta's use of tools like Calendly, Zapier, and Buzzsprout showcases the power of streamlining workflows to drive successful podcast production. Tune in to the episode for more wisdom from Britta and gain valuable insights for your own podcasting journey. Connect with Britta on LinkedIn for further networking opportunities and podcast consulting.

Welcome to Podcast My Brand, the show where we explore all things related to launching, growing, and maximizing branded podcasts. In this episode, we have the incredible Matty Staudt joining our host, Elzie III, to share his wealth of experience in the podcasting and media industry. From his roots in radio to pioneering branded content podcasts, Matty provides invaluable insights into the power of podcasting for extending a brand's reach. We'll delve into the importance of creating engaging content, the transition from traditional media to podcasting, and the ethical considerations for brands entering the podcast space. So, whether you're an aspiring podcaster or a brand looking to harness the potential of podcasting, this episode is packed with practical advice and inspiration. Stay tuned as we learn from one of the industry's leading voices in podcasting and branded content. Launch or Grow Your Show! Wanna Stay Connected? Join the Mailing List Got Questions? Elzie Flenard - The Mayor [email protected]

Some exciting news for the show and where we're going in 2023!

Podcaster  Collin Mitchell host of Sales Transformation  Tell us about your journey in podcasting. I went into the studio and I had a great time and at the end I was like, I think I want to start a podcast and my co-founder said, yeah I can help you with that. Tell us about some podcast rain that’s happened to you because of your show.  I didn't expect it to impact as many people as it has and get as much positive feedback, and people reach out. It feels like I have fans. Have you got a client that says “wait a minute that's a lot of content” We are not saying that you got to record it. There's ways to be efficient on your time and sometimes it's just a little bit more.We need to look at the whole picture of what is happening currently that is being created that are assets that we could use. How do you help your clients to get better at the craft of podcasting? You got to be honest. There's people that you know are just not built for podcasting.Coaching and giving honest feedback. Why is content important? Content is a way to allow the people in the marketplace to connect with you. Let’s Connect  Collin Mitchell Website Elzie Flenard - The Mayor [email protected] www.podcasttown.net

Podcaster  Carl Robinson host of Voice Tech Podcast  Tell us about your journey in podcasting. I started podcasting when I was doing an internship for this Master’s degree, I was doing it in France. Studying machine learning A.I. Tell us about some podcast rain that’s happened to you because of your show.  One of the surprising things for me was interviewing two billionaires in one day. How has your podcast helped you to deepen relationships? It made me a speaker, it made me more confident, it led to structure my thoughts, it made me more empathetic as well.Communication skills and the ability to relate to people and continue a conversation. Talk about the startup and how podcasting led to that. I was doing the voice tech podcast and after I finished my internship I kept it going and it grew so doing really well. Because my podcast is all about voice technology, I thought this is really coming along.I looked online and there was really no automated creating a podcast and so that’s really where the idea of Rumble Studio came along. Have you leveraged your podcast to build and grow your business? I've got a lot of connections in the voice challenging world thanks to me having interviewed a lot of them or worked with them. Let’s Connect  Carl Robinson Website Elzie Flenard - The Mayor [email protected] www.podcasttown.net

Podcaster  Chrystal Robinson host of Koloraddikt Podcast  Tell us a little bit more about your show So I do live shows. I’ve been doing it for three years, it's on Instagram and so we go live every single week Wednesdays at 3:30 p.m. eastern time. We accept guests bi-weekly. What's your take on podcasting  Listening or audio platforms, but I think with the way that, you know, communication is spreading these days everyone calls everything a podcast.For me, a podcast is typically interviews or explorations of thought. Why did you start this IG live in the first place, and how has it impacted your brand and your business since you started?  I originally started going live. It was a part of a challenge and I was like, oh, this isn't bad and I don't have to do this huge production.It was a path of least resistance and an option to get my message across in a way that doesn't require a lot like when it's live. How do you grow your audience? How I grow my audience secretly is my guests.Our guest is usually how we grow as well as engagement.  Let’s Connect  Chrystal Robinson Instagram Website Elzie Flenard - The Mayor [email protected] www.podcasttown.net

Podcaster: Don B Gatewood host of Leadership and Professional Development Podcast Tell us about your podcast We focus on leadership and professional development. Thing(s) that happened to you because of your podcast I`m lucky enough to find people who are interesting and have passion.Meeting interesting people and getting a chance to have them as a co-host. How do you get better at podcasting?  I listen to a lot of folks that I believe are top of the line and I try to emulate what they are doing. Just by being up on the craft. You should know your topic, what is going to be and be prepared. What are some of the ways that you are growing your audience? Be consistent with your content and have quality.Utilizing social media.When you have guests on the show, encourage them to share your podcast on their network. Let’s Connect  Don B Gatewood LinkedIn Elzie Flenard - The Mayor [email protected] www.podcasttown.net

Podcaster  Rachel Druckenmiller host of Unmute Yourself LinkedIn Live Show  How you get started to do live shows  I would go on and be a guest, an attendee on my friend Brian Shulman’s show, who is very active on LinkedIn doing live shows called Shoutout Saturday and What's Good Wednesday.Basically I started going on people’s shows a lot and as a speaker. I'm very comfortable being on camera and very comfortable improvising. What sort of things have happened as a result of you, having your show that you didn't think of before you started it? I've gotten connected to new people. How are you being an entrepreneur business owner, How are you showing that side of you? They're getting to hear snippets of my story better and they're getting to see me.  I think the way that I generally post on social media, that people see the complexity. What are some of the ways that you are growing your audience? Engage with other people's content, that's a really good way to do it.I will intentionally leave a comment that could be something I could post on my own page as its own post. Let’s Connect  Rachel Druckenmiller LinkedIn Elzie Flenard - The Mayor [email protected] www.podcasttown.net

Podcaster Tony Durso host of The Tony Durso Show Podcast Tell us about your podcast I interview people who are at the top of their category. I call them elite entrepreneurs and these people are millionaires and billionaires. They are sharing their success stories. Thing(s) that happened to you because of your podcast Everything has happened to me because of my podcast.I hang out with millionaires and billionaires. These are my friends. I didn’t know them before but because I interviewed them, they now become my friends and they mentor me.Published 2 books. How do you get better at podcasting? I got a mentor because you can’t see everything from where you are as much as you like to. You need someone on the outside, especially someone that’s been in the industry and done it. How do you grow your audience? The best way to get raving fans is you got to talk to them, you got to engage.Stick to the key ones, the key ones are the key ones for a reason.You have to create a really good group.Focus on the major key platforms and engage with them. Let’s Connect  Tony Durso LinkedIn Elzie Flenard - The Mayor [email protected] www.podcasttown.net

Podcaster Sally Zimney host of This Moved Me Podcast Tell us about your podcast To bring expertise out in the world and a podcast felt like a safe and wonderful way to do it.For creatives, entrepreneurs, coaches, changemakers, to help them move their audience and do something meaningful and powerful with their voice in their story.  Thing(s) that happened to you because of your podcast Huge door opening for networks and connections.The world seems smaller through mutual interest and passion. How do you grow your audience? Very slowly through consistency.Doing videos definitely helps, and use it on social media because if people see the face of the person whose voice they're gonna hear it makes it personalized.  Have you done any work with respect to the types of questions you ask or topics you cover? When it feels too formulated, that’s when I feel it starts to lose the beauty of the art form, which is this really intimate conversational feel. Having some markers and structural pieces that people can expect again and again is really wonderful.   Let’s Connect  Sally Zimney  Instagram Elzie Flenard - The Mayor [email protected] www.podcasttown.net

Podcaster Alicia Butler Pierre host of Business Infrastructure - Curing Back Office Blues Podcast Tell us about your podcast Focused on the operations of these fast-growing small businesses.Helping them to make sure that they can meet the fast-growing demand from their customers and businesses. What Podcast Rain has happened because of your podcast shows? When you’re podcasting, you get to meet so many different people. They extend this opportunity to you.I get an opportunity to meet big people. What things have you done over the years to get better at the craft of podcasting? Just being natural. Being a toastmaster. Strategy and practice consistently. How do you grow your audience?   It's really important to have cross promotion across every single channel that you use.You really have to be consistent and do not give up. What encouragement would you have for people who are considering a podcast? I would say that you should go for it because you have something very unique to offer to the marketplace. Let’s Connect Alicia Butler Pierre LinkedIn Elzie Flenard - The Mayor [email protected] www.podcasttown.net

Podcaster Patrick McGuire host of Empowered Entrepreneur Podcast Tell us about your podcast For empowered entrepreneurs, it's an empowered podcast.I have empowered conversations with great people doing great things to empower others. What are some of the things that you`ve learned launching a podcast? Make it simple, stupid for me and for the guest, making sure to make it easy for people to say yes. How do you grow your audience? Put out great content and put it on all of the platforms.You got to be a little bit fun, a little bit goofy.Don’t be afraid to make mistakes just share, share, share.Try to connect with your audience. How do you get value from your show?     The ROI is having empowered conversations with some pretty awesome people and knowing that in the back end were going to do some good for others. Let’s Connect Patrick McGuire LinkedIn Launch or Grow Your Show! Wanna Stay Connected? Join the Mailing List Got Questions? Elzie Flenard - The Mayor [email protected]