Advertise on podcast: Speaking of Media ....with Keith Marnoch

Send us a text Graham Richardson, former CTV news anchor, shares insights from his transition to public relations and discusses the rapidly evolving media landscape that impacts politicians, spokespeople, and organizations. • Traditional media isn't disappearing despite business model challenges—CTV's news site reached 47% of Canada's population in February • Today's communicators must adapt to a world where everyone has "HD cameras in their pockets" making everyone potential content creators • The decline in media resources means less scrutiny of officials and institutions, with 80% of stories now going uncovered • Trust in media has eroded with many believing journalists are actively deceiving rather than occasionally making mistakes • The 2023 Canadian federal election demonstrated extraordinary shifts in public opinion, influenced by both traditional and alternative media sources • Private sector clients still highly value traditional media outlets that can deliver broad audience reach The most valuable asset for any public-facing person—whether in media, politics, or business—is authenticity and trust, which when lost is extremely difficult to regain.

Send us a text The digital revolution hasn't just changed how we consume news—it's fundamentally transformed how journalists produce it. CTV London reporter Reta Ismail takes us behind the scenes of modern local journalism, revealing a landscape where speed and versatility have become essential professional skills. Remember when TV reporters travelled with camera operators and returned to studios to edit their stories? That world is rapidly disappearing. Today's video journalists carry their entire production studio in a backpack, conducting interviews, shooting footage, and editing complete packages from their vehicles. This evolution offers greater flexibility and editorial control but comes amid significant workforce reductions that have eliminated weekend newscasts and diminished specialized coverage like local sports. The relationship between social media and traditional news has become increasingly complex. While platforms provide crucial distribution channels, they've also created an environment where journalists compete not just with each other but with anyone carrying a smartphone. "We're fighting against anybody on the street who has an iPhone," Reta explains, describing how breaking news often appears on social media before professional journalists can arrive on scene. Perhaps most concerning is the changing dynamic between news sources and reporters. Organizations and politicians increasingly bypass traditional media interviews by issuing prepared statements or using their own channels to communicate directly with the public. This shift diminishes accountability while allowing complete message control. Despite these challenges, Reta remains optimistic about journalism's future as she teaches the next generation at Fanshawe College. The industry isn't dying—it's evolving. The human connection between journalists and their communities can never be replaced by technology, no matter how sophisticated. As Reta passionately argues, "The connections I make with the community, the way I tell the stories, you can't replace that with a robot." Join us for this illuminating conversation about the present and future of local journalism in a rapidly changing media landscape.

Send us a text In this engaging episode, we explore the dynamic world of communication with Anne Marie Akins, a seasoned communicator who has spent years navigating large organizations. Anne Marie shares her insights on the evolving media landscape, highlighting the importance of transparency and timely responses in crisis communication. As the former lead communicator at Metrolinx, she offers eye-opening stories about fostering partnerships with media and the need for empathy in delivering messages.  Listeners will learn practical strategies for effective communication, especially during challenging times. Anne-Marie delves into the shift from traditional media to social media and the implications of this evolution for organizations. This conversation is a must-listen for professionals seeking to enhance their communication skills and build deeper connections with their audiences.  Join us as we unpack the lessons learned from Anne-Marie's experiences and discover how to navigate a rapidly changing media world while maintaining trust and credibility. Don't forget to subscribe, share, and leave us a review!

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Send us a text On this episode of Speaking of Media, I’m joined by veteran TV reporter and longtime friend Tom Hayes to explore nearly 40 years of journalism evolution. From our shared early days of volunteering in community TV to Tom’s success with his online news program, 1-Minute Morning Toronto, we discuss how trust, adaptability, and storytelling have shaped his career—and the state of legacy media today. We also reminisce about the past, including a quirky connection to the Wayne’s World phenomenon (HEY where are our royalties, Mike Myers?). Sit back and Tune in for this fun and insightful conversation about the future of hyper-local journalism and how media - both legacy and social - continue to evolve. -- Don’t forget to check out Tom Hayes and his 1-Minute Morning Toronto online/social feed for your daily GTA news fix. It’s incredible to reflect on how much news consumption has transformed over the past few decades, from traditional outlets to today’s more targeted—and sometimes polarized—sources. We’ll keep exploring how media shapes our understanding of the world in future episodes. Hope you enjoyed this episode as we look forward to the next time we are Speaking of Media.

Send us a text On this edition of the speaking of media podcast, we dive into the nuts and bolts of media relations …with one of the industries top media trainers warren Weeks.  This episode provides a great opportunity for those of you who are looking to understand, media relations, more particularly.  And maybe if you’re up against it and need to listen to something to quickly prep for your next big media challenge ^^^ This discussion between myself and Warren might be quite valuable.  Here’s my back-and-forth with one of the industry’s top media trainers.

Send us a text Want to create your own podcast? Learn from the producer of this podcast - Keith Marnoch. You need to know that, in a crowded podcast landscape, only about 20% of podcasts thrive long-term, with only 6% reaching 100 episodes. This episode that you are presently listening to is not there by a long shot. Still, thanks to our listeners who have stuck with us … in the past two years through our archive of episodes—as well as the high-quality guests that we intend to keep featuring—we’re committed to getting there.  Many podcasts fall short due to underestimating the effort involved and overestimating their initial popularity. We all think we’re great … with amazing show ideas. However, with dedication, you can significantly broaden your audience, whether for business purposes or your own personal passion.

Send us a text The global pandemic has seen a shift in established norms of communication, both through the channels and the messages we share. There is currently a particular focus on leadership both corporate and political; as we all navigate previously uncharted waters. We are at a place and time where many of the conventional constructs of mass communication are being challenged and - for better or worse - amplified.  As a communicator - how ready are you to succeed in that environment? In this episode of ‘Speaking of Media’ - What Leaders need to think about when representing their stories and messages to the broader public. - And also - how will leadership guide organizations as we attempt to reach a state of endemic and start living with Covid in the years to come. Kym Geddes is our guest. She was news Director at one of Canada‘s most listened-to radio news operations  and she is now combining her past experience with a new venture - coaching leaders to communicate through the media - a perfect fit for this podcast. Note: this particular show was recorded in mid-February 2022 – when trucker protests were dominating the news headlines in Canada…. But the discussion’s themes hold up … including what are the approaches that need to continue within your media relations strategies and which ones need to be adjusted? …understanding that we’re in a new dynamic and fluid environment I hope you enjoy this conversation I had with someone who truly knows both sides of the media microphone. Kym Geddes can be reached at: kymgeddes.com or [email protected] Visit her Instagram: @coach.kymgeddes --- Visit SPEAKING OF MEDIA on Facebook Join the SPEAKING OF MEDIA COMMUNICATOR'S DISCUSSION GROUP on Facebook SPEAKING OF MEDIA is on Instagram: @speakingofmedia Join the conversation on the Speaking of Media Twitter Account Keith Marnoch's LinkedIn Page Previews upcoming guest and episode announcements Intro / extro Music courtesy of : ~~Roa Music~~ ▶YouTube https://www.youtube.com/RoaMusic ▶Spotify https://open.spotify.com/artist/1ETpo... ▶Soundcloud https://soundcloud.com/roa_music1031

Send us a text Satellite radio is often an overlooked media channel. In a world where individuals can subscribe to services that allow them to listen to their music and other programming independent of others … platforms like SiriusXM Canada have to work harder to frame their entertainment offerings to be unique and attractive to their various niche channels.    If you are trying to promote a property or story that has a niche audience – satellite radio might be worth investigating rather than overlooking.   This media platform drew the attention of Sarah Burke.   Her career has grown alongside the evolution of satellite radio. From Rocker DJ to digital music programmer, she moved over from various stints on traditional, terrestrial radio stations finding success in various local Canadian markets, before making the leap and flourishing in this still burgeoning media in Canada.   Listening to her story of the limitations but also the opportunities that satellite presents offers an insight into what communicators might want to take advantage of within this largely untapped media platform.   I love bringing attention to those who in their own right bring attention to minority voices and stories. Sarah’s Women in Media podcast is well worth a listen for that very reason. Her guests have included stories from women who need to be heard, as well as some who already have amazing platforms; like recording artist Jann Arden, national tv sports anchor Ivanka Osmak, and Canadian Olympian Alysha Newman, who all tell stories from obviously a female perspective …  That said, whether you’re female or male, I suggest you give Sarah’s podcast a try.  You can also find Sarah on – and behind the scenes – at SiriusXM Canada as well as on her entertaining Twitter feed @BurkeTalks.  Again, I hope you learned on this podcast something of value as a communicator from the career recollections – to date! – from this episode’s guest – Sarah Burke.  Visit SPEAKING OF MEDIA on Facebook Join the SPEAKING OF MEDIA COMMUNICATOR'S DISCUSSION GROUP on Facebook SPEAKING OF MEDIA is on Instagram: @speakingofmedia Join the conversation on the Speaking of Media Twitter Account Keith Marnoch's LinkedIn Page Previews upcoming guest and episode announcements Sarah Burke's image courtesy of Lindsay Duncan Photography Intro / extro Music courtesy of : ~~Roa Music~~ ▶YouTube https://www.youtube.com/RoaMusic ▶Spotify https://open.spotify.com/artist/1ETpo... ▶Soundcloud https://soundcloud.com/roa_music

Send us a text  In this episode, we go behind the desk that turned into a Sportcentre for James Duthie, TSN’s lead host and sports journalist. James’ work has earned him multiple awards including three Geminis, a Canadian Screen Award, and the Excellence in Sports Broadcasting Award from Sports Media Canada. Coincidentally I was working as a corporate communicator at TSN the day that James arrived at the network back in 1998 and was involved with promoting him as the so-called next big guy in tv sports and can fondly remember how well he dealt with being marketed as Canada’s lead sportscaster for the generation to come. No small challenge.   I recently re-connected with James and we reflected on the current state of sports television by considering the future of the Olympics, soccer in Canada as well as sports media generally by re-visiting some of the fun times from an era when Canadian all-sports television was still sorting itself out. … and how he has flourished after 30 years in the business.  AND what he aspires to accomplish with still plenty of gas in his sports journalist tank.   --- Please SUBSCRIBE to our podcast through Apple or Amazon OR wherever you download and listen to your favourite podcasts. Heck – you can even just ask Alexa and she will find the show for you.   Hopefully, you’ll also LIKE and comment on the show through our FACEBOOK, INSTAGRAM and Twitter feed; as well as on My LinkedIn page where you will hear about upcoming episodes.  And be sure to tell others who might enjoy it.    We want to build this community of communicators to put us in a better position to create relevant content, secure great guests like James Duthie, and ultimately reach a broader audience on a weekly basis. Visit SPEAKING OF MEDIA on Facebook Join the SPEAKING OF MEDIA COMMUNICATOR'S DISCUSSION GROUP on Facebook SPEAKING OF MEDIA is on Instagram: @speakingofmedia Join the conversation on the Speaking of Media Twitter account: Keith Marnoch's LinkedIn Page Previews upcoming guest and episode announcements Intro / extro Music courtesy of : ~~Roa Music~~ ▶YouTube https://www.youtube.com/RoaMusic ▶Spotify https://open.spotify.com/artist/1ETpo... ▶Soundcloud https://soundcloud.com/roa_music1031    

Send us a text Peter Mansbridge worked at the CBC for more than 50 years including a long run as the television network’s Chief correspondent and lead news anchor until his departure in 2017.  To this day he remains passionate about the public broadcaster and maintains a deep respect for the journalists there although he has also has thoughts about what was not working for him at the network.    Hi again and welcome to Season Two of Speaking of Media - the Podcast where communicators and the media come together to consider the world of mass storytelling  -  I’m Keith Marnoch. former journalist turned corporate communicator…    And as a communicator, I invite you to join me to learn from industry experts from both sides of the media microphone…about how to effectively share your stories & messages.  And who better fits that mold than Peter Mansbridge ??? In this episode, he offers candid thoughts on journalism and broadcasting as well as how to communicate a story in the ever-evolving media landscape. His latest book is out. It chronicles his career which is a pretty broad basis to ask him just about anything related to current affairs over the past 50 years of Canadian history. We recently connected and had a chat… PETER'S PODCAST: The Bridge with Peter Mansbridge PETER'S BOOK: OFF THE RECORD Visit SPEAKING OF MEDIA on Facebook Join the SPEAKING OF MEDIA COMMUNICATOR'S DISCUSSION GROUP on Facebook SPEAKING OF MEDIA is on Instagram: @speakingofmedia Join the conversation on the Speaking of Media Twitter account: Keith Marnoch's LinkedIn Page Previews upcoming guest and episode announcements Intro / extro Music courtesy of : ~~Roa Music~~ ▶YouTube https://www.youtube.com/RoaMusic ▶Spotify https://open.spotify.com/artist/1ETpo... ▶Soundcloud https://soundcloud.com/roa_music1031

Send us a text Is there a way for you to develop a channel or opportunities for you to be seen as a media go-to expert; or even better, a pundit who can legitimately comment and provoke a story or discussion – based on the news of day that can benefit your overall comms goals??   What is the value of expert commentary? … and is your organization poised to leverage someone from within your ranks to create this subtle but potentially high-profile form of brand journalism.  In this episode we speak to Carmi Levy… the London, Ontario-based Tech analyst and journalist who created an avenue to become just such a go-to technology expert. His approach and success are based on years of building solid and valuable relationships. However - the process he developed is one that can be replicated if it makes sense for your business … but AGAIN it does rely upon a great deal of relationship building. And speaking of that... I am so pleased I have a relationship with Carmi that led to his willingness to come on the podcast and share with you his insider approach to garnering this type of media coverage when we recently spoke recently via Zoom…. www.KEITHMARNOCH.com YouTube: https://www.youtube.com/channel/UCS-NIyvelhPwRFobcEJhtQw Visit SPEAKING OF MEDIA on Facebook: https://www.facebook.com/MediaSpeaking Join the SPEAKING OF MEDIA COMMUNICATOR'S DISCUSSION GROUP on Facebook https://www.facebook.com/groups/419214615993269 See Speaking of Media on Instagram: @speakingofmedia https://www.instagram.com/speakingofmedia/ And join the conversation on Twitter at: https://twitter.com/MediaSpeaking Keith Marnoch is on LinkedIn: https://www.linkedin.com/in/keith-marnoch/ Intro / extro Music courtesy of : ~~Roa Music~~ ▶YouTube https://www.youtube.com/RoaMusic ▶Spotify https://open.spotify.com/artist/1ETpo... ▶Soundcloud https://soundcloud.com/roa_music1031

Send us a text Media Relations in its purest form really hasn’t changed much over time … Media relations is essentially the practice of promoting your story or defending your position with a third-party channel that has a wide audience that extends beyond your organization’s channels.   What hasn’t changed is that developing professional relationships has always been at the heart of that connection. What has evolved over time in Media Relations is the scope, speed, and demands of media … at the same time – the media itself is under greater pressure from increased competition, the need to produce more content for various platforms, and above all - decimated newsrooms through sector-wide layoffs.  On this episode, we speak to a communications professional – like me a former journalist – who has specialized in media relations at the highest levels in Canada.  here on ….‘Speaking of Media’ – the Podcast where communicators and the media come together to consider the world of mass storytelling … I’m Keith Marnoch – former journalist turned corporate communicator…    Following our recent hiatus …I’m hoping that YOU - As a communicator - will join me for each episode to learn from industry experts on both sides of the media microphone  …about tangible ways to share your stories & messages and also – perhaps as importantly - how to avoid getting caught in a negative media storm. … Steve Kee worked most notably in national radio before he entered the financial corporate communications world. He was Assistant Vice-President, Communications for Sun Life Financial as well as Director of Corporate Communications with the TMX Group which operates the Toronto Stock Exchange and Toronto Venture Exchange. He completed his corporate comms career as the Director of external communications for the Insurance Bureau of Canada.   In semi-retirement, Steve now operates his own communications company and teach and educate up and coming journalists and student communicators …I had a chance to speak to Steve via Zoom from his office in Whitby, Ontario - about the current state of Media Relations and the realities of renewing more normal and connected operations as we pivot out of the global pandemic … www.KEITHMARNOCH.com YouTube: https://www.youtube.com/channel/UCS-NIyvelhPwRFobcEJhtQw Visit SPEAKING OF MEDIA on Facebook: https://www.facebook.com/MediaSpeaking Join the SPEAKING OF MEDIA COMMUNICATOR'S DISCUSSION GROUP on Facebook https://www.facebook.com/groups/419214615993269 See Speaking of Media on Instagram: @speakingofmedia https://www.instagram.com/speakingofmedia/ And join the conversation on Twitter at: https://twitter.com/MediaSpeaking Keith Marnoch is on LinkedIn: https://www.linkedin.com/in/keith-marnoch/ Intro / extro Music courtesy of : ~~Roa Music~~ ▶Spotify https://open.spotify.com/artist/1ETpo... ▶Soundcloud

Send us a text The Global Pandemic has affected us all … but perhaps nowhere has it been more obvious than through the channel where the stories about the pandemic have been shared – through broadcast news …  But ….has the influence of this worldwide health crisis been a boom?? or a bust for television news?  How crucial is local news in an era where seemingly larger stories dominate the headlines? Graham Richardson argues that the pandemic has actually revealed the true value of local news stories …  In a career that has included time in local news through Alberta and later as the Ontario Bureau Chief at Queen’s Park in Toronto for Global News, Graham Richardson has since covered significant international stories that mattered to Canadians while stationed in Los Angeles for CTV National News … and now as the Chief Anchor for CTV NEWs Ottawa, he has come full circle with a valuable perspective on how his audience receives and digests the news he delivers … www.KEITHMARNOCH.com YouTube: https://www.youtube.com/channel/UCS-NIyvelhPwRFobcEJhtQw Visit SPEAKING OF MEDIA on Facebook: https://www.facebook.com/MediaSpeaking Join the SPEAKING OF MEDIA COMMUNICATOR'S DISCUSSION GROUP on Facebook https://www.facebook.com/groups/419214615993269 See Speaking of Media on Instagram: @speakingofmedia https://www.instagram.com/speakingofmedia/ And join the conversation on Twitter at: https://twitter.com/MediaSpeaking Keith Marnoch is on LinkedIn: https://www.linkedin.com/in/keith-marnoch/ Intro / extro Music courtesy of : ~~Roa Music~~ ▶YouTube https://www.youtube.com/RoaMusic ▶Spotify https://open.spotify.com/artist/1ETpo... ▶Soundcloud https://soundcloud.com/roa_music1031

Send us a text Learn more about Vassy Kapelos and CBC's Power & Politics, here: https://www.cbc.ca/news/politics/author/vassy-kapelos-1.4586663 YouTube: https://www.youtube.com/channel/UCS-NIyvelhPwRFobcEJhtQw Visit SPEAKING OF MEDIA on Facebook: https://www.facebook.com/MediaSpeaking Join the SPEAKING OF MEDIA COMMUNICATOR'S DISCUSSION GROUP on Facebook https://www.facebook.com/groups/419214615993269 See Speaking of Media on Instagram: @speakingofmedia https://www.instagram.com/speakingofmedia/ And join the conversation on Twitter at: https://twitter.com/MediaSpeaking Keith Marnoch is on LinkedIn: https://www.linkedin.com/in/keith-marnoch/ Intro / extro Music courtesy of : ~~Roa Music~~ ▶YouTube https://www.youtube.com/RoaMusic ▶Spotify https://open.spotify.com/artist/1ETpo... ▶Soundcloud https://soundcloud.com/roa_music1031